2017 sponsorship packetrmhde.org/wp-content/uploads/rmhc-telethon-sponsor-packet-2017.pdf2017...

Eighth Annual

“Change the Luck of a Child” Telethon2017 Sponsorship Packet

Greetings!

Thank you for considering a sponsorship of the Eighth Annual CBS3 and CW Philly “Change the Luck of a Child” Telethon benefitting Ronald McDonald House Charities® (RMHC®) of the Philadelphia Region, Inc. The Telethon will air live from the station on Tuesday, March 28, 2017 from 6 a.m. to 8 p.m.

Your sponsorship will help RMHC further its mission to support children and their families throughout Southeastern Pennsylvania, Southern New Jersey and Delaware. In case you are not familiar with the work of RMHC, we are a non-profit, 501(c)(3) corporation that creates, finds and supports programs that directly improve the health and well-being of children and their families.

Locally, we support four Ronald McDonald Houses, 16 Ronald McDonald Family Rooms, more than $130,000 in college scholarships, the St. Christopher’s Foundation for Children Ronald McDonald Care Mobile, and dozens of non-profit organizations benefitting children through grant funding.

During last year’s 14-hour televised fundraiser, more than $1.1 million was raised to benefit local children and their families. Due to the tremendous outpouring of support from our sponsors and donors, the 2017 Telethon will again be on-air all day— offering the greatest value to our sponsors and generating maximum awareness of the remarkable work of RMHC in our community.

We hope you will consider joining us as we continue to “change the luck” of children throughout the region. Enclosed you will find detailed information on all of the programs that we support, in addition to various sponsorship opportunities for the Telethon. We also invite you to visit us at www.rmhcphilly.org for the latest news and updates from our organization.

Please contact your local Ronald McDonald House or Rebecca Blank at [email protected] or at 215-790-4385 should you have any questions. Thank you for your support!

Sincerely,

Bill Roberson, President, Ronald McDonald House Charities of the Philadelphia Region, Inc.

2017 Ronald McDonald House Charities® Sponsorship Packages

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Ronald McDonald House Charities (RMHC®) Background

RMHC is a non-profit, 501 (c)(3) that creates, finds and supports programs that directly improve the health and well-being of children. In the Philadelphia Region, RMHC supports the following programs:

Ronald McDonald Houses® - Located in Philadelphia (on Chestnut Street and on Front and Erie Avenue), Camden, and Wilmington, our four local Houses provide a safe haven each night for the 137 families of seriously ill children receiving treatment at nearby hospitals.

Ronald McDonald Family Rooms® - Launched in 1992 and now in over 185 locations throughout the world, Ronald McDonald Family Rooms offer all the comforts of home where families can eat, sleep, and relax, while being only steps away from their children. The Family Room staff and volunteers provide comfort, support and friendship for the families while they endure the most difficult times of their lives. Currently, Ronald McDonald Family Rooms are located in 13 area hospitals throughout the Greater Philadelphia Region.

Ronald McDonald Care Mobile® operated by St. Christopher’s Foundation for Children is a mobile dental unit which delivers diagnostic, preventative and restorative dental care at no cost to qualified children, aged one and up. Children qualify for the program if their families are unable to find a Medicaid provider or cannot afford to pay for dental services.

RMHC Scholarship Programs award more than $130,000 in college scholarships to graduating seniors in the area. Locally, RMHC offers four different scholarships: RMHC/African American Future Achievers; RMHC/HACER® (Hispanic American Commitment to Educational Resources); RMHC/ASIA (Asian Students Increasing Achievement); and RMHC/Scholars open to the general market.

RMHC Grants - RMHC of the Philadelphia Region, Inc. grants hundreds of thousands of dollars per year to support non-profit programs that directly improve the health and well-being of children. Grant applications are reviewed each spring and fall for funding consideration.


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we coulDn’t havE doNe it

wiThout you!On March 22, 2016,

Ronald McDonald House Charities® (RMHC®)of the Philadelphia Region, Inc. joined with

CBS 3 to host their seventh annual“Change the Luck of a Child” Telethon, presented

by Capital One®, Shop Rite®,Tri-State Toyota® Dealers Association,

P.J. Whelihan’s, and Health Partners Plans.

More than $1.1 million was raisedto benefit children and families

in the Greater Philadelphia Region, andwe couldn’t have done it without you!

Ronald McDonaldHouse Charities®

of the Philadelphia Region, Inc.

Thank you to our generous sponsors!

Special ThanksGolden Givers:• Cooper University Health Care • Firstrust Bank • Forman Mills • Kennedy Health • RMHSNJ Teen Advisory Council • St. Christopher's Hospital for Children • TD Bank • Virtua • Visa • Winner Automotive

Silver Supporters:• Anthony & Sylvan Pools • BAYADA Pediatrics • Bohler Engineering • Burlington Volkswagen • Concannon Miller & Co.• Compass One Healthcare • CSL Behring • Cumberland Dairy • Dr Pepper Snapple Group • Elliott-Lewis • Enterprise Rent-A-Car• Fulton Bank • Holman Automotive Group • Katie’s Krusaders • Keystone Foods • KPMG LLP • Lonnie A. Coombs, CPA• MasterCard • McDonald's Corporation • MK Mechanical • Moroch • Northeast Foods • Philadelphia Insurance Companies• Polly Anna Foundation • Porter Chevrolet • Republic Waste • Sallie Mae • Sodexo • South Jersey Industries• St. Christopher's Foundation for Children • St. Mary Medical Center • The Montufar Family • Tierney• Trinkle Marakovits & MacKenzie PC • UPS • UtiliChoice • Wills Eye Hospital • Wilmington University

Bronze Benefactors:• Beneficial Bank • Brûlée Catering • Citizens Bank • Cornwells Elementary School Remembering Georgiana• The Law Firm of Leisawitz Heller • McCain Foods • National Penn Bank • Salesianum School • The Dagit Group• United Scrap Metal • Univest Bank and Trust

© 2016 McDonald's VOX 410622-4 #1

thanK you

® PRINTED ON RECYCLED PAPER 50% Post-Consumer Content

PresentingSponsors:

PlatinumPartners:

Ravitz Family Markets & Somerset Stores LLC

2016 “Change the Luck of a Child” Telethon Recap

On Tuesday, March 22, 2016, Ronald McDonald House

Charities (RMHC®) of the Philadelphia Region joined with

CBS 3 and the CW Philly to host their Seventh Annual

“Change the Luck of a Child” Telethon, presented by

Capital One, ShopRite, Tri-State Toyota Dealers Association, and

Health Partner Plans.

More than $1.1 million was raised to benefit the children

and families in the Greater Philadelphia Region, and we couldn’t

have done it without the support of our sponsors and partners!


32016 McDonald’s restaurant trayliner recognizes Telethon sponsors

Presenting Sponsor$25,000 Sponsorship

• Featured as a Presenting Sponsor of the “Change the Luck of a Child” Telethon benefitting RMHC

of the Philadelphia Region

• Logo inclusion on outdoor billboards throughout the Greater Philadelphia Region

• Logo featured on all pre-and post-promotional Telethon materials

• Logo featured on cbsphilly.com, cwphilly.com and rmhcphilly.org

• Logo featured on all pre-and post-promotional Telethon media/press materials

Two weeks prior to the event: • Logo featured on 50x :30 shared promotional announcements to air on CBS 3 and CW Philly

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three rotating ad units

During the Telethon, your organization will receive:• Logo featured on 30 on-air billboards on CBS 3 and CW Philly

• Company name and donation amount showcased in scroll on-screen during Telethon

• Logo featured on set signage during Telethon

• Opportunity for live on-air check presentation (appearances based on date of commitment)

• Opportunity to give away product as an incentive during the Telethon

• One volunteer shift (1 hour) for up to three members of your organization to answer phones

• Opportunity to include a coupon or brochure in donor package (suggested quantity of 800 pieces, must be a flat

brochure with dimensions of 5.5” x 11” or smaller)

• Photo opportunity with Ronald McDonald® and CBS representative

After the Telethon, your organization will receive:

• Logo featured on 20x :15 “Thank You” commercials (airs for one week after the Telethon)

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three rotating ad units (two weeks after the

Telethon)

• Logo featured on “Thank You” letters to all donors

• Logo featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)

• Logo featured as part of a full page ad in The Philadelphia Inquirer and

The Daily News recognizing all sponsors

• Opportunity to include a coupon or brochure in donor package


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Platinum Partners$15,000 Sponsorship

Two weeks prior to the event:

• Logo featured on 15-25 shared promotional announcements to air on CBS 3 and CW Philly

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three rotating ad units

During the Telethon, your organization will receive:

• Logo featured on 15-20 on-air billboards on CBS 3 and CW Philly.


• Logo featured on set signage during Telethon








• Logo featured on 10x :15 “Thank You” commercials (airs for one week after the Telethon)

• Logo featured on homepage takeover on cbsphilly.com and cwphilly.com and three (3) rotating ad units (two weeks

after the Telethon)

• Logo featured on “Thank You” letters to all donors

• Logo featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)


“Being at [the House] has been the biggest blessing for us. We have a wonderful place to lay our heads and we get a home-cooked meal every day. But what makes this Ronald McDonald House stand out is that everyone knows Zoe and her brother by name and they ask how she is doing. There is a real feeling of connection and we need that right now.”

–The Lush Family


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Golden Givers$10,000 Sponsorship

During the Telethon, your organization will receive:

• Logo featured on 5-10 billboards on CBS 3 and the CW Philly - Billboards will air during the Telethon










• Company name featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia

Region)


“Nobody knows the other side of having a premature baby. Nobody knows what life is like in the NICU unless you experience it. You go through so many emotions, some you never felt before -- a sense of helplessness as you watch your child fight for their life. If I had to worry about where I would lay my head, if I had to add the stress of having to go home without him every night, I wouldn’t have made it this far mentally. RMH has lifted that burden from us. We are able to focus solely on Bryson and his recovery. This is why RMH should be supported: to help families with children in the NICU cope better by shifting their focus solely onto their children. So that these families do not have to have anxiety over leaving their children alone. Bryson gets to see me before he falls asleep and first thing in the morning because RMH has made it possible.”

- The Taylor Family

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Silver Supporters$5,000 Sponsorship

During the Telethon, your organization will receive: • Company name and donation amount showcased in scroll on-screen during Telethon


• Live on-air recognition during volunteer Telethon shifts






• Company name featured on a McDonald’s restaurant trayliner (500,000 distributed throughout the Philadelphia Region)



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Sponsorship Commitment Form

I would like to participate as a Presenting Sponsor ($25,000)

I would like to participate as a Platinum Partner ($15,000)

I would like to participate as a Golden Giver ($10,000)

I would like to participate as a Silver Supporter ($5,000)

Company/Organization name: Contact name:

Contact phone:

Address:

City: State: Zip:

Email: Phone:

Name to be listed for all sponsorship mentions:


Sponsorship commitment form: February 20, 2017

Company logo (for sponsors $10,000 and above): Febraury 27, 2017

Preferred volunteer time (optional): March 6, 2017

Brochure to include in our mailing (optional): March 13, 2017

TELETHON March 28, 2017

All sponsor payments due: March 29, 2017

Please type or print all information exactly as it should appear on materials.

Commitment form, brochure, payment and any other materials should be mailed to RMHC of the Philadelphia Region. Please see back page for mailing address.

Important Dates & Deadlines To receive all sponsor benefits, please submit your information by the following dates:

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Please send all correspondence and sponsorship contributions to:

RMHC of the Philadelphia Regionc/o TierneyAttn: Rebecca Blank200 South Broad Street, 10th floorPhiladelphia, PA 19102

For questions about the 2017 RMHC Telethon or RMHC of the Philadelphia Region, please contact

Rebecca Blank at [email protected] or 215-790-4385.

Susan CampbellExecutive DirectorPhiladelphia Ronald McDonald [email protected] 215-387-8406

Pam CornforthPresident and CEORonald McDonald House of [email protected] 302-428-5311

Teddy Thomas PresidentRonald McDonald House of Southern New Jersey [email protected]

Or contact your regional House for more information:


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2017 sponsorship packetrmhde.org/wp-content/uploads/rmhc-telethon-sponsor-packet-2017.pdf2017...

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