2017 youtube au brandcast guide

YouTube BrandCast

theonlinecircle.comThe Online Circle PTY Copyright

October, 2017

Google held two private sessions

but this year's event had a more conciliatory tone


Nielsen’s Digital Content Ratings provides a third-party look into what marketers have known for a while: More Aussies are going to YouTube, and they’re spending more time once they get there. Here’s a look at the ratings for July 2017.

YouTube in AU

Nielsen’s new Digital Content Ratings reflect what many marketers have seen: YouTube’s reach and influence continues to grow.

There is one thing that YouTube offers that makes it stand out as a platform: consumer freedom. The immense video library allows users to learn, watch, listen and engage in a way that has ‘democratised knowledge’.

Consumers search and engage in content they want, unlike traditional television and other platforms. This gives brands a direct insight into their target audience interests and provides a prime platform for users to be advertised to.


YouTube Facts: 1. In May 2017, 14.7 million Aussies (18+) spent an average of 19 hours

and 12 minutes per person on YouTube.2. Viewers want three things from their video-viewing experiences:

possibility, authenticity, and freedom.3. 7 out of 10 YouTube subscribers say they relate to YouTubers more

than traditional celebrities.4. Google latest research with Ipsos suggests people are 3x more likely to

pay attention to online video ads vs. television ads.5. There are now more than 60 Aussie YouTube creators with +1M

subscribers6. People pay nearly 2x more attention to video ads on YouTube than they

do on other social media7. Google found that campaigns that use intent-based audiences on

mobile have 20% higher ad recall lift and 50% higher brand awareness lift relative to campaigns that only use demographic audiences.

Jason Pellegrino


New improvements

#1 - Director Mix

#2 - Life Events launches on YouTube & Gmail


#3 Custom Affinity Audiences tool,

#4 Video Ad Sequencing

https://adwords.googleblog.com/2017/09/know-their-intention-get-their.html

http://www.adweek.com/digital/youtubes-technology-can-now-spit-out-thousands-of-different-video-ads-at-once/?mc_cid=ea09339d9d&mc_eid=a0c72d93aa

https://www.thinkwithgoogle.com/intl/en-aunz/advertising-channels/video/what-you-missed-australias-first-vidcon-3-key-takeaways/










2017 youtube au brandcast guide

Business