2017.05.17 content marketing in vejle, denamrk

online content marketing

Rolands UmbrovskisUmbrovskis.com

2017-05-17 | Vejle, Denamark

For innovation and Entrepreneurship studentsLillebaelt Academy (Erhvervsakademiet Lillebælt)

Today about:

1. How and why start thinking about content as tool

2. Plan

3. Audience

4. Storytelling

5. Channels

6. Tools and process

7. Dialog(s)

8. Track results

Rolands Umbrovskis / umbrovskis.com

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Before we start…

Think about what you want to learn from this presentation?

Write what you want to communicate!

How you want to communicate «that»?

----

Why I want to talk about this topic?


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How and why start thinking about content as tool

1. Content

2. Marketing

3. Market

4. Product / Service


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What is content? Any difference online and offline?

Marketing and content

Define your market! Who are other players?

What is your «product»?

Plan

1. Purpose?

2. Long term strategy

3. Short term strategy

4. Stakeholders

5. Assets / Tools

6. Budget


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Audience?

1. Who is you consumer?

2. B2C / B2B (B4B?)

3. Personas / Profiling

4. Influencers? Leaders?


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Storytelling…

1. Learn to listen

2. Learn to explain

3. Thematic?

Where to learn?Casey Neistat - about video and company (start up)

Seth Godin - marketing

Gary Vaynerchuk – idea execusion and networking

…many more…


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Channels?

1. Distribution channels

2. Why?

Editorial Calendar


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Tools and process

1. Team

2. Tools

3. Workflow

4. Newsroom?

Flow:


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Post dateAuthor

Tentative titleKeywords

CategoriesTagsCall to actionStatus

Need help with Online tools?

I am programmer ;)

I speak in <code>different language</code>!


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Dialog!


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1. Blogs2. eNewsletters3. Infographics4. In-person events5. Podcasts

1. Print magazines2. Video3. Web content4. Webinars5. White Papers

Track results

1. Did we reach target(s)?

2. Why? (Good/bad results)

3. Takeaway from results and improvements.

4. Agile


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KPI? digital marketing key performance indicators

Questions?

Ask me anything!


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My experience…

`rolandinsh` since 1998! (or around that time. Yes I am old!)

rolandinsh.com

Thank You!Rolands Umbrovskis

Umbrovskis.com