2017 press kit€¦ · from being named a finalist for world car of the year, to landing on car and...

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2017 PRESS KIT

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Page 1: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

2017 PRESS KIT

Page 2: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

CONTENTS

3 Fact Sheet

4 Exterior Highlights

5 Interior Highlights

6 Overview

13 Specification Deck

29 About Mazda and Contacts

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Page 3: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

2017 MAZDA3 FACT SHEET

From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation Mazda3 has become a standard by which compact cars are judged. The 2017 Mazda3’s exterior tweaks are subtle, but effectively elevate the vehicle’s KODO—Soul of Motion design. In the inside, occupants are treated to an interior that should make anyone seriously question the need to go for a more expensive compact offering from any other car company.

Quick Specs:- 2.0-liter, four-cylinder SKYACTIV-G engine - 155 horsepower at 6,000 rpm - 150 lb-ft torque at 4,000 rpm- 2.5-liter, four-cylinder SKYACTIV-G engine - 184 horsepower at 5,700 rpm - 185 lb-ft torque at 3,250 rpm- SKYACTIV-MT 6-speed manual or SKYACTIV-DRIVE 6-speed automatic- Standard G-Vectoring Control vehicle dynamics enhancement- PZEV emissions (50 state)

What’s New for 2017:- New interior design and front fascia design- New rear fascia design (5DR models)- Heated steering wheel available**- New colors available: Machine Gray and Eternal Blue- Available newly designed 18” alloy wheels*- Additional sound insulation- New packages available: Premium Equipment Package, i-ACTIVSENSE Safety Package, i-ELOOP Package- Traffic Sign Recognition**

*Touring and above

** Grand Touring

Technology Highlights: - MAZDA CONNECT™ infotainment system with 7-inch, full-color touchscreen display- Standard rearview camera- Multi-function Commander control- Hill Launch Assist- Engine immobilizer anti-theft system- Bluetooth® hands-free phone and audio- Standard USB audio inputs (2) - BOSE® 9-speaker surround sound system with Centerpoint® 2 and AudioPilot® 2**

Safety and Security Highlights: - Anti-theft engine immobilizer- LATCH child seat safety tethers- Optional Traffic Sign Recognition- Smart City Brake Support (SCBS)*- Advanced Blind Spot Monitoring with Rear Cross Traffic Alert*- Rain-sensing windshield wipers*

Starting MSRP: $17,845

EPA – Estimated Fuel Economy (mpg)

2.0 L

2.5 L

6MT

6AT

6MT

6AT

6AT (i-ELOOP)

27 / 37 / 31

4-door City / Hwy / Combined

28 / 37 / 32

25 / 34 / 29

27 / 36 / 30

28 / 37 / 31

27 / 37 / 31

5-door City / Hwy / Combined

28 / 37 / 31

25 / 33 / 28

26 / 35 / 30

27 / 36 / 30

Page 4: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

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New side mirror design*

New front bumper design

New rear bumper design (5-door models; not shown)

18” alloy wheels*

G-Vectoring Control (not shown)

Smart City Brake Support (SCBS) and Advanced Blind Spot Monitoring with Rear Cross Traffic Alert (not shown)*

LED fog lights**

Standard rear-view camera (not shown)

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EXTERIOR

*Touring and above

** Grand Touring

Page 5: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

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Available, new full-color Active Driving Display

MAZDA CONNECT™ infotainment system with 7-inch full color touchscreen display

Newly standard Electronic Parking Brake

Standard multi-function commander control

New steering wheel design with available heating elements**

Heated front seats available*

Available BOSE® nine-speaker surround system with Centerpoint® 2 and AutoPilot® 2**

New center console with more flexible storage

Perforated leather-trimmed seats**

Expanded front door pocket storage

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INTERIOR

*Touring and above

** Grand Touring

Page 6: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

2017 MAZDA3 OVERVIEW

From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation Mazda3 has become a standard by which compact cars are judged. The 2017 Mazda3’s exterior tweaks are subtle, but effectively elevate the vehicle’s KODO—Soul of Motion design. In the inside, occupants are treated to an interior that should make anyone seriously question the need to go for a more expensive compact offering from any other car company.

With more than 5 million units produced since its introduction as a 2004 model and serving as Mazda’s most widely sold model, Mazda3 continues to be a trailblazer in the compact car segment. It stands as one of Mazda’s core models that leads the way toward the evolution and advancement of the Mazda brand. Already known for its impressive design and excellent handling, the changes for the 2017 Mazda3 deliver a more premium appearance and function that further differentiate it from its competitors.

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“A STANDARD BY WHICH COMPACT CARS ARE

JUDGED”

Page 7: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

ENHANCED PERFORMANCEWHAT’S NEW?

As the first in a series of technologies that improve the overall driving experience, G-Vectoring Control (GVC) comes standard across all trim levels of the 2017 Mazda3 at no extra cost to the customer. The all-new, Mazda-exclusive technology uses engine timing to control chassis dynamics, leading to smoother, more accurate steering inputs resulting in greater confidence and control for the driver.

The introduction of GVC is an example of Mazda’s never-ending quest to enhance the Jinba Ittai driving experience, one that puts the driver as the priority in the design and development stages. Eight years in the making, this industry-first technology exemplifies Mazda’s human-centered design philosophy where careful thought and consideration was given to how to develop a technology that would help realize smooth, predictable and efficient movement. While it will largely go unnoticed to the vehicle occupants, GVC will undoubtedly make any driver a better one. The car goes where you want it to go, resulting in increased driver confidence and enhanced peace of mind.

Purely a software control system, GVC adds no weight to Mazda3, implementing throttle input and steering angle sensors, among other features, to decide when to reduce

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Mazda3 is completely repackaged for 2017, providing a stronger value at all price points while adding refinement, elevating design and increasing usable performance. Here’s an at-a-glance list of what’s new and different about the 2017 Mazda3 (for a full list of changes, please see the spec deck on page 13):

- Repackaged trim levels, eliminating “i” and “s” engine designations and providing more content at each price point- Revised front design, emphasizing visual width and stability; rear bumper revised on five-door models- Newly available paint colors to Mazda3, including Machine Gray Metallic, Eternal Blue Mica and Sonic Silver- Mazda’s all-new G-Vectoring Control (GVC) technology, standard across all trim levels- The six-speed manual transmission now available on top- trim Mazda3 Grand Touring models with all i-ACTIVSENSE safety features available- An upgraded interior with enhanced storage space, enhanced materials, increased sound suppression and redesigned look and feel- 18-inch wheels as standard equipment on all Touring models- New Mazda3 Touring 2.5 model, which makes more of Mazda3’s standout features available at a compelling price point- Self-leveling, automatic LED low- and high-beam headlights replace xenon HID headlights in Mazda3 Grand Touring trim levels as available equipment

“INCREASED DRIVER CONFIDENCE AND

ENHANCED PEACEOF MIND”

Page 8: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

MORE MATURE DESIGN

ENHANCED PERFORMANCE - CONTINUED

The 2017 Mazda3 receives a further polishing of its exterior design that further highlights visual width, maturity and a look of solidity on the road. Its redesigned front grille exudes a stronger three-dimensional appearance and depth, giving the vehicle a wider and lower stance.

Its Mazda badge and license plate holder are positioned lower on the front grille than the previous year’s model, further accentuating the lower center of gravity. Mazda3’s headlights now come standard with clear-lens halogen or optional all-LED headlights with auto levelling, the latter of which are now available in the Premium Equipment Package exclusive to Grand Touring models. Mazda3’s fog light bezels are smaller and now display LED beams instead of yellow halogen light, sitting under a horizontal line that stretches across the front of Mazda3.

torque in an instant’s notice. When the technology was being developed, initial thoughts were to have the vehicle use the brakes, but this method was deemed too slow to respond and unnatural-feeling to the driver and passengers. Engineers figured out that the subtle amount of “braking” needed to create a greater sense of stability—about eight pounds of pressure to the front end of the vehicle—could be had by reducing ignition spark, thereby effectively engine braking without the driver and passengers ever noticing. The result increases Mazda3’s front-tire contact patches, which aids in steering stability and turn-in when using the throttle.

Ironically, the worse the road conditions are, the better the technology works, regardless of the driver’s skill level. So whether it’s driving in a straight line at high speeds, traversing winding roads or traveling at everyday low speeds, GVC provides a stronger sense of unity between driver and car, and provides passengers with a greater sense of security.

Also for the 2017 model year, Mazda has done away with the previous generation designations of “i” and “s.” The Sport and Touring models will now be equipped with the 2.0-liter engine and the 2.5-liter engine will now come equipped on the Touring 2.5 and Grand Touring models.

The base engine 2.0-liter, four-cylinder SKYACTIV-G engine makes a peak 155 horsepower at 6,000 rpm and 150 lb-ft of torque at 4,000 rpm. When paired with the available SKYACTIV-DRIVE six-speed automatic, Mazda3 can achieve an EPA-estimated fuel economy up to 28 mpg city/37 mpg highway/32 mpg combined. Models equipped with the 2.0-liter engine and automatic transmission come with a Sport Mode switch as standard, which uses a more aggressive transmission mapping for spirited driving. Previously, this was only available in 2.5-liter vehicles.

The 2.5-liter, four-cylinder SKYACTIV-G engine produces 184 horsepower at 5,700 rpm and 185 lb-ft of torque at 3,250 rpm. When paired with the available SKYACTIV-DRIVE six-speed automatic with i-ELOOP, it can achieve an EPA-estimated fuel economy up to 28 mpg city/37 mpg highway/31 mpg combined. Both engines are available with a six-speed SKYACTIV-MT six-speed manual in addition to the automatic transmission, providing a sought-after option for purists.

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Page 9: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

QUIETER, REFINED INTERIOR

There’s no doubt that the new interior design for the 2017 Mazda3 further enhances Mazda’s unique driver-centric philosophy. Higher-quality features have been implemented in the cabin to provide both drivers and passengers with a more comfortable and quieter ride.

Mazda3 is back in the competition within its segment with a quieter cabin environment for the 2017 model year. With added noise suppression and a retuned suspension, Mazda3 provides a 3db quieter ride at 25 mph over rough roads, complementing Mazda3’s redesigned, upscale interior.

Drivers can run their fingertips along a leather-wrapped steering wheel that has been redesigned for 2017 for a more comfortable grip. A lot of research went into studying how drivers grip a steering wheel and what shape would provide the best grip paired with the ideal materials that would achieve this—just another example of how Mazda obsesses over the details to create the best driving experience, even down to the physical touch points. For the Grand Touring trim level, the steering wheel is also available with heating elements, a rare feature in the compact class that will make winter driving more comfortable and safer for the drivers in the regions that see more of the winter season.An Electronic Parking Brake (EPB) now comes standard

For the interior colors, owners will have a choice between a new seat design with either black or sand cloth in Mazda3 Sport models; black leatherette in Mazda3 Touring models; or a choice of black or parchment leather. The black leather interior features newly-adopted espresso-colored accents that add a touch of depth and enhance the overall quality of the cabin.

At-a-glance, exterior specs for 2017 Mazda3:- Length: sedan – 180.3 in., 5-door – 175.6 in.- Width: 70.7 in.- Height: 57.3 in.- Wheelbase: 106.3 in.- Curb weight starting at 2,875 lbs.

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MORE MATURE DESIGN - CONTINUED

New for 2017 are redesigned 18-inch wheels, which are available on Touring and Grand Touring trim levels. Five-door models receive a redesigned rear bumper, which extends an upscale, monochromatic look to the lower valences that is emphasized by a lower and wider stance.

A total of eight body colors are available in the U.S. New colors for Mazda3 include:- Machine Gray Metallic- Sonic Silver Metallic- Eternal Blue Mica (a new color to Mazda)

Other colors include Soul Red Metallic, Deep Crystal Blue Mica, Titanium Flash Mica, Jet Black Mica and Snowflake White Pearl Mica.

across all trims with the switch sitting just to the left of the Commander control knob. As it has now freed up additional space for storage, a new center console makes its way into Mazda3 providing the driver and front passenger with more flexible storage complete with a cupholder cover. Speaking of additional space, the front doors have expanded storage—three times larger than the previous door pockets.

An available, new full-color Active Driving Display (ADD) greets drivers once they’re in the driver’s seat, complete with a clearer and better-integrated MAZDA CONNECTTM

display. The ADD is brighter and has better definition and contrast than the previous monochromatic display, making it easier to read at a glance.

Page 10: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

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SAFETY FIRST

Mazda cares just as much about your precious cargo as you do. That’s why Mazda is including more safety features at more accessible price points to provide drivers and passengers with enhanced peace of mind. The Insurance Institute for Highway Safety (IIHS) awarded the 2017 Mazda3 as a “Top Safety Pick+,” having been subjected to a gruelling array of collision and pre-collision safety evaluations. New for the 2017 test, Mazda3 also had to pass a headlight evaluation, which weeded out many competitors.

Smart City Brake Support (SCBS) and Advanced Blind Spot Monitoring (ABSM) with Rear Cross Traffic Alert are now included in the mid-level Mazda3 Touring as standard equipment. SCBS operates between 2 and 19 mph, automatically applying the brakes during emergency situations in order to lessen the severity of an impending and inescapable collision. ABSM assists in detecting objects in the driver’s blind spots, detecting from as much as 164 ft. away—a greater distance than Mazda3 enjoyed previously. In addition, the Grand Touring trim level comes available with Traffic Sign Recognition (TSR) and Lane Keep Assist (LKA), both which are new for the model year. TSR displays the identified speed limit in the ADD and LKA can perform minor steering corrections to help guide vehicles back to the lane when it senses potential unintentional lane departure.

Other safety and security highlights for the 2017 Mazda3 include:- Standard rearview camera- Anti-theft engine immobilizer- LATCH rear seat child seat safety tethers- An ultra-stiff SKYACTIV-BODY

Page 11: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

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PACKAGING AND PRICING

Mazda3 returns refined and repackaged with more standard content that make up a compelling story for those who are looking for a practical, attractive and efficient vehicle that can take on anything from a morning commute to a weekend adventure on roads less travelled with aplomb. In terms of packaging and pricing, the 2017 Mazda3 offers customers a wide range of features and amenities that satisfy any budget. The four-door sedan has packages on each trim level, and the five-door hatchback comes with more standard equipment than its predecessor—each suited to different drivers with varying needs and wants.

Entry Mazda3 Sport models come standard with power mirrors, variable-intermittent wipers, power windows, power door locks, remote keyless entry, push-button start, and a seven-inch MAZDA CONNECTTM display that integrates Bluetooth hands-free pairing and audio stream.

Mazda3 Sport sedan models can be further upgraded with the Sport Preferred Equipment Package, which includes 16-inch alloy wheels, heated side mirrors with integrated turn signal lamps, Advanced Blind Spot Monitoring, Rear Cross Traffic Alert, rain-sensing wipers, automatic on/off headlights, bright beltline trim, premium cloth-trimmed sport seats and satin trim throughout the interior, among other equipment. These features are not available on five-door Mazda3 Sport models except for the 16-inch alloy wheels, which are standard equipment.

Mazda3 Touring sedan and five-door models build upon the Sport with Preferred Equipment Package with a new-design 18-inch wheel package, Smart City Brake Support, dual-zone automatic climate control, Mazda Advanced Keyless Entry, six-way power driver’s seat with manual lumbar adjustment, heated leatherette front seats and a leather-wrapped shifter knob and steering wheel.

Available on the Touring is the Popular Equipment Package, which adds a rear decklid spoiler, shark-fin antenna, BOSE® nine-speaker Premium audio system, SiriusXM satellite radio with a four-month subscription, power moonroof, overhead sunglasses holder and illuminated vanity mirrors.

New for 2017 is the Touring 2.5-liter five-door trim level, a bundle with an incredible value that Mazda is excited to offer on Mazda3. With a starting MSRP from $22,395, the Touring 2.5-liter trim level comes with the 184-horsepower, SKYACTIV-G engine, 18-inch wheels, heated leatherette seats, Smart City Brake Support and Advanced Blind Spot Monitoring with Rear Cross Traffic Alert, among other features. A six-speed automatic transmission is available and this trim level provides more value than the outgoing 2.0i Grand Touring.

Above the Touring 2.5-liter five-door trim level, Mazda3 Grand Touring offers additional added value with a black metallic finish grille insert, LED fog lights and shark fin antenna. Inside, the GT comes standard with analog tachometer, digital speedometer, BOSE® nine-speaker Premium audio system with Centerpoint 2 and AudioPilot 2, full-color ADD, perforated leather-trimmed seats and SiriusXM satellite radio with a four-month subscription.

For 2017, there are three new packages available for the Grand Touring trim level:- The Premium Equipment Package comes with Bi-LED headlights with auto levelling, pivoting adaptive front- lighting system, LED combination taillights, LED daytime running lights, heated steering wheel, paddle shifters on the steering wheel (for the AT only), Mazda navigation system and auto-dimming interior mirror with Homelink.- The i-ACTIVSENSE Safety package bundles up a new group of safety technologies that add an extra layer of confidence for drivers and peace of mind for passengers. The package comes with High Beam Control, Lane Departure Warning System, Lane Keep Assist, Mazda Radar Cruise Control, Smart Brake Support and Traffic Sign Recognition.- The i-ELOOP Package has been decoupled from the outgoing model packaging. The regenerative engine braking system and active grille shutters are sure to be appreciated by city-traffic drivers looking to make the most out of applying the brakes when needed.

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Mazda3 Sport 6AT

Sport Preferred Equipment Package

Mazda3 Touring 6MT

Mazda3 Touring 6AT

Touring Popular Equipment Package

Mazda3 Touring 2.5 6MT

Mazda3 Touring 2.5 6AT

Mazda3 Grand Touring 6MT

Mazda3 Grand Touring 6AT

Grand Touring Premium Equipment Package

i-ACTIVSENSE Safety Package

i-ELOOP (6AT only)

$18,895 $20,145

$1,000 N/A

$20,445 N/A

$21,495

$1,500

N/A

N/A

$23,145

$24,195

$1,600

$1,100

$800

$22,245

N/A

$22,395

$23,445

$23,895

$24,945

$1,600

$1,100

$800

Mazda3 Sport 6MT $17,845

SEDAN

$19,095

FIVE-DOOR

1MSRP does not include $875 for destination and delivery ($920 in Alaska) or additional taxes or fees. Dealers set actual sale prices.

The 2017 Mazda3, once again, pushes the envelope on all of the great things that go into making a compact car rise above the competition and stand out in its class. The improved handling and refined features make for a great-driving car that is sure to inspire drivers to spend more time on the road enjoying the journey to the destination—an experience that only Mazda can deliver.

PACKAGING AND PRICING - CONTINUED

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Job #1: 4DR - June 2016Job #1: 5DR - July 2016

Mazda3 Sport 4DRMazda3 Touring 4DRMazda3 Grand Touring 4DRMazda3 Sport 5DRMazda3 Touring 5DRMazda3 Touring 2.5 5DRMazda3 Grand Touring 5DR

Page(s) Product Changes 2Product Summary 3-4Equipment & Features 5-8Packages & Options 9Color & Trim 10-11Accessories 12-13Specifications 14-15Revisions & Updates 16

2017 m{ZD{3

20-Sep-16

SPECIFICATION DECK

CONTENTS:

PRODUCTION TIMING:

LINEUP:

Version 2017-2

CONFIDENTIAL

MNAO Product Planning and Strategy 1 Confidential

Page 14: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

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MODEL / SERIES / AVAILABILITY INTERIOR CHANGES (continued)l Mazda3 4DR models l 4DR & 5DR GT models

- Sport - SKYACTIV-MT 6 spd & SKYACTIV-DRIVE 6 spd Added as standard equipment- Touring - SKYACTIV-MT 6 spd & SKYACTIV-DRIVE 6 spd - Perforated leather-trimmed seats- Grand Touring - SKYACTIV-MT 6 spd & SKYACTIV-DRIVE 6 spd - Color Active Driving Display for driving information

- Analog tachometer and digital speedometerl Mazda3 5DR models Dropped as standard equipment

- Sport - SKYACTIV-MT 6 spd & SKYACTIV-DRIVE 6 spd - Leatherette seats- Touring - SKYACTIV-DRIVE 6 spd - CD Player- Touring 2.5 - SKYACTIV-MT 6 spd & SKYACTIV-DRIVE 6 spd (New for 17MY) - Auto-dimming interior mirror- Grand Touring - SKYACTIV-MT 6 spd & SKYACTIV-DRIVE 6 spd - Mazda navigation system

- Digital tachometer and analog speedometer

EXTERIOR CHANGESl All models FUNCTIONAL CHANGES

New front fascia design l All modelsAdded as exterior color Added as standard equipment- Machine Gray (46G) - SKYACTIV-VEHICLE DYNAMICS: G-Vectoring Control- Eternal Blue (45B) - 50 state emissions compliant- Sonic Silver (45P)

Dropped as exterior color l All SKYACTIV-G 2.0L Engine, SKYACTIV-DRIVE AT equipped models- Meteor Gray (42A) Added as standard equipment- Liquid Silver (38P) - Sport mode function- Blue Reflex (42B)

see Color and Trim section for color availability by trim l 5DR Touring modelDropped as standard equipment

l All 5-Door models - SKYACTIV-MT 6-speed manualNew rear fascia design

l 4DR & 5DR GT modelsl All 4DR & 5DR Touring and GT models Added as standard equipment

New side mirror design - SKYACTIV-G 2.5L Engine

l 4DR & 5DR Touring modelsAdded as standard equipment NEW PACKAGE / OPTION CHANGES- 18" Alloy wheels (New design for 17MY) l Popular Equipment Package -- Replaces prior Popular Equipment Package- P215/45 R18 all-season tires - Moonroof with one-touch open

Dropped as standard equipment - Bose® 9 speaker surround sound system with Centerpoint® 2 and AudioPilot® 2- Halogen fog lights - SiriusXM satellite radio w/ 4 month subscription

- Overhead console w/ sunglasses holderl 4DR & 5DR GT models - Illuminated vanity mirrors (driver & passenger)

Added as standard equipment - Rear deck lip spoiler (body color)- 18" Alloy wheels (New design for 17MY)- P215/45 R18 all-season tires l Premium Equipment Package -- (New for 17MY)- LED fog lights - Bi-LED headlights with auto leveling

Dropped as standard equipment - Pivoting Adaptive Front-lighting System- Halogen fog lights - LED combination taillights

- LED daytime running lights- Heated steering wheel

INTERIOR CHANGES - Paddle shifters on steering wheel (AT only)l All models - Mazda navigation system

New interior design - Auto-dimming interior mirror with HomelinkAdded as interior color- Black cloth (BW8) l i-ACTIVSENSE Safety Package -- (New for 17MY)- Sand cloth (BW9) - High Beam Control- Black leather (BX0) - Lane Departure Warning System- Parchment leather (BX1) - Lane Keep Assist

Dropped as interior color - Mazda Radar Cruise Control- Black cloth (BV0) - Smart Brake Support- Sand cloth (BV1) - Traffic Sign Recognition- Black leather (BV0)- Almond leather (BV2) l i-ELOOP Package -- (New for 17MY)

see Color and Trim section for color availability by trim - i-ELOOP regenerative engine braking systemAdded as standard equipment - Active grille shutters- Electronic Parking Brake

l Grand Touring Technology Package -- Droppedl 4DR & 5DR Touring models

Added as standard equipment- Leatherette seats and door panel inserts SAFETY CHANGES- 6-way power driver's seat with manual lumbar adjustment l All 4DR & 5DR Touring and GT models- Variable heated front seats (driver & passenger) Added as standard equipment- Dual-zone (driver & front passenger) automatic climate control system - Smart City Brake Support

Dropped as standard equipment - Advanced Blind Spot Monitoring with Rear Cross Traffic Alert- Power moonroof with one-touch open Dropped as standard equipment- Illuminated vanity mirrors (driver & passenger) - Blind Spot Monitoring with Rear Cross Traffic Alert- Overhead console w/ sunglasses holder

OVERVIEW

Product Changes and Features AvailabilityFeatures, options and package content subject to change.

2017 m{ZD{3

PRODUCT CHANGES FROM PRIOR MODEL YEAR

MNAO Product Planning and Strategy 2 Confidential

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Functional / Powertrain Functional / Powertrain Functional / Powertrainl l SKYACTIV-G 2.5L I4 with 184 HPl

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Exterior Exterior Exteriorl l 18" alloy wheels l Black metallic finish grille insertl l Auto On/Off headlights l LED fog lightsl l Bright beltline trim l Rear deck lip spoiler (body color)l l Heated body-color dual power door mirrors w/ turn signal lamps l Shark fin antennal l P215/45 R18 all-season tiresl

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Interior Interior Interiorl l 6-way power driver's seat with manual lumbar adjustment l Analog tachometer and digital speedometerl l Dual-zone (driver & front passenger) automatic climate control system l Bose® 9 speaker surround sound system with Centerpoint® 2 and AudioPilot® 2l l Leatherette seats and door panel inserts l Color Active Driving Display for driving informationl l Leather-wrapped gearshift knob l Illuminated vanity mirrors (driver & passenger)l l Leather-wrapped steering wheel l Moonroof with one-touch openl l Mazda Advanced Keyless Entry l Overhead console w/ sunglasses holderl l Rear seat armrest w/ cupholders l Perforated leather-trimmed seatsl l Variable heated front seats (driver & passenger) l SiriusXM satellite radio w/ 4 month subscriptionl

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- 7" full-color touchscreen display- Multi-function Commander control- Infotainment system voice command- Radio Broadcast Data System program information- HD radio- Aha™ internet radio integration- Pandora® internet radio integration- Stitcher™ internet radio integration- SMS text message audio delivery and reply- E911 automatic emergency notification

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Safety Safety Safetyl l Advanced Blind Spot Monitoring with Rear Cross Traffic Alertl l Rain sensing windshield wipersl l Smart City Brake Supportl

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Product Changes and Features Availability

Features, options and package content subject to change.

Digital tachometer and analog speedometer

Auxiliary audio input jack Bluetooth hands free phone & audioCenter console armrest w/ covered storage compartmentCloth door panel insertsCruise control

SKYACTIV-BodySKYACTIV-ChassisVariable-intermittent windshield wipers

60/40 split fold-down rear seat; rear seat button release

Auto door locks (speed sensitive and transmission sensitive)

Mazda3 Sport 4DR

(adding to / in lieu of Mazda3 Sport 4DR)

Mazda3 Grand Touring 4DR

6-speaker sound system (door-mounted full-range speakers and tweeter speakers)

(adding to / in lieu of Mazda3 Touring 4DR)

Mazda3 Touring 4DR

16" steel wheels

12V power outlet3-spoke urethane steering wheel with illuminated controls 5-passenger seating capacity

Clear-lens halogen headlightsDaytime running lightsDual exhaust behind rear valenceHigh-mount center brake light - integrated with rear package shelf

Front-wheel driveHill Launch Assist

Integrated rear window radio antenna

SKYACTIV-G 2.0L I4 with 155 HPSKYACTIV-MT 6-speed manual or SKYACTIV-DRIVE 6-speed automatic transmission with manual shift and Sport mode function

Anti-lock brakes with Electronic Brakeforce Distrbution and Brake assistDynamic stability controlFront and rear stabilizer bars

SKYACTIV-VEHICLE DYNAMICS: G-Vectoring Control

Black beltline trimBody-color bumpersBody-color door handlesBody-color dual power door mirrors (folding-type)

Traction control system

Independent front MacPherson strut suspensionIndependent rear E-type multi-link suspension Power-assisted ventilated front & solid rear disc brakesRack-and-pinion steering with variable assist (Electric Power Assisted Steering)

Power windows with driver-side one-touch down/upPush button startRear door bottle holdersRear window defogger

Front cupholders (2) Front door storage pockets with bottle holdersFront dual map lights and dome lightFront seatback map pocket (passenger)Full carpeting (black); carpet floor mats

MAZDA CONNECT™ infotainment system

Electronic Parking BrakeDriver & passenger-side covered visor vanity mirror

Air conditioning with pollen filter

Lever-type driver's seat lifter

P205/60 R16 all-season tires

Whiplash-reducing front headrestsTrunk entrapment release system

Headrests, adjustable - front & rear - all seating positionsHeight adjustable front shoulder belt "B" pillar anchorsLATCH rear seat child safety-seat lower anchors & upper tethersRear door catch pinsRearview camera

Side-impact air curtains (front & rear coverage)SKYACTIV-Body Ring Structure

Dual front seat-mounted side-impact air bagsEngine-immobilizer anti-theft systemFront & rear side-impact door beamsFront safety-belt pretensioners with force limiters

Tire pressure monitor system

USB audio inputs (2)

2017 m{ZD{3

4 DOOR PRODUCT SUMMARY

Remote keyless entry system w/ retractable key and panic mode

Trip computer

3-point safety-belts for all seat positionsAdvanced dual front air bags (SRS)Child-safety rear door locks

Reclining front bucket seats

Sport trim level type cloth-trimmed sport seats

Passenger assist grips (3)

Remote hood and fuel door releases

Tachometer; resettable trip odometers Tilt & telescopic steering column

Power door locks with 2-stage unlocking & central locking

Collapsible steering column (following air bag deployment)

MNAO Product Development and Strategy 3 Confidential

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16

Functional / Powertrain Functional / Powertrain Functional / Powertrain Functional / Powertrainl l SKYACTIV-G 2.5L I4 with 184 HPl

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Exterior Exterior Exterior Exteriorl l 18" alloy wheels l Black metallic finish grille insertl l Auto On/Off headlights l LED fog lightsl l Bright beltline trim l Shark fin antennal l Heated body-color dual power door mirrors w/ turn signal lampsl l P215/45 R18 all-season tiresl

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Interior Interior Interior Interiorl l 6-way power driver's seat with manual lumbar adjustment l Illuminated vanity mirrors (driver & passenger) l Analog tachometer and digital speedometerl l Dual-zone (driver & front passenger) automatic climate control system l Moonroof with one-touch open l Bose® 9 speaker surround sound system with Centerpoint® 2 and

AudioPilot® 2l l Leatherette seats and door panel inserts l Overhead console w/ sunglasses holder l Color Active Driving Display for driving informationl l Leather-wrapped gearshift knob l Perforated leather-trimmed seatsl l Leather-wrapped steering wheel l SiriusXM satellite radio w/ 4 month subscription

l l Mazda Advanced Keyless Entryl l Rear seat armrest w/ cupholdersl l Variable heated front seats (driver & passenger)l

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- 7" full-color touchscreen display- Multi-function Commander control- Infotainment system voice command- Radio Broadcast Data System program information- HD radio- Aha™ internet radio integration- Pandora® internet radio integration- Stitcher™ internet radio integration- SMS text message audio delivery and reply- E911 automatic emergency notification

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Safety Safety Safety Safetyl l Advanced Blind Spot Monitoring with Rear Cross Traffic Alertl l Rain sensing windshield wipersl l Smart City Brake Supportl

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Product Changes and Features Availability

Features, options and package content subject to change.

MAZDA CONNECT™ infotainment system

USB audio inputs (2)

Rack-and-pinion steering with variable assist (Electric Power Assisted Steering)Traction control system

Tachometer; resettable trip odometers Tilt & telescopic steering columnTrip computer

Rear door bottle holdersRear window defoggerReclining front bucket seatsRemote hood and fuel door releasesSport trim level type cloth-trimmed sport seats

Passenger assist grips (3) Power door locks with 2-stage unlocking & central lockingPower windows with driver-side one-touch down/upPush button start

Front door storage pockets with bottle holdersFront dual map lights and dome lightFront seatback map pocket (passenger)Full carpeting (black); carpet floor mats Lever-type driver's seat lifter

12V power outlet3-spoke urethane steering wheel with illuminated controls

5-passenger seating capacity60/40 split fold-down rear seat; rear seat button release6-speaker sound system (door-mounted full-range speakers and tweeter speakers) Air conditioning with pollen filterAuto door locks (speed sensitive and transmission sensitive)Auxiliary audio input jack Bluetooth hands free phone & audioCenter console armrest w/ covered storage compartmentCloth door panel insertsCruise controlDigital tachometer and analog speedometer

Electronic Parking BrakeFront cupholders (2)

Driver & passenger-side covered visor vanity mirror

(adding to / in lieu of Mazda3 Sport 5DR)

Mazda3 Grand Touring 5DR

(adding to / in lieu of Mazda3 Touring 2.5 5DR)

5 DOOR PRODUCT SUMMARY

2017 m{ZD{3

Mazda3 Sport 5DR Mazda3 Touring 5DR Mazda3 Touring 2.5 5DR

(adding to / in lieu of Mazda3 Touring 5DR)

3-point safety-belts for all seat positionsAdvanced dual front air bags (SRS)Child-safety rear door locksCollapsible steering column (following air bag deployment)Dual front seat-mounted side-impact air bagsEngine-immobilizer anti-theft systemFront & rear side-impact door beamsFront safety-belt pretensioners with force limitersHeadrests, adjustable - front & rear - all seating positionsHeight adjustable front shoulder belt "B" pillar anchorsLATCH rear seat child safety-seat lower anchors & upper tethersRear door catch pinsRearview cameraRemote keyless entry system w/ retractable key and panic modeSide-impact air curtains (front & rear coverage)SKYACTIV-Body Ring StructureTire pressure monitor systemWhiplash-reducing front headrests

SKYACTIV-G 2.0L I4 with 155 HPSKYACTIV-MT 6-speed manual or SKYACTIV-DRIVE 6-speed automatic transmission with manual shift and Sport mode function

SKYACTIV-VEHICLE DYNAMICS: G-Vectoring ControlAnti-lock brakes with Electronic Brakeforce Distrbution and Brake assistDynamic stability controlFront and rear stabilizer barsHill Launch AssistFront-wheel driveIndependent front MacPherson strut suspensionIndependent rear E-type multi-link suspension Power-assisted ventilated front & solid rear disc brakes

16" alloy wheelsAntenna, roof-mounted short aerodynamicBlack beltline trimBody-color bumpersBody-color door handlesBody-color dual power door mirrors (folding-type)Clear-lens halogen headlights

Rear window wiperSKYACTIV-BodySKYACTIV-ChassisVariable-intermittent windshield wipers

Daytime running lightsDual exhaust w/ bright tipsHigh-mount center brake light - integrated with spoilerP205/60 R16 all-season tiresRear roof spoiler (body color)

MNAO Product Development and Strategy 4 Confidential

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17

Sport Touring Grand Touring Sport Touring Touring 2.5 Grand TouringEngine & TransmissionActive grille shutters (part of i-ELOOP) --- --- OPT --- --- --- OPT

Aluminum-alloy cylinder block and aluminum-alloy lower block n n n n n n n

Exhaust, Stainless steel exhaust manifold, main silencer and pipe; dual outlet behind rear valence

n n n --- --- --- ---

Exhaust, Stainless steel exhaust manifold, main silencer and pipe; dual outlet with bright tip

--- --- --- n n n n

Front Wheel Drive n n n n n n n

SKYACTIV-VEHICLE DYNAMICS: G-Vectoring Control n n n n n n n

i-ELOOP regenerative engine braking system --- --- OPT --- --- --- OPT

SKYACTIV-G 2.0L 4-cylinder engine n n --- n n --- ---

SKYACTIV-G 2.5L 4-cylinder engine --- --- n --- --- n n

Transmission, SKYACTIV-DRIVE 6-speed AT with manual shift mode Available Available Available Available Available Available Available

Transmission, SKYACTIV-MT 6-speed Available Available Available Available --- Available Available

Transmission, Sport mode on AT n n n n n n n

Suspension & ChassisBrakes, Anti-lock System w/ Electronic Brakeforce Distribution & Brake-Assist

n n n n n n n

Brakes, Power-assisted ventilated front disc/solid rear disc n n n n n n n

Dynamic Stability Control with Traction Control System n n n n n n n

Front Suspension - Independent MacPherson strut with coil springs n n n n n n n

Hill Launch Assist n n n n n n n

Rear Suspension - Independent multi-link with coil springs n n n n n n n

Stabilizer bar, front n n n n n n n

Stabilizer bar, rear n n n n n n n

Steering, Electric Power Assist System n n n n n n n

Steering, Variable power-assisted rack-and-pinion steering n n n n n n n

Tires & Wheels

16-inch alloy wheels OPT --- --- n --- --- ---

16-inch steel wheels with full wheel covers n --- --- --- --- --- ---

18-inch alloy wheels --- n n --- n n n

205/60 R16 all-season steel-belted radial tires n --- --- n --- --- ---

215/45 R18 all-season steel-belted radial tires --- n n --- n n n

Temporary spare tire n n n n n n n

Exterior

Antenna, Integrated rear window n n n --- --- --- ---

Antenna, roof-mounted "shark fin" --- OPT n --- --- --- n

Antenna, roof-mounted short aerodynamic --- --- --- n n n ---

Beltline trim - black n --- --- n --- --- ---

Beltline trim - bright OPT n n --- n n n

Brake light - high-mount, integrated in trunk n n n --- --- --- ---

Brake light - high-mount, spoiler-integrated --- --- --- n n n n

Daytime running lights n n n n n n n

Daytime running lights - LED type --- --- OPT --- --- --- OPT

Fog lights - LED type --- --- n --- --- --- n

Grille - black metallic finish --- --- n --- --- --- n

Grille - matte-type finish n n --- n n n ---

Headlights - automatic on/off OPT n n --- n n n

Headlights - Bi-LED (high & low beam) headlights w/ auto leveling --- --- OPT --- --- --- OPT

Headlights - clear-lens halogen n n n n n n n

Mirrors, dual power remote mirrors – body-color, folding-type n --- --- n --- --- ---

Mirrors, heated dual power remote mirrors – body-color, folding-type with turn signal lamps

OPT n n --- n n n

Rear combination lamp - LED type --- --- OPT --- --- --- OPT

Spoiler, rear deck lip (body color) --- OPT n --- --- --- ---

Spoiler, rear roof (body-color) --- --- --- n n n n

Wipers - rear, 1-speed with fixed-intermittent --- --- --- n n n n

Wipers - windshield, 2-speed with variable-intermittent n --- --- n --- --- ---

Wipers - windshield, automatic rain-sensing (adjustable sensitivity) with 2-speed and variable-intermittent

OPT n n --- n n n

5-Door4-Door

2017 m{ZD{3

EQUIPMENT AND FEATURES

MNAO Product Planning and Strategy 5 Confidential

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18

Sport Touring Grand Touring Sport Touring Touring 2.5 Grand Touring

5-Door4-Door

2017 m{ZD{3

EQUIPMENT AND FEATURES

Comfort & Convenience

12-volt power outlet(s) 1 1 1 1 1 1 1

Air conditioning with pollen filter n n n n n n n

Assist grips, passenger (3) n n n n n n n

Auto-dimming interior mirror with Homelink --- --- OPT --- --- --- OPT

Automatic climate control system with display - Dual-zone --- n n --- n n n

Cargo area light n n n --- --- --- ---

Cargo area light with ON/OFF switch --- --- --- n n n n

Center console armrest with covered storage compartments n n n n n n n

Centralized door locking feature - driver's & front passenger's-side n n n n n n n

Coat hooks (2) n n n n n n n

Cruise control with steering wheel-mounted controls - illuminated n n n n n n n

Cup holders, rear door bottle holders (without storage pockets) n n n n n n n

Cupholders, dual front n n n n n n n

Cupholders, dual rear (integrated in armrest) OPT n n --- n n n

Dome light n n n n n n n

Driver-side covered visor vanity mirror n n --- n n --- ---

Driver-side illuminated covered visor vanity mirror --- OPT n --- --- n n

Driver-side power window switches n n n n n n n

Electronic Parking Brake n n n n n n n

Footrest, driver-side n n n n n n n

Front dual map lights n n n n n n n

Heated steering wheel --- --- OPT --- --- --- OPT

Heater/defroster with multiple speed fan n n n n n n n

Mazda Advanced Keyless Entry --- n n --- n n n

Moonroof, power sliding-glass ("one-touch" open feature) with interior sunshade

--- OPT n --- --- n n

Overhead console w/ sunglasses holder --- OPT n --- --- n n

Paddle shifters on steering wheel (AT only) --- --- OPT --- --- --- OPT

Passenger-side covered visor vanity mirror n n --- n n --- ---

Passenger-side illuminated covered visor vanity mirror --- OPT n --- --- n n

Power door lock switches - driver's-side & front passenger-side n n n n n n n

Power door locks - auto door locks (speed sensitive and transmission sensitive)

n n n n n n n

Power door locks with 2-stage unlocking n n n n n n n

Push button start n n n n n n n

Rear cabin light n n n n n n n

Rear heater ducts n n n n n n n

Rear window defogger n n n n n n n

Rearview mirror, day/night n n n n n n n

Remote fuel door release n n n n n n n

Remote hood release n n n n n n n

Remote keyless illuminated entry system w/ "answer back" feature n n n n n n n

Remote trunk lid release (interior switch) n n n --- --- --- ---

Steering column, tilt & telescopic n n n n n n n

Steering wheel-mounted controls - illuminated n n n n n n n

Storage pockets, front door with bottle holders n n n n n n n

Storage, front seatback map pocket (passenger) n n n n n n n

Storage, glove compartment n n n n n n n

Vinyl-covered sunvisors with extensions n n n n n n n

Windows, power with driver-side one-touch down/up feature n n n n n n n

MNAO Product Planning and Strategy 6 Confidential

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19

Sport Touring Grand Touring Sport Touring Touring 2.5 Grand Touring

5-Door4-Door

2017 m{ZD{3

EQUIPMENT AND FEATURES

Seating & Trim

5-passenger seating capacity n n n n n n n

Cargo area cover, rigid (removable) --- --- --- n n n n

Center floor console trim - black n n n n n n n

Decoration panel - silver n n --- n n n ---

Decoration panel - satin silver --- --- n --- --- --- n

Door handle surround, inner - satin silver --- --- n --- --- --- n

Door handle surround, inner - silver n n --- n n n ---

Door handle, inner - satin silver n n n n n n n

Door trim, cloth - upper black or sand; lower black n --- --- n --- --- ---

Door trim, switch panel - piano black n n n n n n n

Door trim, synthetic leather - upper black or parchment; lower black --- --- n --- --- --- n

Door trim, synthetic leather - upper black; lower black --- n --- --- n n ---

Floor mats, front and rear - carpeted n n n n n n n

Floor-mounted gear shift lever (A/T) Available Available Available Available Available Available Available

Floor-mounted gear shift lever (M/T) Available Available Available Available --- Available Available

Full cargo area trim n n n n n n n

Full carpeting - black n n n n n n n

Headrests, adjustable - front & rear - all seating positions n n n n n n n

Headrests, whiplash-reducing active front headrests n n n n n n n

HVAC center vent bezel - satin silver --- --- n --- --- --- n

HVAC center vent bezel - silver n n --- n n n ---

HVAC control dial trim ring - black n --- --- n --- --- ---

HVAC control dial trim ring - satin silver OPT n n OPT n n n

HVAC side vent bezel - satin silver --- --- n --- --- --- n

HVAC side vent bezel - silver n n --- n n n ---

Interior trim color: black n n n n n n n

Molded cloth headliner - gray n n n n n n n

Rear seat, 60/40 split fold-down n n n n n n n

Seats, 6-way power driver's seat with manual lumbar adjustment --- n n --- n n n

Seats, cloth - black or sand n --- --- n --- --- ---

Seats, cloth - premium black or sand OPT --- --- --- --- --- ---

Seats, perforated leather - black or parchment --- --- n --- --- --- n

Seats, leatherette - black --- n --- --- n n ---

Seats, reclining front bucket seats n n n n n n n

Seats, variable heated front seats (driver & passenger) --- n n --- n n n

Shift boot surround - satin silver n n n n n n n

Shift knob - leather-wrapped; black --- n n --- n n n

Shift knob - urethane; black n --- --- n --- --- ---

Shift panel trim - piano black n n n n n n n

Steering wheel spoke - black n --- --- n --- --- ---

Steering wheel spoke - satin silver OPT n n OPT n n n

Steering wheel, 3-spoke leather wrapped; black --- n n --- n n n

Steering wheel, 3-spoke urethane n --- --- n --- --- ---Audio/Phone/Entertainment/Navigation Systems

6-speaker sound system - full-range door-mounted type & tweeter speakers

n n --- n n n ---

AM/FM audio system with digital clock n n n n n n n

Auxiliary audio input jack (3.5mm TRS) n n n n n n n

Bluetooth hands free phone & audio n n n n n n n

Bose® 9 speaker surround sound audio system with Centerpoint® 2 and AudioPilot® 2

--- OPT n --- --- --- n

MAZDA CONNECT n n n n n n n

- 7" full-color touchscreen display - Multi-function Commander control - Infotainment system voice command - Radio Broadcast Data System program information - HD radio - Aha™ internet radio integration - Pandora® internet radio integration - Stitcher™ internet radio integration - SMS text message audio delivery and reply - E911 automatic emergency notificationMazda navigation system --- --- OPT --- --- --- OPT

Sirius satellite radio w/ 4 month subscription --- OPT n --- --- --- n

USB audio input(s) 2 2 2 2 2 2 2

MNAO Product Planning and Strategy 7 Confidential

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20

Sport Touring Grand Touring Sport Touring Touring 2.5 Grand Touring

5-Door4-Door

2017 m{ZD{3

EQUIPMENT AND FEATURES

Instrumentation

Color Active Driving Display for driving information --- --- n --- --- --- n

Gauges & controls illumination dimming control - dial-type n n n n n n n

Gauges, analog tachometer and digital speedometer --- --- n --- --- --- n

Gauges, digital tachometer and analog speedometer n n --- n n n ---

Shift indicator MT only MT only MT only MT only MT only MT only MT only

Tachometer n n n n n n n

Trip computer, four-function including current and average fuel economy, distance-to-empty, and average vehicle speed

n n n n n n n

Trip odometers, resettable (2) n n n n n n n

Warning lights: brake system, high-beam headlights, turn signals/hazard warning on, check engine, engine oil pressure, engine coolant temp, battery charge, defogger-on, air bag/front seat belt pretensioner system, door-ajar, low fuel, low washer fluid, Anti-lock Brake System, cruise control on, tire pressure monitoring system

n n n n n n n

Safety & Security

3-point safety belts for all seating positions (2 front; 3 rear) n n n n n n n

5-mph bumpers n n n n n n n

Advanced dual front air bags (SRS) - with crash-zone & passenger weight sensors (Mazda Advanced Restraint System)

n n n n n n n

Advanced Blind Spot Monitoring with Rear Cross Traffic Alert OPT n n --- n n n

Brakes, Anti-lock System w/ Electronic Brakeforce Distribution & Brake-Assist

n n n n n n n

Child-safety rear door locks n n n n n n n

Collapsible steering column (following air bag deployment) n n n n n n n

Dual front side-impact air bag supplemental restraint system (SRS) - front seat-mounted (front coverage)

n n n n n n n

Dynamic Stability Control with Traction Control System n n n n n n n

Engine immobilizer anti-theft system n n n n n n n

Front safety-belt pretensioners with force limiters n n n n n n n

Headlights - Adaptive Front-lighting System --- --- OPT --- --- --- OPT

Headrests, adjustable - front & rear - all seating positions n n n n n n n

Height adjustable front shoulder belt "B" pillar anchors n n n n n n n

High Beam Control --- --- OPT --- --- --- OPT

Horn - single type n n n n n n n

Keyless remote panic button feature (on key fob) n n n n n n n

Lane Departure Warning System --- --- OPT --- --- --- OPT

Lane Keep Assist --- --- OPT --- --- --- OPT

LATCH rear seat child safety-seat lower anchors & upper tethers n n n n n n n

Mazda Radar Cruise Control --- --- OPT --- --- --- OPT

Power door locks - auto door locks (speed sensitive and transmission sensitive)

n n n n n n n

Rear-view camera n n n n n n n

Side air curtains - front & rear coverage n n n n n n n

Side-impact door beams – front and rear n n n n n n n

SKYACTIV-Body Ring Structure n n n n n n n

Smart Brake Support --- --- OPT --- --- --- OPT

Smart City Brake Support --- n n --- n n n

Traffic Sign Recognition --- --- OPT --- --- --- OPT

Tire Pressure Monitoring System n n n n n n n

Trunk entrapment release system n n n --- --- --- ---

Whiplash-reducing front seat headrests n n n n n n n

Wipers - windshield, automatic rain-sensing (adjustable sensitivity) with 2-speed and variable-intermittent

OPT n n --- n n n

MNAO Product Planning and Strategy 8 Confidential

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21

Sport Touring Grand

Touring Sport Touring Touring 2.5Grand

Touring

OPT -- -- -- -- -- --

-- OPT -- -- -- -- --

OPT -- -- -- OPT

-- -- OPT -- -- -- OPT

(1LP) i-ELOOP Package OPT -- -- -- OPT

OPT OPT OPT OPT OPT OPT OPT

(JCP) Snowflake White Paint OPT OPT OPT OPT OPT OPT OPT

OPT OPT OPT OPT OPT OPT OPT

i-ELOOP regenerative engine braking system, active grille shutters

High Beam Control, Lane Departure Warning System, Lane Keep Assist, Mazda Radar Cruise Control, Smart Brake Support, Traffic Sign Recognition

(1PM) Premium Equipment Package

Premium Equipment Package (1PM):

i-ELOOP Package (1LP):

Bi-LED headlights with auto leveling, pivoting Adaptive Front-lighting System, LED combination taillights, LED daytime running lights, heated steering wheel, paddle shifters on steering wheel (AT only), Mazda navigation system, auto-dimming interior mirror with Homelink

(JCG) Machine Gray Paint

(JCR) Soul Red Paint

Alloy wheels, power heated side mirror w/ turn lamps, Advanced Blind Spot Monitoring, Rear Cross Traffic Alert, rain-sensing wipers, auto On/Off headlights, bright beltline trim, premium cloth-trimmed sport seats, rear seat armrest w/ cupholders, satin silver steering wheel spoke and HVAC control dial trim ring

Preferred Equipment Package (1PE):

Popular Equipment Package (2PO):

i-ACTIVSENSE Safety Package (1SP):

Rear deck lip spoiler (body color), shark fin antenna, Bose® 9 speaker surround sound system with Centerpoint® 2 and AudioPilot® 2, SiriusXM satellite radio w/ 4 month subscription, moonroof with one-touch open, overhead console w/ sunglasses holder, illuminated vanity mirrors (driver & passenger)

2017 m{ZD{3

PACKAGES AND OPTIONS

(2PO) Popular Equipment Package

(1SP) i-ACTIVSENSE Safety Package

Packages(1PE) Preferred Equipment Package

Mazda3 4-Door Mazda3 5-Door

MNAO Product Planning and Strategy 9 Confidential

Page 22: 2017 PRESS KIT€¦ · From being named a finalist for World Car of the Year, to landing on Car and Driver’s 10Best list every year it’s been eligible, the current-generation

22

Touring Touring Touring 2.5

Black Cloth Sand Cloth Black Leatherette

Black Leather Parchment Leather

Black Cloth Sand Cloth Black Leatherette

Black Leatherette

Black Leather Parchment Leather

BW8 BW9 BX0 BX0 BX1 BW8 BW9 BX0 BX0 BX0 BX1

41W Jet Black Mica n n n n n n n n n n n

41V Soul Red Metallic n n n n n n n n n n n

42M Deep Crystal Blue Mica n n n n n n n n n n n

45B Eternal Blue Mica n n n n n n n n n n n

45P Sonic Silver Metallic n n n n n n n

46G Machine Gray Metallic n n n n n n n

25D Snowflake White Pearl Mica n n n n n n n n n n n

42S Titanium Flash Mica n n n n n n n n n n n

LEGEND:n = Available

Interior Trim Type:i Sport

2017 m{ZD{3

COLOR AND TRIM 1

GT GTSport

Mazda3 4-Door Mazda3 5-Door

Jet Black Soul Red

deep crystal blue

sonic silver machine gray

snowflake white pearl titanium flash

eternal blue

MNAO Product Planning and Strategy 10 Confidential

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23

Black (BW8) Sand (BW9)

Black (BW8) Sand (BW9)

Black (BX0) Parchment (BX1)GT Leather Trim

Sport Package Cloth Trim

2017 m{ZD{3

COLOR AND TRIM 2Sport Cloth Trim

MNAO Product Planning and Strategy 11 Confidential

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24

Sport Touring GT Sport Touring Touring 2.5 GT

AUDIO / VISUAL / ELECTRONICSMazda Mobile Start (MMS code) (A/T only) X X X X X X X

Mirror, Auto-Dim w/ Compass (MRC code) N/A w/ MRH X X X1 X X X X1

Mirror, Auto-Dim w/ Compass & Homelink (MRH code) N/A w/ MRC X X X1 X X X X1

Mazda Navigation System (NVF code) (Fleet only) X X X1 X X X X1

Parking Sensors, Rear (PSR code) X X X X X X X

EXTERIORAppearance Package (1AP) -- includes Front Air Dam, Rear Skirt, Door Mirror Caps, Side Sill Extensions. JCB code added for 41W DMC credit.

X2 X X N/A N/A N/A N/A

Appearance Package (2AP) -- includes Front Air Dam, Rear Skirt, Door Mirror Caps, Side Sill Extensions, Rear Hatch Spoiler. JCB code added for 41W DMC credit.

N/A N/A N/A X X X X

Fog Lights (FOG code) X X N/A X X X N/A

Rear Bumper Guard (RBS code) X X X X X X X

Rear Lip Spoiler (RSP code) X X3 N/A N/A N/A N/A N/A

Wheel Locks (WLK code) X2 X X X X X X

INTERIORCargo Mat (CGM code) X X X X X X X

Cargo Net (CGN code) X X X X X X X

Cargo Tray (CGT code) X X X X X X X

Floor Mats, All-Weather (FLA code) X X X X X X X

Interior Lighting Kit (ILK code) X X X X X X X

Door Sill Trim Plates (SCP code) X X X X X X X

1) Not available with 1PM package2) Requires 1PE package3) Not available with 2PO package

2017 m{ZD{3

4-Door

ACCESSORIES - PORT INSTALLED OPTIONS (PIO)5-Door

MNAO Product Planning and Strategy 12 Confidential

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25

Sport Touring GT Sport Touring Touring 2.5 GT

AUDIO / VISUAL / ELECTRONICS3.5mm Audio Cable X X X X X X X

Mazda Factory Navigation (SD Card) X X X1 X X X X1

Mazda Mobile Start (Smartphone App)(AT only and requires hood switch2) X X X2 X X X X2

Mirror, Auto-Dim w/ Compass (N/A w/ Homelink Mirror) X X X1 X X X X1

Mirror, Auto-Dim w/ Compass & Homelink (N/A w/ Compass Mirror) X X X1 X X X X1

Parking Sensors, Rear (Color-keyed) X X X X X X X

Portable Navigation Device - Garmin nuvi 2539LMT X X X X X X X

Remote Engine Start (AT only and requires hood switch2) X X X2 X X X X2

EXTERIORAir Dam, Front (Jet Black (41W) or Jet Black (41W) w/ Silver Accent) X X X X X X X

Bike Carrier, Roof Rack Mount (Thule) X X X X X X X

Car Cover X X X X X X X

Car Cover Cable Lock X X X X X X X

Cargo Box, Medium & Short Lengths (Thule) X X X X X X X

Door Mirror Caps, Jet Black (41W) X X X X X X X

Fog Lights, LED Type (and Fog Lights Switch) X X N/A X X X N/A

Kayak Carrier, Roof Rack Mount (Thule) X X X X X X X

License Plate Frame (w/ Mazda3, Zoom-Zoom, Mazda, or Mazdaspeed Logo)

X X X X X X X

License Plate Frame (Slimline / with or without Logos) X X X X X X X

License Plate Frame Kit (w/Zoom-Zoom, Mazda, or Mazdaspeed Logo) includes License Plate Frame, Key Chain, & 4 Valve Stem Caps

X X X X X X X

Mazda Keychains (with Mazda, Zoom-Zoom, or Mazdaspeed Logos) X X X X X X X

Mazda Valve Stem Caps (Black or Chrome) (with Mazda Logo) X X X X X X X

Moonroof Wind Deflector (Smoked Acrylic) N/A X3 X N/A N/A X X

Rear Aero Flares/Bumper Skirt (Jet Black (41W) 4DR) (Jet Black (41W) w/ Silver Accent 5DR)

X X X X X X X

Rear Bumper Guard X X X X X X X

Rear Spoiler, Hatch Type N/A N/A N/A X X X X

Rear Spoiler, Lip Type X X4 N/A N/A N/A N/A N/A

Roof Luggage Basket (Thule) X X X X X X X

Roof Moldings (for Roof Rack installation) X X X X X X X

Roof Rack (Crossbar Type) (Requires Roof Moldings) X X X X X X X

Side Sill Extensions (Jet Black (41W) only) X X X X X X X

Side Window Deflectors (Smoked Acrylic) X X X X X X X

Ski / Snowboard Carrier, Roof Rack Mount (Thule) X X X X X X X

Splash Guards, Front (N/A w/ Side Sill Extensions) X X X X X X X

Splash Guards, Rear (N/A w/ Rear Aero Flares / Bumper Skirt) X X X X X X X

Surfboard Carrier, Roof Rack Mount (Thule) X X X X X X X

Touch-Up Paint (Color keyed) X X X X X X X

Wheel - 18" RAYS (Forged Alloy) (plus Center Cap) N/A X X N/A X X X

Wheel - 18" OEM (w/ Gunmetal Finish) (plus Center Cap) N/A X X N/A X X X

Wheel - 16" OEM (w/ Gunmetal Finish) (plus Center Cap) X N/A N/A X N/A N/A N/A

Wheel Locks (Black & Chrome finishes) X X X X X X X

Wheel Lug Nuts (Black finish) X X X X X X X

INTERIORAshtray, LED X X X X X X X

Cargo Hooks, Set of 4 (Required for 5DR Cargo Net) N/A N/A N/A X X X X

Cargo Mat (Carpet Type w/ Logo) X X X X X X X

Cargo Net (Envelope Type for 4DR & Blanket Type for 5DR) X X X X X X X

Cargo Storage Shelf (Rigid Storage Tray for 5DR) N/A N/A N/A X X X X

Cargo Tray (All-Weather Type) X X X X X X X

Collapsible Cargo Carrier X X X X X X X

Door Sill Trim Plates (w/ Mazda3 Logo) X X X X X X X

First Aid Kit X X X X X X X

Floor Mats, All-Weather (Rubber Type) X X X X X X X

Floor Mats, Carpet (Service / Replacement) X X X X X X X

Interior Lighting Kit (White color illumination) X X X X X X X

Pedals, Alloy (includes Accelerator, Brake, Clutch, & Foorrest) X X X X X X X

Roadside Assistance Kit X X X X X X X

Soft Cargo Liner (w/ Flap for Rear Bumper Protection) N/A N/A N/A X X X XWindshield Sunscreen (Foldable Silver Reflective Material) X X X X X X X

1) Not available with 1PM package2) 1LP package does not require hood switch3) Requires 2PO package4) Not available with 2PO package

2017 m{ZD{3

ACCESSORIES - DEALER INSTALLED OPTIONS (DIO)4-Door 5-Door

MNAO Product Planning and Strategy 13 Confidential

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26

2017 m{ZD{3

Sport Touring GT Sport Touring Touring 2.5 GT

ENGINE AND ELECTRICALEngine Type Type-SKYACTIV-G 2.5L DOHC

16-valve 4-cylinder with Variable-Valve TimingHorsepower (SAE net) 184 @ 5700 rpmTorque (lb.-ft.) 185 @ 3250 rpmRedline 6500 RPMDisplacement (cubic inches/cc) 151.8/2488Bore x Stroke (inches/mm) 3.50 x 3.94/89.0 x 100.0Compression RatioFuel SystemRecommended FuelOil TypeValvetrainEngine BlockCylinder Heads

AT - PZEV (Tier3Bin30); MT - ULEV (Tier3Bin125)Ignition SystemAlternator 12V / 100A [i-ELOOP 12V / 150A]Battery (cold area) 55D 23L (75D 23L) [i-ELOOP Q-85]Starter 12V: 1.4kw

DRIVETRAINTypeTransmission (MT) SKYACTIV-MT 6-speed manualTransmission (AT) SKYACTIV-DRIVE 6-speed

electronically-controlled Sport AT

Clutch Type MT Single dry plate with diaphragm springAT Torque converter with electronic lockup

Ratios (:1) SKYACTIV-MT1st 3.700

2nd 1.9473rd 1.3004th 1.0295th 0.8376th 0.680

Reverse 3.724Final Drive 3.850

SKYACTIV-DRIVE Sport AT1st 3.552

2nd 2.0223rd 1.4524th 1.0005th 0.7086th 0.599

Reverse 3.893Final Drive 3.389

CHASSISBody TypeFront SuspensionRear SuspensionShock AbsorbersSteering TypePower AssistOverall Steering RatioSteering Wheel Turns-to-LockTurning Circle, Curb-to-Curb (Radius - feet/m)Turning Circle, Wall-to-Wall (Diameter - feet/m)Braking SystemParking BrakeFront Brakes Ventilated discs 11.02 inches 11.02 inchesRear Brakes Solid discs 10.43 inches 10.43 inchesWheels 16X6.5J 16X6.5JTires 205/60R16 91H all-season 205/60R16 91H all-seasonBrand Bridgestone, Yokohama Bridgestone, YokohamaTire Inflation Pressure, Fr/Rr (psi) 36 / 36 36 / 36Temporary Spare Tire T125/70D16 T125/70D16Curb Weight (lbs.) MT 3013

AT 3100

3.591

2.0221.4521.0000.7080.5993.893

0.6803.3853.850

SKYACTIV-DRIVE Sport AT3.552

SKYACTIV-MT3.3631.9471.3001.0290.837

SKYACTIV-MT 6-speed manualSKYACTIV-DRIVE 6-speed

electronically-controlled Sport AT

0.7080.5993.8933.389

0.6803.7243.850

SKYACTIV-DRIVE Sport AT

1.000

3.552

28752940

30463098

T125/70D16

3.591

T125/70D16

11.61 inches10.43 inches

18X7J215/45R18 89W all-season

Dunlop36 / 36

2.0222.0221.4521.0000.7080.5993.893

Dunlop

1.452

2899

36 / 36

Type-SKYACTIV-G 2.0L DOHC16-valve 4-cylinder with Variable-Valve Timing

155 @ 6000 rpm150 @ 4000 rpm

6800 RPM121.9/1998

6800 RPM121.9/1998

3.29 x 3.59/83.5 x 91.2

11.61 inches10.43 inches

Independent, MacPherson strutIndependent, Multi-link

Twin tubeRack-and-pinion

Electric Power Assist Steering14:12.57

17.39 / 5.337.07 / 11.30

Power assist; Anti-lock Brake System w/ Electronic Brakeforce Distribution & Brake Assist

Regular unleaded 0W-20 GF5

2967

12V / 100A55D 23L (75D 23L)

12V: 1.0kw

12V / 100A [i-ELOOP 12V / 150A]55D 23L (75D 23L) [i-ELOOP Q-85]

12V: 1.4kw

0.8370.6803.3853.850

SKYACTIV-DRIVE Sport AT3.552

Electronic, operated on rear wheels

SKYACTIV-MT 6-speed manualSKYACTIV-DRIVE 6-speed

electronically-controlled Sport AT

Single dry plate with diaphragm springTorque converter with electronic lockup

SKYACTIV-MT3.3631.9471.300

18X7J215/45R18 89W all-season

Emission Control (50 State Emissions)Distributor Less Ignition

5- passenger, 5-door sedan 5- passenger, 5-door hatchback

12V: 1.0kw

PZEV (Tier3Bin30) AT - PZEV (Tier3Bin30); MT - ULEV (Tier3Bin125)

12V / 100A55D 23L (75D 23L)

PZEV (Tier3Bin30)

1.029

SKYACTIV-MT3.7001.9471.3001.0290.837

SKYACTIV-MT 6-speed manualSKYACTIV-DRIVE 6-speed

electronically-controlled Sport AT

Single dry plate with diaphragm springTorque converter with electronic lockup

Single dry plate with diaphragm springTorque converter with electronic lockup

4 valves per cylinder, Variable-Valve TimingAluminum AlloyAluminum Alloy

SPECIFICATIONS4-DOOR 5-DOOR

13.0:1Advanced Direct Injection

Type-SKYACTIV-G 2.0L DOHC16-valve 4-cylinder with Variable-Valve Timing

155 @ 6000 rpm150 @ 4000 rpm

3.29 x 3.59/83.5 x 91.2

Type-SKYACTIV-G 2.5L DOHC16-valve 4-cylinder with Variable-Valve Timing

184 @ 5700 rpm185 @ 3250 rpm

6500 RPM151.8/2488

3.50 x 3.94/89.0 x 100.0

MNAO Product Planning and Strategy 14 Confidential

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27

2017 m{ZD{3

Sport, Touring GT Sport, Touring Touring 2.5, GT

FUEL ECONOMY EPA Mileage (City / Highway / Combined)

MT 27 / 37 / 31 25 / 34 / 29 27 / 37 / 31 25 / 33 / 28AT 28 / 37 / 32 27 / 36 / 30 (i-ELOOP 28 / 37 / 31) 28 / 37 / 31 26 / 35 / 30 (i-ELOOP 27 / 36 / 30)

CAPACITIESCrankcase: No exchange OF/ Exchange OF (U.S. quarts) 4.2 / 4.4 4.5 / 4.8 4.2 / 4.4 4.5 / 4.8Engine Coolant (U.S. quarts) 6.7 MT / 6.9 AT 7.2 6.7 MT / 6.9 AT 7.2Fuel Tank Capacity (gallons)EPA Vehicle Size CategoryEPA Passenger Volume (cubic feet) EPA Cargo Volume (cubic feet)EPA Cargo Volume with rear seats down, (cubic feet)EPA Total Volume (cubic feet)

EXTERIOR DIMENSIONSWheelbase (inches)Track, Front (inches)Track, Rear (inches)Length (inches) w/License Plate HolderWidth (inches) w/o Body Side ProtectorHeight, unladen (inches)Minimum Ground Clearance, laden (inches)Weight Distribution, % front:rear MT: 59 / 41 AT: 60 / 40 MT: 60 / 40 AT: 60 / 40 MT: 59 / 41 AT: 60 / 40 MT: 59 / 41 AT: 60 / 40Coefficient of Drag (Cd) 0.260 0.260 [i-ELOOP 0.255] 0.280 0.280 [i-ELOOP 0.275]Top Speed (MPH) with speed limiter 130 130 130 130

INTERIOR DIMENSIONSHeadroom, front / rear without Moonroof (inches) 38.6 / 37.6 N/A 38.6 / 37.6 N/AHeadroom, front / rear with Moonroof (inches) N/A 37.6 / 37.5Leg Room, front / rear (inches)Shoulder Room, front/rear (inches)Hip Room, front/rear (inches)Rear Knee Clearance (inches)

4-DOOR 5-DOOR

106.3

57.2 / 54.455.5 / 53.5

13.2

42.2 / 35.8

180.3 175.6

Compact (Small Car)

37.6 / 37.5

0.6

70.757.36.1

SPECIFICATIONS

96.496.3

108.7

12.4 20.2

116.647.1N/A

61.261.4

MNAO Product Planning and Strategy 15 Confidential

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28

Revision Date Page Content Effective Date9/19/2016 14 Curb Weight Job#1

2017 m{ZD{3

REVISIONS & UPDATESUpdate

Correct 2.5L PY 6EAT Curb Weight (4-Door GT & 5-Door GT)

MNAO Product Planning and Strategy 16 Confidential

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ABOUT MAZDA NORTH AMERICAN OPERATIONS

Mazda North American Operations is headquartered in Irvine, California., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

Contacts:

Jacob Brown, Mazda North American Operations, 949-727-6751 / [email protected] Booth, Mazda North American Operations, 949-727-6144 / [email protected]

Newsroom:

InsideMazda.MazdaUSA.com

29