2017 x mad men
TRANSCRIPT
2017 x Mad Men
con·trar·ian(kən-trâr′ē-ən)adjective
One who takes a contrary view or action, especially an investor who makes decisions that contradict prevailing wisdom, as in buying securities that are unpopular at the time.
Approach
● What do people want? ● Whats Current? ● Whats trending? ● What do people care about this very
moment? ● What makes people feel something?
Good or bad ● Live Optimizing● Quick testing - usually $100 or less
AUDIENCES
● LAL - use the ones most people aren’t using or customize them
● Use the newest audiences released by Facebook○ Example: 5+ Credit lines audience
for Credit Complete ● Interest Audiences● Demographic Audiences ● If people buy this they might also buy
that
People will spend money no matter what
Its our job to make sure they spend it with us or with our clients
How do we do that?
Innovation
Trendsetting
Do what hasn’t been done yet
If you’re trying to copy what’s being done right now you’re already in the past
I know I’m onto something good when most people say: “You can’t do that.”
Final Thoughts