2019 Sponsorship and Advertising Opportunities

National Association of Professional Insurance Agents (PIA)

Are independent insurance agents critical to the success of your business? If so, PIA can help

you meet your goals. We have numerous sponsorship and advertising opportunities available to

help you reach our members: the owners and decision makers at agencies across America.

Enclosed you’ll find descriptions of PIA’s 2019 sponsorship and advertising opportunities. For

more information about each of these opportunities, please contact Alexi Papandon at 1-800-

742-6900 ext 353 (direct dial: 703-518-1353) or alexipa@pianet.org.

Table of Contents About PIA ....................................................................................................................................... 2 The PIA Partnership ........................................................................................................................ 3 PIA Federal Legislative Summit ..................................................................................................... 4

The PIA Branding Program/Pinnacle Partner Program .................................................................. 5 2018 PIA Agency Marketing Guide ............................................................................................... 6

PIA National Awards ...................................................................................................................... 7 Intellectual Property ........................................................................................................................ 8 New Member Kits ........................................................................................................................... 9

Associate Membership .................................................................................................................. 10 Web Site Sponsors ........................................................................................................................ 11

Governance Meetings ................................................................................................................... 12 Advertise with PIA ....................................................................................................................... 13

Find Your Fit — Contact PIA Today! .......................................................................................... 14

About PIA

PIA is a national trade association/professional society founded in 1931. We represent

approximately 8,000 independent insurance agencies across America, representing their owners

and employees. PIA members specialize in selling commercial and personal lines property and

casualty insurance, but they also sell life and health insurance, workplace benefits and other

financial services products.

PIA members are Local Agents Serving Main Street America.SM Those six words are not just

PIA’s tagline. They’re a state of mind. It’s the way PIA members do business, whether their

agency is located on Main Street, in a strip mall or on a city block.

About PIA’s State Associations

You may already have relationships with one or more of PIA’s state associations. Our state

offices are vital to our efforts on behalf of PIA’s members and complement our work at the

national level. While we welcome you as a national sponsor and advertiser, we encourage you to

maintain your support of our state associations so that they can continue to serve their local PIA

members.

Take the Next Step

Please review the enclosed materials to learn about PIA’s 2019 sponsorship and advertising

opportunities. Then please contact us so that we can assist you in reaching our members.

Independent insurance agents across America count on PIA.

You can too!

National Association of Professional Insurance Agents

419 N. Lee St.

Alexandria, VA 22314

www.pianet.com

Program Contact: Alexi Papandon

1-800-742-6900 ext 353 (direct dial: 703-518-1353)

alexipa@pianet.org

www.partnerwithpia.com

The PIA Partnership

Since 1996, The PIA Partnership has been the premier way for carriers to partner with PIA. The

PIA Partnership is a hands-on collaboration between carriers and agents. The group identifies

areas of opportunity in the agency-company relationship and develops solutions which are made

available to PIA members and the appointed agents of Partnership companies.

The Partnership is comprised of senior insurance company executives working in the

independent agency distribution channel for their respective companies. The executives meet in

person three times per year and meet remotely at other times.

Process

Topics for The Partnership’s projects develop through suggestions from The Partnership’s

representatives and PIA member agency principals as well as through research conducted by the

group. The Partnership representatives do not reinvent the wheel. Instead, they look to solve

problems whose solution will benefit both agents as well as their company partners. Often this

involves conducting hands-on primary research before creating a tangible deliverable that brings

value to PIA’s members and our carrier partners.

Projects

Members of The PIA Partnership are currently working on three projects: (1) Agency Journey

Mapping, a new agency perpetuation planning program (2) an educational program to help

agents understand the cyber risks they and their clients face and how they can reduce those risks

(3) a finding talent toolkit to help agents prepare their agencies prior to hiring new employees;

find and recruit new talent; and successfully onboard new employees.

In 2018 The PIA Partnership plans to rebuild many of their existing programs, updating content

and modernizing the delivery systems for better access online and via mobile devices. Learn

more about these programs on PIA National’s website at www.ThePIAPartnership.com.

Member Companies

Current members of The PIA Partnership include:

• Central Insurance Company

• Encompass Insurance

• Erie Insurance

• Liberty Mutual Insurance

• MetLife Auto & Home

• National General Insurance

• Progressive Insurance

• Selective Insurance Group

• State Auto Insurance Companies

• The Hanover Insurance Group

Cost: $15,000/year

2019 PIA Federal Legislative Summit

The annual PIA Federal Legislative Summit (FLS) is a gathering of PIA members who come

together in the nation’s capital each spring to meet with their elected representatives. PIA offers

companies a number of opportunities to partner with us during the FLS, PIA’s premier grassroots

lobbying event. There is simply no better way for companies to demonstrate that they support

their agents’ lobbying efforts than by sponsoring the PIA Federal Legislative Summit.

Dates: April 2-3 2019

Cost: To learn about the numerous FLS sponsorship opportunities and their costs, please contact

Alexi Papandon at 703-518-1353 or alexipa@pianet.org to request the flyer below.

The PIA Branding Program/Pinnacle Partner Program

The PIA Branding Program is PIA’s agency marketing program. It is a

series of advertising and marketing tools that PIA makes available to its

members so they can market their agencies in their local communities

and beyond. The program includes an extensive series of print and radio

advertisements—in both English and Spanish—stressing the importance

of turning to a professional, independent insurance agent when

purchasing insurance. The program also includes extensive social media

support for PIA member agencies as well as consumer-oriented one-

pagers addressing insurance issues.

PIA also publishes the annual PIA Agency Marketing Guide as part of

the PIA Branding Program. This publication provides agents with

cutting edge information to help them stay on top of marketing trends.

The Pinnacle Partner Program

Pinnacle Partners are companies that are committed to the success of

independent agents. Their support helps PIA develop new marketing

materials for PIA members through the PIA Branding Program. Their

sponsorship fees also pay for trade advertising to promote the PIA

Branding Program to agents, thus increasing their use of the program’s

materials. Pinnacle Partners are recognized prominently for their

support of this program—in print, email and online.

Your Support Is Vital

Your support of the PIA Branding Program will help PIA members capitalize on their strengths

and increase their sales. In short, your support will help to keep independent agents on top.

Please sign on as a Pinnacle Partner. The cost is only $5,000 per year, yet the benefit to

independent agents and your company will be many times that amount.

Learn More

To learn more about the PIA Branding Program and to see (and hear) our advertisements, please

visit PIA National’s website at www.piabrandingprogram.com.

Pinnacle Partner Program Cost: $5,000/year

2019 PIA Agency Marketing Guide

How will independent agents win business in 2019 and beyond?

What new marketing opportunities will help them stay ahead of the competition?

These are just some of the questions PIA will

answer in the 2019 PIA Agency Marketing Guide,

the highly anticipated follow-up to the 2010-2018

publications. Join us as we help PIA members stay

on top of marketing trends and see what’s working

and not working in the independent agency

system.

Distribution

The 2019 PIA Agency Marketing Guide will be

poly bagged with the June 2019 issue of PIA

Connection, PIA’s national magazine, and mailed

to PIA’s approximately 10,500 member agencies

and subscribers nationwide. Additional copies will

be distributed throughout the following year at PIA state conventions and in member recruitment

campaigns, demonstrating the value of PIA membership and showcasing the Guide’s sponsors

and advertisers. A digital version is available on PIA National’s website at

www.PIAAgencyMarketingGuide.com.

Two Opportunities for Companies

1. Sponsorship: Four sponsorship spots will be available in the 2019 PIA Agency

Marketing Guide for select companies serving the independent agency system. Each

sponsor will get a 2-page spread in the front portion of the Guide to educate independent

agents about their products and services and how they can be an integral part of an

agency’s product offering and marketing effort. Each sponsors’ logo will appear on the

cover of the Guide and their company name will be included as a sponsor in numerous

promotional articles throughout the year. Cost: $10,000.

2. Advertisements: Full-page, full-color ad space is also available at a cost of $3,000 per

page. A limited number of premium ad spaces are available: Inside front cover opposite

table of contents ($4,000); page opposite first article ($3,400); right hand page of center

spread—at staple ($3,400); inside back cover ($3,400); back cover ($4,000).

Half-page ad space is available for $2,000. Have a campaign with multiple messages?

Run consecutive full-page ads at the following rates: $3,000 (1st ad), $1,750 (2nd-3rd

ads), $1,250 (4th-5th ads).

PIA National Awards

The prestige of a PIA National award is hard to match in the insurance industry. So is the

prestige of sponsoring one. Sponsorships of select company and agency awards are now

available.

Each spring PIA National presents 3 national awards:

• Professional Agent of the Year Award

• Customer Service Representative (CSR) of the Year Award

• Young Insurance Professional of the Year Award

Each fall PIA National presents 4 national awards:

• Company Award of Excellence

• Managing General Agency of the Year

• Company Representative of the Year

• Excellence in Social Media

Sponsorship Benefits

Award sponsors will be listed as a sponsor in the following locations:

1. Web pages announcing the award nomination process and covering the award

presentation.

2. Multiple articles in PIA Connection, PIA’s print publication.

3. Multiple articles in PIA National Newsline, PIA’s email newsletter

4. A press release announcing the award’s presentation.

5. Multiple email solicitations to PIA’s members (where we have valid email addresses).

6. Solicitations to our state affiliate associations asking them to promote the awards

program to their members.

7. Signage at the event where the award is presented (including logo)

8. The program distributed at the event where the award is presented (including logo)

9. The nomination form PIA members complete to make nominations (including logo)

Additionally, award sponsors:

• receive one full-page, 4-color print advertisement in the issue of PIA Connection

magazine in which the award is covered as a news item

• may send a representative to the PIA National awards ceremony where their sponsorship

will be recognized and where they can join a PIA leader in presenting the award

Cost: $7,500/year

Intellectual Property

PIA National’s mission is “To promote, protect and defend

the integrity of our members, the value of their profession

and the success of their businesses.” Fulfilling this mission

can take on many forms. Often it includes the creation of a

whitepaper, a report or some other type of intellectual

property.

Your company may benefit from sponsoring a piece of

PIA’s work that is closely aligned with your own goals

and organizational mission. If you are interested in

sponsoring a whitepaper, a report or some other type of

intellectual property, we encourage you to contact us and

let us know your particular areas of interest.

Once we hear from you, we will work with you to see if

there is a fit, either with something we have previously

created and could rebrand with your sponsorship,

something that is already underway, or something that is on the drawing board. Alternately, you

might have a suggestion for a piece of intellectual property that you believe would be of value to

PIA’s members that we have not yet considered or made plans to produce.

Whichever of the scenarios described above might apply to your organization, please take the

first step and contact us today with your company’s areas of interest. That way, even if there is

no good fit currently, we can contact you in the future if we identify an opportunity that may be

of interest to you.

Cost: Varies

New Member Kits

Every year, on average, over 1,000 agents join PIA. Each one

of these new PIA members is greeted with a new member kit

sent by PIA’s national headquarters here in Alexandria,

Virginia. This new member kit provides them with

information about many of the member benefits provided to

them by their new association.

In 2019 one lucky company will have the opportunity to

include its tri-fold brochure in PIA’s new member kits. These

printed brochures will be located by themselves in a special

slit in the left-hand pocket, along with a note from PIA

identifying the company’s valued sponsorship.

This sponsorship opportunity is limited to one company. The

sponsor must provide the printed brochures which may not

exceed 4” wide x 9” high.

Cost: $2,500/year

Associate Membership

Do you want to know what’s on the mind of professional, independent insurance agents? Do you

want them to know you support their businesses? Then become a PIA Associate Member or a

PIA Gold Associate Member. This national membership category is available to the insurance

carriers and vendors that serve the independent agency system.

Gold

Associate

Membership

Associate

Membership

Thank-you letter from PIA National president to company CEO. Y

Use of PIA Associate Member logo on company materials and

website Y (Gold Associate

Member logo) Y (Associate

Member logo)

Plaque/certificate Membership

plaque Membership

certificate Subscription to PIA National Newsline weekly email newsletter Up to 10 recipients* Up to 5 recipients*

Subscription to PIA Connection magazine (published 10 times/year) Up to 10 recipients* 1 recipient*

Access to discounted advertising in PIA Connection, PIA National

Newsline and the PIA National Agency Marketing Guide Y Y

Cost: $1,000/year $500/year

* Subscriptions are for company personnel only.

Download a flyer about PIA’s Associate Memberships:

http://www.pianet.com/doc/AssociateMembership.pdf

Download a PIA Associate Memberships Application:

http://www.pianet.com/doc/AssociateApp.doc

Web Site Sponsors

Is there a certain issue that is important to your company? If so, consider sponsoring an issue

section on PIA’s website. Sponsorship of an issue section gives your company visibility

throughout the year whenever someone reads an article on PIA’s website about the issue.

To see PIA’s issues, simply visit www.pianet.com and hover your cursor over the Issues tab.

Cost: $2,000/year

Governance Meetings

If you are looking to make an impression on PIA’s national leadership in 2019, please consider a

sponsorship at one of our semi-annual governance meetings.

Each year the association’s spring governance meetings are held in Northern Virginia, just

outside of Washington, DC, in conjunction with the annual PIA Federal Legislative Summit (see

page 4). The association’s fall governance meetings are held at a different location around the

country each year. Each meeting is attended by approximately 120-150 of PIA’s national

directors, state association presidents and presidents-elect and state association executive

directors (this does not include attendees of PIA’s Federal Legislative Summit).

Your company’s sponsorship includes a sponsorship listing in the meeting’s schedule of events

and a sponsorship listing with your company logo at the event. A number of different

opportunities are available, including:

1. The Gathering Place (PIA’s registration and lounge area) ($2,000)

2. Continental breakfast (First breakfast: $2,000; subsequent breakfasts: $1,000)

3. Luncheon ($2,500)

4. Reception ($5,000)

5. Friday night off-site outing (Please call to discuss.)

6. Room amenities (Available only to companies participating in certain other PIA

sponsorship programs. Please call for details.)

PIA’s spring 2019 governance meetings will be held April 1-4, 2019 at the Hilton Crystal City in

Arlington, VA. The fall 2019 governance meetings will be held September 18-21, 2019 in

Orlando, FL.

Advertise with PIA

If you have a specific message that you want

PIA members across America to hear loud and

clear, please consider an advertising package in

PIA Connection, PIA’s national magazine, PIA

National Newsline, our weekly email newsletter

or the annual PIA Agency Marketing Guide.

PIA Connection

PIA Connection is PIA’s national magazine and

is a great way to maintain a regular presence in

front of America’s Main Street agents. We offer

a variety of display advertising opportunities as

well as a resource directory, the PIA Connection

Marketplace.

2019 PIA Agency Marketing Guide

The PIA Agency Marketing Guide is a print and

digital publication with one goal: to provide PIA

members with practical information that they

can use to successfully market their agencies.

Each issue provides cutting edge guidance on a

variety of sales and marketing topics.

The 2019 PIA Agency Marketing Guide will mail with the June 2019 issue of PIA Connection.

Four sponsorship spots are available as are full-page display advertising opportunities.

PIA National Newsline Email Newsletter

PIA National Newsline, PIA’s weekly email newsletter, provides PIA members and leadership

with a timely, concise review and analysis of the week in insurance, with a particular focus on

what it means to agents. Display advertising opportunities are available.

Learn More

For more information about each of these advertising opportunities, please contact Alexi

Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or alexipa@pianet.org.

Find Your Fit — Contact PIA Today!

As you can see, PIA provides many ways to strengthen your brand and promote your business to

independent insurance agents. We encourage you to contact us to discuss your business’s goals.

Like an independent agent with a potential insured, we’ll take the time to understand your needs

and find a solution that fits you.

If you would be better off working with a PIA state association or another group entirely, we’ll

let you know that too. Why? Because we’d prefer that potential sponsors and advertisers find a

good fit for their business’s needs. That’s not only good for you, it’s good for PIA’s members,

because it helps ensure that PIA’s sponsors and advertisers are companies that can provide PIA

members with opportunity. That’s why PIA is “The Association that creates unlimited

opportunities for professional insurance agents” [PIA National vision statement].

For more information about each of the opportunities described here, please contact Alexi

Papandon at 1-800-742-6900 ext 353 (direct dial: 703-518-1353) or alexipa@pianet.org.

Program Contact: Alexi Papandon

1-800-742-6900 ext 353 (direct dial: 703-518-1353)

alexipa@pianet.org

www.partnerwithpia.com

National Association of Professional Insurance Agents

419 N. Lee St.

Alexandria, VA 22314

www.pianet.com