2018 media kit - genomeweb · webinar library specifications: • submit your pre-recorded webinar...

ONLINE NEWS FOR DIAGNOSTICS PROFESSIONALS

2018 MEDIA KIT

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AUDIENCE AND TRAFFIC METRICS

Published by GenomeWeb, the leader in life science

journalism, 360Dx launched in late 2016 to meet the

information needs of the IVD and clinical lab industries. Our

dedicated team of journalists aggressively pursues news

about companies, organizations, and trends in the clinical

diagnostics market. We post original content throughout

the day that is not available from any other news source.

360Dx IS THE ONLY REAL-TIME, ONLINE

NEWS SOURCE FOR THE IVD INDUSTRY AND

THE CLINICAL LAB COMMUNITY.

OUR ONLINE AUDIENCE IS GROWING RAPIDLY

AND IS HIGHLY ENGAGED.

*Source: Google Analytics through August 2017

65,394

118,986AVERAGE MONTHLY USERS

AVERAGE MONTHLY PAGEVIEWS

ONLINE NEWS FOR DIAGNOSTICS PROFESSIONALS2018 MEDIA KIT

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Diagnostic Developer Audience:13,445 MONTHLY READERS

CLIA Lab/Hospital Audience:13,003 MONTHLY READERS

65,394 MONTHLY UNIQUE VISITORS*

74%

14%

12%

AMERICAS

EUROPE

ASIA /OCEANIA

READERS BY GEOGRAPHIC REGION**

REACHING THE DIAGNOSTICS MARKET: AUDIENCE

360Dx readers span the full range of diagnostics professionals, from translational researchers to IVD developers and clinical lab managers.

Diagnostic DeveloperCLIA Lab/HospitalAcademic/Nonprofit ResearchInstrument/Reagent VendorPharma/Biopharma/Ag-BioOther (VCs, consultants, lawyers, etc)CRO/Genomic Services

*Source: 360Dx Registration Demographics as of August 2017**Source: Google Analytics as of August 2017

21%

20%

14% 13%

12%

11% 9%

TOTAL AUDIENCEBY ORGANIZATION TYPE*


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REACHING THE DIAGNOSTICS MARKET: READER SNAPSHOT

360Dx readers are diagnostics professionals interested in the latest trends in clinical testing.

*Source: 360Dx Registration Demographics as of August 2017

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000

Histotechnology

Toxicology

Cytology

Coagulation

QA/QC

Blood Banking

Laboratory Administration

Hematology

Pathology

Clinical Chemistry

Microbiology

Point-of-Care Testing

Molecular Diagnostics

0 50,00 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000

Drugs of Abuse/Toxicology

Allergy

Gastrointestinal disease

Patient Care

Inherited disease

Cardiovascular disease

Autoimmune disease

Women's health

Clinical Trials

Microbiology

Biomarker Discovery

Infectious Disease

Cancer Diagnostics

Diagnostics/Companion Diagnostics Development

AVERAGE MONTHLY VISITORS BY DIAGNOSTIC SPECIALTY*

AVERAGE MONTHLY VISITORS BY INTEREST AREA*


5

30% 14%

*360Dx Reader Survey, August 2017 (180 responses)**Source: Google Analytics as of August 2017 (logged-in users)

***SailThru data as of August 2017 (360Dx Daily News)

REACHING THE DIAGNOSTICS MARKET: READER ENGAGEMENT

360Dx readers are digitally savvy and are eager consumers of online information.

Reader Survey Response: How valuable to you is real-time/

daily reporting on news in the diagnostics industry?*

Reader Survey Response: How often would you like to get email news

bulletins from 360Dx?*

3Average Pages per session**:

Email open rate***:

Email click-through rate***:

52% Somewhat Valuable

10% NotValuable

38% Extremely Valuable

46% Once per day

3% Once per month

2% Twice per month

28% Twice per week

21% Once per week


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BANNERS BULLETINS LEAD GENERATION EMAIL LIST RENTAL CUSTOM SPONSORSHIP OPPORTUNITIES

• Online banners place your message alongside 360Dx editorial content

• An average of 65,394 unique visitors per month*

• Daily email – 360Dx Daily News – reaches more than 11,000 unique opt-in readers 5 times per week

• Topic-specific weekly mailings serve a targeted audience

• Open rates outpace industry benchmarks

• 360Dx Webinars (single- sponsored): Our dedicated webinar team will work with you to co-host and market an informative online seminar program that delivers hundreds of high-quality leads

• Pay-per-lead Offerings: Drive traffic to your white papers, application notes, educational videos, and pre-recorded webinars

• Gain direct access to 360Dx’s highly characterized audience

• Total database size of 198,591 email addresses

• Highly granular selection categories

• Sponsored Custom Channel: Delivers full- page-takeover branding, lead generation, and thought leadership positioning on a topic of your choice.

• Sponsored Surveys: Exclusive surveys of the 360Dx readership to inform your product- development, R&D, or marketing strategies.

• Sponsored Webinar Series: Work with 360Dx to plan and promote an educational online conference series.

*Source: Google Analytics

ADVERTISING OPTIONS FOR EVERY BUDGET


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360Dx BANNERS

360Dx Banners Connect You to our ReadersAlign your marketing with 360Dx content via run-of-site banners, including the home page.

BASIC BANNER CPM RATES CAMPAIGNS BEGIN ON 1ST OR 15TH OF THE MONTH

Ad Position SizeCPM: 20K

ImpressionsCPM: 40K

ImpressionsCPM: 120K


ImpressionsCPM: 480KImpressions

Leaderboard 728 x 90 $88.00 $80.00 $76.25 $72.50 $68.75

Small Rectangle (1 & 2) 180 x 150 $37.50 $34.50 $32.50 $31.25 $30.00

Skyscraper 160 x 600 $55.00 $50.00 $47.50 $45.00 $42.50

Large Rectangle 1 300 x 250 $88.00 $80.00 $76.25 $72.50 $68.75


Footer 728 x 90 $27.50 $25.00 $23.75 $22.50 $21.25

Text Sponsorship 250 characters $500 per month, 123,000 run-of-site impressions

Further details on Banner pricing are on page 15 and specifications are on page 17.

FOOTER

LEADERBOARD

SMALLREC 1

SKYSC

RAPER

LARGEREC 1

LARGEREC 2

SMALLREC 2


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360Dx BULLETINS

Reach the Inboxes of Diagnostics Professionals Daily, Twice-Weekly, and Weekly options help you target your message.

360Dx TWICE-WEEKLY AND WEEKLY BULLETINS

For Audiences Following Send Days Subscribers Open Rate

Molecular DiagnosticsEmerging diagnostic technology,

regulatory and reimbursement issues, PCR and NGS-based testing

Tuesdays, Fridays 8,283 28%

CancerCancer diagnostics, liquid biopsy,

cancer risk testingWednesdays 4.751 36.7%

Infectious DiseaseDiagnostic development for

pathogenic diseasesFridays 17,505 24.5%

360Dx PremiumA weekly mailing highlighting the

best of 360Dx’s coverage Mondays 653 39.6 %

360Dx TWICE-WEEKLY AND WEEKLY BULLETINS 468 x 60 text or HTML ads

Position Price per Bulletin

Top Position $450

Middle Position $350

Bottom Position $195

360Dx DAILY NEWS PER-BULLETIN RATES 468 x 60 text or HTML ads

Position Price per Bulletin

Top Position $450



360Dx DAILY NEWS BULLETIN

• The industry’s source for breaking news

• Delivered once each weekday

• 11,745 subscribers

• Open rate: 30%

• 2,600 average impressions per sponsorship

TOP POSITION

MIDDLE POSITION

BOTTOM POSITION


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527

775

Average Total Registrants

Average Total Leads (including on-demand leads) • More than $30,000 worth of online

branding (banners, bulletins, email blasts) during the promotional period.

• Dedicated webinar coordinator for a 100% turnkey experience.

• Ability to customize registration form questions in order to qualify leads.

• Copies of all marketing materials for internal promotion, including custom landing page URL.

• Detailed attendance report breaking out attendees, engagement, event activity, and more.

• Copy of MP4 recording of webinar to host on your site.

LEAD GENERATION: 360Dx WEBINARS

Our Turnkey Webinar Program Gives You Direct Access to the Engaged 360Dx Audience A sponsored 360Dx Webinar delivers hundreds of fully qualified leads as well as four months’ worth of branding.

360Dx AUDIENCE PROFILE*

WEBINAR SPONSORS RECEIVE:

Diagnostic DeveloperCLIA Lab/HospitalAcademic/Nonprofit ResearchInstrument/Reagent VendorPharma/Biopharma/Ag-BioOther (VCs, consultants, lawyers, etc)CRO/Genomic Services

21%

20%

14% 13%

12%

11% 9%

*Source: 360Dx registration demographics as of August 2017


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Planning begins months before the webinar date in order to ensure a smooth event and meet your lead-generation goals.

• 360Dx provides a dedicated webinar coordinator

who handles all logistical details related to the event.

• Our coordinator will liaise with the 360Dx editorial team to help

develop the theme with you, create any audience surveys, and

work with all panelists to prepare them for the event.

360Dx provides three staffers to host the live event:

• A webinar coordinator who handles all logistics

and ensures panelists are prepared.

• A moderator from our editorial team who introduces

the panelists and conducts the Q&A session.

• A senior editorial staffer to help triage audience questions

and assist with the Q&A session.

$15,000 per webinar. $12,500 per webinar for 2 or more per year and for clients qualifying for the 360Dx/GenomeWeb value-added program.

The sponsor receives a comprehensive report including:

• Contact details of all registered delegates.

• Indication of who attended and their attention level.

• Details of all questions asked throughout the event.

• Results of surveys or polls conducted during the event.

Each webinar includes a comprehensive marketing program to encourage delegates to register for the live event. All creative materials are supplied by our in-house design team.

The marketing program includes:

• Banner ads for the webinar that start running on 360dx.com

and our sister site genomeweb.com four to eight weeks prior

to the live date.

• Minimum of five dedicated email blasts to drive registration:

more than 50,000 names in total.

• Text and HTML ads in our daily and weekly email bulletins:

minimum of eight ad placements.

• Two reminder emails prior to the live event.

• A follow-up email to all registrants after the live webinar

with a link to the on-demand version.

LEAD GENERATION: 360Dx WEBINARS

Our dedicated team handles all the details to ensure a smooth event and a highly engaged audience.We work with you to plan and execute a seamless webinar and deliver hundreds of qualified leads.

PRE-EVENT LIVE EVENT

POST EVENT

PRICING

MARKETING PROGRAM:

The webinar will be available through the 360Dx Webinar channel and promoted for two months via our daily email bulletins.


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PAY-PER-LEAD OPTIONS: WHITE PAPERS & WEBINAR LIBRARY

Two Pay-Per-Lead Offerings 360Dx’s pay-per-lead offerings get your white papers, application notes, pre-recorded webinars, and educational videos into the hands of potential customers.

• All white papers and videos are hosted on our site and promoted with individual ads in our daily emails.

• Leads, with detailed demographics, are delivered upon download.

WHITE PAPER SPECIFICATIONS:• Submit a PDF of your white paper or application note, along with a brief abstract.

• Content must have scientific value. Purely promotional materials will not be accepted.

• Please ensure that all copy is edited and proofread prior to submitting.

• 360Dx reserves the right to refuse materials that do not meet the above conditions.

WEBINAR LIBRARY SPECIFICATIONS:• Submit your pre-recorded webinar or educational video (MP4 format, maximum 512 MB file size), along with a brief abstract and speaker bios.

• Please ensure that the sound and video quality is of high quality.

• 360Dx reserves the right to refuse materials that do not meet the above conditions.

NO UP-FRONT COSTS!

PRICING:

PERLEAD

PAY ONLY FOR THE LEADS YOU RECEIVE ON A MONTHLY BASIS

Tip: Post as many white papers or pre-recorded webinars as you want! More variety for readers will result in more downloads and more qualified leads, and it’s a great way to promote multiple product lines.$25


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AREA OF INTEREST:• Diagnostics• Cancer Diagnostics• Infectious Disease• Microbiology• Clinical Chemistry• Molecular Diagnostics• Point-of-Care Testing• Women’s Health

ORGANIZATION TYPE:• Reference/Clinical Lab/Hospital CLIA Lab• Diagnostic Developer• Pharmaceutical/ Biopharmaceutical Company • Ag-Bio Company• Contract Research Organization• Genomic Services Provider• Core Lab• Academic/University/Nonprofit Research Institute• Government Agency• Medical Center/Hospital

GEOGRAPHY:• United States• Europe• Asia

EMAIL LIST RENTAL

Deliver Your Message Directly to the 360Dx Audience360Dx’s list rental program gives you direct access to our engaged audience.

CATEGORIES

Ask your ad sales

manager for a complete

data card with details

for all selection

categories.

PRICING:

Base Price: $450/M (includes interest area selection)

Additional selection: $50/M

Suppression List Comparison: $150/file

198,591NAMES IN LIST RENTAL DATABASE*

*List Rental Database includes 360Dx and GenomeWeb audience


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A Sponsored Custom Channel is an unprecedented opportunity to align your message with 360Dx content.Partner with 360Dx for this 12-month program to create an educational online content hub on a topic of your choice!

• Highlights your educational resources alongside 360Dx’s value-added content.

• High-visibility branding and lead-generation offering that promotes your white papers, videos, application notes, and other resources.

• Delivers a convenient, online portal for 360Dx readers interested in staying abreast of news and resources on your topic of choice.

SPONSORSHIP OPPORTUNITIES: CUSTOM CHANNEL

• Exclusive sponsorship: All inventory on the channel home page and article pages will be reserved for your advertising creative and downloadable resources for a 12-month term.

• Real-time curated news feed: 360Dx editors will hand-select articles that will appear on this channel (based on criteria to be determined via scoping discussions with 360Dx).

• Custom resource eblasts: 360Dx will send six eblasts during a 12-month period highlighting your downloadable resources alongside curated 360Dx content.

• Comprehensive marketing plan: 360Dx will create and run ads on website and in email bulletins driving traffic to the channel home page and to individual downloadable resources. Additional marketing includes AdWords, social media, paid media, and promotion at conferences.

• Sponsored Custom Channel: Delivers full-page-takeover branding, lead generation, and thought leadership positioning on a topic of your choice.

360Dx WILL LEVERAGE ITS EXISTING CONTENT CHANNEL ARCHITECTURE TO BUILD A CUSTOM CHANNEL ON A TOPIC OF YOUR CHOICE WITH THE FOLLOWING FEATURES:

SPONSORON-DEMAND

WEBINAR

DOWNLOAD

LOGO

SPONSORON-DEMAND

WEBINAR

DOWNLOAD

LOGO

SPONSORON-DEMAND

WEBINAR

DOWNLOAD

LOGO

DOWNLOADLOGOSPONSOR BANNER AD

SPONSORWHITEPAGES

DOWNLOAD

LOGO

SPONSORWHITEPAGES

DOWNLOAD

LOGO

SPONSORWHITEPAGES

DOWNLOAD

LOGO

SPONSORWHITEPAGES

DOWNLOAD

LOGO


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SPONSORSHIP OPPORTUNITIES: SURVEYS AND WEBINAR SERIES

Work with 360Dx to design a survey of our audience to inform your R&D, business development, or go-to-market strategy.

• Gather valuable market intelligence directly from 360Dx’s readership with a custom survey.

• 360Dx’s editorial and marketing teams will work with you to develop a survey that will deliver valuable insights to your internal teams.

• Turnkey offering: 360Dx designs and hosts the survey, manages eblasts, analyzes the data, and produces a printer-friendly detailed report.

• Marketing plan add-on available to promote report via 360Dx, or sponsor can limit to internal use.

Get more out of 360Dx’s premier lead-generation offering by sponsoring a multi-webinar series.

• 360Dx will work closely with you to plan an educational webinar series designed to deliver a highly engaged audience.

• Webinars are marketed as a series in order to maximize audience awareness of upcoming webinars and on-demand recordings of prior webinars in the series, generating more leads throughout the course of the series.

• 360Dx editors will aid in recruiting high-profile speakers on the series topic.

• Pricing discount for series versus à la carte webinar offering.

360Dx SPONSORED SURVEYS 360Dx SPONSORED WEBINAR SERIES


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360Dx BANNER PRICING

BASIC BANNER CPM RATES CAMPAIGNS BEGIN ON 1ST OR 15TH OF THE MONTH

Ad Position SizeCPM: 20K

ImpressionsCPM: 40K



ImpressionsCPM: 480KImpressions

Leaderboard 728 x 90 $88.00 $80.00 $76.25 $72.50 $68.75

Small Rectangle (1 & 2) 180 x 150 $37.50 $34.50 $32.50 $31.25 $30.00

Skyscraper 160 x 600 $55.00 $50.00 $47.50 $45.00 $42.50



Footer 728 x 90 $27.50 $25.00 $23.75 $22.50 $21.25

Text Sponsorship 250 characters $500 per month, 123,000 run-of-site impressions


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360Dx BULLETIN PRICING

360Dx DAILY NEWS BULLETIN RATES

468 x 60 Text or HTML Ads

Ad Position Price per Bulletin

Top Position $450



360Dx TOPICAL EMAIL BULLETIN RATES

468 x 60 Text or HTML Ads

Ad Position Price per Bulletin

Top Position $450



BULLETIN SPONSORSHIP RATES

• Per-bulletin middle position bookings earn a complimentary bottom position. Complimentary positions must run in the same year as the middle position.

• Bulletin link longevity: bulletin links remain live for one week from the day the bulletin runs.

• All bulletin purchases combine for frequency discounts.

SPECIAL NOTES


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Important note for HTML 5 ads: The ability to accurately measure when a consumer clicks the ad (clickthrough) is a critical feature of any ad server. Ad servers must be able to identify the click destination of the ad and swap it out with something it can control, most commonly a redirect URL that, when initiated, logs the click. In order to record clickthroughs, the ad server, the publisher and any other parties involved must be able to recognize the code identifying the click and its destination through a standard format.

The following examples are methods for applying the clickTag variable within the ad creative:var clickTag = “www.example.com”;

Click destination methodsAds must use the clickTag variables as the destination of the click event, whether handled by anchor tags (<a>), window.location, window.open, or any other method of navigating the user.

When using this variable upon click, if you use an anchor tag, we require setting the target attribute to “_blank”. This ensures that the click destination opens in a new page or tab.

<a href=(the URL of the clickTag) target=“_blank”> </a>

A typical way to utilize the clickTag variable is to give the anchor tag a unique id and assign the href dynamically after page load via Javascript:

To leverage Javascript’s window.open method within the HTML:<a href=“javascript:window.open(window.clickTag, ‘_blank’)”</a>

Multiple Clickthrough URLsIn instances of multiple clickthrough urls within the same ad, enumerate click tags as follows:clickTag0, clickTag1, clickTag2

Click tags should be placed in the .html file without minification or obfuscation. This helps the ad server find the variable easily so that it can substitute the correct value.

BANNER SIZES BY POSITION: Leaderboard, Footer: 728 x 90 Small Rectangle (1 & 2): 180 x 150 Skyscraper: 160 x 600 Large Rectangle (1 & 2): 300 x 250Text Sponsorship: 250 characters

ACCEPTED FORMAT:

HTML 5, JPG, GIF

DEADLINE AND DELIVERY:

All materials are due by 6 pm EST on the Monday of the

week prior to your ad's scheduled run.

Submit materials to [email protected]

FREQUENCY DISCOUNTS: Channel and Basic Banner purchases are counted

separately for frequency discounts.

Q4 2017 bookings count towards 2018 frequency rates for bookings completed before March 31, 2018.

NOTE: Maximum purchase of 120,000 impressions in a given

30-day period for Basic Banner campaigns. Please

check with your sales representative for limitations on

Channel Banner purchases.

HTML <a id=”clickArea” target=”_blank”></a>

Javascript var clickArea =

document.getElementById(“clickArea”);

clickArea.href = clickTag;

360Dx BANNER SPECIFICATIONS

AD SPECIFICATIONS:


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TEXT ADS SHOULD BE SUBMITTED IN THE FOLLOWING FORMAT:Hed [ 70 character limit, including spaces, no breaks]

Subhed (optional) [ 70 character limit, including spaces, no breaks ]

Body [60 word limit, no more than 3 breaks, 4 if no subhed ]

One Call-to-Action link: please highlight or underline in copy

Example format for Advertisers submitting text ad copy:

Hed: Lorem Ipsum Dolor Sit Amet, Consectetur Adipiscing Elit Sed Do Eiusmod

Subhed: Tempor Incididunt ut Labore et Dolore Magna Aliqua quis Nostrud

Body: Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore.

PLEASE NOTE: We are not responsible for the appearance of any special or HTML-based characters showing up properly in a text ad. Some browsers will not display them as intended and others will substitute alternative characters and we have no control over this. Examples include: superscript TM, gendered apostrophes or quotation marks, and the circled C and R in copyright registration marks.

BULLETIN BANNER ADS: All positions are 468 x 60. Acceptable formats are JPG and GIF. Note that while we accept animated GIFs they do not render completely in Outlook 2007.

DEADLINES: All materials are due by 6 pm EST on the Monday of the week preceding your scheduled ad.

Ad materials that are not compliant with our specifications are considered outstanding. In instances where materials are not specification compliant or are outstanding clients will be invoiced at the contracted rate and the ad will not run.

DELIVERY: Email materials to [email protected]

360Dx BULLETIN AD SPECIFICATIONS

BULLETIN ADS TEXT:


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AD SALES BILLING

AD TRAFFICKING

WEBINARS

Greg Anderson COO / [email protected]: 212-651-5632Cell: 917-628-5903

Margarita SerranoSales [email protected]: 212-651-5625

Maggie GrennesSales [email protected]: 212-651-5614

Judy BlockAssociate [email protected] Office: 212-651-5629Cell: 917-446-3219

Carla LiraMidwest Sales [email protected] Office: 212-651-5601CO Office: 303-404-2038Cell: 303-378-6284

Victoria MaherEast Coast Media Sales [email protected] Office: 212-651-5613MA Office: 508-928-1255Cell: 774-210-0020

Arlene NelsonInternational Ad Sales Manager, EMEA, [email protected] Office: 212-651-5615NJ Office: 201-891-3018Cell: 201-788-1971

Geoff O’[email protected]: 212-651-5622Fax: 212-269-3686

Alison BakshWebinar/Event [email protected]: 212-651-5621

Send all ad materials to: [email protected]

CONTACTS 360DxPublished by GenomeWeb LLC40 Fulton St., 10th FloorNew York, NY 10038•


2018 media kit - genomeweb · webinar library specifications: • submit your pre-recorded webinar...

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