2018 playbook - athletic business...• oduct spotlight:pr building systems/shade structures •...

2018 PLAYBOOKD I S C O V E R W H A T ’ S P O S S I B L E

When it comes to high-impact marketing, we have the audience and solutions you need to grow brand awareness and improve your bottom line: qualified print subscription, meticulously maintained email list, engaged social media connections and the annual AB Show.

Athletic Business connects you to the full spectrum of decision-makers in athletic, fitness and recreation facilities nationwide. No other media brand delivers the entire market like AB.

Plus, our audience has money to spend on products and services like yours. With industry spending on the rise, you can’t afford to miss being seen by our audience through our print, digital and in-person marketing platforms — all designed for maximum impact.

IF YOUR PRODUCT OR SERVICE BELONGS IN AN ATHLETIC, FITNESS OR RECREATION FACILITY, YOU BELONG IN ATHLETIC BUSINESS.

CONNECTING YOU TO DECISION-MAKERS WHO DRIVE YOUR BUSINESS FORWARD. IN PRINT | ONLINE | IN PERSON

WELCOMEathleticbusiness.info AB

AB’S MULTI-PLATFORM APPROACH TO THE ENTIRE MARKET

45,000+EMAIL SUBSCRIBERS

2,700+ANNUAL AB SHOW

ATTENDEES

40,000MAGAZINE SUBSCRIBERS

84,000+MONTHLY WEBSITE VISITORS

22%COLLEGE/UNIVERSITY

36%HIGH SCHOOL

12%PARKS & REC

19%HEALTH CLUBS/Ys/PRIVATE REC

11%OTHER: ARCHITECTS, MILITARY, PRO SPORTS

REACH PROSPECTS IN EVERY VERTICAL

Print circulation breakdown only. Digital breakdown can be found at athleticbusiness.info/digitalaudience.

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TRUSTED RESOURCE. PROVEN ENGAGEMENT. 40 YEARS EXPERIENCE.Our audience represents massive buying power, meaning we are your ultimate platform to reach an engaged audience of 40,000 athletic, fitness and recreation decision-makers who are looking to build and grow the facilities of tomorrow. For the past 40 years, our readers have relied on Athletic Business to find everything they need to advance their facilities and programs.

In fact, our readers have identified Athletic Business as the #1 way they find new products. From traditional ads to sponsored content, we have a print solution that will fit your strategy and budget.

I’ve always identified Athletic Business as the #1 publication in the industry — while other publications have failed, Athletic Business has continued to remain strong and thrive. Because of that, we have relied on them to keep us in front of our clients and prospective clients.

Jim Peterson, President | SNA Sports Group

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OUR NUMBERS SPEAK FOR THEMSELVES

92 %OF AB SUBSCRIBERS SAY THEY USE THE PRINTED

BUYERS GUIDE ANNUALLY

CAPITAL IMPROVEMENT SPENDING INCREASED

IN 2017**According to AB Architectural

Showcase submissions

OF ATHLETIC BUSINESS READERS ARE “DIRECTOR

LEVEL” OR ABOVE

86 % 86 %OF MAGAZINE SUBSCRIBERS

HAVE RENEWED THEIR SUBSCRIPTION WITHIN THE

LAST 16 MONTHS

56 %INCREASE IN

SPENDING

PRINTathleticbusiness.info/printAB

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YOUR BRAND CONNECTED TO OUR AUDIENCE 365 DAYS A YEAR.

WE’RE MORE THAN JUST PRINT. WE ALSO HAVE HIGH VISIBILITY, IMPACTFUL DIGITAL MARKETING SOLUTIONS YOU NEED TO REACH YOUR PROSPECTS WHEN, WHERE AND HOW THEY CONSUME INDUSTRY-RELATED CONTENT.

The Athletic Business team has been a pleasure to work with, from start to finish! The day our email blast was sent, we saw a nice bump in traffic to our landing page, as well as about a dozen conversions (to watch our video) and several quote requests. With AB, we found a great partner to spread our message.

ATHLETIC BUSINESS TODAY

Daily e-newsletter sent to 45,000+ engaged athletic, fitness and recreation professionals

CUSTOM E-MAIL Exclusive opportunity to reach your target audience from a database of 45,000+ decision-makers

WEBSITE Athleticbusiness.com draws more visitors and pageviews than any other website in the industry

SOCIAL MEDIA A fun and engaging way to reach 12,350+ athletic, fitness and recreation decision-makers who live and breathe the industry

Erin Earley, Marketing & Communications | Clarion Safety Systems

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AN ENGAGED AND GROWING AUDIENCE OF BUYERS

GUARANTEED WEEKLY IMPRESSIONS FOR ADVERTISERS IN

ATHLETIC BUSINESS TODAY

55,000+ 1MIL+ ANNUAL UNIQUE VISITORS TO ATHLETICBUSINESS.COM

27%AVERAGE OPEN RATE FOR

ATHLETIC BUSINESS E-MAIL PRODUCTS

DIGITALathleticbusiness.info/digitalAB

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DIGITAL + SOCIAL BOTTOM

AB SHOW 2018WHERE: NEW ORLEANS, LOUISIANAWHEN: NOVEMBER 7-10, 2018

Advertising with Athletic Business has always been a key component of our marketing strategy to reach the many audiences we target. As we seek continued expansion of the Matrix brand into relevant channels, we rely on Athletic Business to increase and maintain our presence in the industry through the magazine, online and in-person at AB Show – and they haven’t let us down!

Ashley Haberman, Marketing Manager, Commercial Markets | Matrix Fitness

““

EXHIBIT LEARN CONNECT

THE ULTIMATE SELLERS’ MARKET NOW COMING TO NEW ORLEANS Leverage the power of face-to-face networking that only Athletic Business can provide.

AB Show is the annual educational conference and trade show that 2,700+ athletic, fitness, recreation and military professionals rely on to meet with manufacturers, suppliers and architects who can provide the solutions they need to effectively manage and equip their programs and facilities.

Our attendee base of facility decision-makers head to AB Show with the intent to buy and find the latest and greatest products and services for current and future capital improvement projects.

Boasting a diverse attendee base of thousands, AB Show is where leads are discovered and business gets done.

EXPANDED MILITARY PRESENCE

2,700+ ATTENDEES

250+ EXHIBITORS

130 EDUCATIONAL SESSIONS

AB SHOWathleticbusiness.info/abshowAB

AB Show attendees are key athletic, fitness, recreation and military decision-makers looking to buy and discover the “next best thing” from companies like yours.

OUR ATTENDEES HAVE CAPITAL IMPROVEMENT PLANS FOR:

47% FITNESS & TRAINING FACILITIES

27% GYMS/FIELD HOUSES

20% STADIUMS & ATHLETIC FIELDS

19% AQUATIC FACILITIES

A TRADE SHOW DESIGNED FOR SOLUTIONS WITH ATTENDEES WHO ARE READY TO BUY.

ATTENDEE PROFILE*

COLLEGE/UNIVERSITY: 15%

PARKS & REC: 29%

HEALTH CLUB: 12%

PRIVATE FACILITY: 7%

MILITARY: 15%

ARCHITECTURE/CONSULTANT: 7%OTHER: 15%(Corporate fitness, resort/hotel, associations, dealers)*Data as of August 30, 2017

ATHLETICBUSINESS

BOOTHTECHNOLOGY

PAVILION

NEWEXHIBITORPAVILION

FREE-THROWCOURT

INNOVATIONSTATION

NAYSPAVILION

DEMOSTAGE

MFA PAVILION

160,000 SQ FT OF ATHLETIC & FITNESS SOLUTIONS

capital improvement projects scheduled to take place in the next year from AB Show attendees995+

29 Countries 48 U.S. States 9 Canadian Provinces

BUYING POWER FROM:

STEVE STATSICKExhibits Director (608) [email protected]

READY TO GET STARTED?

$5MIL minimum budget for upcoming building and renovation projects from VIP Hosted Buyers

40,000PRINT SUBSCRIBERS

45,000+E-MAIL SUBSCRIBERS

1 MIL+ANNUAL WEBSITE VISITORS

12,350+SOCIAL MEDIA CONNECTIONS

2,700+ANNUAL AB SHOW ATTENDEES

The Athletic Business audience is perfectly aligned with our target market, so when we launched Combat Turf, our entire product launch was through Athletic Business. Not only do we have definite spikes in high-quality leads coming in as a result of advertising with AB, but we’ve also been able to expand our dealer network.

About the product: Combat Turf is a multi-functional, non-infill surface perfect for athletic, fitness and recreation facilities. It is the official agility training turf of UFC Welterweight Champion Tyron “The Chosen One” Woodley.

Athletic Business offers unique and forward-thinking integrated marketing opportunities to help your company get maximum exposure via our highly-engaged platforms: print, digital and in-person at AB Show.

Matt Riggs, Marketing Manager | Sporturf

ATHLETIC BUSINESS IN ACTION

CUSTOMER SPOTLIGHT: SPORTURFNEW PRODUCT LAUNCH: COMBAT TURF

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Print Ads

Custom E-Mail

PRODUCTSPROVEN TO MAKE AN IMPACT

Multiple print solutions and sizes available. Ask us about our “outside the box” print opportunities to help your brand really stand out. Explore all of our print solutions at athleticbusiness.info/print.

PRINT

DIGITALLeaderboard Banner Ads on AB website

Custom E-Mail Sponsored Content

Athletic Business Today Banner Ads

From Social Media Packages to Banner Ads to Custom E-Mail, we have digital solutions designed to meet any marketing need and get you proven results. Explore all of our digital solutions at athleticbusiness.info/digital.

Ask about our retargeting capabilities!

INTEGRATED MARKETING + PRODUCTSathleticbusiness.infoAB

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TAKE ADVANTAGE OF THE BEST ATHLETIC BUSINESS HAS TO OFFER.

PACKAGES

Want to start reaching prospects in the athletic, fitness and recreation industry, but don’t know where to start? Whether your goal is to generate brand awareness, reach new prospects or launch a new product, we’re here to provide you with recommendations for every price point.

• 2 quarter-page Print Ads in Athletic Business magazine

• 12-month digital Microsite + Banner

• 1 Social Media Package

• Marketing support

$5,500 NET

• 10’x10’ Exhibit Space : $2,650

• 10’x20’ Exhibit Space: $5,300


MARKET LEADER• 5 full-page Print Ads in Athletic Business magazine

• 12 month digital Microsite + Banner

• 6 weeks E-Newsletter Sponsorship

• 3 targeted Custom E-Mail blasts

• 1 digital Sponsored Content article + promotion

• 3 Social Media Packages


$32,500 NET

BRAND BUILDER • 4 half-page Print Ads in Athletic Business magazine

• 12 month digital Microsite + Banner

• 4 months Web Banner on athleticbusiness.com

• 1 targeted Custom E-Mail blast

• 1 Social Media Package


$16,300 NET







MARKET ENTRY

AB SHOW 2018 ADD ON:**Rates listed below do not include corner fee**

PACKAGES + EDITORIAL CALENDARathleticbusiness.info/packagesAB

JUNE

ANNUAL ARCHITECTURAL SHOWCASE $2.62 Billion in Facility Projects Represented in 2017

• PRODUCT SPOTLIGHT: Building Systems/Shade Structures• PURCHASING GUIDE: Fabric Structures• Choosing an Architect• Virtual Reality in Facility Design

Bonus Distribution: All Major 2018 ShowsDigital Emphasis: College Athletics

Ad Close: 5/1Ad Due: 5/7 JULY/AUG

• PRODUCT SPOTLIGHT: Locker Rooms & Laundry• PURCHASING GUIDE: Lockers• Aquatics: Outdoor Pool Design• Facility Branding & Graphics• Synthetic Turf• Outdoor Fitness• Safety and Security: Stadium & Arena

Access Control

Digital Emphasis July: Venue Security Digital Emphasis August: CrossFit Games

Ad Close: 6/1Ad Due: 6/6

JAN/FEB

AQUATIC DESIGN PORTFOLIO • College Rec Programming• Locker Rooms • Training Room & Rehab

Amenities• Indoor Sports Complexes• Emergency Response

Bonus Distribution: AOAP, NIRSA, IHRSADigital Emphasis January: Fitness Digital Emphasis February: Aquatics

• PRODUCT SPOTLIGHT: Cardio Equipment

• PURCHASING GUIDE: Treadmills

Ad Close: 12/5Ad Due: 12/8 APRIL

• PRODUCT SPOTLIGHT: Gymnasium Products and Indoor Surfaces

• PURCHASING GUIDE: Gym Flooring• Baseball Field Components & Maintenance• Aquatics: Pool Air Quality• Audio/Visual: Stadiums & Arenas• Fitness Technology

Digital Emphasis: Field Maintenance

Ad Close: 3/1Ad Due: 3/6MARCH

THE BUYERS GUIDE Includes 2018 Purchasing Survey

92% of AB readers say they use the print Buyers Guide each year

Bonus Distribution: All Major 2018 ShowsDigital Emphasis: Basketball Facilities

SPECIALMicrosite

Pricing for Print Advertisers


2 0 1 8 E D I T O R I A L C A L E N D A R

MAY

• PRODUCT SPOTLIGHT: Aquatic Components• PURCHASING GUIDE: Wet Area Flooring• High School Weight Rooms • Facility Cleaning & Sanitizing • Field Lighting• Bleachers & Seating

Digital Emphasis: Sports Surfaces


OCTOBER

FACILITY OF MERIT AWARD WINNERS• PRODUCT SPOTLIGHT: Weight Rooms & Strength• PURCHASING GUIDE: Free Weights• Aquatics: High School Pools• Climbing Walls• Ice Arenas• Rec Center Access Control• AB Show Preview

Bonus Distribution: NFHSDigital Emphasis: Strength Training

Ad Close: 8/29Ad Due: 9/5 NOV/DEC

AB SHOW ISSUE• PRODUCT SPOTLIGHT: AB Show Exhibitors• Military Fitness• Practice Facilities• Football Stadiums

• Emerging Industry Leaders

Bonus Distribution: AB Show, NFHSDigital Emphasis November: Military FitnessDigital Emphasis December: Leadership

Ad Close: 10/1Ad Due: 10/8SEPTEMBER

BACK-TO-SCHOOL ISSUE• PRODUCT SPOTLIGHT:

Stadiums & Outdoor Surfaces• PURCHASING GUIDE: Video Boards• Equipping the Gym for Game Day• Aquatics: Pool Renovation• Group Fitness Environments• Rec Center Renovation

Bonus Distribution: NRPADigital Emphasis: Stadiums


NEW! Purchasing GuideAn in-depth look into specific product categories to help facility operators with buying decisions.

Product SpotlightHighlighting products aligned with each issue’s designated topic.

New & ImprovedDetails on the latest products hitting the market.

Forward ProgressThe scoop on new athletic, fitness and recreation facility projects.

Design DetailsCelebrating the architectural touches that elevate the very best facilities.

The Owners ClubOur health club column authored by successful club owners.

Legal ActionOur legal experts break down pertinent cases affecting today’s facility leaders.

Safety & SecurityProviding guidance to advance best practices in safety and security, in partnership with the National Center for Spectator Sports Safety & Security.

I N E V E RY I S S U E READY TO GET STARTED?

MICHAEL GAIOEAST SALESAccount Executive(608) [email protected]

DIANE EBNERWEST SALESMedia Director(608) [email protected]

EDITORIAL CALENDARathleticbusiness.info/editorialAB

PRINT ADVERTISINGFOUR COLOR 1 Issue 3 Issues 6 Issues 7+ IssuesPage $4,250 $4,150 $3,825 $3,7252/3 3,825 3,725 3,400 3,3001/2 Island 3,660 3,550 3,230 3,1301/2 Horizontal or Vertical 3,145 3,045 2,720 2,6351/3 Horizontal or Vertical 2,635 2,535 2,365 2,3151/4 2,195 2,125 2,000 1,9701/6 1,785 1,750 1,650 1,615Spread 7,500 7,050 6,460 6,200*Black and white rates available upon request

CUSTOM CONTENTSponsored Video $1,530

Sponsored Content Digital $1,530

Sponsored Content Print Call for rates

Social Media Package $500

PROFESSIONAL DIRECTORY1 Issue 6 Issues 9 Issues

Four Color $455 $395 $380Black and White 355 295 280

BUYERS GUIDE MICROSITE Annual: $2,125

ARCHITECT PORTFOLIO Annual: $1,275

AB SHOW GUIDE ADVERTISINGNov/Dec Advertisers Non-Advertisers

Page $680 $1,020

NOTE: ALL RATES LISTED ARE NET. For gross rates visit athleticbusiness.info/rates

DIGITAL ADVERTISINGBANNER ADS 1 Month 6 Months 12 Months

Welcome Ad $1,530 $1,445 $1,360

Top Leaderboard 1,275 1,190 1,105

Block 1 850 765 680

Block 2 680 595 510

Bottom Leaderboard 510 460 380

Mobile (Exclusive) 1,530 1,445 1,360

Facility of the Week 1,530 1,445 1,360

Special Placement $595 Exclusive

ASK ABOUT OUR RETARGETING CAPABILITIES!

ATHLETIC BUSINESS TODAY BANNERSATHLETIC BUSINESS TODAY 1 Week 3 Weeks 6+ Weeks

1st Banner $1,105 $1,020 $935

2nd Banner 1020 935 850

3rd Banner 765 680 595

4th Banner 680 595 510

E-NEWSLETTER

CUSTOM E-MAIL RATE VARIES BY LIST SIZE

Targeted Send $1,000 —$4,500

RATESathleticbusiness.info/ratesAB

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DISCOVER WHAT’S POSSIBLE WITH

MICHAEL GAIOEAST SALESAccount Executive(608) [email protected]

DIANE EBNERWEST SALESMedia Director(608) [email protected]

STEVE STATSICKNATIONAL SALESExhibits Director (608) [email protected]

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22 E. Mifflin St., Suite 910 | Madison, WI 53703 | 608.249.0186 | athleticbusiness.com | athleticbusiness.info

2018 playbook - athletic business...• oduct spotlight:pr building systems/shade structures •...

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