2018 media kitmediakit.gatehousemedia.com/portsmouth_nh/mk.pdf · digital and print products to...
TRANSCRIPT
[ [Welcome to Seacoast Media Group
In a world of increasing advertising options, newspapers continue to be the most trusted medium and the top choice for shopping and checking advertising.
We offer a comprehensive selection of quality digital and print products to help grow business and more easily navigate the market’s competitive media landscape.
Seacoast Media Group is a consultative media company that provides you with the means to deliver your message to the right audience in the most effective way. From online to print,
Seacoast Media Group products provide an array of advertising and marketing vehicles including the Portsmouth Herald, Seacoast Sunday, Foster’s Daily Democrat, Hampton Union, Exeter News-Letter, York County Coast Star, York Weekly, Seacoastonline.com, Fosters.com and more. Let Seacoast Media Group help you access your desired market with these exciting, highly successful marketing products from one, central strategic marketing resource where trustworthy brands, credible research and local knowledge work together to provide you with results.
SUCCESS STORYSeacoast Media Group
HAMMER THIS
“We are a small fi rm that is in a major growth pattern and clutching to every dollar. When SMG presented us their new native advertising program, we were reluctant to spread ourselves any further than what was already committed to, in our marketing campaign. The native advertising program made since for our business so we decided to give it a try.Yesterday we submitted a proposal to a client that heard of us through the Native Ad Campaign, we have in process, with SMG. He is looking to build a new home on a lot that he has right up the street from us.The funny thing is that he has never noticed the sign on our building despite driving by it nearly every day. I’m happy to tell you that we will be building a home for his family.Having read our articles and seeing our ads helped him fi nd us and established our credibility and distinguished us from other companies in the area.Thank you.
To propel your business contact Rich Ryzman, a Seacoast Media Group Digital Engagement Partner
603.570.2147 • [email protected]
“
In Partnership with
www.FuturoConstruction.com
Futuro Construction
Find out how Seacoast Media Groupcan help your business.
SUCCESS STORYSeacoast Media Group
FOOD FOR THOUGHT!
We knew we needed a major change in the way we approached advertising. We desperately needed help, but were very wary of spending too much money on something we may or may not see a return on. I am so blessed that Chris Olio and Rich Ryzman walked through my door! The SMG team took the time to learn exactly what our business personally needed. Over the last 5 months, SMG has taken control of our social media through postings and advertising, and put us in view of a much larger audience than ever before, and it works!
Within the last 5 months, we have increased business by 30%
To propel your business contact Rich Ryzman, a Seacoast Media Group Digital Engagement Partner
603.570.2147 • [email protected]
~ Rebecca Jones Jimmy Jones Locker
“
We offer a comprehensive suite of select multi-media solutions to help your business THRIVE.
[ [GateHouse Media Overview
As part of GateHouse Media, we offer a diverse and growing portfolio of resources to serve your marketing
needs locally, regionally and nationally.
Portfolio Overview GateHouse Reach
100% OF OUR DAILYNEWSPAPERS HAVEBEEN PUBLISHED FOR MORE THAN 50 YEARS
TOTAL COMMUNITYPUBLICATIONS
640+
DAILYNEWSPAPERS
130
RELATEDWEBSITES
540+
OPERATE IN 540+ MARKETSACROSS 38 STATES
1350+I N - M A R K E T
SALESR E P R E S E N T A T I V E S
SERVE OVER
225KSMALL &MEDIUM
BUSINESSESSAAS, DIGITAL MARKETING SERVICES,& IT SERVICES
+ REACH 21 MILLION PEOPLEON A WEEKLY BASIS
effective 1/18
SACO
BIDDEFORDALFRED
LYMAN
SANFORDLEBANON
NORTH BERWICK
BERWICKROCHESTER
FARMINGTON
MILTON
MIDDLETON
BROOKFIELD
WOLFEBORO
WAKEFIELD
ACTON
SHAPLEIGH
WATERBORO
LIMERICK
NEW DURHAM
ALTON
BARRINGTONNORTHWOOD
NOTTINGHAM
STRAFFORD
DOVER
SOMERSWORTH
ROLLINSFORD
MADBURY
LEE DURHAM
EPPINGNEWMARKET
EXETER
NEWFIELDS
BRENTWOOD
STRATHAM
GREENLAND
NEWINGTON
PORTSMOUTH
RYE
NORTH HAMPTON
HAMPTON
HAMPTON FALLS
SEABROOK
KENSINGTON
EAST KINGSTON
SOUTH HAMPTON
ELIOT
KITTERY
YORK
SOUTH BERWICK
WELLS
KENNEBUNK
ARUNDEL
KENNEBUNKPORT
OGUNQUIT
KITTERY POINT
NEW CASTLE
OLD ORCHARD BEACH
SeacoastSunday
published Sundays41,316 readership
NHVT
MA
ME
Boston
Manchester
Portsmouth
53 MILES
55 MILES
Portland
Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.
Distribution20
18
York County Coast Starpublished Fridays10,086 readership
The York Weeklypublished Wednesdays4,820 readership
Portsmouth Heraldpublished Mon. – Sat.27,404 readership
Hampton Unionpublished Fridays5,674 readership
Exeter News-Letterpublished Fridays5,871 readership
Foster’s Daily Democratpublished Mon. – Sat.31,319 readership
Rochester Radarpublished Fridays16,637 households
Dover Radarpublished Fridays14,000 households
effective 1/18
SACO
BIDDEFORDALFRED
LYMAN
SANFORDLEBANON
NORTH BERWICK
BERWICKROCHESTER
FARMINGTON
MILTON
MIDDLETON
BROOKFIELD
WOLFEBORO
WAKEFIELD
ACTON
SHAPLEIGH
WATERBORO
LIMERICK
NEW DURHAM
ALTON
BARRINGTONNORTHWOOD
NOTTINGHAM
STRAFFORD
DOVER
SOMERSWORTH
ROLLINSFORD
MADBURY
LEE DURHAM
EPPINGNEWMARKET
EXETER
NEWFIELDS
BRENTWOOD
STRATHAM
GREENLAND
NEWINGTON
PORTSMOUTH
RYE
NORTH HAMPTON
HAMPTON
HAMPTON FALLS
SEABROOK
KENSINGTON
EAST KINGSTON
SOUTH HAMPTON
ELIOT
KITTERY
YORK
SOUTH BERWICK
WELLS
KENNEBUNK
ARUNDEL
KENNEBUNKPORT
OGUNQUIT
KITTERY POINT
NEW CASTLE
OLD ORCHARD BEACH
SeacoastSunday
published Sundays41,316 readership
NHVT
MA
ME
Boston
Manchester
Portsmouth
53 MILES
55 MILES
Portland
Dominant coverage of the Seacoast, Southern Maine and Tri-Cities.
Distribution20
18
York County Coast Starpublished Fridays10,086 readership
The York Weeklypublished Wednesdays4,820 readership
Portsmouth Heraldpublished Mon. – Sat.27,404 readership
Hampton Unionpublished Fridays5,674 readership
Exeter News-Letterpublished Fridays5,871 readership
Foster’s Daily Democratpublished Mon. – Sat.31,319 readership
Rochester Radarpublished Fridays16,637 households
Dover Radarpublished Fridays14,000 households
[ [Seacoast Media Group Audience Profile
Seacoast Media Group Audience ProfileGender Adults 18+ Percent
Men 93,958 48%
Women 101,787 52%
Age
18-34 56,766 29%
35-54 66,553 34%
55+ 72,426 38%
Own a Home 138,979 71%
Household Income
Under $30,000 54,809 28%
$30,000 - $74,999 41,106 21%
$75,000+ 99,830 51%
Children at Home 66,500 34%Base Total Adults: 195,745
Monthly Seacoastonline.com Visitors Profile (%) Total Adults 18+ 40%
Male 43%
Female 57%
18-34 31%
35-54 46%
55+ 23%
Less than $50k 26%
$50k to $74.9k 14%
$75k or more 60%
Children under 18 in household 47%
Homeowners 73%Base: Adults 18+ who Visited Seacoastonline.com in the past 30 days
Source: CMB 2017, Base: 195,700 adults within the market study area.
Consumer ExpendituresConsumer Spending
We will help you increase your sales.
Seacoast Consumer Shopping Behavior Percent
Plan to buy or lease a vehicle within two years
73%
Are active diners (11+ times/month) 65%
Feel it is important to extremely/ very important to shop locally
88%
Base: Total SMG Weekly Readers: 141,833 adults
Source: CMB 2017, Base: 195,700 adults within the market study area.
Seacoastonline.com Average Monthly Traffic Page Views 3 Million Unique Visitors 523,300
Fosters.com Average Monthly Traffic Page Views 1.5 Million Unique Visitors 275,600
Google Analytics Aug 2017
Digital Traffic
[ [Seacoast Media Group Print & Digital Reach
We reach your most profitable customers.
shoppers.
Print & digital newspaper delivers
6out of
102017 Scarborough National Averages
SMG Daily and Weekly Audience Reach Adults 18+ Percent
SMG Daily Reach 102,104 52%
SMG Weekly Reach 141,833 73%
Audience Reach by Newspaper Adults 18+ Percent
Read Portsmouth Herald yesterday 27,384 14%
Read Portsmouth Herald last week 47,100 24%
Read Foster’s Daily Democrat yesterday 31,406 16%
Read Foster’s Daily Democrat last week 64,362 33%
Read Seacoast Sunday last Sunday 27,959 14%
Read Seacoast Sunday past month 41,644 21%
Combined Website Reach Adults 18+ Percent
Visited Seacoastonline.com or fosters.com yesterday
45,021 23%
Visited Seacoastonline.com or fosters.com past week
78,298 40%
Visited Seacoastonline.com or fosters.com past month
97,872 50%
Combined Newspaper and Online Weekly Reach*
Portsmouth Herald 49%
Fosters Daily Democrat 49%
*5 Daily Issues +1 Sunday Issue + OnlineBase: Total Adults 195,745
Source: Clark, Martire & Bartolomeo, March 2017
PRINT PRODUCTSWe offer a large variety of print products and other creative solutions to grow your business:
Premium PlacementSpecial SectionsMagazines Total Market CoverageSticky Notes
We delivershoppers to your business.
Multi-Media Solutions
DIGITAL SOLUTIONSSeacoastonline.com
Fosters.comThriveHive
We are the one sourcefor your customized solution.
Promotions
Leverage the reach of our large audience with custom advertiser promotions.
Advertiser promotions are aligned with a customized media plan and executed across our comprehensive media channels. This allows you to achieve your marketing objectives.
Promotions provide an incentive for our audience to engage with your brand on an even deeper level which provides you with the opportunity to acquire them as a new customer.
TYPES OFPROMOTIONS: • Sweepstakes • Photo/Video Contests • Quizzes • Sports Pick ‘Ems • Ballots
Sharing via social media enables amplification of your marketing message and builds valuable E-mail audiences. Promotions also have the ability to generate leads as well as in-store traffic.
Leverage the Power of Promotions!Promotions provide the strength of integrated media
with high engagement and database growth.
QUALIFIEDLEADS
E-MAIL DATABASE
COLLECT RICH DATA
SOCIAL FOLLOWING
DESIREDAUDIENCE
AUDIENCEENGAGEMENT
Build your target audience through a customized promotional campaign. Promotions captivate your desired customers by appealing to consumersinterested in your products and services.
Promotions bring a unique opportunity to generate both marketing and measurable sales leads through multiple touch points of your promotional strategy.
Learn what matters to your audience using quizzes and survey questions. Educate your audience on your products and services while engaging them with your customized promotion.
Promotions require interaction and engagement, which motivates customers to take a specific action. Contests supercharge your advertising, making it more effective by getting people involved.
Promotions have high social engagement,will increase your reach, fan base and expose your brand to new audiences. A larger social database means opportunities for continued engagement.
Promotions help you build a robust database and is something YOU own. E-mail is effective at reaching customers and driving sales and is often cited as the #1 driver in digital conversions.
[ [Promotions
[ [Web Redesign The Best Local News Site Just Got Better
NEW DESIGN = BETTER USER EXPERIENCE
& INCREASED AD IMPACTWhat is it?It’s the latest move in our digital evolution to meet the needs of readers and advertisers. Still the main source of digital news in the area and a key part of our community - we’ve totally rebuilt the site with a fresh new design!
But more than just a redesign, the website has been totally rebuilt to improve navigation, increase consumption of content by users and deliver great value to advertisers.
What’s new?Integrated advertising opportunities throughout the site
• A less cluttered environment for a better user experience
• Increased visibility for your messages
• Easier navigation to encourage more time on site
Your message is seen by users on any device so you’ll reach them wherever they are.
Why do you need it?Our site delivers high-value, trusted content that engages our growing community of loyal readers. Your message appears in the ideal environment and is seen by consumers in your backyard.
ADS LOAD AS USERS SCROLL THROUGH THE PAGE
#IMPRESSIONS = #VIEWS!
HIGHER IMPACT AD UNITS+ FRESH, CLEAN ENVIRONMENT+ CROSS PLATFORM PRESENCE
= POWER FOR YOUR BUSINESS!
Get started today!Contact your MultiMedia Consultant for current rates and additional details.
Digital marketing solutions for local businesses About ThriveHiveThriveHive empowers local business owners to take charge of their growth, combining human guidance with easy-to-use technology to make marketing more understandable, effective and affordable. ThriveHive serves as a trusted online expert, offering a unique blend of leading-edge technology and high-quality digital advertising services for small and mid-sized businesses.
Why ThriveHiveOur expert team of 300+ professionals are committed to your business success. We understand that you have many options when looking for a digital marketing company to expand your online presence and we offer the help and results that make it easy to choose us — and stay with us.
www.thrivehivecom
Unparalleled reach. Backed by GateHouse Media, ThriveHive reaches over 22 million people across the country, expanding your audience more than ever before
Google AdWords Premier Partner. We’re part of a select group of strategic partners that meet Google’s most stringent eligibility and training requirements, including proven expertise and years of experience in delivering high-performing AdWords campaigns
Dedicated advisors committed to your success. ThriveHive’s dedicated digital marketing team works to build stronger communities by driving the success of local small business
Industry expertise. With established relationships with digital leaders like Google and Facebook, we have the experience to build marketing solutions to help your business keep up with the competition
An extension of your team. We know your time is valuable - that’s why we do the work for you, planning and executing successful marketing strategies that let you get back to running your business
Tailored service. We customize our services based on your business needs to provide the most effective solutions that fit your budget
Transparent results. We believe in complete transparency, providing you with measurable results through a 24/7 results dashboard
EST. 2012 Recognized leader in SMB Digital Solutions
Voted 1st PlaceNamed Best
Digital Agency
ThriveHive at a Glance
Full suite of Digital Marketing Solutions including:
• Guided Marketing Platform• Display Advertising• Social Media Marketing• Searching Engine Marketing• Search Engine Optimization• Email Marketing• Better Website• Local Listings Builder
Customized digital advertising solutions also available
30+ YearsExperience in SEM
190K+ Small and medium businesses served
15K+ Custom
campaignsrun
[ [ThriveHive Everything you need to market your business online
[ [Creative Solutions Solutions to Build Your Brand and Your Business.
Custom solutionsWe are a full-service creative agency within GateHouse Media delivering cross-media programs to engage your audience.
Premium Edge unit distributes your message with video and slideshows.
Interactive elements, including locator maps, make it easier to bring customers directly toyour door.
Custom creative designed to attract and engage online and in print. Our experience has created success stories for small shops and large enterprises alike.
Creating specifically for mobile devices ensures that your message reaches our entire online audience no matter how they choose to view.
Digital and print
advertising created to
support your campaign
and reach ourtotal audience.
Develop a constant connection with your audience by integrating features
including social media feeds.
Custom projects such as logos, podcast headers, identity packages and collateral.
w
EXTRAORDINARY RESOURCES Available only to UF grad students, faculty and staff.
24 hour on call maintenance,
safety and security features.
To learn more go to
www.thetraditiongrads.com
LUXURY STUDENT LIVING
Seacoastonline.comFosters.com
111 New Hampshire Avenue • Portsmouth, New Hampshire 03801
Display Advertising: (603) 570-2156Classified Advertising: (888) 736-4062
Subscriber Services: (888) 736-4061
How to Reach Us
Trusted. Local. Engaged.
The Seacoast Media Group and Seacoastonline.com provide unparalleled coverage of our community. Written by locals, for locals, our team is proud to live, play and work in the community we serve.