2017 post-show report · 1% department 2% government 2% architecture 1% research & development....
TRANSCRIPT
2017 POST-SHOWREPORT
Co-located with
Under the patronage of H.H. Sheikh Maktoum Bin Mohammed Bin Rashid Al Maktoum 14-16 February 2017Dubai World TradeCentre, UAE
Partner events Hosted by Strategic Partners Smart Utility Partner
42ndedition
3days
15halls
HIGHLIGHTS FROM 2017Middle East Electricity in numbers
41stEDITION
1,615exhibitors
21,214visitors
78,533sqm
62,567participants
OUR EXHIBITORSDiscover who joined us from around the globe
97%consider exhibitingimportant to theirbusiness
77%definitely plan toparticipate in2018
75%rated visitors asgood to excellent
24country pavilions
1,615exhibitors
66countriesrepresented
“MEE is the best exhibition in the Middle East for the Powersector. It’s the best place to be for all businesses to connect.”Kartikey Agarwal – GRP Industries
“A very interesting exhibition due to the GCC markets – a lot ofpotential customers are open to work with new suppliers,especially from Europe.”Gianfranco D’Ippolito - Managing Director, Zotup S.r.l.
TRANSMISSION & DISTRIBUTION
OUR EXHIBITORS
"The event attracts a great number of key decision makers and players in the MENApower industry and we see it as a great opportunity to network with our existingsuppliers and customers, as well as reach out to potential clients in new markets."
Ashish Chaturvedy, Marketing Manager, Ducab
Cables &Accessories
Transformers
Switchgear &Panels
EnergyManagementSystems
1,045 Exhibitors
47,092 sqm of Products
64 Exhibiting Countries
"This event provides the opportunity to meet our contacts, and also secure additionalnew contacts - that’s the most important point. Also, MEE provides a lot of support inachieving a company’s goal of being a smart technology leader in the field of outdoorLighting."
Graham Walker, Country Manager, Al Babtain Le Blanc
LIGHTING
Lamps, Luminaires& Accessories
LED Technology
Lighting Controls
Warning Lights
140 Exhibitors
4,356 sqm of Products
23 Exhibiting Countries
OUR EXHIBITORS
POWER GENERATION
“The best show in the Power Generation industry!”
Denis AR – Export Sales Director, Teksan Generator
Power Rental
Generators
Engines
Static PowerGeneration
178 Exhibitors
15,081 sqm of Products
27 Exhibiting Countries
OUR EXHIBITORS
SOLAR
"Dubai is very, very focused on the renewable and solar markets, but the strongestpoint of this exhibition is that we meet contacts not only from UAE and the MiddleEast area but Africa and the Eastern part of Europe as well."
Manuele Ceccarelli, Business Development Manager - Ingeteam
PV Cells &Modules
PhotovoltaicApplications
Solar Lighting
Batteries &Storage
160 Exhibitors
5,474 sqm of Products
16 Exhibiting Countries
OUR EXHIBITORS
OUR VISITORSFind out who attended the show and why
“An excellent platform to gain insights into the latestbusiness trends, technological advancements, commercialviability of projects, and for business development andnetworking.”
21,214visitors
131countriesrepresented
98%
90%
86%
agree MEE is important to their business
considered MEE exhibitors to be high quality
considered their sectors well covered by MEECapt. Koh Chen Tien - Chairman, Makamin Offshore
“Middle East Electricity improves tremendously year afteryear. It's a phenomenal event, where you can meet leadingsuppliers from all parts of the world, and start new businessrelationships!”
Vinod Chopra - Sai Industrial Alliances Pvt Ltd
“MEE is a very well organised event, the important players inthe market are there and it is a very good networkingopportunity.”
Cezanne Wildman - Director, Auto Comms & Control
OUR VISITORSA detailed breakdown of the show's attendees
AREA OF INTEREST
73%
46%
34%
14%7%
5%
POWER SOLAR OTHERRENEWABLE
LIGHTING NUCLEAR OTHER
“MEE is an event that can't be missed for all experts working in power in the Middle East. It will help you to network with top technologyproviders, and to take the correct decision in getting the best solution for your company – don’t miss it!”Mounir Shanouha - Sales Director, Middle East Telecommunications Company (METCO)
BUSINESS DEVELOPMENT / SALES
ENGINEERING
GENERAL MANAGEMENT
MARKETING / COMMUNICATIONS
OPERATIONS
PROCUREMENT / PURCHASING
OTHER
PROJECT MANAGEMENT
23%
30%
3%
6%
4%
12%
13%
1%
DEPARTMENT
GOVERNMENT2%
ARCHITECTURE2%
RESEARCH & DEVELOPMENT1%
OUR VISITORSA detailed breakdown of the show's attendees
AGENT/DISTRIBUTOR/SUPPLIER
CONSULTANCY
CONTRACTOR
EDUCATIONAL INSTITUTION
GOVERNMENT
MANUFACTURER
OIL & GAS
PROJECT MANAGEMENT
SUB-CONTRACTOR
TRADE ASSOCIATION
UTILITY
OTHER
RESEARCH & DEVELOPMENT
ARCHITECTURE1%
1%
31%
2%
2%
2%
3%
3%
18%
2%
2%
18%
8%
7%
COMPANY BUSINESS ACTIVITY
86%have definite plans
to return toMEE 2018
Smart Cities 2017 themeThis year MEE focused on the theme ofSmart Cities, supported by our partnersDubai Municipality & ECAT. Visitorsexperienced features and a dedicatedconference based on the future ofenergy supply in urban environments.
HIGHLIGHTS FROM 2017Key moments and successes from this year’s show
Launched a new, product focusedfloorplanFor 2017 we redesigned the layout of theevent to focus on specific productsectors, with the vision of offering a moreefficient event experience for allattendees - ensuring exhibitors & visitorscould connect more easily.
Contractors' MeetingProgrammeWe invited contractors from across theregion to attend MEE and takeadvantage of a pre-scheduled diary ofmeetings with our Power Generationexhibitors.
VIP ProgrammeThis year we brought a group of high-profile VIP executives from governmentutilities across the Middle East to MEEfor a series of pre-scheduled meetingswith our exhibitors.
Introduced our new brand to theindustry in personWith a new logo and our tag line 'Energisingthe Industry', we introduced visitors to anew look, easy to navigate event - dividedinto four main product sectors, PowerGeneration, Transmission & Distribution,Lighting and Solar.
Organised the largest FutureGeneration competition yetFuture Generation encouragesengineering students to showcase energyrelated projects for the chance to win anaward. This year we held a secondcompetition for post-graduate studentswith submissions open to the whole GCC.
MARKETING CAMPAIGNMiddle East Electricity 2017 & Solar Middle East were supported by strong, diverse and targeted media activity
MEE PR CAMPAIGNMEE PR CAMPAIGNMEE PR CAMPAIGNMEE PR CAMPAIGNFEATURED BYFEATURED BYFEATURED BYFEATURED BY
❍ Saudi Gazette❍ Dubai Eye❍ Gulf Industry❍ The Big Project❍ BQ - English❍ Oil Review Middle East❍ Technical Review Middle East❍ Al Khaleej❍ Al Watan❍ Al Bayan❍ Oil & Gas News❍ Al-Rayah❍ Al Arab❍ Gulf Times❍ Logistics News ME❍ Gulf Business❍ Gulf Construction - English❍ Gulf News❍ The National
DIGITAL
MOBILE
RADIO
INFORMAINFORMAINFORMAINFORMA
36.3 million impressions served
61 email campaigns, each sent to over110k international professionals
10 SMS campaigns sent to over50k UAE professionals
19 adverts featured in 12 GCCnewspapers
130 adverts across 5 UAE stations3 live broadcasts from onsite
INDUSTRY PARTNERSHIPSINDUSTRY PARTNERSHIPSINDUSTRY PARTNERSHIPSINDUSTRY PARTNERSHIPS
Through partnerships with 88 professionalassociations, societies and trade publications
6347
Adverts placed
Email campaigns sent
DIRECT MAILShow brochures sent to 40k UAEprofessionals
INTERNATIONAL PR CAMPAIGNINTERNATIONAL PR CAMPAIGNINTERNATIONAL PR CAMPAIGNINTERNATIONAL PR CAMPAIGN
ADVERTISINGVALUE
ONSITE MEDIAOUTLETS
$1,513,121 80+
MOBILE APP DOWNLOADS3,263
MORE INFORMATIONSponsors, contact details and next year’s information
PORTFOLIO INFORMATION — FUTURE EXHIBITIONS
LAGOS 5 - 7 SEP 2017
CAIRO 3 - 5 DEC 2017
DUBAI 6 - 8 MAR 2018
middleeastelectricity.com
With thanks to our sponsorsPlatinum Sponsors Technology Sponsor Lighting Hall Sponsor VIP Programme Sponsor
Gold Sponsors
Silver Sponsors Bronze Sponsors
Next edition dates 6 - 8 MARCH 2018
+971 (0) 4 336 5161
CAIRO 3 - 5 DEC 2017
DUBAI 6 - 8 MAR 2018