2018Reach Leadership and Members

Army National Guard – Army Reserve – Air National Guard – Air Force Reserve – Navy Reserve – Marine Corps Reserve – Coast Guard Reserve

Our Readers’ habits may surprise you!• 50% have been readers of

this title for 3+ years.

• 4.9 people read each issue

• 72% are married

• 35% have some college

• 20% have bachelor’s degree

• Median income: $76,704

• 40% have 2 cars 14% have 4+ cars

• 86% took 5.7 overnight trips in 12 months

• 81% own a home

Published 6x per year. Distributed by written leadership request to 1,200 Reserve Centers and Guard Armories, Pentagon, National Guard Bureau, AG and Governors’ Offices nationwide.

M a g a z i n e

*736,000 print/digital impressions per issue!

*Independent MRI Readership Study, 2016.

NowBi-Monthly!

THE Reserve & National Guard

THE RESERVE & NATIONAL GUARD MAGAZINE (Jan/Feb) Finance

Got Your Six Topical infographicsHealthy Living Budget-friendly Healthy LivingMoney Cover Article--Blended Retirement SystemUnit Focus Finance UnitAnnual Training What to do with your AT MoneyRNG Spotlight Current RNG newsOff-Duty Fun on a budgetMilitary Life New uniforms--how many do you really need?--RNGBy-The-Numbers Finances and the MilitaryWork/money Side Hustles–Making them WorkEducation Paying for collegeTech/Money Technology and Finances

THE RESERVE & NATIONAL GUARD MAGAZINE (Mar/Apr) Education

Got Your Six Topical infographics Healthy Living RNG members in Civilian Helath JobsMoney State education benefits/options for RNGUnit Focus Education-focused unitAnnual Training School for AT?RNG Spotlight Current RNG news Off-Duty Cover article--Online EducationMilitary Life Military schools--how they can help your career--RNGBy-The-Numbers RNG and Education StatsTech and Education Technology and EducationEducation Best Military-friendly schoolsEducation Non-traditional education options with GI Bill

THE RESERVE & NATIONAL GUARD MAGAZINE (May/Jun) Cars and Motorcycles

Got Your Six Topical infographics Healthy Living Fresh air--advantages of commuting on a motorcycleMoney DIY Vehicle maintenance--saving moneyUnit Focus Unit that focuses on vehicle maintenanceAnnual Training Carpoling to AT? RNG Spotlight Current RNG news Off-Duty RNG and their Toys--photos/storiesMilitary Life Motor Pool MadnessBy-The-Numbers Vehicle stats--RNGCover article Cars and MotorcyclesHistory History of military vehiclesFamily Tips for soapbox derby/ cardboard boat races

THE RESERVE & NATIONAL GUARD MAGAZINE (Jul/Aug) Deployment

Got Your Six Topical infographics Healthy Living Tips for staying healthy while deployedMoney What to do with your non-taxable deployment payUnit Focus Unit that aids with deployment prep/reintegrationAnnual Training It all leads to thisRNG Spotlight Current RNG news Off-Duty Ways to spend off-time while deployedMilitary Life ESGRBy-The-Numbers RNG Deployment StatsMilitary Life Deployment Prep/legal, packing list, etc.Military Life/Family ReintegrationDeployment/Family Tips for Talking to a service member during/

after deployment

THE RESERVE & NATIONAL GUARD MAGAZINE (Sep/Oct) Career

Got Your Six Topical infographics Healthy Living Helpful health contentMoney Job training to benefit your civilian and military

career Unit Focus Unit that aids with career prepAnnual Training Tips for taking a break from your civilian jobRNG Spotlight Current RNG news Off-Duty RNG entreprenuersMilitary Life Stay until 20? RNG By-The-Numbers RNG employment statsEmployment Resume tipsEmployment Interviewing TipsEmployment Leading Millenials--How-to

THE RESERVE & NATIONAL GUARD MAGAZINE (Nov/Dec) Transition

Got Your Six Topical infographics Healthy Living Staying healthy when you no longer have a PT testMoney When should you start your retirement pay?Unit Focus unit that helps with transitioning out of militaryAnnual Training No more AT/drill weekends--filling the voidRNG Spotlight Current RNG news Off-Duty Off Duty for good--psychology after the militaryMilitary Life Veterans and the Skilled Labor ShortageBy-The-Numbers RNG Retirement StatsEmployment Should you stay with your civilian employer?Retirement Veteran benefits for RNGTechnology I Want That! New tech gadgets

2018 Editorial Calendar The Reserve & National Guard Magazine

Package Your Print Campaign with Engaging Digital Products!

Web and Mobile Ads

• www.AmeriForce.net

• ROS Banners (728 x 90 and 300 x 250)

• Frequency: Daily

• Regular price: $1,000 net/ month

• Rotation: 20%

• Mobile included!

Dedicated eMails

Audience/Impressions: 50,000 military-only, opt-in addresses

• Your content in the AmeriForce template.

• One advertiser only on Tuesdays and Thursdays

• $2,100 net/send

Weekly eNewsletters

Header sponsor ad: • $1,000 net/week

Native advertorial content: • $2,500 net/week

Footer sponsor ad: • $750 net/week

Impressions: • 50,000 for banners • 250,000 for native content

Digital Edition Billboards

• All 18 AmeriForce magazines are sent digitally to 50,000 military-only addresses.

• Web URLs in ads are linked.

• This ad space, next to the cover, provides best view upon opening.

• $1,250 net/issue

Holiday eMail Sponsorships

Impressions: • 50,000

Sponsorship header ad: • $1,500 net/send

Holidays include (not limited to):

• Military Appreciation Month

• Mother’s Day

• Memorial Day

• Father’s Day

• 4th of July

• Veteran’s Day

• Thanksgiving

• Christmas

Native advertorial EXTRA

• Ad is placed on www.AmeriForce.net homepage for FREE

• Ad is posted to our Facebook, Twitter and Pinterest pages: FREE

Digital Sponsorships – Multi-Platform Exposure!

Hundreds of Thousands Targeted Impressions!

Military Skills Translator$1,500 net – 30-day increments 10,000 impressions/months

Sponsor gets:

• Background graphic

• Banner ad at top of home page

• Prominent logo placement

• Promo sent to 50,000 military names; Website link; social platform posts.

"Military Minute” Content Videos$3,000 net 250,000 impressions

Sponsor gets:

• Five second "preroll" sponsorship

• Watermark logo in upper-right corner for duration of video

• Voiceover mention "This Military Minute sponsored by…"

• Promo sent to 50,000+ military names; Website link to video on home page for 30 days; social posts; included in weekly eNewsletter.

Quarterly Sweepstakes $4,500 net + prize cost (min. $250 value) 2,400,000 impressions Sponsor gets:

• Background graphic

• Banner ad

• Logo

• Promo sent in three weekly eNewsletters; three dedicated eMails; three times on social media platforms; and in three print issues during the quarter with sponsor logo and “sponsored by...” included.

Title/Issue Space Close Ad Material Due Release

Jan/Feb 11/22/17 12/4/17 1/18/18

Mar/Apr 1/30/18 2/9/18 3/15/18

May/Jun 3/30/18 4/10/18 5/17/18

Jul/Aug 6/1/18 6/12/18 7/19/18

Sep/Oct 7/27/18 8/7/18 9/13/18

Nov/Dec 9/28/18 10/9/18 11/15/18

2018 Production Schedule

The Reserve & National Guard Magazine736,000 print/digital impressions per issue6x per year

Full Page $9,873

1/2-Page $5,428

1/3-Page $3,451

Cover Strip Ad $6,000

Cover 2 $11,847

Cover 3 $10,860

Cover 4 $12,835

Across TOC $10,860

Center Spread $15,796

2018 Print & Digital Pricing

For material specs go to www.AmeriForce.net/Advertise-With-AmeriForce

Todd Taranto, Publisher/Owner/Veteran: Todd.Taranto@AmeriForceMedia.comJulie Miller, Vice President of Sales: Julie.Miller@AmeriForceMedia.comBrian Dunbar, Director of Business Development: Brian.Dunbar@AmeriForceMedia.comProduction: Production@AmeriForceMedia.comEditorial: Editor@AmeriForceMedia.comCirculation: Circulation@AmeriForceMedia.com

Serving the Market…Supporting the Mission…Since 1999

AmeriForce Media, LLC, 123 W. Front Street, Ste. 212 Wheaton, IL 60187, (703) 337-8100

Web Advertising:

• Banners (728 x 90 and 300 x 250) $1,000 net/mo

Weekly eNewsletter:

• Header ad (728 x 90) $1,000 net/wk

• Native advertorial $2,500 net/wk

• Footer ad (728 x 90) $750 net/wk

eMails:

• Dedicated eMails: $2,100 net/send

• Holiday eMails: $1,500 net/send

Digital Editions:

• Billboard ad (next to cover) $1,250 net/issue

Military Skills Translator Sponsorship

• $1,500 net – 30-day increments

Military Minute Content Video Sponsorship

• $3,500 net

Quarterly Sweepstakes Sponsorship

• $4,500 net + prize cost ($250 min value)

Add 3% fee for credit card payments. Frequency Discounts: 5% for any 3 issues,10% for any 6 issues,15% for any 10 issues, 20% for 15+ issues.

2018 PackagesPrint Plus One: $10,000*You Get...• Half page ad • 3 months of ROS website advertising

Also pick one:• 1 dedicated email• 1 eNewsletter Header• 1 eNewsletter Native content ad

You Pick Two: $15,000*You Get...• Full page ad • 6 months of ROS website advertising

Also pick two:• 1 dedicated email• 1 eNewsletter Header• 1 eNewsletter Native content ad• 1 Digital Edition Billboard (1 ea.)

Triple Play: $20,000*You Get...• Full page ad • 12 months of ROS website advertising

Also pick three:• 1 dedicated email• 1 eNewsletter Header• 1 eNewsletter Native content ad• 1 Digital Edition Billboard (1 ea.)

*Net Prices. Packages must be paid at time of first media execution.Or bundle your own package!