2017 media kit - global coffee...
TRANSCRIPT
www.gcrmag.com
July/August 2015
29.00
WHEN GOOD THINGS GO BADThe fallout from Starbucks’ race issues campaign
SUSTAINABILITY FOR ALL? The background to 4C Association’s new standard
A SHALLOW GENE POOLWhy scientists fear the future of Arabica
CASTILLO VERSUS CATURRAA misinformed debate
THE DRAGON CONQUERING
THE HEAD OF COSTA COFFEE’S CHINA OPERATIONS TALKS ABOUT AMBITIOUS EXPANSION PLANS IN THE WORLD’S MOST SOUGHT-AFTER MARKET.
www.gcrmag.com
March/April 2015
29.00
CANADIAN IDENTITY FOR SALEBurger King buys a national icon
KOFFEE & DONUTS Krispy Kreme marks its territory
COLOMBIA’SCOMEBACKRenovation efforts pay off
COFFEE FOR A RAINY DAYWhy inventories are running low
PLACESEXCHANGING
THE ARCHITECT BEHIND THE ETHIOPIAN COMMODITIES EXCHANGE TALKS ABOUT SUCCESS AND CRITICISM SEVEN YEARS ON.
www.gcrmag.com
November/December 2015
29.00
CONSCIOUSCONSUMPTIONHow sustainability boosts the bottom line
SPEAKING THE SAME LANGUAGEA new lexicon to take the guesswork out of tasting
FROM PRODUCER TO CONSUMERWhy some countries shift from importer to exporter
THE BEANS FROM BRAZILBrazil’s latest crop numbers
EXPANSIONEUROPEAN
DUNKIN’ DONUTS’ JEREMY VITARO ON THE US GIANT’S PLANS TO BREAK NEW GROUND ON THE CONTINENT
www.gcrmag.com
January/February 2016
29.00
HEATEDDEBATE
Is the coffee industryready for climate change?
SETTLING ITOVER COFFEE
A look at the role coffee plays in promoting stability
FROM THE GROUND UP
Ground coffee is on the rise in Russia
OLD NEWSAre Vietnam’s ageing trees
affecting productivity?
OPPORTUNITYCULTIVATING
NESPRESSO’S DANIEL WESTON TALKS ABOUT THE COMPANY’S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN
T H E I N T E L L I G E N T I N D U S T R Y R E S O U R C E
2017 MEDIA KIT
Global Coffee Report is the coffee industry’s most respected business publication, providing updates on industry developments and trends from around the world.
With a team of corespondents, Global Coffee Report is more than trade magazine, but a true business and news resource. Our strong editorial team is engaged with key decision makers. The executives of the world’s top roasting companies regularly feature on the cover of the magazine.
Since its inception, Global Coffee Report has been designed as a true multi-media publication, providing digital and print touch points to maximise communication and engagement.
We are proud to support our commercial partners with quality, professional-written editorial coverage, which is communicated across our well-respected platform, to maximise business opportunities.
INTRODUCTION
www.gcrmag.com
January/February 2016
29.00
HEATEDDEBATE
Is the coffee industryready for climate change?
SETTLING ITOVER COFFEE
A look at the role coffee plays in promoting stability
FROM THE GROUND UP
Ground coffee is on the rise in Russia
OLD NEWSAre Vietnam’s ageing trees
affecting productivity?
OPPORTUNITYCULTIVATING
NESPRESSO’S DANIEL WESTON TALKS ABOUT THE COMPANY’S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN
CAMILO MOLINA - BUSINESS DEVELOPMENT MANAGER
Camilo Molina is an experienced sales and marketing professional, having worked in business development and account management roles in Colombia, the UK, India, and Spain. Camilo brings to BeanScene and Global Coffee Report a background in agricultural business. He holds a Masters in Sales and Marketing Management from EAE Business School in Barcelona and an International Business degree from EAFIT University in Medellin.
SEBASTIAN GROTE - GROUP MANAGING EDITOR
As Group Managing Editor of Prime Creative’s southern publications, Sebastian can draw on more than 15 years of experience in the media industry; working in print, television and online journalism in Germany, Sweden and Australia. Holding the German equivalent of a Master’s Degree in journalism, Sebastian won the 2015 Australian Freight Industry ‘Young Achiever of the Year’ Award.
JOHN MURPHY - PUBLISHER
As Managing Director John Murphy has been the driving force behind Prime Creative Media becoming Australia’s most progressive niche-publishing house servicing the coffee industry. He is also the Founder of the Melbourne International Coffee Expo, the most significant coffee event in the Asia Pacific.
TERRY WOGAN - SALES MANAGER
Terry draws on many years of management in the media industry; print, online and TV. Previous to his media experience, Terry held National Sales Manager roles at international brands. With a background in professional sport, Terry draws from this experience to give him an understanding of team performance and being competitive in the business world.
PROFILES
GLOBAL COFFEE REPORT IS THE PROUD OFFICIAL MEDIA PARTNER FOR THE FOLLOWING ASSOCIATIONS AND EVENTS.
MEDIA PARTNERSHIPS
www.gcrmag.com
January/February 2016
29.00
HEATEDDEBATE
Is the coffee industryready for climate change?
SETTLING ITOVER COFFEE
A look at the role coffee plays in promoting stability
FROM THE GROUND UP
Ground coffee is on the rise in Russia
OLD NEWSAre Vietnam’s ageing trees
affecting productivity?
OPPORTUNITYCULTIVATING
NESPRESSO’S DANIEL WESTON TALKS ABOUT THE COMPANY’S WORK EXPORTING THE FIRST EVER LOTS OF COFFEE OUT OF SOUTH SUDAN
GCRMAG.COM
The Global Coffee Report web site a world leading digital coffee journalism outlet. As a Google News recognised site, it is updated daily with the top stories of the day, all free to view.
All magazine content is featured in a fully searchable digital format, in line with the trends of most modern news sources. All content produced with our commercial partners is free to view, and featured prominently on the web side.
Monthly average page views: 13,211*
Monthly average users: 5,961*
Average session duration: 17:20 minutes*
*Based on Google Analytics report on 2015 averages
GLOBAL COFFEE REPORT MAGAZINE
Description: Australia’s leading business publication for leaders in the coffee industry
Issues per year: 6
Distribution: International, 100+ countries
Distribution method: Direct mail/Subscription/Tablet subscription
Print Magazine Circulation: 7,500
Print Magazine Pass-on rate: 3.5*
Tablet subscriptions: 2,650
Total readership: 28,900
Demographic: Leadership level of major coffee businesses around the world. *Based on industry average
GLOBAL COFFEE REPORT OVERVIEW
GLOBAL COFFEE REPORT - INDUSTRY UPDATE
Our weekly e-newsletter is one of the most widely read sources in the coffee industry. Distributed to a databases of key industry associations and event attendees, GCR Industry Update provides a secondary platform to communicate our printed content, while also delivering breaking news to the inboxes of decision-makers the world over.
E-newsletter Distribution: 14,091 (as of January 2016)
Open Rate: 24 per cent (2015 average)
Click Rate: 4.5 per cent (2015 average)
READERSHIP INSIGHTS
Between its print and digital assets, GCR Magazine is accessed 35,000 times per month.
CEO / President / VP
General Manager
Managing Director
Chairperson /
Vice Chairperson
Director
Sales & Marketing Manager
Chief Marketing Officer
Financial Director
Marketing Director
Export Director
Owner
Commercial / Business
Manager
2,300 +FOLLOWERS
1,100 +MEMBERS
DISTRIBUTION OF GCR PRINTED MAGAZINE:
20%
7%9%
26%
11%USA/CANADA
AFRICA/ MIDDLE
EASTSOUTH
AMERICA
ASIA
UK/ IRELAND
27%EUROPE
GCR READERSHIP BREAKDOWN:
20mm gap
MECHANICAL SPECIFICATIONS - PRINT ADVERTISING
PRINTING: Sheetfed offset / 175 lpiPrime Creative Media will only accept material that adheres to the following information. Material that does not adhere to this criteria will be rejected.
SUPPLIED MATERIAL
1. Media is to be supplied to the correct publication page size. Taking special care to include bleed, trim and registration marks. (Minimum bleed size is 5mm. Trim and registration marks must lay 3mm outside of the trim)
2. Material must be supplied as a press ready pdf. All other formats will be rejected.
3. Avoid running type across the gutter of a double page spread.
4. All fonts need to be embedded into the PDF file
5. Files must be saved in CMYK format. Any non-process colors included in the file will be converted to CMYK. Conversion process may compromise the integrity of the file and waives our color guarantee.
6. Images need to be of a minimum 300dpi at print size.
7. Solid black panels or backgrounds should carry 40% Cyan to reinforce the black print
8. Total ink limit should not exceed 300%
ADVERTISING MATERIAL FOR IN-HOUSE DESIGN
• Images to be supplied as jpegs*
• Text to be supplied as a text file or Word document
• Logos to be supplied as vector eps files
* Images and logos used on websites are not acceptable for printing purposes
DOUBLE PAGE SPREADTRIM 470 x 274mm BLEED 480 x 284mm PRINT AREA 210 x 250mm (for each page)
1/2 PAGE VT 117.5 x 274mmB 127.5 x 284mmPA 90 x 244mm
FULL PAGET 235 x 274mm B 245 x 284mm PA 210 x 250mm
BANNER728 x 90px72dpi/ppiRGB
BANNER468 x 60px72dpi/ppiRGB
MED. RECTANGLE300 x 250px72dpi/ppiRGB
SQUARE160 x 152px72dpi/ppiRGB
1/2 PAGE HT 235 x 136mm B 245 x 146mmPA 208 x 110mm
ADVERT SPECS
WEBSITE
INDUSTRY UPDATE EDM
Terms & Conditions All advertisements for BeanScene Magazine are accepted and published by Prime Creative on the assumption that the advertiser and/or advertising agency are authorised to publish the entire contents and subject matter thereof. Prime Creative reserves the right to reject, exclude or cancel any advertising at any time. In consideration of publication of an advertisement, the advertiser and/or agency, jointly and severally, will indemnify and hold harmless Prime Creative, its officers, agents and employees against expenses and losses resulting from the publication of the advertisement including, but not all limited to, any claims or suits for libel, violation of right of privacy, copyright or trademark infringement, plagiarism or false and misleading advertising. Neither the advertiser nor its agency may cancel after the closing date. All cancellations must be in writing, and is not considered effective until confirmed in writing by the Publisher. The Publisher accepts no responsibility to remove or alter live matter without written consent from the advertiser or agency five days prior to closing. Finally, the Publisher shall not be liable for any failure to print, publish or circulate all or any portion of any issue in which an advertisement accepted by the Publisher is contained if such failure is due to acts of God, strikes, accidents or other circumstances beyond the Publisher’s control.
MECHANICAL SPECIFICATIONS
20mm
10mm 10mm
SPINE
IssueMaterial Deadline
Print Deadline
On Sale
37 2nd Feb 9th Feb 3rd Mar
38 30th Mar 6th Apr 4th May
39 1st Jun 8th Jun 6th Jul
40 3rd Aug 10th Aug 7th Sep
41 4th Oct 11th Oct 8th Nov
42 30th Nov 7th Dec 4th Jan
ADVERTISING DEADLINES
Camilo Molina | Business Development Manager Suite 3.03, Level 3, 1-9 Chandos Street, St. Leonards NSW 2065m +61 481 736 890 | p +61 2 9439 [email protected]