2017 media kit - uas magazine – the latest news on … · 2016-09-14 · 2017 media kit...

2017 MEDIA KIT

UASMagazine.comContact us: [email protected]

For Commercial Manufacturers and Operators

Follow Us

ONLINE | PRINT | DIGITAL | WEBINARS | EVENTS

GeneralPage 2 Mission Statement/ContactsPage 3 Editorial ScopeAdvertising (Print)Page 4 Advertisers/Audience/CirculationPage 5 Production Schedule & Editorial CalendarPage 6 Rates & Production SpecsPage 7 Additional Advertising OpportunitiesAdvertising (Online)Page 8 Overview, Stats, DemographicsPage 9 Mission Statement0 UASMagazine.com AdvertisingPage 11 UAS Flyer E-Newsletter AdvertisingPage 12 WebinarsPage 13 Additional Marketing Opportunities

2) www.UASMagazine.com [email protected] | (866) 746-8385

MEET OUR STAFF

John Nelson Sales & Marketing Director

[email protected]

Bob BrownBusiness Development Manager

[email protected]

Jessica TillerCirculation Manager

[email protected]

Marla DeFoeMarketing & Advertising Manager

[email protected]

Tom Bryan President & Editor in Chief

[email protected]

Tim PortzVice President of Content

& Executive [email protected]

Jan TellmanCopy Editor

[email protected]

Luke Geiver Editor

[email protected]

Patrick C. MillerStaff Writer

[email protected]

Editorial Sales

PUBLISHINGChairman Mike Bryan

CEO Joe Bryan

ARTArt Director Jaci Satterlund

Graphic Designer Lindsey Noble

The UAS industry’s #1 source for news and information about drone technology and policy for both small and large UAVs.Circulated to 5,000 industry manufactures, end-users and industry stockholder.

ContributingTo contribute or suggest editorial content, send a brief summary or abstract of the article to: Luke Geiver, Editor, UAS Magazine at [email protected] or call 866-746-8385.


SCOPE

UAS Magazine is a quarterly print and online magazine that provides the most comprehensive look at the state of UAS to commercial operators, manufacturers and prospective users. The magazine includes in-depth content pertaining to policies and regulations, new technologies, innovative applications, public and private implementation efforts and the continued testing efforts ongoing in the U.S. Each quarter, UAS Magazine will run content ranging from feature length articles exploring the business of UAS operations, to trend pieces detailing critical technologic advancements.

FOCUSED CONTENTAs the unmanned aerial system industry continues to evolve and expand as new regulations are administered, UAS Magazine gives you a powerful platform to promote your products and services to decision-makers and operators looking for solutions to challenges they face.

FOCUSED CONTENT MAY INCLUDE:

UAS MAGAZINE IS THE

PREMIER SOURCEOF NEWS AND INFORMATION ABOUT

UNMANNED AERIAL SYSTEMS.

Business BriefsThe latest news about companies, organizations, associations, groups and people within the UAS Industry.

ColumnsFrom leading voices in the field, discerning perspectives on the UAS industry’s challenges and opportuni-ties.

FeaturesIn-depth articles and commentary from experts, professionals and everyday people doing business in the UAS Industry. You’ll learn the latest news on the UAS industry and discover who is successful doing business and the lessons they have learned along the way.

Contributions Useful technical and business articles contributed to UAS Magazine by the industry’s and region’s most respected professionals.

Manufacturing & Distribution: From the major manufacturers building the largest scale UAVs on the market to the small-market distributors, the magazine will cover the industry’s most important UAS build out trends.

Operations: Updates on individual UAV operation and the latest on UAS operation integration.

Engineering & Design: Stories related to the people, research institutions or companies working on new UAV designs ranging from wing patterns, materials used or the flight capabilities of newly improved UAVs.

Policy & Regulation: In-depth coverage of national, state-wide and global policies or regulations that impact UAS use.

Payload: Finding and covering the latest, most advanced additions and technologies in the UAS industry. From thermal sensors to high-definition cameras, check here for the best in payload.

Subscriptions UAS Magazine is distributed four (4) times per year -- FREE of charge -- to subscribers. Subscriptions are available online at www.UASMagazine.com. Subscriptions can also be processed via the phone by calling 866-746-8385.


Guided by a combined focus on system and platform-specific topics with end-use application updates, UAS Magazine’s 2017 editorial themes ensure crucial coverage on multiple topics per issue.

Every issue will present a dual theme featuring content on systems and platforms along with content on end-use applications.

Insertion and Artwork Deadlines/Bonus Distribution

2017 Editorial Calendar

1ST QUARTERInsertion: January 9, 2017Artwork: January 16, 2017

1. Texas UAS Summit (in all attendee bags)

2ND QUARTERInsertion: April 3, 2017Artwork: April 10, 2017

1. AUVSI XPONENTIAL

3RD QUARTERInsertion: July 3, 2017Artwork: July 10, 2017

1. UAS SUMMIT (in all attendee bags)

2. InterDrone3. Big Iron Farm Show

4TH QUARTERInsertion: October 2, 2017Artwork: October 9, 2017

1. Arizona UAS Summit (in all attendee bags)

2. IDE - International Drone Expo3. Commercial Drone Expo4. Drone World Expo5. UAS TAAC6. Robotics Alley

Deadlines Bonus DistributionFor the 2017 Editorial Calendar, please call us at 866-746-8385

Past Editorial ThemesOperationsTrainingEducationPayloadsCamerasSensorsGimbalsSmall UAVsMedium UAVsLarge UAVsAnd more...

JANUARYWebinar Sponsorship: December 16, 2016

FEBRUARY Webinar Sponsorship: January 20, 2017

MARCHWebinar Sponsorship: February 17, 2017

APRILWebinar Sponsorship: March 24, 2017

MAYWebinar Sponsorship: April 21, 2017

JUNEWebinar Sponsorship: May 19, 2017

JULYWebinar Sponsorship: June 23, 2017

AUGUSTWebinar Sponsorship: July 21, 2017

SEPTEMBER Webinar Sponsorship: August 18, 2017

OCTOBERWebinar Sponsorship: September 22, 2017

NOVEMBERWebinar Sponsorship: October 20, 2017

DECEMBERWebinar Sponsorship: November 17, 2017

Webinar Deadlines


2017 RATES & SPECS

Publication InformationPublication (Trim) Size: 8.5” x 10.875”Live Area: 8” x 10.375”Paper Stock: 70-lb. gloss-coated guts, 80-lb. gloss-coated coverMethod of Printing: Web press, 150 lpi, process colorBinding: Saddle-StitchedApplications: Publication is created in Adobe InDesign. PC files.Ad placement: Apart from Premium Ad Placements, vertical ads are placed along the outside of the page and horizontal ads are placed at the bottom of the page.Proofs: We do not supply proofsStorage of Advertisement: 24 months

Artwork SpecsColor: CMYK/process colors only. NO SPOT COLORS. All spot colors must be converted to CMYK. Color quality is not guaranteed if spot colors are used. No built-in black type.Fonts: Outline or embed all fonts in the PDFFile Format: High-Res PDFResolution: All advertising materials must be at least 300 dpi and submitted at 100% size.Bleed: Refer to SIZES for the different bleed-size ads. A ¼” bleed is required for each side that bleeds. PLEASE CHECK THE LIVE AREA. Ads sizes that don’t bleed will have a ½” border around the ad. Live area: To prevent info being trimmed off, all text, logos, etc., must be at least 1/2” in from the edge of the ad.PDF Files: Save with all fonts and images embedded. Save without color profiles. Once PDF is created, please check the bleed – see below for BLEED specifications. If submitted artwork does not meet specifications a new file will be requested. Trapping: Save files without trapping preferences.Color Profiles: Whenever possible – do not embed or include color profiles.

Creating ArtworkIn-House Production: UAS Magazine will create advertisements for clients. The advertiser must sub-mit ad copy, plus high-resolution logos and photos. Photos may be purchased for advertisement, but at the client’s expense. Submission of materials should be completed at least one month in advance of print run. Call for applicable production fees.

Submitting ArtworkFTP Site: Files may be uploaded to our FTP site. Call 866-746-8385 for more information.Email: [email protected]

Additional Advertising Info Contact:UAS MagazinePhone: 866-746-8385 | Fax: [email protected]

Sizes16” x 9.875” 17.5” x 11.375” 17” x 10.875” 16.5” x 10.375”

Non-Bleed Ad Size With Bleed Ad Size Trim Size Live Area Size*

Two-Page Spread

16” x 4.625” 17.5” x 5.375” 17” x 5.125” 16.5” x 4.875”Half-Page Spread

7.5” x 9.875” 9” x 11.375” 8.5” x 10.875” 8” x 10.375”Full Page

7.5” x 4.625” 9” x 5.375” 8.5” x 5.125” 8” x 4.875”1/2 Page H

7.5” x 3.375” 9” x 4.125” 8.5” x 3.875” 8” x 3.625”1/3 Page H

2.5” x 9.875” 3.25” x 11.375” 3” x 10.875” 2.25” x 10.375”1/3 Page V

3.75” x 9.875” 4.5” x 11.375” 4.25” x 10.875” 3.5” x 10.375”1/2 Page V

5” x 9.875” 5.75” x 11.375” 5.5” x 10.875” 4.75” x 10.375”2/3 Page V

5” x 6.875” N/A1/2 Page Island

5” x 5.125” N/A1/3 Page Island

Rates All display advertising rates: per insertion, in U.S. dollars ALL PRICES NET

Premium Placement: +25% Inside Front Cover+25% Opposite Contents Pg+25% Inside Back Cover+50% Back Cover

Inserts/Outserts: Inserts are stitched into the magazine on 100# stock. Outserts are poly-bagged with the magazine. Call for pricing.

Marketplace 1/3 pg 1/2 pg 2/3 pg Full pg 1/2 pg Spread Two pg Spread

1x $299 $1,550 $1,721 $2,089 $2,459 $2,459 $3,689

3x $299 $1,409 $1,565 $1,900 $2,236 $2,236 $3,353

4x $299 $1,282 $1,422 $1,727 $2,032 $2,032 $3,048

CoverwrapsCover wraps are attached to the front of the magazine. Prices vary by issue. Call for pricing.

Agency Discounts: Due to the affordable rates offered by UAS Magazine, we do not offer agency discounts.

Invoices: Rendered at time of issue mailing.

Short Rates/Rebates: Advertisers will be short-rated if, within 12 months from the date of the first insertion, they do not use the amount of space upon which their billings have been based. Rates may be adjusted (lowered) during the course of an advertiser’s insertion order agreement, if the advertiser has used sufficient ad-ditional space to warrant a lower rate than that at which their billing began.

Rate Protection: Rates are effective for all advertisers throughout the duration of this media kit. Rates will never increase during the term of an advertiser’s billing agreement, unless the advertiser chooses to change the plan by, for example, increasing the size of an ad.

Publisher’s Protective Clauses: Deliberate attempts to simulate editorial format in an advertisement is not permitted by UAS Magazine. The publisher reserves the right to insert the word “advertisement” when, in the publisher’s opinion, an advertisement resembles edito-rial material. Liability for all content of advertisements printed (including text, representations, illustrations or any sketch, map, label, trademark or other copyrighted matter) will be assumed by advertisers and their agen-cies.

The publisher reserves the right to reject any advertising that does not conform to publication standards. UAS Magazine is not liable for delays in delivery and/or non-delivery in the event of an Act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transporta-tion interruption of any kind, work slowdown, or any condition beyond the control of the publisher affecting production or delivery in any manner. UAS Magazine is not responsible for quality of reproduction when materi-als received do not conform to specifications or when materials are received beyond closing date.

Cancellations: No cancellations will be accepted after closing dates. Notification of cancellations prior to closing date should be in writing (e-mail or fax acceptable).

Method of Distribution: U.S. Postal Service - Periodical

Subscription Prices: Subscriptions to UAS Magazine are now free of charge to everyone with the exception of a shipping and handling fee of $49.95 for any country outside the United States. Subscription forms are available online (www.ethanolproducer.com), by mail or fax. Please contact our subscriptions department for subscription assistance at (866) 746-8385 or [email protected]

Regulations

BellybandsBellybands wrap around the out-side of the magazine. Prices vary by issue. Call for pricing.

Please call 866-746-8385 or e-mail [email protected] for details.


UAS FLYER E-NewsletterSee page 9 for more detailsOur weekly newsletters provide unique insight and commentary designed for a professional audience.

Published every other Thursday30,000+ subscriber baseOnline advertising available at $99/week

UAS Marketplace & Education ConnectionMarketplace contains advertising for a variety of product and service providers in

the UAS industry. (Full-color box ad available for $299)Education Connection contains advertising for UAS Organizations specializing in

a UAS traiing program (Full-color box ad available starting at $500)

ADVERTISINGLeaderboardSkyscraperMedium Rectangle Rectangle SITE FEATURESSearch Article ArchivesWeb Exclusive ArticlesEventsLatest News

For more information, contact your Account Manager with any specific [email protected](866) 746-8385

Sample

UASMagazine.comAdvertising available at $95/month

Additional Advertising Opportunities

AUDIENCE PROFILE

UAS Magazine’s Webinar SeriesSee page 10 for more detailsSponsor logo is featured on:WebsiteAll emailsWebinar page on UASmagazine.comOnDemand materialReceive Attendee Information

13,000Total Audience

5,000 Circulation

2.6 Readers per Issue

1,094 Section 333 ExemptCommercial Operators in the U.S.*

*All commercial operators in the U.S. who are authorized by the FAA per the Section 333 exemption process.

Contact : Darrell Slaughter, MBADirector Business Development(215) 410-8347

The Center for UAS Research Education & Training

Creating tomorrow’s unmanned opportunities today through

forward thinking, sound planning and superior execution

www.UASResearch.com


Education Connection


Looking to collaborate on advanced research, find your future employees or enter a cutting-edge UAS training program? These UAS Organizations can fulfill your requirements.

The Center for UAS Research Education & Training

Creating tomorrow’s unmanned opportunities today through

forward thinking, sound planning and superior execution

www.UASResearch.com

YOURADHEREAdvertise Today





Sample


81,789USA

3,664 CANADA

1,612 INDIA

2,418 UNITED KINGDOM

917BRAZIL

1,511 GERMANY

1,756 AUSTRALIA

1,152 FRANCE

766Spain 894

China

TOP 10 VISITS BY COUNTRY

26% OF ONLINE

VISITORS AREOUTSIDE THE U.S.

WWW.UASMAGAZINE.COM AT A GLANCE

17,803PAGE VIEWS PER/MO.

9,191VISITS PER/MO.

00:01:21AVERAGE VISIT DURATION

1.94PAGES / VISITS

CONNECTING YOUR ADVERTISEMENT WITH SOCIAL MEDIAEvery story the editorial team writes is published on UAS Magazine’s extensive social media network, bringing the social media audience to your advertisement.

2,708Followers2,935Network ReferralsTWITTER@UASMagazine

1,176Followers2,622Network ReferralsFACEBOOKwww.facebook.com/uasmagazine

287Followers1,232Network ReferralsLinkedInwww.linkedin.com/company/uas-magazine

36Followers22Network ReferralsGoogle+google.com/+TheUASMagazine

A Direct Route to UAS Operators & Users

69% OF ONLINE VISITORS ARE NEW VISITORS

69% OF ONLINE VISITORS ARE NEW VISITORS

48,741UAS FLYER SUBSCRIBERS

31%OF ONLINE VISITORS

ARE RETURNING VISITORS

All Stats from Google Analytics – July 1, 2015 – June 30, 2016For more details on analytics please call 866-746-8385 or email [email protected].

OVERVIEW

UAS Online

24/7 News Nearly every day, expansion of the unmanned aerial systems mar-

ket is taking place. Because industry stakeholders and manufactur-

ers seek out the latest technologies and regulations being admin-

istered on UASMagazine.com, UAS Magazine’s online advertising

gives you a powerful platform to promote your products and ser-

vices, around the clock to decision-makers and operators looking

for solutions to the challenges they face.

UAS MAGAZINE IS THE

PREMIER SOURCEOF NEWS AND INFORMATION ABOUT

UNMANNED AERIAL SYSTEMS.

728 x 90 pixels40k limitTop of every page viewed within the site4 ad slots per monthMaximum 4 ads rotate randomlyJPEG, GIF, animated GIF, or Flash

LEADERBOARD $349/monthDIMENSIONS FILE SIZE POSITIONAVAILABILITY ROTATIONFORMAT

SKYSCRAPER $349/monthDIMENSIONS FILE SIZE POSITIONAVAILABILITY ROTATIONFORMAT

300 x 250 pixels40k limitHome page and right side within content10 ad slots per monthMaximum 10 ads rotate randomlyJPEG, GIF, animated GIF, or Flash

MEDIUM RECTANGLE $195/monthDIMENSIONS FILE SIZE POSITIONAVAILABILITY ROTATIONFORMAT

300 x 100 pixels40k limitBottom of every page10 Ad SlotsMaximum 10 ads rotate randomlyJPEG, GIF, animated GIF, or Flash

DIMENSIONS FILE SIZE POSITIONAVAILABILITY ROTATIONFORMAT

300 x 600 pixels40k limitRight-hand side on every page viewed within the site4 ad slots per monthMaximum 4 ads rotate randomlyJPEG, GIF, animated GIF, or Flash

RECTANGLE $95/month

4

321

LEADERBOARD

MEDIUMRECTANGLE

MEDIUMRECTANGLE

RECTANGLE RECTANGLE RECTANGLE

SKYSCRAPER

ISSUE ONLINE INSERTION/ARTWORKJanuary 2017 December 15, 2016

February 2017 January 13

March 2017 February 15

April 2017 March 15

May 2017 April 14

June 2017 May 15

July 2017 June 15

August 2017 July 14

September 2017 August 15

October 2017 September 15

November 2017 October 13

December 2017 November 15

UASMagazine.com Schedule

ONLINE ADVERTISING

UASMagazine.com:

Average Visitors/mo: 9,191Avg. Visitors/year: 110,296Avg. Pageviews/mo: 17,803Avg. Pageviews/year: 213,638


QUESTIONS? Contact UAS Magazine at (866) 746-8385, or by email at [email protected]

UAS FLYER E-NewsletterWEEK/ISSUE INSERTION/ARTWORK

Thurs., Jan. 5 Thurs., Dec. 29, 2016

Thurs., Jan. 19 Thurs., Jan. 12

Thurs., Feb. 2 Thurs., Jan. 26

Thurs., Feb. 16 Thurs., Feb. 9

Thurs., Mar. 2 Thurs., Feb. 23

Thurs., Mar. 16 Thurs., Mar. 9

Thurs., Mar. 30 Thurs., Mar. 23

Thurs., Apr. 13 Thurs., Apr. 6

Thurs., Apr. 27 Thurs., Apr. 20

Thurs., May 11 Thurs., May 4

Thurs., May 25 Thurs., May 18

Thurs., Jun. 8 Thurs., Jun. 1

Thurs., Jun. 22 Thurs., Jun. 15

Thurs., Jul. 6 Thurs., June. 29

Thurs., Jul. 20 Thurs., Jul. 13

Thurs., Aug. 3 Thurs., Jul. 27

Thurs., Aug. 17 Thurs., Aug. 10

Thurs., Aug. 31 Thurs., Aug. 24

Thurs., Sept. 14 Thurs., Sept. 7

Thurs., Sept. 28 Thurs., Sept. 21

Thurs., Oct. 12 Thurs., Oct 1

Thurs., Oct. 26 Thurs., Oct. 19

Thurs., Nov. 9 Thurs., Nov. 2

Thurs., Nov. 23 Thurs., Nov. 16

Thurs., Dec. 7 Thurs., Nov. 30

Thurs., Dec. 21 Thurs., Dec. 14

LEADERBOARD- TOP

MEDIUMRECTANGLE

LEADERBOARD- BOTTOM

LEADERBOARD-BOTTOM $99/week

DIMENSIONS 728 x 90 pixels

FILE SIZE 40k limit

FORMAT JPEG, GIF, (no animated GIFs)

3

MEDIUM RECTANGLE $349/week

DIMENSIONS 300x250 pixels

FILE SIZE 40k limit

FORMAT JPEG, GIF, (no animated GIFs)2

LEADERBOARD-TOP $349/week

DIMENSIONS 728 x 90 pixels

FILE SIZE 40k limit

FORMAT JPEG, GIF, (no animated GIFs)

1

UAS FLYER E-NEWSLETTER ADVERTISING

MEDIUMRECTANGLE

48,000+ Subscribers


Contact Us for Upcoming Webinar Topics or Create Your Own Topic. Contact us today for more information | [email protected] | 866-746-8385

Gold Webinar Sponsorship PackageRate is $5,000 (2 per webinar)

Includes: • Logo with URL on all webinar marketing emails (150,000+)

• Logo with URL on website (up to 100,000 impressions each month)

• Logo displayed on webinar presentation • 30 second commercial during the webinar (slide size 16:9 or 16”x9”)

• Dedicated slide on webinar promoting company

Diamond Webinar Sponsorship PackageRate is $9,500 (1 per webinar)

Includes: • All registrant contact data, including emails (estimate 400-500 registrants)

• Contact information will include attendee interest ranking and time on webinar• Your company will have a reserved speaking opportunity on the webinar • Top placement of logo with URL on all webinar marketing emails (150,000+)• Top placement of logo with URL on magazine website (up to 100,000 impressions each month)

• Logo displayed on webinar presentation • Two minute commercial at the beginning of the webinar (slide size 16:9 or 16”x9”)

• Dedicated slide on webinar promoting company• Webinar becomes free to attendees (more registrants)• Ongoing leads generated from OnDemand

WEBINAR SERIES

Packages available

In this era of digital marketing, creating an integrated marketing approach is more important than ever. We have now added webinars to our media mix and advertising opportunities you can incorporate into your marketing efforts that make it easy to maximize your advertising impact, at the same time gain access to hundreds of contacts focused on a niche market.

UAS MAGAZINE’SWEBINAR SERIESGain Maximum Exposure & Contact InfoSponsor logo is featured on: Website All emails and marketing materials Webinar page on UASmagazine.com OnDemand material Attendee Information


ADDITIONAL MARKETING OPPORTUNITIES

2017 media kit - uas magazine – the latest news on … · 2016-09-14 · 2017 media kit...

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