2018 apj marketing priorities · advertising. introducing social posts overdrive 2.0 available now...
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2018 APJ Marketing Priorities
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Rebuild our Brand
Target All Segments
Grow Beyond UTM
Working together with our partners
Regular communications and briefings
Bringing to market solutions delivering automated real-time breach detection and
prevention
Providing competitive displacement programs, promotions and bundles
Support with co-marketing activities through Overdrive 2.0 and MDF
Building strong customer references & 3rd party endorsement
Driving awareness through digital and social platforms
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SonicWall is the global, network security leader delivering automated real-
time breach detection and prevention that keeps small and medium-sized
businesses, enterprises and governments safe from cyber threats.
1. SonicWall delivers the leading networking security platform and services
that protect organizations from rapidly emerging and advanced cyber
threats.
2. SonicWall is a cyber-industry innovator with a proven go-to-market track
record that customers, partners and distributors trust.
3. SonicWall’s leadership has been recognized by analysts, media and
investors for its capabilities, expertise and team.
Corporate Messaging
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Our Solutions Focus
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Advanced Threats
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Ransomware Email ThreatsEncrypted ThreatsWireless and
Mobile Access
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We take ransomware seriously…
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Go To Market Programs in Q4 – Enablement & Marketing
Upgrade and Expand Your Installed Base
SonicWall University Training
Overdrive Campaign Tools
• Six email templates
• Social Posts
• Supporting Assets
Customer Promotions• SonicWall ‘3 & Free’ Program
• Capture Client Displacement Promotion
• SonicWall SMA Upgrade Promotion
• SonicWall NSA High Availability Holiday Promotion
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Net-New Business and Competitive Takeout
SonicWall University Training
Overdrive Campaign Tools
• Nine email templates
• Social Post
• Supporting Assets
Customer Promotions
• Firewall Price Fighter Promotion
• Competitive Takeout Promotion
• Capture Client Displacement Promotion
• SonicWall SMA Upgrade Promotion
SonicWall Security Bundles for SMBs
SonicWall University Training
Overdrive Campaign Tools
• Three email templates
• Social Posts
• Supporting Assets
Customer Promotions
• TotalSecure SMB Bundle for TZ300(W) -TZ600 & NSa 2650
• TotalSecure SMB Bundle for SOHO Wireless
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Brand Awareness & Recognition
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© Copyright SonicWALL
SonicWall Coverage in FY ’19 (FEBRUARY- OCTOBER)
Top English Headlines:• CRN: How SonicWall Can Protect Businesses From IoT-Related Attacks• The Independent (UK): Facebook hack: People’s Accounts Appear For Sale on
the Dark Web• The Street: Privacy Problems for FANG Companies Might Beget M&A Action in
Cybersecurity• Heraldo de México (Mexico): Mexico is the third country with the highest rate
of attacks on an international scale
103 Tier 1 Articles Broadcast, Business Press, Consumer Press, CRN Globally
760 Tier 2 Articles Channel Press, Technology, Security Press Globally
184 Tier 3 ArticlesAll Other Media Globally
Top English Headlines:
• eWeek: eWEEK's Top 11 Vendors for Next-Gen Firewalls• ITPro (UK): Facebook hack: How attackers stole the personal data of
almost 30 million users• Tech Target: MSPs highlight 3 top tools for cybersecurity practices• eSecurity Planet: SonicWall NSA vs Fortinet FortiGate: Top NGFWs
Compared
1047 1.27 B 28%Number of Articles
GloballyReach of
Articles Globally
51% Percent Increase Y/Y in Number of Unique Tier One Articles Globally
Global Results
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© Copyright SonicWALL
45 Awards WonSonicWall Awards In FY’19 (FEB-OCT)
13 Product Awards
Global Results
10 Partner Program Awards 22 Business Awards
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FY19 Q3 Performance - Social Media KPIs
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102K
Total Followers
28.4K
Total Engagements
including likes, shares,
mentions and retweets.
Total Posts
including comments on
blogs and forum replies.
15.3K 15.3%
Total Share of Voice
YTD Total: 15.3%
FY19 Target: 15%
FY18 Actual: 11%
(+3947 QoQ)
FY19 Target: 100K
FY18 Actual: 86.6K
(+ 2% QoQ)
YTD Total: 46,662
FY19 Target: 60K
FY18 Actual: 16K
YTD Total: 84,938
FY19 Target: 106K
FY18 Actual: 88K
Yearly Target Exceeded
Yearly Target On Track
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Latest Share of Voice Statistics (ie. brand mentions versus the competition)
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YTD Average: 15.3%
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Top Engaged SonicWall Posts– Q3
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Leverage Our Threat Intelligence
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2018 SonicWall - Threat Reports
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SonicWall Security Center - Threat Metrics - APJ
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SonicWall Security Center - Latest Security News
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SonicWall Blog
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Overdrive 2.0 - Social Posts & Build-Your-Own Campaigns
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The Power Of Social Media
• The internet has 4.2 billion users
• There are 3.03 billion active social media users
• On average, people have 5.54 social media accounts
• On average people are spending 2 hours a day on social media
• 81% of all small and medium businesses use some kind of social platform
• Social media users grew by 121 million between Q2 2017 and Q3 2017
• That works out at a new social media user every 15 seconds
• Social Media marketing generates 3 times more leads than paid search
advertising
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Introducing Social PostsOverdrive 2.0
AVAILABLE NOW
COMING SOON!
Social Posts is a new feature that provides the opportunity to
post and share campaigns, resources, and events in your
social channels.
We provide the content, images, videos etc. and enable you to
share it to your Twitter and LinkedIn accounts in just a few
clicks. (Facebook coming soon). This is another useful way to
promote products and services to your target audience and
drive lead generation.
Overdrive 2.0 offers you three ways to share social posts:
1. Stand Alone Social Posts
2. Social Posts as part of a Campaign
3. Social Posts tied to a Campaign Landing Page
AVAILABLE NOW
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SonicWall Overdrive 2.0 Training Materials
Overdrive 2.0 Partner Training
• Overdrive 2.0 Introduction• Overdrive 2.0 Overview• Overdrive 2.0: Social Media Introduction
• Overdrive 2.0 Tutorials• Overdrive 2.0 - How to use social media• Overdrive 2.0 - How to complete your profile• Overdrive 2.0 - How to send an email• Overview 2.0 - How to create a landing page• Overview 2.0 - How to upload a contact list• Overview 2.0 - How to use reporting
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Introducing Social PostsPROMO VIDEO
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New! Build-Your-Own Campaign
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India & SAARC FY18 Re-Cap
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Events Across India & SAARC
• “SonicWall Comes to You” - Series for Partners & Customers – multi-city including Bangalore, Mumbai, Kolkata
• “Connecting with SonicWall “ – Sri Lanka Partner & Customer Event, June 13 with partner Connex
• Sponsorship of FICCI Police Expo, July 26-27
• Sponsorship of Technology Sabha, Aug 9-11, Vizag
• India Customer Event - Prestige Golfshire, Bangalore, 26 & 27 September, 2018
• New Bangalore Office Opening – November 1
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Campaign Examples – Webinars, Incentives & Branding
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Current SonicWall Logos & Case Studies – APJ
Healthcare Manufacturing
Education Government
Services/Media
FY18 Case Studies
• Wonder Cement
• ITZ India
• Rajasthan Patrika
• T-Series India
• NDTV India
• Rayalaseema
• Dr Lal Path Labs
• HealthLink NZ
• Toei Japan
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Press Coverage
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Tier 1 Coverage
CRN (India): SonicWall Capture RTDMI technology identified more than 3,500 attack variants in
Q1 2018
ETCIO (India): SonicWall’s Capture Cloud Platform delivers integrated security, management,
analytics
ETCISO (India): SonicWall's capture cloud platform delivers integrated security, management,
analytics
BW CIO World (India): SonicWall Announces Capture Cloud Platform
Tier 2 Coverage
BISinfoTech (India): SonicWall Introduces Capture Cloud Platform and Announces its Updated
Expansive Cybersecurity Portfolio
DQWeek (India): SonicWall Announces Capture Cloud Platform
DQ Channels(India): SonicWall Defends Businesses, Users from Memory-Based Attacks and
Zero-Day Malware
InfoSecurity Live (India): SonicWall bags the Most Promising Cybersecurity Vendor of Year
award
PC Quest (India): SonicWall Announces Capture Cloud Platform
SME Channels (India): SonicWall’s RTDMI Technology Identifies over 3500 Attack Variants in
Q1 2018
VARIndia (India): SonicWall through RTDMI technology enhances protection against malicious
PDFs and Office Documents
VARIndia E-Magazine April 2018 Issue: SonicWall introduces new MSSP program (Page 16)
IT Next (India) Magazine April 2018 issue: Why Cryptocurrency Security Should Be On
Everyone’s Radar? (Page 30-31)
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Google SEO/PPC for India
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Group Impressions Clicks Avg. Pos. CTR CPC Cost / conv. Conv. rate
Gated Assets
Form Submit
Count
Trial Form
Submit
Count
Contact Sales
Count
SonicWall India 52,800 862 1.16 1.63% $0.64 $21.31 3.02% 5 20 1
• Q3 Results for India
• 223 trials; 132 gated assets
• Q3 Average position
• 1.23 (ie. Always on the first page)
• Q3 Average cost per lead is US$29
• Q4 - The figures below are for the 1st – 6th of November 2018.
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Keywords, Devices and Network Stats
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Examples
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Thank You!