2020 Census Update

Chicago Regional Census Bureau

Marilyn A. Sanders

Regional Director

A Message from the Director…

The Chicago Region is pleased to share our plans for the upcoming 2020 Census, Geographic Partnership Programs and our Current Survey Regional data collection activities. We look forward to this opportunity to meet and engage our partners in support of our 2020 Census mission: to conduct a census of population and housing and disseminate the results to the President, the states and the American people. Our goal is to count everyone once, only once, and in the right place!

We want to share the many opportunities available for you to be engaged and to partner with the region. We promise to listen to your valuable input. With your assistance and support, we will take every opportunity to work in concert with each of the eight states in our region: Arkansas, Illinois, Indiana, Iowa, Michigan, Minnesota, Missouri and Wisconsin. As the operational design for the 2020 Census is still being tested and not yet finalized, it is important to keep in mind the purpose of the 2020 Census and how the data will be used in the future.

Please accept my sincere thanks to each of you for attending and hosting this crucial meeting with the Chicago Region’s 2020 Census Leadership Team. I am certain you will find the information shared informative and staff from the Chicago Regional Office 2020 Census Team responsive to your questions. Please feel free to email me or contact me by telephone or schedule a meeting if you desire.

I can be reached at marilyn.a.sanders@census.gov or 630-288-9301. Looking forward to the 2020 Census Experience!

Marilyn A. Sanders

Chicago Regional Director

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Marilyn A. Sanders, Regional DirectorGail A. Krmenec, Asst. Regional Census ManagerDebra Stanley, Asst. Regional Census ManagerMark Mitchell, Asst. Regional Census ManagerEllisa Johnson, Partnership Coordinator

Chicago Region

State2016 HU

Est

2016 POP

Est

Arkansas 1,354,762 2,988,248

Illinois 5,326,970 12,801,539

Indiana 2,854,546 6,633,053

Iowa 1,380,162 3,134,693

Michigan 4,560,055 9,928,300

Minnesota 2,409,935 5,519,952

Missouri 2,760,084 6,093,000

Wisconsin 2,668,444 5,778,708

TOTAL 23,314,958 52,877,493

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The 2020 CensusCount Everyone, Only Once, in the Right Place

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2020 Census Cybersecurity Approach

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Our approach will continually be refined as threats emerge and evolve.

We will:

• Maintain the public’s trust and confidence by protecting their data and keeping them informed

• Protect, detect, and respond through technology and partnerships

• Adjust solutions accordingly within our flexible design

• Work with federal and industry partners to help us fill gaps

2020 Census Cybersecurity Summary

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Social

2020 Operational ScheduleKey Operational Milestones

Date Activity

May 2018 Regional Census Center Opens (Chicago, IL)

January-February 2019 Open 5 Wave 1 Area Census Offices

2019 Complete Count Committees Active

June-Aug 2019 Open Wave 2 Area Census Offices

August 2019 Begin In-Field Address Canvassing

February 2020 Group Quarters Operations Begin

End of March 2020 Self-Response

End of March-July 2020 Field Enumeration (in Selected Areas)

April 1, 2020 2020 Census Day!

Late April-August 2020 Conduct Nonresponse Follow-Up (NRFU)

August 2020 Complete NRFU

December 31, 2020 Deliver Apportionment Counts to President

March 31, 2021 Deliver Redistricting Counts to States

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Social

2020 Local Update of Census AddressesLUCA

• All materials shipped to participants (Feb-April 2018)• 120 day review period coming to a close • Currently processing submitted files • LUCA feedback scheduled to start in August 2019 • LUCA Appeals Federal Register Notice published (comments

due 6/21)

2020 New Construction Program: open to eligible participants in Spring 2019

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Participant Statistical Areas ProgramPSAP

Schedule

Date Activity

Complete Invite 2010 PSAP participants for 2020 participation

July 2018 Census sends official letter to PSAP participants

Fall 2018 Final criteria for standard statistical areas published

January 2019 PSAP Delineation/Review Phase (120 days)

January 2019 PSAP webinar training begins

January 2020 PSAP Verification (90 days)

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Note: CTPP being discontinued by AASHTO; census TAZs and TADs discontinued. Replaced by standard census block group.

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Early Operations: Address Canvassing

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• Estimate ~30% of addresses

• Production Field Work 8/19 – 10/19Verify and Update the address list and feature data using the LiMA on

laptop or tablet

• Verify, update, add, and delete addresses for all living quarters (LQs)

Living quarters = housing units and group quarters

• Collect map spots for structures containing LQs

• Recruit for Recruiting Assts. 8/18

Goal: Deliver a complete and accurate address list and spatial database for enumeration

•Validate that the operations in scope for the 2018 End‐to‐End Census Test are ready to go into production for the 2020 Census

•Test and validate major operational threads, procedures, systems, and infrastructure (IT and non‐IT) together to ensure proper integration and conformance with functional and non‐functional requirements

•Produce a prototype of geographic and data products

Test Goals

The 2020 Census2018 End-to-End Census Test Overview

• Finalize and integrate all CEDCaP and non-CEDCaP systems ahead of 2018 End-to-End Census Test

• Includes system integration, beta, performance, production, and security testing of entire IT infrastructure

• Conduct Address Canvassing operation for 2018 End-to-End Census Test (August 2017)

• 2018 End-to-End Census Test (April 1, 2018 Census Day)

• Hire, equip, and train field staff

• Validate that all reengineered field operations, systems, and infrastructure are working together and meeting all requirements

Operations & Final

Planning

2018 End-to-End Test U.S. Postal Service

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Test the feasibility and use of Self-Response Kiosks to complete the 2018 End-to-End Census Test questionnaire online

Purpose:

Increase self-response by placing internet-enabled tablets at Post Offices in Providence, RI

Kiosk:

Tablet secured to a stand with signage, with access only to the online questionnaire

The 2020 Census Environment

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Social

2020 Partnership Program

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• Census Regional Census Center

• State, County, Local Governments, Non-Profits, Organizations

• Census Bureau Headquarters

• National Corporations, Non-Governmental Orgs,Media,

Academia, and More

2020 National Partnership Mission

Use strategic national partnerships to increase public trust, awareness, and support of the Census Bureau’s mission to accurately measure the nation’s population and economy

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Message and Brand Awareness

Data Use and Feedback

Sponsorship and

Promotions

Activities and Events

Increase Response Rates

Social and Digital Engagement

Policy/Advocacy

Community Partnership and Engagement Program

Summary:

CPEP focuses on building community or grassroots level partnerships throughout the U.S.:

• Educate people about the 2020 Census and foster cooperation with enumerators

• Encourage community partners to motivate people to self-respond

• Engage grass roots organizations to reach out to hard-to-count groups and those who aren’t motivated to respond

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Goal: Partnership for best census for your community

Integrated Partnership and CommunicationsPhased Research Approach

• Research to identify what audiences need to know and how

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• Creative concepts and pieces

• Qualitative and Quantitative Testing

• Iterative refinement for strongest possible product

CBAMS 2020 ResearchCensus, Barriers, Attitudes, and Motivators Survey

The Qualitative Component

• Designed to draw input from a wide variety of stakeholders at the very beginning of the message/creative development process.

The Quantitative Component

• Consists of a survey that will test the message frames that will be used to shape actual messages, rather than the messages themselves.

Integrated, Data-Driven Campaign

Target Demographics

• Veterans

• People with disabilities

• Farm workers

• Homeless

• Immigrants

• Senior citizens

• Language constrained

• Children under five

Working Together for a Strong 2020

• More Response options:

• Easy to respond…

• Available in multiple languages

• National Communications Campaign

• Strong Partnerships- Engage all community members in the process

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Identifying Low Response Areas2010 Mail Participation Rates

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n/a 0% 21 41 51 61 67 73 79 85 91

For your area mail participation rates go to:https://www.census.gov/censusexplorer/2010ratemap.html

2010 CENSUS

PARTICIPATION RATES

STATE2010

RateRank

Arkansas 69% 38

Illinois 76% 11

Indiana 79% 3

Iowa 79% 3

Michigan 78% 5

Minnesota 81% 2

Missouri 74% 24

Wisconsin 82% 1

United States 74% NA

Response Outreach Area Mapper (ROAM)

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ROAM Mapper

State Complete Count Commissions

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• Organized by Governors Office/State Data Center• Formed by executive order or by legislation• Governor appoints members of the commission• Commission organizes census outreach efforts for entire state• Provides resources and support for census implementation

STATEGOVERNMENT

Community Partnership and Engagement ProgramComplete Count Commission/Committee

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HIGHEST LEVEL PARTNERSHIP

Develop partnerships at the highest levels within each state

State Complete Count Commission may be codified and grounded in law, if desired

PURPOSE

• Act as 2020 Decennial Champion for the State by providing leadership and support for 2020 Census

• Provide “trusted voices” to act as Census Ambassadors• Provide authoritative and knowledgeable contact point

for Regional Director to meet goal of timely, accurate and cost-effective Census count

GOALS AND OBJECTIVES

• Monitor Census participation to target outreach efforts and support

• Focus attention on low response rate areas• Marshall financial and staffing resources to support

Complete Count Commission goals• Promote the formation of Complete Count Committees at

the county and municipal levels, with support from the Census Bureau Regional Director and partnership specialists

Complete Count Committee Formation

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Census Staff

• Partnerships Specialists• Tribal Partnership

Specialist• Regional Data Specialists• Support local CCC efforts • National Media Campaign• National Partnerships• National Promotional

Items

State/Local Community

• Provide Trusted Voices• Form State Complete

Count Commission• Form County, Local, Tribal

Complete Count Committees

• Provide Local Resources for Your Tailored Promotion

A Partnership for Success

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Personnel Needs

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ACO Managers ACO Staff Level Positions

Area Census Office ManagerRecruiting Manager

Administrative ManagerIT Manager

Lead Census Field ManagerCensus Field Managers (~ 7-8)

Generally, apply using USAJobs

Recruiting AssistantsOffice Operations Supervisors

ClerksCensus Field Supervisors

Enumerators

Apply in Recruiting & Assessment System (R & A)

Recruiting and Assessment (R&A) System

Advertise Jobs & Online

Application

Applicant Goes to

Recruiting Website

Applicant Completes

Application & Assessment Questions

Online

System Transfers

Application to Applicant Database

Go Live! 9/4/2018

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Early Operations Recruiting Schedule

Activity Date(s) Description

Recruit Wave 1 ACO Recruiting Managers

Summer 2018 RCC begins recruiting for the Recruiting Manager who will supervise the Recruiting Assistants

Recruit Wave 1 ACO Managers

Late summer/fall 2018 RCC begins to recruit remaining ACO management staff (other than Recruiting Managers)

Start Recruiting for Recruiting Assts, Office Operations Supervisors, & clerks for Early Ops Recruiting (Wave 1 ACOs)

September 4, 2018 The Recruiting & Assessment (R&A) System (online job application and assessment questions), Recruiting Website, Toll-free Jobs Line, R&A Customer Engagement Center (technical help desk) will Go Live!

Bring Wave 1 ACO Recruiting Managers Onboard

October 1, 2018 RCC hires first round of ACO Recruiting Managers to supervise Early Operations recruiting.

Early Operations Recruiting Schedule

Activity Date(s) Description

Select Recruiting Assistants October 22, 2018 Job offers made to Recruiting Assistant candidates.

Open Wave 1 ACOs January – March 2019 RCC opens Wave 1 ACOs on a flow basis.

Wave 1 ACOs Begin to Select & Hire Office Operations Supervisors & Clerks

January – March 2019 ACO managers begin to staff the office and recruiting office activities are transitioned from the RCC to ACOs.

Recruiting Managers & Recruiting Assistants RecruitField Staff for Address Canvassing Operation

January 7, 2019 – June7, 2019

RAs begin recruiting activities to attractcandidates for Census Field Supervisor and enumerator positions.

Address Canvassing Production Field Work, including QC 8/19 – 10/11/19

Resources

2020 Information: http://www.census.gov/2020census

LUCA: https://www.census.gov/geo/partnerships/luca.html

Geographic Partnerships: https://www.census.gov/geo/partnerships/

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Questions?

Marilyn A. Sanders, Regional DirectorMarilyn.a.sanders@census.gov

Rosa Estrada, Regional Deputy DirectorRosa.m.Estrada@2020census.gov

Gail A. Krmenec, Asst. Regional Census Managergail.a.krmenec@2020census.gov(312) 579-1505

Partnership: Ellisa Johnsonellisa.johnson@2020census.gov(312) 579-1518

Chicago Regional Census CenterU.S. Census Bureau175 West Jackson Blvd., Suite 600Chicago, Illinois 60604(312) 579-2500