2019 - burda.ru · april-june moy rebenok festival may (moscow, sokolniki) how it was lisa. family...
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2019
30 yearsin Russia
84
23
more than
PERIODICAL MAGAZINES
SPECIAL ISSUES
The first Russian issue of the magazine Burda Moden, 1987
TOP–10 PUBLISHING HOUSES IN RUSSIAHalf-year audience. Russia (оnly magazines)
cumulative half-year audience of magazines
23 822 00039,1% of Russian population
23 822 000
21 775 700
21 752 800
12 411 400
12 162 100
11 930 200
9 882 200
9 566 200
6 933 100
6 575 700
Burda Media Company
Bauer Media
Hearst Shkulev Publishing
Independent Media
7 Dney
Toloka
Za rulem
Vokrug Sveta
Press-Courier
Telenedelya
Source: Mediascope, NRS-Russia 2018-4 (May – October 2018)
Leadermagazines’ audience
№1in distributionin Russia
22323
PERIODICAL MAGAZINES
PARTNERS- PUBLISHERS
BASED ON ASSESSMENT OF DISTRIBUTION COMPANIES OF THE RUSSIAN FEDERATION
Digitalprojects
Source: Google Analytics, December 2018
Monthly audience of Burda Media Company websites (Unique visitors)
14 641 090Followers in Social Media
4 121 200
+229%WEBSITES AUDIENCE
GROWTH FOR THE YEAR
December 2018 / December 2017
Eventsand special projectsPromotion of events in Burda Media Company editions (Russia, people)*
>15 millionAdvertising campaign on TV, radio and Internet (Moscow, people)
>8 million
>40 million Total audience monthly
Internet (website, social media,newsletters)
E-commerce(selling via internet)
Digital(mobile tablets, apps,video content)
Magazines & special editions(Normal issues, supplements,stand alone editions)
Events (Parties, awards, promotions, stand alone events)
Burda Academy(courses of professional sewing, design and clothes’ modeling, interior design, workshops, style tips)
BurdaPrint
Print. From mass-market to luxury Luxury
Premium
Mass-segment
The range of «Burda» magazines covers the entire needs of the Russian audience, offering unique professional and entertaining content.
Print. TOP editions in Russia
Source: Mediascope, NRS-Russia 2018-4 (May – October 2018)
WOMEN’S MAGAZINES1 Cosmopolitan 3 010 100
2 Karavan istorij 2 322 300
3 Burda 1 754 800
4 Lisa 1 459 400
5 Glamour 1 142 000
6 Domashnij Ochag 1 137 300
7 Kollectsija. Karavana Istorij 1 094 600
8 Lisa. Dobrye sovety 975 200
9 Vogue 801 200
10 Elle 577 600
AUTOMOBILE EDITIONS1 Za rulem 4 257 900
2 Automir 960 700
3 5 koleso 848 700
4 Autoreview 730 200
5 Top Gear 637 000
6 Automobili 289 100
7 Autopanorama 227 000
8 Quattroruote 195 400
MEN’S EDITIONS1 Maxim 1 668 700
2 Playboy 879 000
3 Men's Health 796 600
4 GQ 493 600
5 Esquire 383 900
INTERIOR EDITIONS
1Interior + Design (6 times a year now)
1 155 700
2 Idei Vashego Doma 973 300
3 Dom. Sovety paktikov 239 200
4 SALON-interior 231 100
5 Elle Decoration 225 200
6 Architectural Digest 162 200
7 SAM 150 000
Cumulative audience (Lisa + Burda + Lisa. Dobrye sovety)
3 632 300 people (6%)
Cumulative audience (Automir + Quattroruote + Playboy)
1 874 700 people (3,1%)
Cumulative audience (Idei vashego doma + SALON-interior)
1 160 000 people (2%)
Average issue readership
56%of Burda International Russia editions covers the audience of the age of
18-49the most interesting target audience for advertisers
Print. Audienceportrait
45
30
Print. Ad specials
3
Portfolio of non-standard advertising formats includes many realized projects. We are always open for new solutions to achieve the highest performance of advertising campaigns.
BurdaDigital
Digital. Social media reach
*December 2018
Total:
4 121 150*followers
10 929 300views on YouTube
1 305 693 followers
4 652followers
1 096 213 followers
247 000 followers
183 387followers
1 182 795followers
10 929 277views
101 329followers
followus!
BurdaNetwork.ruBURDA DIGITAL NETWORK — IS AN EXPERT OF NATIVE ADVERTISING
We connect brands with the right audience; in blogs and sites of our partners we create materials and interactive projects special for each of our clients. All publications are released in accordance with individual stylistics of every media outlet and involving social media and banner advertising support.
Our network comprises over 300 partners who write for various topics, the network includes famous bloggers and video bloggers in the field of fashion, beauty, food, travelling, celebrities having popular social media pages, outlets for male audience, young mothers and for those who are into technologies.
Digital.
Digital. Sites
7dach.ru is a club of dacha lovers, for everyone who like to spend time out of town, look after the garden and decor their houses and land plots. The site represents a community where every user can create his own account.
Lisa.ru Joint internet project of most popular women’s magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, entertainment, travel , astrology)
Source: Google Analytics, December 2018, Social media, December 2018
1 186 300 site audience(Mediascope, Web-Index, Desktop, November 2018, Russia 0+, 12-64)
2 910 906unique visitors
7 274 352views
Social media:
187 713 139 792 108 559 41 000 6 250 889
views
3 886 172unique visitors
9 690 550views
Social media:
42 367 104 892 18 375 7 111
8 times!AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017REDESIG
N
AUGUST 2
018 2,3 times!
AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017
1 538 600 аудитория сайта(Mediascope, Web-Index, Desktop, December 2018, Russia 0+, 12-64)
Digital. Sites
Verena.ru This is the first web-site in Russia where legally posted content from the magazines about knitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than a hundred new schemes to crochet and knitting illustrated workshops and video tutorials.
BurdaStyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.
Source: Google Analytics, December 2018, Social media, December 2018
413 698unique visitors
3 526 796views
Social media:
228 328 180 875 43 000
1 786 139 unique visitors
12 139 059views
Social media:
387 304 547 899 28 745 95 000 42 500 4 624 667
views
REDESIGN
APRIL
2018
502 900 site audience(Mediascope, Web-Index, Desktop, November 2018, Russia 0+, 12-64)
1,8 times!AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017
Digital. Sites
Salon.ru Is the latest tendencies and most prominent events in architecture and design; collections of interiors; portfolios of Russian and foreign architectors and decorators.
Ivd.ru Leading on-line project focused on reconstruction and interior decoration. A team of professionals in close cooperation with famous designers and architects working on the project .
Source: Google Analytics, December 2018, Social media, December 2018
76 062unique visitors
166 238views
Social media:
3 607 15 228 1 716 5 965
784 749unique visitors
2 651 723views
Social media:
33 305 20 809 1 958
REDESIGN
SEPTEMBER 2
018
429 200 site audience(Mediascope, Web-Index, Desktop, November 2018, Russia 0+, 12-64)
2,2 times!AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017
1,5 times!AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017
PlayboyRussia.com Official website of Playboy magazine in Russia. The website provides users with exclusive photoshoots of the most beautiful women in the world, spectacular photographic reports, interviews with celebrities, car reviews, and latest and most fascinating news every day.
iChip.ru iChip.ru publishes latest IT news, own texts and equipment reviews (by CHIP test laboratory in Germany), practical advice on how to work with all kind of modern digital equipment.
Source: Google Analytics, December 2018, Social media, December 2018 Digital. Sites
1 831 468 unique visitors
3 946 274views
Social media:
47 755 1 084 301 125 000 27 000 24 043
2 238 402unique visitors
3 808 743views
Social media:
36 221 9 059 18 000 978
1 409 300 site audience(Mediascope, Web-Index, Desktop 0+/Mobile 100к+, November 2018, Russia, 12-64)
318 000 site audience 755 900 site audience(Mediascope, Web-Index, Desktop, November 2018, Russia 0+, 12-64)
Desktop Mobile
3,5 times!AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017
10 times!AUDIENCE GROWTH THE WEBSITE FOR
THE YEAR December 2018 / December 2017
4R.ru is the first automotive media service, especially for the drivers who needs help in choosing a car. You can use the characteristics of the car which are important for you and read the certain exclusive articles.
The website offers the best automotive content on the market: test drives of new cars, long-term tests; the latest and actual news of the car market; analytics and experts opinions; articles on road traveling; real car owners reviews; cool photo galleries and unique videos.
NEW PROGECT
654 289 unique visitors
1 292 926 views
Source: Google Analytics, December 2018, Social media, December 2018 Digital. Sites
BurdaEvents
Events. Schedule 2018
Q1January-March
Лиза. Beauty Day March (Moscow)
HOW IT WAS
Q2April-June
Moy rebenok Festival May (Moscow, Sokolniki)
HOW IT WAS
Lisa. Family Fest May (Sochi or Rostov-on-Don)
HOW IT WAS
Q3July-September
Lisa. Family Fest August (Ekaterenburg or Novosibirsk) September (Moscow)
HOW IT WAS
PLAYBOY F1 PartySeptember (Sochi)
HOW IT WAS
Q4October-November
PLAYBOY Playmate of the YearNovember (Moscow)
HOW IT WAS
Arhielka 2020December (Moscow)
HOW IT WAS
Events. Burda Fashion StartCompetition for young and talented designers, where participants create a capsule collection of 3 looks for spring-summer season 2018, partially using sewing patterns from Burda magazine and present the collection at the final show.The whole process of creating collections is in the format of “Reality Show”, to be fully involved in the process of sewing and fashion-magic.
10 series lasting 20-30 minutes
>2 000 000 views of videos on social networks
Lisa Family Fest Burda Fest is a big summer festival held by Burda Media for the 4rd time. The festival represents all range of interests for different audience: families, young women, kids, mothers etc. Live music by popular performers adds a special gloss to the event.
HOW IT WAS: HOW IT WAS:
over
250 000visitors
Media campaign reach
>10 millionpeople
40entertainment
zones
Events. Lisa Beauty Day Interactive playground with beauty master classes and lectures. Workshops of experts in the world of fashion, beauty and health,bloggers and experts fromthe editorial office of Liza magazine.
Lisa. My Child The first festival of “Lisa. My Child” Magazine was held in 2015 and was dedicated to the 15th anniversary of the magazine. Nowadays we call this event an annual festival for mothers and children, for future parents and for the whole family. For the third time the festival will take place at Sokolniki Park (fountain square).
HOW IT WAS: HOW IT WAS:
over
200 000visitors
Media campaign reach
>10 millionpeople
over
25 000visitors
Media campaign reach
>6 millionpeople
Events. Playmate of the YearClosed party dedicated to the best Playmate according to Playboy magazine. The most beautiful models compete for the title of the Best Girl of the year. Unique atmosphere of PLAYBOY party and star performances attended by celebrities, VIP guests and journalists.
Playboy Party A series of parties of the legendary men’s magazine. Each PLAYBOY party — is a beautiful and sexy photoshooting with bunnygirls, star performances, spectacular show,famous DJs sets and much more.
HOW IT WAS: HOW IT WAS:
over
500visitors per event
Russia to be confirmed
Media campaign reach
>2 millionpeople
over
600VIP visitors
Media campaign reach
>10 millionpeople
ArhielkaVIP event from leading interior editions of Russia.SALON-interior & “Idei vashego doma” magazines invite friends and partners for the event “Archielka 2019”, where the leading architects, interior and landscape designers, furniture design, construction and home & garden equipment companies will sum up the results of the year, award with prizes for achievements in interior and architecture industry.
Welcome Party SALON-interior Closed VIP party of SALON–interior magazine,devoted to the opening of the exhibition iSaloniWorldWide Moscow. The format of the event isWelcome Party: key Italian interior industry representatives will come to Moscow these days.Before the exhibition the owners of companies and Russian interior brands representatives, as well as architects and designers will have great time at one of the best sites of Moscow.
HOW IT WAS: HOW IT WAS:
over
1 000VIP visitors
Media campaign reach
>7 millionpeople
over
300VIP visitors
Events.
Burda Publishing House CJSC Polkovaya str. 3, bld. 4
Moscow, 127018, Russia +7(495) 797-4560
www.burda.ru