2018 BUSINESS DEVELOPMENTdenver.bbb.org

Our VisionAn ethical marketplace where buyers and sellers can trust each other.

Our MissionTo be a leader in advancing marketplace trust.

BBB EIGHT STANDARDS FOR TRUST

TRUST in the Marketplace

BUILD TRUSTEstablish and maintain a positive track record in the marketplace.

ADVERTISE HONESTLYAdhere to established standards of advertising and selling.

TELL THE TRUTHHonestly represent products and services, including clear and adequate disclosures of all material terms.

BE TRANSPARENTOpenly identify the nature, location, and ownership of the business, and clearly disclose all policies, guarantees, and procedures that bear on a customer’s decision to buy.

HONOR PROMISESAbide by all written agreements and verbal representations.

EMBODY INTEGRITYApproach all business dealings, marketplace transactions, and commitments with integrity.

SAFEGUARD PRIVACYProtect any data collected against mishandling and fraud, collect personal information only as needed, and respect the preferences of consumers regarding the use of their information.

BE RESPONSIVEAddress marketplace disputes quickly, professionally, and in good faith.

LEADER in the Community

LOCAL IMPACT OF THE BBB

4,879,316 3,956,607Total website pageviews in 2017 Unique Page Views in 2017

7,629Accredited Businesses and Nonprofits

67,817Dynamic Seal Clicks

Business & Nonprofit Business Profiles Read

2,794,235Request a Quote Emails

Sent to Accredited Businesses

4,171

$

Data collected from the Nielsen Company 2017

ESCALATE CREDIBILITYOur Logo...Your Reputation

Advertise BBB Accreditation in all of your marketing materials! BBB Accredited Business logos are available for use in your printed materials and also online.

By installing the BBB dynamic logo on your website, you are letting your potential customers know that you’re a BBB Accredited Business and you are installing a powerful back-link to our website! Due to the active nature of the dynamic logo, it links consumers directly to your BBB Business Review at denver.bbb.org, and may increase your organic search engine optimization.

ENHANCE VISIBILITY BBB Online Directory • 520,000 Consumers per Month in 2015.

Your company is listed in our Accredited Business online directory by name and industry. Consumers can find your phone number, send you an email, find your location, request a quote from you, and view your BBB Business Review.

BBB Business Review

Your BBB Business Review states your company is an Accredited Business and assures consumers that you adhere to the BBB Code of Business Practices.

As a BBB Accredited Business, you can “Claim your Review” to customize it with:

• Photos (including your company logo)• Informational videos• Description of your products and/or

services• Hours of operation• Service area and more!

VALUE OF ACCREDITATION87 percent of current

Accredited Businesses say their

company’s accreditation with

the BBB is of high value.

PROMOTE your BBB Accreditation

ADVANTAGES OF ACCREDITATION

WHY BECOME BBB ACCREDITED?Trusted BBB Logo

Logo links to your BBB Business Review.

Nearly 5 million website page views in 2017 Utilize BBB website for your business growth.

Unified Directory Page ViewsMore than 8,000* monthly visitors to BBB’s Unified Directory in 2017...a great marketing opportunity!

Request A QuoteTake advantage of every opportunity to promote your business.

Review BuzzOur exclusive BBB version of ReviewBuzz will help you get the most BBB reviews, create a culture of customer service excellence, boost SEO, and gain more satisfied customers!

Customized BBB Business ProfilesEconomically market your business by customizing your review.

Business Events and WorkshopsAcquire new business leads through BBB networking and events.

Marketing OpportunitiesMarket to millions of consumers and more than 7,600 Accredited Businesses and Charities.

This is an average: One month was as low as 3,000 and one was more than 13,500. The 2017 total was 97,251.

REQUEST A QUOTE LEADSConsumers visiting your BBB Business Review and online directory listing can request bids directly from your business or from BBB Accredited Businesses in a particular industry and zip code. Once a bid is submitted, it is reviewed by BBB staff and then emailed to you as a “Lead from your BBB.” We can also send you a text message alerting you to the lead in your inbox. Call 303.758.1658 to add your cell phone number in our database to receive these important messages!

SAVE MONEY

BBB AFFINITY PROGRAMPinnacol Workers’ Comp. Safety Group4% discount on workers’ compensation insurance for qualifying Accredited Businesses.

Mountain States Employers Council49% discount on membership to companies with 10 or fewer employees.

Perfect Processing & TransFirst Credit card processing services from our partner companies that may reduce your costs for accepting credit cards.

Public Service Credit UnionPre-approved credit union benefits for employees (and their family members) of BBB Accredited Businesses.

I was initially skeptical about joining the BBB, but my accreditation has already paid for itself several times over. I always survey my customers and they are telling me they

are finding me on the BBB website.

Chris Weis, Pro-Serve LLC“A” Rating and Accredited Since 2013

• 92 percent are likely to renew their accreditation

• 88 percent are likely to recommend a business to become BBB Accredited

LOYALTY AMONG CURRENTACCREDITED BUSINESSES

LOW

MEDIUM HIG

H

CU

RR

EN

T ACCREDITED BUSINE

SS

ES

LOYALTY

REVENUE GROWTH

65% of BBB Accredited Businesses experienced revenue growth compared to

Non-Accredited Businesses

at 54% revenue growth.

54%

Non-ABs

65%

ABs

GROW your Business

SAVE TIME

WHAT IS THE RATING SYSTEM?The BBB rating system relies on an A+ through F letter-grade scale. The grade represents BBB’s degree of confidence that the business is operating in a trustworthy manner and will make a good faith effort to resolve any customer concerns. All businesses can be rated. The rating system is not impacted by a business’s Accreditation status or cost of Accreditation.

WHAT ARE THE FACTORS THAT DETERMINE A BUSINESS’S RATING? Specific factors include:

• Complaint Volume (Weighted by Complaint Age)• Unanswered Complaints• Unresolved Complaints• Complaint Resolution Delayed• Failure to Address Complaint Pattern• Type of Business• Time in Business

• Transparent Business Practices• Failure to Honor Mediation/Arbitration• Competency Licensing• Government Action (per action)• Advertising Review (per incident)• BBB Trademark Infringement

WHERE CAN CONSUMERS FIND A BUSINESS RATING?Individual business ratings are prominently displayed at the top of BBB Business Reviews. Consumers can research the Business Profiles of more than four million businesses online, free of charge, at bbb.org.

If we had known how much new business the BBB would bring to us, we would have become members 33 years ago. The truth is, we appreciate what you do to help the public find businesses

that they can trust regardless of the new business you provided us last year. Keep it up. You provide a great service.

Gary Cox, Northglenn Tax ServiceA+ Rating Since 2012

BUSINESS PROFILES & CHARITY INQUIRIES

READ IN 2017

A B C D F

2,794,235

ENHANCED Business Reputation

BBB LETTER GRADE RATING SYSTEM

BBB Denver/Boulder offers a valuable way for your customers to engage with your business: the BBB Customer Review program! Adding to the many free impactful services the BBB provides the public, BBB Customer Reviews give additional insight into a company’s behavior and are facilitated in a fair manner. BBB Customer Reviews offer your clients a way to voice positive opinions about your company. Reviews on our website are easy to post and trusted to be authentic. This service is for all local businesses, not just BBB Accredited Businesses.

ALIGN with Innovation

BBB CUSTOMER REVIEW PROGRAM

HOW CAN BBB CUSTOMER REVIEWS BENEFIT MY BUSINESS?• Engaging content increases

search engine optimization (SEO) to your website.

• Positive reviews may increase referrals to grow your business.

• A positive review can be an extension of your marketing campaign.

• Customer reviews engage your younger demographic customer.

• The BBB confirms each review was written by an actual customer before its posted to ensure trust and integrity

HOW CAN MY BUSINESS GET REVIEWS?• Encourage your customers to

write a positive review directly on your BBB Business Profile.

• Promote the new option by sharing our social media posts.

• Place your BBB dynamic seal on your website so customers can easily click through to write a review for your business.

• Review Buzz

Our BBB serving Denver/Boulder was one of the first BBBs

across the nation to launch the customer review program.

We’re proud to offer complete reviews now, so customers

can not only help us understand where problems might

lie, but perhaps even more importantly, how companies are

providing exemplary service to consumers across the region.

NETWORKING and Education

EVENTS AND NETWORKING

October 18, 2018 at Infinity Park Event Center

The annual BBB Torch Awards honor ethical businesses in our community who have completed a rigorous application process to demonstrate their commitment to honest and trustworthy practices. Sponsors get to position their organization as a BBB partner in front of area entrepreneurs, policymakers, academics, businesses and nonprofits with ehanced visibility.

May 24, 2018 at Baldoria on the Water

Partner with the Denver/Boulder BBB for a night of celebration as we thank our Accredited Businesses and Nonprofits. This annual event is designed to bring 300+ business professionals together in a festive atmosphere to enjoy an evening of gaming, food, drinks, and more. Sponsors receive an exclusive opportunity to market to an elite group of business attendees dedicated to advancing trust in the marketplace. A Fun Night of Gaming, Music, Dancing, Food & Libations!

The Better Business BOOST seminar series is designed to provide resources and training to Denver area business professionals on a variety of topics to help optimize business practices. Attendees enjoy lunch and learn how to BOOST their business knowledge to stay ahead of the curve and be the best in their industry. Series sponsors get a unique opportunity to target their message to an exclusive group of industry leaders and business professionals, elevating brand awareness and commitment to encouraging best marketplace practices.

Sponsorship ........... 9 Seminars in 2018Event Details .......... Generally held from 11:15 am - 1:00 pm at BBBAttendance ............. Up to 40 registrantsDemographics ........ Professionals of all levels and industries

January 31stFebruary 28thMarch 21st

April 25th June 27thAugust 22nd

September 26thNovember 14thDecember 5th

2018 Schedule

FREE ONE-OF-A-KIND BUSINESS AND CHARITY PROFILES

One of the BBB’s primary functions is to provide free, non-biased Business and Charity Profiles. Before doing business with a company or donating to a charity, consumers can contact the BBB by phone or online to find out the following:

• BBB Rating (A+ to F) is based on a history of complaints, details of the company’s responses, government actions, proper licensing, company size, and more.

• Reports on nonprofits tell you whether or not the organization meets the BBB’s 20 standards for Charity Accountability which consist of information on its finances, fund raising, governance and oversight, and overall effectiveness.

• Dispute Resolution ServicesThe BBB’s basic complaint processing services are free to the public. BBB trade practices specialists act as a neutral third party and facilitate communications between the complainant and the organization that is receiving the complaint. Other dispute resolution services consist of mediation or arbitration. BBB staff facilitate these hearings using the services of volunteer professional mediators and arbitrators. Fees range from $150-$500. Either service is always offered to seniors, (59+ years) at a flat fee of $25. BBB Accredited Businesses receive one free arbitration or mediation per year.

• Advertising Review The BBB’s roots are in encouraging truthful advertising, so we are proud to have a strong advertising review program. Within this program, BBB staff regularly reviews local advertising to insure companies meet BBB Code of Advertising Guidelines. These guidelines mirror Federal Trade Commission laws and rules.

• Activity in the Community News media regularly seeks the BBB for its expert advice on businesses, charities, scams and general information for consumers. We further our outreach efforts by producing and participating in community events and speaking to seniors, multi-cultural, and military families, about issues that directly affect them. In addition, we support the future of youth and students by raising up an ethical workplace for tomorrow through youth ethics education and scholarships..

RESOURCE to Consumers

BBB SUPPORTS THE COMMUNITY

The business community believes BBB is a valuable resource for consumers, o�ering unbiased information on businesses and charities.Source: MGA Communications 2013

Representing 12 counties and more than 2 million consumers.

As a business owner, it’s

important to lead in every

aspect of your business. If

you run a great business with

high standards, applying for

BBB Accreditation is easy

and will help prospects find

and trust you.

bemorewithbbb.org

WhyBBB.org

BBB Serving Denver/Boulder3801 E. Florida Avenue, Suite 350 • Denver, Colorado 80210

Business Development Phone 303.996.3645 • info@denver.bbb.orgBBB.org • WhyBBB.org

Representative __________________________________________________________

Phone Number __________________________________________________________

ABOUT BBB DENVER/BOULDER

This publication created and co-designed by Vickie Denham, Graphic Design Senior Coordinator, BBB Serving Denver/Boulder.January 25, 2018

Better Business Bureau (BBB) is a private, nonprofit organization that provides services and programs to assist consumers, businesses, donors, and charities. The focus of BBB’s activities is to promote an ethical marketplace by encouraging honest advertising and selling practices, effective dispute resolution and charity accountability. The services and programs offered by BBB, help consumers be more informed, and help businesses “grow” with integrity at their core.

The BBB’s history dates back to 1912 making it one of the most successful nonprofit organizations in the U.S. Originally, the BBB started out as Advertising Clubs, established to correct abuses in advertising. They very quickly broadened their function to monitor other marketplace activities and business performance.

Today, there are more than 100 Better Business Bureaus in the U.S., Canada and Mexico. Each BBB is responsible for monitoring businesses that are headquartered in its region. BBB Denver/Boulder is proud to serve 12 counties,millions of consumers, and more than 100,000 businesses in the area since 1951.

Boulder

ClearCreek

Je�

erso

n

Adams

Arapahoe

Douglas Elbert

Washington

Yuma

GilpinDenver

Broomfield

BBB DENVER/BOULDER 12-COUNTY SERVICE AREA