2019 media kittrim size: 8” x 10.5” bleed size: 8.25” x 10.75” 1/3 travel guide 1/3 travel...

A A A | VIA 2019

2019 Media Kit

A A A | VIA 2019

Via Delivers● Access to over 5.9 million AAA Members

● West Coast regional media

● Print 4x a year + ongoing digital

● Highly engaged and loyal audience

● M ulti-platform opportunities: ○ Print ○ Digital ○ Social ○ Native content ○ Customized programs

A A A | VIA 2019

Forward Momentum

Content Evolving to include broader solutions for life

Consumer Expanding offers to appeal to Members today and tomorrow

Media Mix Investing in broadening channels for content distribution

AAA Direction Investing and pursuing solutions to stay ahead of Member needs into the future through programs such as Gig car sharing, House Manager, and GoMentum autonomous vehicle test track

A A A | VIA 2019

Tap Into a Powerful Audience

MAGA ZINE WEB/MOBILE SOCIAL E-NEWSLETTER

AAA plus its Members Advertising with Via and AAA allows you to reach a loyal and highly engaged audience of Members, who seek information and inspiration to enhance their lives from a trusted source.

● AAA is one of the most recognized brands in the world

● Consistently high membership renewal rates = loyalty & trust

● Via is the No. 1 source of travel advice for Members after friends & relatives

● 80% of Members took some action after reading Via

+

A A A | VIA 2019

Northern CaliforniaArizonaNevadaUtahMontanaWyomingAlaska

2,268,006517,297241,059124,86273,60824,429

16,137

Circulation Breakdown

Circulation & Demographics

Age Breakdown18-34 7.7%

35-54 30.8%

55-64 29.7%

65+ 31.9%

AVERAGE AGE 57

$111,800Average income 69%

Homeowners

Average home value

$633,400

Reach: 1 out of 2 households in Northern California

51.3%

48.7%

👨👩

��

�

6.38 million readers

Coverage of 22 DMAs

Via delivers

in the West

[ 27% higher than the U.S. average ] [ 34% higher than the U.S. average ]

Source: 2018 Via Reader Profile Study, GfK MRI; circ. list, Fall 2018

A A A | VIA 2019

Via enjoys pass along read-ership with an average of 2.2 readers per copy.

Source: 2018 Via Reader Profile Study, GfK MRI; SFMC, June-Oct 2018

76%

90k

140k

61%

80%

29minutes

2.2

of Via readers read 3 or 4 of the last 4 issues received.

of Via readers prefer receiving the printed magazine in the mail.

of readers took an action as a result of reading Via. Actions include →

Readers spend, on average, 29 minutes out of their busy schedules to enjoy reading the magazine.

readers per copy

Visited any websites included in Via

Became aware of or used AAA discount(s)

Visited AAA.com

Visited/contacted AAA office

Traveled to a destination advertised or written about

44.4%

36.7%

34.0%

31.4%

27.3%

Via’s average Open Rate of over 20% exceeds the national averageAvg. uniques/month

Avg. page views/month

Via e-Newsletter

Via e-Newsletter

National Average

National Average

Via’s average Click-Through Rate of 2.46% outperforms the national average

20%

16%

2.46%

1.3%

Via e-NewsletterVia Website

Via’s audience is engaged

A A A | VIA 2019

They travel more Via readers took an average of 6.7 trips lasting 1+ day in the past year, which is two and a half times more than the average U.S. adult.

Via readers spent 2x more than the average U.S. adult on domestic vacations.

Via readers paid for an average of 15+ nights of hotel or paid lodgingin past year—more than 2x the national average for U.S. adults.

6.7 trips

$4,200

Via Readers

Via Readers

Via Readers

Average U.S. Adult

Average U.S. Adult

Average U.S. Adult

2.6 trips

$2,000

15.1 nights

7.2 nights

They spend more

They stay longer

Via readers love to travel

*Source: January 2018 Reader Profile Study, GfK MRI

50.029.229.028.424.224.1

23.323.323.2

Top areas visited in the past year (%)San Francisco Bay AreaMonterey/CarmelCalifornia Wine CountrySacramento/Central ValleyCentral California CoastLos Angeles AreaLake TahoeLas Vegas, NVHalf Moon Bay

21.020.117.815.812.211.511.510.19.3

Reno, NVSan Diego CountySeattle, WAYosemitePhoenix/Scottsdale, AZBig SurPortland, ORShasta/CascadesPalm Springs

84%of regular Via readers took at least one overnight domestic trip in the past year

A A A | VIA 2019

Spring 2019The West’s Best State Parks

Highway 101

Hawaii

Calistoga, CA

Disneyland

Close: 1/3/19Material due: 1/10/19In-home February 19-23

Summer 2019Summer Pleasures Roller coasters, beach boardwalks, baseball, and more

Solo Travel Trend

San Francisco’s SOMA neighborhood

Jamaica

Close: 3/4/19Material due: 3/8/19In-home May 5-8

Fall 2019Fire Recovery California’s Wine Country Oregon’s Columbia Gorge

Food Face-off: San Francisco vs. Portland

River Cruising with the Family

Grass Valley, Calif.

Cabo San Lucas, Mexico

Close: 7/2/19Material due: 7/9/19In-home August 20-24

Winter 2020City Parks San Francisco’s Presidio, Portland’s Forest Park, and other great urban green spaces.

Where to Go in 2020 The year’s top destinations around the West, the United States, and the rest of the world. Also: the rise of “voluntourism.”

Truckee, Calif.

Germany

Close: 11/4/19Material due: 11/11/19In-home December 21-26

Print & Online

2019 Editorial Calendar

Find Via’s editorial features online at viamagazine.com along with an ever-expanding library of content. ↘

A A A | VIA 2019

Ad close and material due date Ad close and material due date

Mid JanuaryLEAD Budget-Friendly SkiingBONUS Financial Tips for the New Year

12/17/18 Mid JulyLEAD Wellness Retreats in the West and BeyondBONUS Disneyland

6/18/19

Late JanuaryLEAD Hawaiian Food in the WestBONUS Home Buying Tips for First Timers

1/3/19 Late JulyLEAD Culinary Destinations in the WestBONUS National Historic Trails

6/30/19

Mid FebruaryLEAD Romantic Destinations in the WestBONUS Palm Springs

1/15/19 Mid AugustLEAD TahoeBONUS Solo Travel

7/16/19

Late FebruaryLEAD Wildflowers in the WestBONUS Scottsdale

1/29/19 Late AugustLEAD Bargain Destinations in the WestBONUS Carmel-by-the-Sea

7/30/19

Mid MarchLEAD Floating Bed & Breakfasts in the WestBONUS Cruising Europe

2/12/19 Mid SeptemberLEAD Camper and RV TravelBONUS Napa Valley

8/13/19

Late MarchLEAD Hot Springs in the WestBONUS Saving Money for Travel

3/26/19 Late SeptemberLEAD Fall Road Trips in the West and BeyondBONUS Tips for Biking to Work

8/27/19

Mid AprilLEAD Coastal Road Trips in the WestBONUS Spring Cleaning

3/12/19 Mid OctoberLEAD Lesser-Known Wine Regions in the WestBONUS Tip for Finding Affordable Flights

9/10/19

Late AprilLEAD Glamping in the WestBONUS Seattle

3/26/19 Late OctoberLEAD Spooky Spots in the WestBONUS Prepping Your Home and Car for Winter

9/24/19

Mid MayLEAD The West’s Best National Parks in SummerBONUS Family Travel

4/9/19 Mid NovemberLEAD Traveling with PetsBONUS Winter Festivals in the West

10/8/19

Late MayLEAD Best Summer Activities in the WestBONUS Summer Safety

4/23/19 Late NovemberLEAD Last-Minute Holiday TravelBONUS Holiday Entertaining

10/22/19

Early JuneLEAD Traveling with FriendsBONUS LGBT Destinations in the West and Beyond

5/7/19 Mid DecemberLEAD Winter Weekend GetawaysBONUS Holiday Home Safety

11/5/19

Mid JuneLEAD Best Summer Islands in the WestBONUS Canada

5/21/19 Late DecemberLEAD Readers’ Best Travel Experiences of 2019BONUS Gifts for Travelers

11/19/19

Late JuneLEAD Summer Lakes in the WestBONUS How Much It Costs to Buy a Home in the West

6/4/19 End DecemberLEAD Where to Go in 2020BONUS Trip Planning 101

12/3/19

2019 Editorial Calendar

e-Newsletter

A A A | VIA 2019

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CONTACT INFORMATONAll ads sent must include a client name, contact person, phone number, and email address.

EXTENSIONSNo extensions will be granted without approval. For extensions, contact: Natasha Alcala on 925.274.8168, or at [email protected]

SHIPPING INSTRUCTIONSVia Advertising, Natasha Alcala at [email protected]

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CIRCUL ATION REGIONNorthern CaliforniaArizonaNevada UtahMontanaWyomingAlaska

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A A A | VIA 2019

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CIRCUL ATION500,000 affluent ($75,000+) AAA homes in the Greater Bay Area and Sacramento

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Content

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Close: 12/14/18 Materials: 12/21/18In-home: Feb. 19-23

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Fall $16,000 $9,500 $5,700

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DIGITAL

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CURRENT REACH90k avg. unique visitors per month140k avg. page views per month

Free Things to Do in Your Favorite California Cities

California’s top cities aren’t known for being budget friendly, but if you look hard enough, it’s amazing how many free activities and attractions are available. With a little planning, you can learn to swing dance in San Francisco's Golden Gate Park, discover Lake Tahoe history, and sample an array of international cuisines in San Diego's Balboa Park—all without spending a dime. Here's a sampling of free things to do in the regions of your favorite California cities:

San Francisco

Whether it's spotting snowy egrets in the marshlands of Crissy Field or snapping selfies with LucasFilm's beloved outdoor Yoda Fountain, there's plenty to do on a budget in the Presidio. Along with hiking trails, scenic overlooks, and one of the city's most popular beaches, San Francisco's former military base turned national park is also home to Fort Point National Historic Site.

The massive mid-19th-century seaside fortification just beneath the Golden Gate Bridge offers free entry and 30-minute guided tours (schedule varies daily; check with staff on arrival.) Near the Main Post, the Presidio Officers' Club is a museum and cultural center combo that celebrates Presidio history with free exhibits, jazz nights, and ongoing archaeology digs. A free PresidioGo shuttle runs throughout the park, seven days a week.

AAA MEMBER SAVINGS: Save up to $6.99 on tickets to California Academy of Sciences

Become well versed in downtown art deco masterpieces, the Haight-Ashbury's hippie culture, and even Hitchcock filming locations with San Francisco City Guides’ free excursions. The library-sponsored non-profit now hosts approximately 30 different tours each month, including its newest: tales of mayhem and murder at Nob Hill's Fairmont Hotel. Tours run 1.5–2 hours, and reservations are not required; just show up at the specified time and place and be prepared to walk.

Ride a bike, learn to swing dance, or partake in the 6th Avenue roller disco during Sundays in Golden Gate Park. Each week, the park's John F. Kennedy Drive is closed to vehicles from Kezar Drive to Park Presidio Boulevard, transforming this 1.4-mile stretch into a sea of outdoor enthusiasts. If you're lucky, a hodgepodge of jazz musicians will be performing in a tunnel near the Conservatory of Flowers, taking advantage of its supreme acoustics to put on an unforgettable show.

RELATED: 10 Things to Do in Golden Gate Park

Napa

Relish in the modern works on display at the world-class Hess Art Collection, a 13,000-square-foot gallery space located on the property of Napa’s historic Hess Winery. Vintner Donald Hess has been collecting pieces of contemporary art since 1966, and keeps a portion of them here for public viewing. A downloadable audio tour offers insight into the artists—which include Francis Bacon, Leopoldo Maler, and musician-turned-painter Robilee Frederick—and their distinctive works. As of February 1, 2018, the museum is open daily 10 a.m. to 5:30 p.m.

Spend a day enjoying the wonders of Lake Berryessa, Napa County’s largest lake. Along with swimming in the summer months, this 20,000-acre man-made reservoir is also a great spot for kayaking and paddleboarding. Rentals are available onsite, or BYO equipment for some extra-affordable adventure. Located in the Vaca Mountains, the lake is also home to several short hiking trails that extend along the oak-covered shoreline and through neighboring hills.

Wander among the various sculptures of Napa Art Walk, a downtown outdoor display of juried pieces that rotate biennially. The current exhibit, Shifting Perspective, which runs through April 2019, features the works of 10 Western U.S.–based artists that range from abstract to eco-friendly, such as the colorful Treasures from the Sea, constructed mostly from recycled bicycle parts. Download the Otocast app from iTunes or Google Play to learn more about each piece, often in the artist’s own voice.

RELATED: The Napa You Don’t Know

Lake Berryessa, Napa County's largest lakePHOTO: ANDREW ZARIVNY/SHUTTERSTOCK

Lake Tahoe

Bask in the sparkling blue-green waters of Emerald Bay State Park, located along Lake Tahoe’s western shore. Spend the day snorkeling or diving among its many sunken boats and barges, or bring your own kayak and paddle over to tiny Fannette Island—home to the reputed ghost of a retired sea captain as well as the “Tea House” ruins built in the late 1920s by wealthy philanthropist Lora J. Knight. Back on the mainland at the park’s Scandinavian-style Vikingsholm mansion (also built by Knight), there’s a trailhead to access Tahoe’s beloved 12-mile Rubicon Trail—which winds along shoreline cliffs and through pine- and fir-filled forests. (Vikingsholm is open for tours during summer months for a fee.)Delve into local history on a Mountain Town Walking Tour in Tahoe City or Truckee. The 1.5-hour

excursions provide details on Tahoe’s colorful past as well as its many unique characters. Learn about the golden era of steamboats while strolling along Tahoe City’s waterfront, discover interesting tidbits about the majestic mountain lake, or hear legendary tales of lumber mills and railway barons while meandering through downtown Truckee. Tours are available June through September, but the season may be extended depending on the weather. Visit the website for more details. Sled, tube, snowshoe, or cross-country ski at Tahoe Meadows (also known as Mt. Rose Meadows),

Nevada’s high-elevation winter wonderland. This alpine expanse, near the crest of Mt. Rose Highway about 7 miles north of Incline Village, gives way to a frenzy of wildflowers during warmer months, when iced-over waters transform into rushing, bridge-covered streams. For a hike that’s easy and accessible, try the 1.3-mile Tahoe Meadows Interpretive Loop Trail. It’s actually part of the 165-mile Tahoe Rim Trail, a long-distance trek that encompasses the entire basin.

RELATED: Lake Tahoe Area

Lake Tahoe’s Emerald Bay State ParkPHOTO: ULADZIK KRYHIN/SHUTTERSTOCK

Fort Point Historic Site beneath the Golden Gate BridgePHOTO: YHELFMAN/SHUTTERSTOCK

Monterey

Search for starfish, sea anemones, and the occasional octopus in the prolific tide pools found along many Monterey beaches, including downtown’s San Carlos Beach. Located at Cannery Row’s west end, this stretch of picnic-worthy sand backs up to the Monterey Bay Coastal Recreation Trail. Following the former tracks of the Southern Pacific Railroad, the paved rail-to-trail runs 18 miles from Castroville to Pacific Grove, offering prime coastal views.

Discover Old Monterey’s Spanish and sardine history along the Path of History, a self-guided two-mile-long walking trail that incorporates 55 historic sites throughout the city’s downtown, including various adobes, the old Southern Pacific Train Station, and the one-time abode of Treasure Island author Robert Louis Stevenson. For cell phone tour information and a map, click here.

Witness a natural phenomenon, as thousands of Monarch butterflies who’ve followed their ancestral flight path to Pacific Grove’s Monarch Butterfly Sanctuary bed down for the winter (October through February) in the branches of eucalyptus, cypress, and pine trees. Docents are on hand daily noon to 3 p.m. (weather permitting) with viewing scopes and interesting facts about these incredible creatures. RELATED: Monterey for Families

Pacific Grove’s Monarch Butterfly SanctuaryPHOTO: ANATOLIY LUKICH/SHUTTERSTOCK

San Diego

Explore Mission Trails Regional Park: 7,220 acres of rolling hills, scenic canyons, and a reservoir ideal for kayaking. The park boasts 60 miles of hiking and mountain biking trails, including one up to the peak of Cowles Mountain—the city of San Diego’s highest point. Don’t miss the Visitor and Interpretive Center, which provides details on the area’s flora and fauna, as well as its indigenous Kumeyaay people.

Embark on a trip around the world at Balboa Park’s House of Pacific Relations (HPR), a mix of historic 1935 Exposition cottages and newer structures representing nearly three-dozen different countries, including Argentina, Israel, Italy, and China. Learn more about each country’s cultures and traditions during regular open houses each weekend. A selection of house members also hosts Sunday afternoon lawn performances and demonstrations featuring everything from Irish folk dancing to Peruvian cuisine, depending on the month.

Take in some of San Diego’s top attractions and most scenic views—including its fantastic skyline—on 59-Mile Scenic Drive, a marked route that winds through the city center and along the coast with plenty of possible stops en route. Watch windsurfers tackle the waters of Mission Bay Aquatic Park, peruse downtown’s vibrant Gaslamp Quarter, or visit the Hotel del Coronado, San Diego’s fabled Victorian beach resort.

RELATED: San Diego Bargains

More places to visitCalifornia, Napa, San Diego, San Francisco, Lake Tahoe, Monterey.

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Tahoe’s beloved 12-mile Rubicon Trail winds along shoreline cliffs and through pine- and fir-filled forests.

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Invest in some advance planning, and it’s easy to find free things to do in the Golden State.

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BY LAURA KINIRY JANUARY 11, 2018

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Hotel del Coronado along San Diego’s 59-Mile Scenic DrivePHOTO: EQROY/SHUTTERSTOCK

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5 Exciting Additions to Disneyland Resort

At Disneyland Resort, 2017 saw the introduction of MaxPass, the arrival of the Guardians of the Galaxy, and the return of the Rivers of America, and 2019 will bring the debut of Star Wars: Galaxy’s Edge. But that doesn’t mean there aren’t plenty of exciting new additions coming to the Southern California theme park in 2018. Here are five new attractions to look forward to.

Star Wars: Secrets of the Empire

If watching (and re-watching) The Last Jedi and riding Tomorrowland’s recently updated Star Tours simulator isn’t enough to slake your anticipation for Disneyland Park’s upcoming Star Wars land, head at hyper-speed to Downtown Disney and experience Secrets of the Empire. The newly opened virtual reality experience from The Void combines 3-D headsets and motion-tracking sensors with physical effects to put you and three friends into the middle of your own galactic adventure. Watch Rogue One before playing, so you’ll recognize some friendly faces, and book your appointment in advance to avoid waiting.

A Wrinkle in Time

For the millions who grew up with Madeleine L’Engle’s timeless tales, the upcoming film from director Ava DuVernay fulfills the dream of bringing A Wrinkle in Time to life on the big screen. The movie—which stars Oprah Winfrey (Mrs. Which), Reese Witherspoon (Mrs. Whatsit), and Mindy Kaling (Mrs. Who)—doesn’t open until March 9, but Disney California Adventure Park guests can catch a special 4-D preview (complete with in-theater special effects) at the Sunset Showcase Theater in Hollywood Land beginning February 9.

New Dumbo Queue

Dumbo the Flying Elephant has been a favorite ride of the young (and young at heart) since Disneyland Park’s 1955 debut, but on a hot day, its open-air queue is anything but the happiest place on Earth. Fans will rejoice to learn that the classic attraction, which is currently closed, will reopen in early spring with a new shaded waiting area, plus a fresh coat of paint. Disney hasn’t announced plans for adding FastPass, so early mornings and during the parade will still be the best times to ride.

Incredicoaster

Pixar Pier has always been the problem child at Disney California Adventure Park. Originally inspired by tacky seaside carnivals, it was rethemed in 2010 as a quaint Victorian boardwalk. Hopefully, the third time’s the charm, as it’s now being transformed into Pixar Pier, home to the computer animation studio’s beloved characters. The centerpiece will be the Incredicoaster, which will merge the thrills of the California Screamin’ roller coaster with the fun superhero family of the Incredibles movie (and its sequel, arriving this summer). Be sure to grab a FastPass or use the speedy single-rider line when this popular attraction returns this summer.

Pixar Fireworks

While Disney California Adventure Park prepares for the arrival of Pixar Pier, the original Disneyland Park will celebrate the resort’s first-ever Pixar Fest, starting April 13 with Together Forever—A Pixar Nighttime Spectacular. Building on 2015’s successful Disneyland Forever fireworks show, this immersive presentation will bring favorite Pixar scenes to life with pyrotechnics, projections, and even a flying Buzz Lightyear. The best viewing is from Main Street U.S.A. (between the Coca-Cola Refreshment Corner and Photo Supply Co.), but the crowds are less crushing around It’s A Small World.

RELATED: 9 Great Disneyland Food Experiences

Fort Point Historic Site beneath the Golden Gate BridgePHOTO: YHELFMAN/SHUTTERSTOCK

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Check out these fantastic new experiences, from virtual Star Wars to a refreshed Dumbo.

BY SETH KUBERSKY JANUARY 11, 2018


Presented by Disneyland


Experience the Magic of Membership Headline Can Be Up To 3 Lines, Then Truncate...


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