2019 media kit - kentucky monthly magazine...each issue of the magazine and on our website, we share...
TRANSCRIPT
k e n t u c k y m o n t h l y . c o m
Uniting Kentuckians Everywhere
Kentucky Monthly celebrates the people, places, events and culture of our
Commonwealth. By highlighting the best our state has to offer, we unite
Kentuckians everywhere and create a sense of pride and community.
2 0 1 9 M E D I A K I T
For more than two decades, readers have embraced Kentucky
Monthly’s commitment to celebrating everything that makes
the Bluegrass State a wonderful place to call home. In
each issue of the magazine and on our website, we share
compelling—and sometimes quirky—stories, combined with
striking photography and elegant design.
CULTURE, FOOD, LIVING, OUTDOORS, PEOPLE, TRAVEL, VOICES + MORE!
KENTUCKY MONTHLY is The Commonwealth’s ONLY
statewide general interest paid subscription-based publication.
Reach “Marketing’s Most Valuable Generation”
Nearly 50% of our readers are Boomers.
OUR READERS ENJOY: Nature, Travel, Culinary,
Investments, Theater, Sporting, Gambling and Reading
AGE40 - 6939 & under 70+
3.9%
38.7%
57.4%
Reach those with the strongest ties to the Commonwealth: Kentuckians!
V I S I T K E N T U C K Y M O N T H L Y . C O M T O L E A R N M O R E
LARA FANNIN Account Executive
DIRECT: 606.356.0950
JOHN LASWELL Account Executive
DIRECT: 502.417.7919
JULIE MOORE Senior Account Executive
DIRECT: 270.485.4098
JOCELYN ROPERCirculation Specialist
DIRECT: 502.227.0053
STEPHEN M. VESTPublisher & Editor
DIRECT: 502.227.0053
CONTACT OUR EDITORIAL TEAM:
Stephen M. VestPublisher & [email protected] DIRECT: 502.227.0053
Patricia RanftAssociate [email protected]
DIRECT: 502.227.0053
Deborah Kohl KremerAssistant [email protected]
Rebecca ReddingArt [email protected]
We cover a wide—and always appealing—variety of content, including:Special, industry-specific advertising features are available throughout the year.
Ask about our annual Gift Guide!
CULTURE | Our in-depth articles celebrate the Commonwealth’s unique history, vibrant arts, sports and entertainment scene, rich musical and literary heritage and diverse event offerings.
FOOD | We present delectable dishes to grace your table, whether it be a collection of seasonal recipes or a story featuring a Kentucky dining establishment, we know our readers appreciate food.
LIVING | From health and wellness to education and homemaking, our stories celebrate the Kentucky lifestyle.
OUTDOORS | The pages of every issue include outdoor excursions including hiking, hunting, wildlife watching and gardening.
PEOPLE | We profile Kentucky’s interesting individuals—from educators and artists to leaders and visionaries.
TRAVEL | We journey across Kentucky in search of exhilarating adventures and unique attractions.
VOICES | Columnists and readers alike share their opinions on happenings across the Commonwealth.
EDITORIAL CONTENT
Reach “Marketing’s Most Valuable Generation”
Nearly 50% of our readers are Boomers.In five years, close to 50% of the U.S. adult population will be 50 and older and they will control 70% of the country’s disposable income.
Boomers make the most MONEY and they SPEND what they make.
Source: Nielsen and BoomAgers, August 2012
*When “more likely” is referenced, this is in comparison with the national average. **Consumer Pakaged Goods Source: Virtual DBS and Relevate research and evaluation, December 2012
AGE
THEY ENJOY:Nature, Travel, Culinary,Investments, Theater, Sporting, Gambling and Reading
44% of U.S. population
70% of U.S. disposable
income
55% of total CPG**
sales
56.9% are female
150% more likely* to be married
133% more likely* to have children present in the household
84% own their home
40 - 6939 & under 70+
3.9%
38.7%57.4%
Reach those with the strongest ties to the Commonwealth: Kentuckians!
WANT TO KNOW MORE ABOUT OUR READERS? JUST ASK! Contact our sales team for more demographic information.
Health/Institutional, Children, Political Causes, Animals, Environmental and Religion
“Advertising in Kentucky Monthly magazine has given us access to an upper-end
audience that appreciates our top-quality products and service. It has also given us familiarity and trust from that audience
over time. It's our strongest source of good leads for our business.”
Joe Knife, Classic Metal Roofing
THEY GIVE TO:
“Kentucky Monthly is a publication that we love working with and will continue
partnering with for ads. It is obvious every time an issue hits the shelves with our ads
in it - the phone starts ringing and the website hits go up! A beautiful, fun-to-read
publication that works for us!”
Jessica Aldridge, Marketing & Advertising Coordinator Hopkinsville-Christian County
Convention & Visitors Bureau
OUR READERS
“I just got this month’s issue and I have to tell you that I really enjoy Kentucky Monthly. You do such a great job promoting all the things we all love about Kentucky. I also
know what an effort it takes to put together a pub month after month and that makes
me appreciate you even more. Thanks for all you do for our tourism industry.”
Marcheta Sparrow, Subscriber
Rate Base: 35,000
Gross Rates
Full page
2/3 page
1/2 page vertical
1/2 page horizontal
1/3 page vertical
1/3 square
3x
3,200
2,200
1,900
1,600
1,400
1,100
6x
3,000
2,100
1,800
1,500
1,300
1,000
10x
2,800
2,000
1,700
1,400
1,200
950
Premium PositionsGross Rates
2 page spread
Back Cover
Inside Front Cover
Inside Back Cover
Extreme Far-Forward (pg. 1- 5)
3x
5,800
4,000
3,800
3,400
3,400
6x
5,400
3,800
3,600
3,200
3,200
10x
5,100
3,600
3,400
3,000
3,000
Marketplace + CalendarGross Rates
1/4 page
1/9 page
Calendar Listing
3x
625
350
50
2-page spread
1/2 pagehorizontal
1/2 page vertical
1/3 pagesquare
Full page 2/3 page
1/3 pagevertical
1/4 page
* Marketplace advertisers will be grouped together on ad only pages. Calendar Listings include: Event Name, Date, Location, Phone (for public contact) and Event Website.
6x
580
350
50
10x
550
350
50
{Out-of-State} – 9,587 readers1
234
5{Western}
25,410 readers
{Louisville}26,103 readers
{Northern}14,438 readers
{Bluegrass}24,717 readers
{Eastern}15,246 readers
2-page spread Trim: 16.25” x 10.875”
Bleed: 16.5” x 11.125”
Non-bleed: 15.125” x 10”
Full page Trim: 8.125” x 10.875”
Bleed: 8.25” x 11.125”
Non-bleed: 7” x 10”
2/3 page Bleed: 5.25” x 11.125”
Non-bleed: 4.625” x 10”
1/2 page vertical 4.625” x 7.735”
1/2 page horizontal Bleed: 8.25” x 5.5”
Non-bleed: 7” x 4.875”
1/3 page vertical Bleed: 2.875” x 11.125”
Non-bleed: 2.25” x 10”
1/3 page square 4.625” x 4.875”
1/4 page 3.4375” x 4.875”
1/9 page 2.25” x 3”
Ad Sizes + Dimensions
1/9page
2019 DEADLINES
February Issue (Dec 15 / Dec 20)
March Issue (Jan 15/ Jan 20)
April Issue (Feb 15 / Feb 20)
May Issue (Mar 195/ Mar 20)
June/July Issue (Apr 15 / Apr 20)
August Issue (Jun 15 / Jun 20)
September Issue (Jul 15 / Jul 20)
October Issue (Aug 15 / Aug 20)
November Issue (Sept 15 / Sept 20)
December/January Issue (Oct 15 / Oct 20)
Commitment / Materials
PRINT ADVERTISING
1x
3,400
2,400
2,100
1,900
1,500
1,200
1x
6,000
5,000
4,000
3,500
3,500
1x
660
350
50
For non-print advertisers, add 25% to all pricing.
Gross Rates
Banner
Run of Site
Home Page
Mid-Page Unit{MPU}
Run of Site
Home Page
3,000impressions
225
150
190
110
9,000 impressions
610
405
500
300
18,000impressions
1,150
765
950
575
36,000impressions
2,160
1,440
1,800
1,080
Banner 728 x 90 px
MPU 300 x 250 px
Print advertisers will have the option to add a hyperlink to our digital flipbook for $50 per print ad (free to 10x advertisers)! The digital flipbook of Kentucky Monthly will be promoted in all print issues, in eNewletters and on all social media outlets.
KENTUCKYMONTHLY.COMKentucky Monthly’s website offers readers even more content and features to love, including:
feature stories, online extras, recipes, blogs, and a comprehensive statewide calendar of events.
MPU 180 x 150 px
Mid-Page Unit {MPU}
Gross RatesROS
Top
1 375
425
3 1,100
1,250
6 2,225
2,525
12 4,400
5,000
* Per Epsilons Q4 2011 Industry Study of Consumer Publishing/General Media. Open rate: Kentucky Monthly - 22.7% vs. consumer publishing average of 14.2%;
click rate: Kentucky Monthly - 16.9% vs. consumer publishing average of 5.3%.
Kentucky Monthly eNewsletters reach an audience of more than 22,000 engaged readers per month, with an average open rate of 20% and a
click-through rate that is much higher than industry average.
eNEWSLETTER
35,000-plus page views per month • 80% new visitors each month • Content updated monthly
ONLINE FLIPBOOK
DIGITAL ADVERTISING
Requirements for Print Advertising Material
Kentucky Monthly will not assume any responsibility for advertising reproductions that do not conform to the mechanical specifications listed here. All ads must be supplied digitally.
All artwork must be submitted in a press-ready format. Adobe PDF or PDFx-1 is preferred, but TIFF, JPG or EPS files at 300 dpi are also acceptable. Please embed all fonts and images. Convert all artwork to CMYK.
Publisher, PageMaker or Microsoft Word files are not acceptable. Kentucky Monthly can re-create the ad at our production rate.
If color accuracy is important, ads should include a matchprint or equivalent digital color proof.
Kentucky Monthly is printed in process color. We are not responsible for color accuracy in files that must be converted to CMYK upon arrival.
Trim size for Kentucky Monthly magazine is 8.125” x 10.875”. Bleed has been accounted for in the “Bleed Ads” sizing. Live matter in bleeding ads must be kept at least .25” (1/4 inch) within the area of the ad to avoid being lost in the final trim. When possible, please design your ads so they can be positioned on odd or even pages. While Kentucky Monthly does not recommend it, any type crossing the gutter should be positioned 1/8” from the gutter on each page to provide 1/4” total separation.
Advertisers needing an ad created by Kentucky Monthly are required to submit materials no later than the closing date. Kentucky Monthly assumes no liability for errors that occur in ads after client approval.
Requirements for Digital Advertising Material
All files must be converted to RGB and 72 dpi. Acceptable formats are animated GIF, JPG, or PNG. Maximum file size: 50K; maximum number of loops: 3; maximum frames for animated GIFs: 4.
Custom Ads (created by Kentucky Monthly)Advertisers must supply: photographic prints, original logo art, final typed copy, and any desired line art or illustrations.
Original logo art on photographic-quality paper is essential for good reproduction in the magazine. Unless appropriate original material is supplied, Kentucky Monthly cannot be held responsible for print reproduction.
Kentucky Monthly will not guarantee optimum reproduction, nor accept responsibility for error, if any materials are submitted later than the scheduled material closing date.
Creative Services Our creative team can provide their design skills for all your creative needs. We would be happy to help you with your future creative needs.
Safety margins: Keep .25” safety margin in from edge on all live matter. Allow additional .125” gutter safety per page on live matter that crosses the gutter.
Printing mechanicsBindery method: Perfect boundBook trim size: 8.125” x 10.875”Bleed size: 8.25” x 11.125”Live: 7” x 10”
Print/Digital Creative
Studio Photography
Location Photography
Stock Photo Usage
$75/hour (billed in 30-minute increments)
$75/hour
$75/hour plus $150 location fee
$20 per image
InsertsAdvertisers running preprinted inserts will be supplied specifications and approval procedures. A full-size mock-up must be submitted for review prior to printing. Multipage preprints with advertorial text must conform to American Society of Magazine Editors guidelines.
Late artworkKentucky Monthly is not responsible for reproduction quality if material is received after deadline. Materials must be received by deadline and are subject to charges for text changes, electronic production and output. Corrections will be charged to the advertiser or its agency.
Changes to Existing AdsNo changes can be made to supplied ads; the advertiser must re-supply the ad material. Copy changes can be made to ads created by Kentucky Monthly at a cost of $75 per hour billed in 30-minute increments
File Submission
For files too large to email, we recommend the use of Hightail or Dropbox. For more information, contact the art department.
GUIDELINES