2019 media kit - takemefishing.org season (april – september) 728 x 90 320 x 50 $10.00 off-peak...
TRANSCRIPT
2019 Media Kit
TAKEMEFISHING.ORG
TMF CONSUMER E-NEWSLET TER
TAKEMEFISHING.ORG —STATE FISHING & BOATING INFORMATION
VAMOSAPESCAR.ORG
ABOUT RECREATIONAL BOATING & FISHING FOUNDATION DIGITAL PROPERTIES
Take Me Fishing™ and Vamos A Pescar™ help boaters and anglers of all ages and experience levels learn,
plan and equip for a successful day on the water. TakeMeFishing.org and VamosAPescar.org feature how-to
videos, information on how to get a fishing license and boat registration, and an interactive state-by-state map
that allows visitors to find local boating and fishing spots.
TakeMeFishing.org and VamosAPescar.org are responsive websites — meaning users can access great fishing
and boating content whenever and wherever they want.
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PLACES TO BOAT & FISH MAP
Includes hundreds of thousands
of places to boat and fish, as well
as surrounding points of interest,
such as boat ramps, outfitters
and marinas.
FISH SPECIES IDENTIFIER
Learn about more than 170 types
of fish, where to find them and
what it takes to catch them.
EXPERT FISHING & BOATING BLOGGERS
Rich content including how-tos, tips,
seasonal stories, advice and more.
HOW-TOS & TIPS
Tips and tricks for freshwater,
saltwater, ice and fly fishing,
plus boating.
KEY FEATURES — TAKEMEFISHING.ORG
TakeMeFishing.org is dedicated to providing education and being a resource tool so that users can be
successful out on the water.
Fishing license and boat
registration information and links, as
well as local activities and events.
STATE FISHING & BOATING INFORMATION
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*Source: Google Analytics as of Jan 1, 2019 **As of Jan 1, 2019
67% 33%
WEBSITE METRICS*
SOCIAL METRICS** E-NEWSLETTERS (MONTHLY)
BY GENDER
PEAK (APRIL – SEPTEMBER)
OFF-PEAK (OCTOBER – MARCH)
Average Monthly Visits 455,973
Average Monthly Unique Visits 433,521
Average Pages per Visit 1.4
Average Monthly Visits 151,407
Average Monthly Unique Visits 146,846
Average Pages per Visit 1.6
BY AGE
65+
45-54
25-34
55-64
35-44
18-24
9%
15%
18%
22%
25%
10%
238,000
57,700
8,200
/TakeMeFishing
3.0%AVERAGE CTR
NewsWaves — Corporate
118,000TOTAL SUBSCRIBERS
TMF Consumer E-Newsletter
@Take_Me_Fishing
@Take_Me_Fishing
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AUDIENCE INFORMATION — TAKEMEFISHING.ORG
TakeMeFishing.org was created to attract and educate newcomers to fishing and boating, and our primary
target audience is families with young children. But TakeMeFishing.org has something for all anglers and
boaters — from novice to avid, and from young to young at heart.
ADVERTISING OPPORTUNITIES — TAKEMEFISHING.ORG
Note: Minimum buy of 75,000 impressions required.
PLACEMENT AD UNITS NET CPM
PEAK SEASON
(April – September)
728 x 90
320 x 50$10.00
OFF-PEAK SEASON
(October – March)
728 x 90
320 x 50$8.00
SPONSORED CONTENTImage + Article Title*
*Autopopulated from full-length article
TMF CONSUMER E-NEWSLETTER
(100% SOV, 1- or 3- month sponsorship)
600 x 172$2,500 (1 month)
$2,250 (per month, 3 months min)
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Home Page
Category Page
Home & Category Page
Combo Buy
$10,000
$7,500
$15,000
$5,000
$2,500
$6,000
PLACEMENT
PEAK (PER MONTH)
OFF-PEAK (PER MONTH)
SPONSORED CONTENT
We are excited to offer ad formats for advertisers that enhances the user experience. Sponsored content is the
placement of contextually aligned, branded content that lives within key sections and pages. Available across
all device types, placements are formatted to match the look and feel of the site, but clearly are labeled as
being sponsored by your brand.
HOW IT WORKS
Sponsored ads (image, article title and brand name — see ad specs for details) will run across
TakeMeFishing.org and drive users to read the corresponding full-length article housed within the
blog section. Ads run throughout designated campaign timing, but the full length article will live on
TakeMeFishing.org indefinitely.
PAGES INCLUDE
Home Page Boating Fish Species
Saltwater Fishing How to Fish State Overview Page
Fly Fishing Freshwater Fishing State Fishing
State Boating
ECOSYSTEM
ADVERTISING OPPORTUNITIES — TAKEMEFISHING.ORG
PLACEMENT SPONSORED CONTENT ARTICLE
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Recreational Boating & Fishing Foundation’s (RBFF) most successful content partnerships inherently connect
the Take Me Fishing brand to its consumer target audiences, while staying true to the brand’s identity.
Custom content is crafted in an authentic voice that is educational and entertaining in nature. RBFF’s content
team works with partners to weave their brands’ stories into blog posts that consumers can easily identify
with and find practical and useful for helping them prep for a successful day on the water.
All TakeMeFishing.org content is designed to be social and shareable, resulting in measurable,
word-of-mouth marketing.
SPONSORED CONTENT ON TAKEMEFISHING.ORG:
Written content (blog posts and infographics) can range from 300 to 400 words, depending on the topic and
specific post. Videos can range from 1 to 3 minutes.
SAMPLE TOPICS:
Must be relevant to the fishing and
boating industry, and provide value to
the TakeMeFishing.org user.
Must be geared towards newcomers to
fishing and boating to align with the
Take Me Fishing target audiences.
Must be educational in nature.
Must represent safe, ethical and legal
fishing and boating practices.
Must not be offensive or inappropriate.
Will be promoted on the Take Me Fishing
social media channels.
Will be clearly labeled as sponsored content.
How to tie a fishing knot
Essential items for a day on the water
Tips for successful catch and release
Spring boating prep checklist
Best saltwater fishing gear for
offshore fishing
Fly fishing tips for beginners
Great boats for beginners
Best times of day to fish (fresh/salt)
Seasonal events, including tips for safe
and memorable holidays on the water (e.g.,
July 4th) and holiday gift guides
SPONSORED CONTENT GUIDELINES
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UNITS DIMENSIONS FILE TYPE MAX LENGTH LOOPS MAX SIZE
(GIF/JPG)MAX SIZE
(HTML5)
LEADERBOARD 728 x 90.GIF, .JPG,
HTML5:30 secs 3 25K 40K
MOBILE WEB
(Smartphone)320 x 50
.GIF, .JPG, HTML5
:20 secs 3 25K 40K
SPONSORED CONTENT
HEADLINE:
40 characters (spaces included)
HOME PAGE IMAGE & STATE PAGE IMAGE:
315 x 250 (630 x 500 retina)
CATEGORY IMAGE:
493 x 245 (986 x 490 retina)
Image Article Title
Logo
.GIF, .JPG
1 x 1 tracking pixel tags
N/A N/A N/A N/A
REPORTING
RBFF will send monthly reporting that includes:
Total impressions delivered
Total clicks
Click-through rates
Additional reporting metrics may be available upon request.
ADVERTISING CONTACT
Kendra Lee, [email protected], 703-253-4582 — Contact Kendra to discuss custom advertising packages to best
suit your brand/needs.
NOTES
No remnant advertising or ad networks allowed.
RBFF reserves the right to reject any advertising materials deemed offensive or inappropriate.
Please thoroughly review the Advertising Guidelines prior to submitting your advertisement.
DIGITAL ADVERTISING SPECIFICATIONS — TAKEMEFISHING.ORG
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PLACES TO FISH & BOAT
Includes hundreds of thousands
of places to boat and fish, as well
as surrounding points of interest,
such as boat ramps, outfitters
and marinas.
STATE FISHING & BOATING INFORMATION
Fishing license and boat
registration information, as well
as local activities and events.
HOW-TOS & TIPS
Tips and tricks for family fishing
and boating, boating safety,
preparing your catch and more.
KEY FEATURES — VAMOSAPESCAR.ORG
VamosAPescar.org, TakeMeFishing.org’s Spanish-language counterpart, is also dedicated to providing
education and being a resource tool so that users can be successful out on the water. Created specifically
for Hispanic consumers, VamosAPescar.org was created to provide culturally relevant fishing and boating
information to today’s fastest-growing U.S. demographic.
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30%
WEBSITE METRICS*
SOCIAL METRICS**
BY GENDER BY AGE
65+
45-54
25-34
55-64
35-44
18-24
3%
10% 20% 40%0%
7%
17%
35%
28%
10%
AUDIENCE INFORMATION — VAMOSAPESCAR.ORG
VamosAPescar.org was created to attract and educate Spanish-speaking newcomers to fishing and boating,
and our primary target audience is families with young children. But VamosAPescar.org has something for all
anglers and boaters — from novice to avid, and from young to young at heart.
72% 28%
PEAK (APRIL – SEPTEMBER)
OFF-PEAK (OCTOBER – MARCH)
Average Monthly Visits 14,500
Average Monthly Unique Visits 14,000
Average Pages per Visit 1.5
Average Monthly Visits 2,110
Average Monthly Unique Visits 2,000
Average Pages per Visit 1.9
49,200
2,250
1,700
/VamosAPescar.org
@Vamos_A_Pescar
@vamosapescar
*Source: Google Analytics as of June 12, 2018 **As of June 12, 201810
PLACEMENT AD UNITS NET CPM
PEAK SEASON(APRIL – SEPTEMBER)
300 x 250 Home Page
728 x 90 Interior Pages
320 x 50 Mobile
$10.00
OFF-PEAK SEASON(OCTOBER – MARCH)
300 x 250 Home Page
728 x 90 Interior Pages
320 x 50 Mobile
$8.00
UNITS DIMENSIONS FILE TYPE MAX LENGTH LOOPS MAX SIZE
(GIF/JPG)MAX SIZE
(HTML5)
RECTANGLE 300 x 250.GIF, .JPG,
HTML5:30 secs 3 25K 40K
LEADERBOARD 728 x 90.GIF, .JPG,
HTML5:30 secs 3 25K 40K
ADVERTISING OPPORTUNITIES — VAMOSAPESCAR.ORG
Note: Minimum buy of 75,000 impressions required.
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REPORTING
RBFF will send monthly reporting that includes:
Total impressions delivered
Total clicks
Click-through rates
Additional reporting metrics may be available upon request.
ADVERTISING CONTACT
Kendra Lee, [email protected], 703-253-4582 — Contact Kendra to discuss custom advertising packages to best
suit your brand/needs.
NOTES
No remnant advertising or ad networks allowed.
RBFF reserves the right to reject any advertising materials deemed offensive or inappropriate.
Please thoroughly review the Advertising Guidelines prior to submitting your advertisement.
PLACES TO BOAT & FISH MAP
Our Places to Boat & Fish Map is the most popular tool on the TakeMeFishing.org website, with more than 2.6
million pageviews since February 2016*. That’s why we’ve created an interactive map with detailed informa-
tion to help boaters and anglers find all the information they need to help set them up for a successful day on
the water.
ADD A BUSINESS TO THE MAP
Want to have your business listed on the map? Click on the “Add Point of Interest” link below the map to
submit it. Your business must have a physical location and fall into one of the following categories: Gear &
Equipment, Charters, Fly Fishing Shops, Bait Shops, Gas Stations, Marinas or License Vendors. There is no
charge for this offering.
EMBEDDABLE MAP FEATURE
Take Me Fishing has made the Places to Boat & Fish Map available for anyone to embed on their websites for
free. Why? Getting more people to boat and fish is what we’re all about, and our interactive map, embedded
in websites like yours, has proved to increase participation. Your users will get the information they want in
seconds. Boaters and anglers will head to your website again and again to find locations close to home, drawn
from an instant search of thousands of bodies of water. With every visit, you’ll get their attention and your
site will grow in value.
To embed the map on your site, click on the link below the map that says, “Want to use this map on your
website?”. This will take you to a form where you can enter your contact information. You will then be
provided with the embed code and detailed instructions for implementation.
NON-PAID PARTNERSHIP OPPORTUNITIES — TAKEMEFISHING.ORG & VAMOSAPESCAR.ORG
12*Google Analytics, 2/01/16-11/16/17
Please reach out with available dates
ADVERTISING INSERTION ORDER
ADVERTISER
COMPANY NAME COMPANY NAME
CONTACT NAME CONTACT NAME
DESIRED TIMING (BY MONTH)
BILLING ADDRESS BILLING ADDRESS
EMAIL EMAIL
DESIRED TOPIC OF CONTENT
INVOICE TO
CITY CITY
WEBSITE
STATE STATE
PHONE PHONE
ZIP CODE ZIP CODE
FAX FAX
AGENCY
Advertiser Agency
SPONSORED CONTENT INFORMATION
Given the customized nature of sponsored
content, please contact Kendra Lee at
[email protected] to discuss opportunity
details and availability.
Sponsored content is not currently available on VamosAPescar.org.
INSERTION DEADLINES
Ads are posted at the beginning of the month, unless otherwise requested.
Ads are due two weeks prior to ad launch date.
WHICH PROPERTY DO YOU WANT TO ADVERTISE ON?
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BANNER SPECIFICS
BANNER AD INFORMATION
Banners are sold on a CPM (cost per thousand
impressions) pricing model and the CPM is
adjusted for seasonality. Peak season: April –
September. Off-Peak season: October – March.
Banner ads are sold net of agency commission.
BANNER AD PLACEMENT
Banner ads run on a rotating basis on both
takemefishing.org and vamosapescar.org.
Impression amounts can be customized for your
needs. Ads can also be geo-targeted.
E-NEWSLETTER SPECIFICS
E-Newsletters are sold on a monthly basis, at 100%
SOV. Please contact Kendra Lee to determine
availability.
COMMITMENT
BANNER TYPE
URL THAT AD SHOULD LINK TO WHEN DIRECTED NUMBER OF MONTHS
Static Animated
BEGINNING (MM/DD/YY) ENDING (MM/DD/YY)
IMPRESSIONS RUN-OF-SITE: PEAK/OFF-PEAK
NET RATE: PEAK/OFF -PEAK
75,000 (minimum)
$10 CPM / $8 CPM $750 / $600
100,000 $10 CPM / $8 CPM $1,000 / $800
250,000 $10 CPM / $8 CPM $2,500 / $2,000
500,000 $10 CPM / $8 CPM $5,000 / $4,000
1,000,000 $10 CPM / $8 CPM $10,000 / $8,000
1,500,000 $10 CPM / $8 CPM $15,000 / $12,000
TOTAL: $
E-NEWSLETTER RATE: 100% SOV
CONSUMER TMF Consumer $2,500 – flat
INDUSTRY NewsWaves $140 – flat
TOTAL: $
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TakeMeFishing.org and VamosAPescar.org are copyrighted websites of Recreational Boating & Fishing Foundation. 500 Montgomery Street, Suite 300 | Alexandria, VA 22314Kendra Lee P: 703-253-4582 E: [email protected]
I acknowledge that I have read and agree to the TakeMeFishing.org/AdGuidelines.
NAME COMPANY
SIGNATURE DATE
WEB BANNER AD AUTHORIZATION
Recreational Boating & Fishing Foundation is hereby authorized to publish the web advertisement of:
ADVERTISEMENT AUTHORIZED BY