2017 media kit - townnews · 5,551 database recipients subscriber + opt-in email digital 22,248...

2017 Media Kit

Published Every SaturdayEstablished 1995

Circulation: 28,000

Weekly Readership: 110,925*

* Print & Online

East Metro Atlanta’s Premier Community Newspaper

• 2346 Candler Road • Decatur, GA 30032 • 404-284-1888 • Fax: 404-284-5007 • www.CrossRoadsNews.com

Source: Circulation Verification Council

Website eBlast

W h o w e a r e About us

CrossRoadsNews provides its readers with accurate,

unbiased information to empower them to be

proactive in protecting and improving the quality of life

they have worked so hard to achieve.

5,551 Database Recipients Subscriber + Opt-In Email

Digital

22,248 Avg. Monthly Digital Edition Page Views

144,742 Avg. Monthly Website Page Views

Our Mission


C o n n e c t i o n s Online networking

Social Media+5.4k Followers +1.9k Followers+4.7k FB Likes


D e m o g r a p h i c s Key Readership

CrossRoadsNews serves a highly desirable market in a number of key

consumer categories.


C i r c u l a t i o n Widespread Distribution

T a r g e t a r e a s

Zip Code Breakdown

30345 Atlanta 100 30002 Avondale Estates 50 30316 East Atlanta 3,250 30317 East Atlanta 150 30021 Clarkston 575 30030 Decatur 450 30032 Decatur 4,727 30033 Decatur 175 30034 Decatur 3,150 30035 Decatur 525 30038 Lithonia 4,595 30058 Lithonia 4,030 30079 Scottdale 125 30083 Stone Mountain 3,325 30087 Stone Mountain 1,675 30088 Stone Mountain 650 30084 Tucker 425Subscriptions, Tearsheets 23Total 28,000

Published weekly on Saturday Circulation verified by

30345

30038

30034

3003530032 30058

30087

30088

30083

30084

30002

30316

30317

30021

30030

30033

30079

Circulation: 28,000



Source: Circulation Verification Council

Women comprise 59% of CrossRoadsNews readers.

More than 34% of our readers are college graduates.



CrossRoadsNews superserves the Southeast Quadrant of metro Atlanta, including the largest black middle class in the United

States.

CrossRoadsNews provides its readers with accurate, unbiased

information that empowers them to be proactive in

protecting and improving their quality of life.

To connect with this dynamic, lucrative audience, call 404-284-1888 or email [email protected]

Local • Thorough • Insightful■ 75.5% of readers frequently purchase goods or services from ads seen in CrossRoadsNews■ 42% Household income over $75,000■ 2.525 Average readers per edition■ 21% Keep their CrossRoadsNews more than one week

Source: Circulation Verification Council Readership Surveys

The MedianIncome for the United States

was $50,046 in 2010.*

*Source: U.S. Census Bureau, American Community Survey

More than 120,000readers per week.

PUBLISHED SATURDAYS

*Audited Print Circulation and Online Unique Visitors

Household Income

Age Range

Source: The Media Audit, Atlanta Market Surveys • December 2007 - January 2008

For more reader stats, including shopping habits and spending plans, call (404) 284-1888 or email [email protected]


73% Dining &

Entertainment

72% Women’s

Apparel

62% Pharmacist

or Prescription Service

61% Men’s Apparel

61% Automobile

Accessories (tires, brakes or service)

56% Tax Advisor or

Tax Services

55% Vacations

or Travel

48% Children’s

Apparel

45% Furniture

or Home Furnishings

We asked our readers, “Which of the following products or services do you plan to purchase during the next twelve months?”

Buying Trends

Planned purchasesR e a d e r s h i p

32% Legal Gambling

Entertainment (Lottery, Casinos, Racetracks, Bingo)

32% Home

Improvements/Supplies

31% Cleaning Services

(Carpet Cleaning, Air Duct Cleaning, Home Cleaning)

30% Lawn

& Garden Supplies

25% Television

or Electronics

25%

Veterinarian

24% Health

Club or Exercise Class

23% Lawn Care

Service (Maintenance & Landscaping)

22% Used

Automobile, Truck or SUV

19% Financial

Planner (Retirement, Investing)

18% Carpet

or Flooring

18%

Computers, Tablets or Laptops

18% Major

Home Appliance

16% Home

Heating & Air Conditioning (service, new equipment)

16% Jewelry

16% Antiques

or Auctions

15% Art &

Crafts Supplies

14% New

Automobile, Truck or SUV

13% Childcare

11% Chiropractor

11% Real

Estate

10% Weight Loss

08% Wedding

Supplies

05% Attorney

04%

Motorcycles or ATV’s

01% Boats or

Personal Watercraft

Home Improvements/Supplies - 32%

Women’s Apparel - 72%

Financial Planner - 19%

Lawn & Garden Supplies - 30%

Automobile Accessories

- 61%

Men’s Apparel - 61%

Children’s Apparel - 48%

Television or Electronics - 25%

24% Florist

or Gift Shops

24% Education or Classes

24% Athletic & Sports Equipment

24% Cell Phone or Smart Phone (New

Service or Update Service)

Source: Circulation VerificationCouncil Readership Survey

• 2346 Candler Road • Decatur, GA 30032

Annual publicationsS p e c i a l s e c t i o n s

2017 Editorial Calendar

JanuaryDr. Martin Luther King,

Jr. BirthdayPublication Date:

Jan. 14, 2017I.O. Deadline: Dec. 14, 2016 Ad Deadline: Dec. 28, 2016

Articles and advertising celebrating the ideals of Civil

Rights Leader Dr. Martin Luther King, Jr., on his birthday. It will

highlight events and activities being held in King’s honor.

Potential Advertisers: Of wide interest.

JanuaryHealth & Wellness

ExpoPublication Date:

Jan. 21, 2017I.O. Deadline: Dec. 21, 2016 Ad Deadline: Jan. 4, 2017

This special section will focus on our 9th Annual Health & Wellness

Expo offering information to encourage residents of East Metro Atlanta to eat better and exercise

more.Potential Exhibitors: Medical centers, physicians’ practices, fitness centers & equipment

retailers, spas, health food stores, colleges with medical programs,

etc.

FebruaryBlack History Month

Publication Date: Feb. 11, 2017

I.O. Deadline: Jan. 30, 2017 Ad Deadline: Feb. 2, 2017

Articles and advertising focusing on events celebrating African-

American history and strides being made in the community. It will focus on events and activities celebrating the contributions of great African-

Americans.Potential Advertisers: Of wide

interest.

MayGraduation

Publication Date: May 20, 2017I.O. Deadline: April 25, 2017 Ad Deadline: May 9, 2017

Our Graduation section will profile candidates and issues for federal, state and local races.Potential Advertisers: Political parties, PACs and candidates.

HERITAGE

JulyBack-to-School Expo

Publication Date: July 15, 2017

I.O. Deadline: June 13, 2017 Ad Deadline: June 29, 2017The 9th annual Back-to-School

Expo offers the information parents and students will need to prepare

for the coming school year.Potential Exhibitors: Public &

private schools, tutoring services, afterschool programs, churches,

dance & karate schools, etc.

OctoberSenior/Baby Boomers

ExpoPublication Date:

Oct. 7, 2017I.O. Deadline: Sept. 8, 2017 Ad Deadline: Sept. 22, 2017

This expo celebrates active seniors and Baby Boomers with

topics such as travel, fitness, and Medicare enrollment information.

Potential Exhibitors: Medical providerss, specialty equipment

retailers, retirement communities, financial & estate planners, etc.

HolidayPublication Dates:

Nov. 19 & Dec. 6, 2017I.O. Deadline:

Nov. 1 & Nov. 28, 2017Ad Deadline:

Nov. 1 & Dec. 4, 2017Seasonal stories for

Thanksgiving, Christmas and Kwanzaa.

Potential Advertisers: Retailers, cities, tax preparers,

accountants, elected officials etc.

Contact: [email protected]

www.crossroadsnews.com


J o i n u s Celebrating unity

Educating & Empowering the Community

Seniors/Baby BoomersOctober 14, 2017

The spotlight turns to Seniors and the Baby Boomer generation in Cross-RoadsNews’ final expo for the year. Financial advisers, health-care providers, retirement communities and estate planners are among the vendors who can meet numerous potential clients during this excellent marketing opportunity.

Family & Back to SchoolJuly 22, 2017

Businesses and organizations serving families will showcase goods and services to help students have a successful school year. The expo highlights services from afterschool to private schools and options for adults looking to retool and sharpen their skills for new careers.

Health & WellnessJanuary 27, 2018

Healthcare providers, insurance companies, fitness instructors, spas, haircare & natural product providers, and others bring messages of good health and help empower residents to live more active lives. Exhibitors also offer health screenings, fitness & product demos.


T e a m w o r k Together we can

Our customers include...


G e t n o t i c e d Stick around

Sticker AdvertisingMake your ad stand out

CrossRoadsNews offers more solutions to advertise your company. Stand out from the crowd, by advertising on the front page, and customers can ‘re-stick’ your ad as a reminder everywhere!

Sticky-Note Material Pricing[CrossRoadsNews circulation 28,000]

We PrintBlack & Spot ColorUp to 25m $478 flat fee25m + $30 per m

4 color processUp to 25m $545 flat fee25m + $38 per m

We Apply Up to 1Om $80 per m + $50 set up fee10m — 25m $75 per m + $50 set up fee25m. + $60 per m + $50 set up fee

Great for special offers, grand openings, elections, & new product introductions that need to draw large audiences.

Get Noticed

3 x 3 in


S t a y v i s i b l e Distribution

Pre-Print ServiceConnecting our ad clients to our readers

CrossRoadsNews’ deep penetration into the East Metro Atlanta Market offers a perfect vehicle to present your weekly pre-prints to our loyal readers.

Single & Multi-Sheet Preprints distribution available

*Discounted rates for weekly & bi-weekly insertions.

Full Run: 28,000

Minimum: 10,000

Size: 10”W x 8”D

(Larger sizes must be quarter-folded)

PAGES CPM* 1-4 $50 8-16 $55 20-24 $58 28 plus $60


H y p e r - l o c a l Premier newspaper

* Print Category - Under 100,000 circulation

• Best Community / Public Affairs Reporting• Best Deadline Reporting• Best Non-Deadline Reporting• Best News Series• Best Hard Feature Story• Best Soft Feature (2) -- Tie• Best Photojournalism

in the Atlanta Association of Black Journalists’Pioneer Black Journalists Awards Competition*

Winner of Multiple Awards for Journalistic Excellence


Outstanding Community Coverage

A w a r d - w i n n i n g Community journalism

2014DeKalb Bar Association

Liberty Bell Award “For Outstanding Community Service, Exemplifying the

First Amendment”

2013DeKalb NAACP

Benjamin L. Hooks Award for Outstanding Service

2012Winner, MillerCoors Messenger Awards

“Cell Phone Towers Going to Schools”

Atlanta Association of Black Journalists

Eight (8) Awards for Journalistic Excellence

2011Finalist, MillerCoors Messenger Awards

“Frolicking in the Polluted South River”

National Newspaper Publishers Association

Best Use of Photographs (Tabloid Division), 1st Place

Community Service Award, 2nd Place

Best Feature Story, 3rd Place

2008Suburban

Newspapers of America

Best Local Election Coverage (Vote ’08) Best Public Service Community Event

Promotion

2007Suburban Newspapers of AmericaGreat Ideas Award (CrossRoadsNews Expos)

National Newspaper Publishers Association

Community Service Award

2005DeKalb NAACP

President’s Award for Community Service

2004Atlanta Association of Black

JournalistsPioneer Black Journalist Awards

Series Reporting (for Coverage of Community’s Effort to Close Live Oak

Landfill) Editorial Writing (for Commentary on Atlanta’s Combined Sewer Overflows)

2003Atlanta Association of

Black JournalistsPioneer Black Journalist

AwardsCommunity Affairs (for Special Section on the Environment)

Series Reporting (for Coverage of Landfills in South DeKalb)

Editing & Design Award

2002The South DeKalb

Business AssociationDedicated Service &

Outstanding Leadership Award

2001ABWA, Rainbow

International ChapterCommunity Award

DeKalb NAACPBenjamin L. Hooks Award for

Outstanding Service

Atlanta Business League

Outstanding Achievement Award

2000Friends of the Wesley Chapel

LibraryCommunity Service

Award

1998, 1997, 1996

DeKalb Partners in Education

Outstanding Media Award

C o n t a c t u s Don’t miss out!

2346 Candler Road • Decatur, GA 30032 404-284-1888 • Fax: 404-284-5007 [email protected]

www.CrossRoadsNews.com

Adsend Code: gadcr

Put crossroadsnews to work for you

Ad space reservations are due by Noon on the Friday prior to the week of publication.

Subject to change. Holidays, expos, and other events may have earlier deadlines. Publication day is Saturday. Call to confirm.

RATES & DEADLINESMechanical Data: Four (4) columns x 16-inch column depthFull page: 10.5" wide X 16” depth.Open Rate: $40 per column inchInsert Open Rate: $50 per thousandClassified Rate: $25 for up to 20 wordsWebsite Rates: Above the fold – $200 per month Below the fold $100

2017 media kit - townnews · 5,551 database recipients subscriber + opt-in email digital 22,248...

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