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2019 Wells Fargo Consumer Conference & Beauty Forum September 26, 2019

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Page 1: 2019 Wells Fargo Consumer Conference & Beauty Forum · 2019 Wells Fargo Consumer Conference & Beauty Forum ... This presentation contains forward-looking statements within the meaning

2019 Wells Fargo Consumer Conference & Beauty ForumSeptember 26, 2019

Page 2: 2019 Wells Fargo Consumer Conference & Beauty Forum · 2019 Wells Fargo Consumer Conference & Beauty Forum ... This presentation contains forward-looking statements within the meaning

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Safe Harbor StatementsForward Looking Statements: This presentation contains forward-looking statements within the meaning of Section27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934 and applicable Canadiansecurities laws conveying management's expectations as to the future based on plans, estimates and projections atthe time the Company makes the statements. The forward looking statements in this presentation include but ar notlimited to, statements regarding Cott’s 2019 expected revenues and the impact of innovation on revenues andcosts. Forward-looking statements involve inherent risks and uncertainties and the Company cautions you that anumber of important factors could cause actual results to differ materially from those contained in any such forward-looking statement. The forward-looking statements are based on assumptions regarding management’s currentplans and estimates. Factors that could cause actual results to differ materially from those described in thispresentation include, among others: risks relating to any unforeseen changes to or effects on liabilities, futurecapital expenditures, revenues, expenses, earnings, synergies, indebtedness, financial condition, losses and futureprospects; and the effect of economic, competitive, legal, governmental and technological factors onCott’s business. The foregoing list of factors is not exhaustive. Readers are cautioned not to place undue relianceon these forward-looking statements, which speak only as of the date hereof. Readers are urged to carefully reviewand consider the various disclosures, including but not limited to risk factors contained in the Company's AnnualReport in the Form 10-K for the year ended December 29, 2018 and its quarterly reports on Form 10-Q, as well asother periodic reports filed with the securities commissions. The Company does not, except as expressly requiredby applicable law, undertake to update or revise any of these statements in light of new information or futureevents.

Non-GAAP Measures: The Company routinely supplements its reporting of GAAP measures by utilizing certainnon-GAAP measures to separate the impact of certain items from its underlying business results. Since theCompany uses these non-GAAP measures in the management of its business, management believes thissupplemental information, including on a pro forma basis, is useful to investors for their independent evaluation andunderstanding of Cott’s business. The non-GAAP financial measures described above are in addition to, and notmeant to be considered superior to, or a substitute for, the Company's financial statements prepared in accordancewith GAAP. In addition, the non-GAAP financial measures included in this presentation reflect management'sjudgment of particular items, and may be different from, and therefore may not be comparable to, similarly titledmeasures reported by other companies. A copy of this presentation may be found on www.cott.com.

Page 3: 2019 Wells Fargo Consumer Conference & Beauty Forum · 2019 Wells Fargo Consumer Conference & Beauty Forum ... This presentation contains forward-looking statements within the meaning

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MANAGEMENT ATTENDEES

Mr. Wells was appointed Chief Financial officer in 2012.Prior to joining Cott, he held various senior financepositions with Molson Coors from 2005 to 2012,including Chief Financial Officer of Molson CoorsCanada, a subsidiary of Molson Coors BrewingCompany, and Global Vice President, Treasury, Tax,and Strategic Finance of Molson Coors BrewingCompany. From 1990 to 2005, Mr. Wells held severalpositions within Deloitte and Touche LLP, includingpartner.

Chief Financial OfficerJAY WELLS

Mr. Perkey acts as the Treasurer and in conjunction with

the CFO leads the Corporate Development and M&A

activities for Cott, a role he has held since May 2015.

He joined Cott in 2011 as the US Controller and led the

Commercial Finance Group from 2013 to 2015. Prior to

Cott, Mr. Perkey held controllership roles at an affiliate

of General Electric and Switch & Data, Inc. From 1999

to 2009, he held several positions within PwC, including

Senior Manager of Assurance and Advisory Services.

SHANE PERKEYVP, Treasurer

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Cott Overview “A Leading International Route Based Services Company”

Source: Cott Management.

We are a leading route based North American and European water, coffee, tea, extracts and filtration service provider within home and office delivery (HOD), food service, convenience and hospitality.

>2.5mm customers served annually

>3,600 direct-to-consumer routes

>60 manufacturing sites >360 branch distributionand warehouse facilities

Operations in the US, Canada, Israel and17 European countries

$2.4bn (2019E) Annual Sales

Track record of successfully integrating acquisitions

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$1,900

$2,000

$2,100

$2,200

$2,300

$2,400

$2,500

2016 2017 2018 2019E

PF Revenue

Generating 4% - 5% Topline Growth

CAGR: ~4.5%

Source: Cott Management(1) 2016 revenue excludes RCI/Concentrate division and includes pro forma for full year of operations for Eden Springs and S&D Coffee and Tea(2) 2017 revenue excludes RCI/Concentrate division (3) 2018 revenue excludes RCI/Concentrate division (4) 2019E estimated revenue excludes RCI/Concentrate division

(1) (2) (3) (4)

In millions of U.S. dollars

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Source: Cott Management. Note: *EBITDA margins exclude corporate costs. See reconciliations of GAAP to non-GAAP measures in the appendix.

Route Based Services(North America and Europe)

Coffee Roasting Tea BlendingLiquid Extract

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Cott Overview “A Leading International Route Based Services Company”

Coffee, Tea and Extract Solutions(U.S.)

Market leading brands and services in channels

with barriers to entry

Delivering quality products and services to

customers and consumers alike while

generating superior value for our shareholders

Total 2018 Sales $1.7BN

2018 EBITDA Margin ~17%*

Annual Capex ~$90 to $100MM

Total 2018 Sales $600MM

2018 EBITDA Margin ~7%*

Annual Capex ~$10 to $20MM

Expansion into Europe Asia

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Company A6%

Leading platforms of HOD Water, Office Coffee, and Filtration Services across 20 countries

Oldest and largest HOD Water business with a leading position and over 70,000

customers

U.S. Market Leader

Leader in HOD Water Delivery

Top 5 in OCS

HOD Water(1) OCS(2)

DS Services~34.9%

Nestle~34.6%

Smaller Competitors

~30.5%

DS Services~3%

Remainder of Top 5~17%

Smaller Competitors

~80%

Canadian Market Leader

Source: Company information, Management estimates.(1) Source: Beverage Marketing Corp. Bottled Water in the U.S. through 2023 Report – published August 2019 with 2018 reported data.(2) Source: ‘Coffee sales rise, so do costs: State of the Coffee Service Industry’, Automatic Merchandiser, September 2015.(3) Company information, management estimates and Zenith 2016 and 2017. Point of Use / POU includes stand alone or over the counter machines and excludes the under the sink / UTS segment.

HOD Water(3) OCS(3)

Eden20%

Company A3%

Company B3%

Next 513%

Other61%

Eden4%

Other90%

European Market Leader

Leader in HOD Water Delivery # 2 in OCS

Cott Overview “A Leading International Route Based Services Company”

Top 3 in Point of Use / Filtration

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47%28%

13%

12%

2018 Revenue by Product Channel

Retail

Other(1)

HOD Water

Coffee and Tea Services

74%

8%6%

12%

2018 Revenue by Geography/Currency

Euro

Other

United States

United Kingdom

75%

25%

2018 Revenue by Operating Segment

Coffee, Tea and Extract Solutions

Route Based Services

63%17%

11%

9%

2018 Revenue by RBS Product Channel(2)

Coffee and Tea Services

Other(3)

HOD Water

Retail

Source: Cott Management. All figures exclude our RCI/Concentrate division which was sold in Q1 2019.(1) Includes filtration and extracts(2) Includes Aimia business which has been incorporated into Eden Springs(3) Includes filtration services

Cott Overview 2018 Revenue by Geography, Operating Segment and Product Channel

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Consolidation / customer list opportunities at highly synergistic values

Growth Drivers

Margin expansion driven by scaled platforms with increased customer and route density

Focused innovation within product development, route logistics and technology creating further growth, cross sell and customer service opportunities

“Better-for-You” product offerings (positioned in growing categories of water, coffee, tea, filtration and extracts)

Focus on sustainability to drive efficiencies, inspire innovation, and build a platform for long-term growth and assured supply

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Improved customer retention by positioning the customer in the center of everything we do, with an improving customer experience

Page 10: 2019 Wells Fargo Consumer Conference & Beauty Forum · 2019 Wells Fargo Consumer Conference & Beauty Forum ... This presentation contains forward-looking statements within the meaning

Organic Growth from “Better-for-You” Product Offerings Positioned in Growing Categories

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U.S. Bottled Water Cooler Unit Placements

5,190 5,240

5,380 5,500

5,690

5,860

5,980 6,050 6,060 6,139

6,219 6,300

6,382 6,470

5,000

5,250

5,500

5,750

6,000

6,250

6,500

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019E 2020E 2021E 2022E 2023E

U.S. Filtration Unit Placements

1,130 1,261

1,372 1,503

1,623 1,743

1,881 2,020

2,167

2,317 2,470

1,050

1,300

1,550

1,800

2,050

2,300

2,550

2012 2013 2014 2015 2016 2017 2018 2019E 2020E 2021E 2022E

In 000’sIn 000’s

HOD Category Bottled Water Volume and Revenue Growth

$1,433 $1,431 $1,483 $1,542$1,621 $1,684 $1,726 $1,748

$1,825

$500

$700

$900

$1,100

$1,300

$1,500

$1,700

$1,900

2010 2011 2012 2013 2014 2015 2016 2017 2018

HOD Bottled Water Revenue(Millions of Dollars)

CAGR 2010-17 of +2.9%

Source: Zenith International – USA POU and Bottled Water Coolers Report Beverage Marketing Corporation – US Bottled Water Through 2023 Report (August 2019)

1.16 1.17

1.20 1.22

1.28

1.34 1.38

1.40 1.41

1.1

1.2

1.3

1.4

1.5

2010 2011 2012 2013 2014 2015 2016 2017 2018

HOD Bottled Water Volume(Millions of Gallons)

CAGR 2010-18 of +2.6%

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Sources of Organic Customer Additions

15%

28%

25%

32%

Route Service Representatives (RSR)

Sales Representatives

Booth Program

Marketing

(Internet / Print)

31%

29%

28%

12%

Marketing

(Telesales / Internet)

Field Sales /

AmbassadorsAccount Managers

Other

RBS Europe and Israel – 2018 Organic Customer Gross Additions

RBS North America - 2018 Organic Customer Gross Additions

Source: Cott Management11

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Our Customer For Life Promise

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Our Customer For Life Promise –Investment In Customer Experience Is A Key Enabler To Our Customer For Life Aspirations

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Simplify ordering and upselling through improved website and introduction of Mobile App.

Increase customer engagement and satisfaction through triggered communications

Improve billing service and format to improve customer understanding & payment habits

Lead continued service improvement and enhancement across operations (structure, culture, root cause solution, time windows, frequency, etc.)

Drive improvements in customer service through care (service channel strategy/migration, closed loop service, associate empowerment for 1-call resolution, etc.)

Digital Experience

Enhance the ways our customers interact and communicate with us

through digital capabilities

• Triggered Communications• Responsive Website• Mobile Application• Connected Filtration• Brand Architecture

Source: Cott Management

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Our Customer For Life Promise –Enhancing The Ways Our Customers Interact and Communicate With Us Through Digital Capabilities

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Triggered Communications Responsive Website

Consumer App Brand Architecture

Dynamic messages sent to the customer based on

specific event or schedule via email and SMS

New user interface, UX, CMS, content and account management functionality for all regional sites plus

coffee and filtration

Mobile app for users of both iOS and Android

smartphones, deployed on a brand-specific basis

Simple, understandable relationship between regional brands, DS

Services, water.com, coffee, and filtration services

Connected Filtration

IoT connected filtration equipment with

automated real-time service requests,

dispatched via Click

Source: Cott Management

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Focused Innovation –Product Development, Route Logistics and Technology Creating Further Growth

Source: Cott Management

Lead Core Category Innovation

Aqua Café-RProvide a convenient multi-beverage solution for small

office and residential customers

PureFlo Water FiltrationLead innovation of filtration

equipment that offers certified, long-lasting quality drinking

water

StormProvide a sleek, modern, convenient bottom load

cooler to a broader potential customer base

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Focused Innovation –Product Development, Route Logistics and Technology creating further growth

Source: Cott Management 16

Route Logistics Technology

Technology

Process

Omnitracs Routing Software Data Capture System and Data Integration Business Rule Automation

Continual Route Planning Re-Alignment Process Daily Routing Process Location Selection Process Data Governance

Handheld

Route Sales & Service Enhanced user experience; improved

performance and information visibility Significant efficiency improvements,

reduced miss-keys & data errors Access to real-time data changes

(Customer data, Route data)

Investments in logistics will enable significant improvements in the service we offer, increase route density, reduce costs and create the potential for new revenue and customer opportunities

Page 17: 2019 Wells Fargo Consumer Conference & Beauty Forum · 2019 Wells Fargo Consumer Conference & Beauty Forum ... This presentation contains forward-looking statements within the meaning

Modest Margin Expansion Driven by Scaled Platforms with Increased Customer and Route Density

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Leveraging our leading platforms of HOD Water, Office Coffee and Filtration Services across 20 countries drives margin expansion through increased customer base and consumption.

Oldest and largest HOD

Water business with a leading position and over 70,000 customers

Canadian Market Leader

Source: Company information, Management estimates.(1) Source: Beverage Marketing Corp. Bottled Water in the U.S. through 2023 Report – published August 2019 with 2018 reported data.(2) Source: ‘Coffee sales rise, so do costs: State of the Coffee Service Industry’, Automatic Merchandiser, September 2015.(3) Company information.(4) Company information, management estimates and Zenith 2016 and 2017. Point of Use / POU includes stand alone or over the counter machines and excludes the under the sink / UTS segment.

European Market Leader

Leader in HOD

Water Delivery(3)

# 2 in OCS(3)

U.S. Market Leader Leader in

HOD Water

Delivery(1) Top 5 in OCS(2)

Top 3 in POU /

Filtration(4)

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Our operations throughout Europe

are now 100% powered by green

energy sources

Our European operations are low carbon, offsetting over 141,000 tons of CO2in 9 markets with Carbon

Neutral Product certification

A longer bottle life means less plastic waste

Focus on Sustainability to Drive Efficiencies, Inspire Innovation and Build a Platform for Long-Term Growth and Assured Supply

Over the last 10 years, we have reduced the amount of

plastic in our U.S.-and Canada-branded 0.5-liter bottles by more than 50%

and the caps by 25%

Our U.S. branded 3-and 5-gallon water bottles and our Canadian-

branded 11.3- and 18.9-liter bottles are reused up to 50

times. At the end of their useful life, the bottles are recycled and

used to make useful new products.

Recent vehicle purchases in our North American

operations promise a 40% increase in fuel

productivity

To reduce delivery mileage, our

representatives use smartphones to

optimize their routes

We work to reduce the environmental impact of our company operations as much as possible, including optimized routing, bottle re-use and recycling, and e-invoicing among other initiatives

We offer bio-degradable and paper

cup options to our customers to reduce

use of plastic cups

SOCI

ALEN

VIRO

NM

ENTA

LEC

ON

OM

IC

Raíz Sustainability® is our innovative sustainable

sourcing platform for coffee and tea with inclusive approach to support

smallholder farmers in 6 countries with 15 fully

engaged projects and more than 4,900 farmers impacted

Sourcing with Purpose to

advance resilient supply chains

Source: Cott Management

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• Retention / Consumption / Pricing• Customer Lists / Tuck-ins• Partnerships

• Innovation• Revenue Per Customer (Cross Sell, Upsell)• Expansion (Channel, Geography, Category, Market)

• Synergy Capture• Supply Chain / Logistics• Operational Excellence

123

CUSTOMERS

PRODUCTS AND SERVICES

MARGIN EXPANSION

Ongoing Revenue Targets

Ongoing EBITDA Targets

A Combination of Organic Growth and Tuck-In Acquisitions Driving Revenue and EBITDA Growth

• Organic Revenue Growth ~2% to 3%• Tuck-in Revenue Contribution ~1% to 2%• Annual Revenue Target ~3% to 5%

• Organic EBITDA Growth >$10MM• Tuck-in EBITDA Contribution ~5MM to 10MM• Annual EBITDA Target $15MM to $20MM plus

Source: Cott Management

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Cott is Well Positioned for the Future

Positive top line momentum across all business segments

Gaining market share in US and European HOD and US Coffee Roasting

Pricing power through low customer concentration within Route Based Services

Significant further value creating opportunities from small, medium and larger scale acquisitions

Multiple attractive platforms and positions in growing categories

Competitive advantage through vertically integrated operations as well as through sustainability programs

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Positive adjusted EBITDA momentum across all business segments

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thank youwww.cott.com

Page 22: 2019 Wells Fargo Consumer Conference & Beauty Forum · 2019 Wells Fargo Consumer Conference & Beauty Forum ... This presentation contains forward-looking statements within the meaning

Appendix

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Route Based Services Reporting Segment2018 Pro Forma* Adjusted EBITDA**NON-GAAP Reconciliation - UnauditedUnaudited

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Source: Cott Management* Route Based Services 2018 pro forma includes UK/Aimia division** Reporting segment adjusted EBITDA calculated before allocation of corporate expenses

(in millions of U.S. dollars) For the Year Ended

December 29, 2018

Operating income* $ 90.0 Other income 16.1 Depreciation and amortization 170.7 Acquisition and integration costs 10.6 Share-based compensation costs 3.3 Commodity hedging loss (gain), net -Foreign exchange and other losses (gains), net 0.2 Loss on disposal of property, plant and equipment, net 8.7 Gain on extinguishment of long-term debt (7.1)Gain on sale (6.0)Other adjustments, net 4.2 Adjusted EBITDA* $ 290.7

Revenue* $ 1,710.3

Adjusted EBITDA Margin* ~17%

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Coffee, Tea, and Extract Solutions Reporting Segment2018 Adjusted EBITDA*NON-GAAP Reconciliation - Unaudited

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(in millions of U.S. dollars)For the Year

EndedDecember 29,

2018Operating income $ 16.1 Other income 0.9 Depreciation and amortization 22.9 Acquisition and integration costs (1.9)Share-based compensation costs 0.1 Commodity hedging loss (gain), net 0.3 Foreign exchange and other losses (gains), net -Loss on disposal of property, plant and equipment, net 0.7 Gain on extinguishment of long-term debt -Gain on sale -Other adjustments, net 0.7 Adjusted EBITDA* $ 39.8

Revenue** $ 587.6

Adjusted EBITDA Margin ~7%

Source: Cott Management* Reporting segment adjusted EBITDA calculated before allocation of corporate expenses** Reporting segment revenue calculated before consolidating and removing intercompany revenue of approximately $5.7 million.