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2017 Media Kit
6.3 Million Subscribers
Over 30 Million Reach
Reaching MoreMen 18-34
Than Any Other Magazine
The World’s #1 Video Game Magazine
the market
TOTAL CONSUMER SPEND ON GAMES INDUSTRY
(in Billions)
Source: PricewaterhouseCoopers 2013-2018 Global Entertainment and Media Outlook
No other sector has experienced the same
explosive growth as the com-puter and video game indus-try. Our creative publishers and talented workforce continue to accelerate advancement and pioneer new products that push boundaries and unlock entertainment experiences. These innovations in turn drive enhanced player connectivity, fuel demand for products, and encourage the progression of an expanding and diversified consumer base.
Michael D. GallagherPresident and CEO
Entertainment Software Association
COMPUTER & VIDEO GAMESU.S. Sales 2009-2014
(in Billions)
PROJECTED ANNUAL GROWTH RATE (CAGR) 2013-2018
HEADLINES
Thanksgiving 2015An NPD analyst made a key observa-tion that ‘games were an even hotter
item for gift buyers and deal seekers this year than last.’ Video games emerged as the top selling retail item on Thanksgiving and Black Friday. zacks.com,12/1/2015
2009: 2014:
$10.1 $15.42014:
$22.41Source: The NPD Group/Games Market Dynamics: U.S.
Percentage Growth0 1 2 3 4 5 6 7 8
Video Games
Filmed Entertainment
TV Subscriptions
Music
Leaving Hollywood in the DustBethesda’s Fallout 4 [...] generated over $750 million in its first 24 hours at retail on Nov. 10. Those numbers obliterate
the over $247 million Star Wars Ep.VII: The Force Awakens took in within 72 hours.
Fortune.com, 11/16/15
The Games Market
CONTINUED GROWTH
uuu
demographic
Status
69% Attended/graduated college70% Graduated high school
69% Single/never married22% Married
60% Employed48% Employed full time
*2015 Game Informer Subscriber Study
84% MaleThe numbers speak for themselves: No other magazine in the U.S. reaches as many individuals in this coveted demographic as we do.
MORE MEN 18-34 THAN ANYONE, PERIOD.
Lifestyle
ActiveCareer Professional
Home OwnerCar Owner
Spending
ShoppingElectronicsDining out
MoviesTraveling
Sporting goodsClothes
Insurance
$65,800
Median Household Income
Our Demographic
Median Age 32
Age Breakdown T12-17 14% 889,431
A18-24 17% 1,080,023
A18-34 43% 2,731,822
A35+ 43% 2,731,822
The Game Informer audience is an active and involved, heavy consumer.
Our readers have a passion for video games and Game Informer is their #1 source to fuel that passion.
AN ACTIVE LIFESTYLE BEYOND VIDEO GAMES
circulation
1 in 46 people in the U.S. subscribe to Game Informer
Over the course of 25 years,the brand power of Game Informer evolved from “The Final Word on Computer & Video Games” to:
The World’s #1 Computer & Video Game Magazine.
1 in 17 households in the U.S. subscribe to Game Informer
or6,353,075subscribers
additional annual impressions
IN SYNDICATION
In addition to the already impressive circulation, newspapers throughout the U.S. publish Game Informer’s Reviews, Previews and Top 10 Lists in print and online on a weekly basis and expand GI’s impact and reputation.
+ 365,558,082
Circulation and Reach
EVOLUTION TO #1
this equals
the model
The Game Informer approach has been focused and direct for over 25 years:Our subscriptions are sold face-to-face - from one game afficionado to another - in the only environment where active video game players are on both sides of the cash register: the video game store.
GameStop is the world’s largest specialty game retailer with over 4,000 stores in the U.S. alone. Our unique and exclusive rela-tionship with GameStop creates the most powerful symbiosis in the games market. More power to the playesrs, indeed!
At GameStop, selling Game Informer subscriptions is like selling candy in a
candy store. Knowing that my customers are into games, I lead them to the best magazine on the shelf, in the same way that I lead them to the best games on the shelf. I just let my customers know what I believe: Game Informer magazine is the most entertaining games magazine and hands-down the best resource you’ll ever find.
Sean AllenGameStop Store manager
of readers agree that GI influences
their purchases.
74%of readers have
made a purchase after seeing or
reading about a product in GI.
91%
of readers said they trust GI reviews.
92%
Our Model of Success
OUR APPROACH IS FOCUSED & DIRECT
TRUST 4 INFLUENCE 4 SALE
A TESTIMONIAL(
4
4
4
that’s 6.3 million people!
5.1 MM
(6.2 MM(
EXCLUSIVE DOESN’T GET MORE POWERFUL
Consumer Advertising Partners
SOME OF OUR CURRENT AND PAST PARTNERS
subscr. study
AFFINITY
are very satisfied with GI and
enjoy reading the magazine each
month.
91%trust Game Informer
reviews.
92%agree that GI
provides better, more reliable
buying information than any games
magazine.
97%agree GI is the
most enternaining games magazine
they currently read.
80%save their copies for
future reference.
77%subscribe to no
other video games magazine.
84%
Independent Subscriber Study
25 Years ago we set about to create a magazine that game enthusiasts would love for the content, as well as earn their trust.
READING HABITS
Game Informer readers love our content. Our pages are read, re-read, collected, and passed along to friends.
45% read all or almost all23% read about three quarters18% read about half 8% read about a quarter 6% skim only 0% don’t read
Read at least Half or More of Every Issue
Mean timespent reading each issue
4+ hours 21%3-4 hours 16%2-3 hours 18%1-2 hours 27%30-60 minutes 14%0-30 minutes 4%Not at all 0%
Why did you initially subscribe to GI? 65% for magazine & the discount 29% for the discount only 6% it was a gift
Do you plan to renew your subscription? 67% Yes 31% Not sure 2% No
What other video game publications do you read regularly?(at least three out of four issues)
15% Official Xbox Magazine
86% 2.7hrs
subscr. study
FREQUENCY SHOPPING FOR GAMES MOST IMPORTANT SOURCEto decide which computer/video game system,
or game to purchase:
Game Informer ReadersCURRENTLY OWN
for computer/video game systems, including handhelds, as well as their games
NEW GAME PURCHASE HABITS
Game Informer Readers’PURCHASING SOURCES
for computer/video game systems, including handhelds, as well as their games
Game Informer ReadersPLANS TO PURCHASE
(in the next 12 months)
*2015 Game Informer Subscriber Study
Independent Subscriber Study
PURCHASING HABITS
We asked our subscribers about their favorite places to shop, how they shop, and what products are on their horizon.
GameStop 96% 6,098,952Best Buy 47% 2,985,945Wal-Mart 46% 2,922,414Amazon.com 29% 1,842,391Target 30% 1,904,922GameStop.com 19% 1,207,084eBay/Half.com 12% 762,369
XBox 360 48% 3,049,476PlayStation 3 43% 2,731,822PlayStation 4 35% 2,223,576Nintendo 3DS 33% 2,096,514Nintendo Wii 32% 2,032,984XBox One 27% 1,715,330Nintendo Wii U 17% 1,080,022PSP 15% 952,961
XBox ONE 33% 2,096,514PlayStation 4 38% 2,414,168
9% Every Day14% 2-3 times per week 8% 4-6 times per week24% Once a week21% Once every 2 weeks13% Once a month 6% Once every 2 or 3 months 3% Less than once every 2 or 3 months
92% Personal experience/preference72% Friends/word of mouth61% Magazines56% Websites24% TV ads
49% Pre-order16% Purchase with the first week17% Purchase within the first month16% Wait more than a month to purchase 2% Does not apply
4-Color 1X 3X 6X 12X 24X 36X 48X 60XFull Page $237,577 $230,476 $223,481 $216,863 $208,180 $201,945 $195,881 $189,9781/2 Page $142,539 $138,274 $134,125 $130,134 $124,905 $121,164 $117,505 $113,9551/3 Page $109,282 $105,999 $102,801 $99,743 $95,775 $92,889 $90,096 $87,381
B & WFull Page $213,804 $207,420 $178,856 $173,466 $166,526 $161,544 $156,668 $151,9931/2 Page $128,285 $124,445 $107,314 $104,084 $99,914 $96,930 $94,001 $91,1981/3 Page $98,342 $95,413 $82,280 $79,787 $76,591 $74,302 $72,057 $69,918
2nd Cover Spread Earned Rate + 25%3rd Cover Spread Earned Rate + 20%TOC-RHP Page Earned Rate + 15%1-1/2 Masthd Spread Earned Rate + 15%First Form Earned Rate + 15%Guaranteed Position Earned Rate + 10%
RATE CARD #273.5 Million Rate Base Guarantee
FOR GENERAL ADVERTISING INQUIRIES
Game Informer Magazine724 North First Street - 3rd FloorMinneapolis, MN 55401tel: 310.450.3260fax: 612.486.6101
Damon Watson Advertising Sales Directortel: 310.450.3260 fax: [email protected]
PREMIUM POSITIONS
Advertising Rates
username: advert
password: myl@k3h0M3
Proof Requirements
Please submit two hard-copy proofs at 100% scale made
from supplied PDF/X1-a file. For a guarantee in color repro-
duction, advertisers must submit TWO SWOP certified con-
tract proofs at 100% scale (must include color bar & indicate
proofing system used on the proofs).
Proofs must be made from supplied PDF/X1-a file.
Acceptable contract proofs are Fuji Pictro, Fuji Final
Proof, Epson Contract Proof, Kodak Approval, IRIS, Digital
Match Print.
For an up-to-date list of SWOP approved color proofing
systems, please visit: www.swop.org
Printing Specifications
SWOP Printed Web Offset. Perfect bindery.
Maximum Ink Density: 300%
Linescreen: 133 LPI
DIGITAL FILES MATERIAL REQUIREMENTS
PDF/X1-a (preferred format)
** Please contact production first if you plan to submit
other file formats
Convert
All Spot colors need to be converted to CYMK colors
before output to PDF-X1a.
Registration
Standard registration marks and crop marks must be
included and they should appear at least 1/8” outside of
the trim area to avoid overlapping creative. Pages should
be centered and cropped to page trim size plus bleed.
Media
CD-R (ISO9660 and MAC), DVD-R.
FTP:
12.25.107.16
2017 ISSUE CLOSING DATES MECHANICAL REQUIREMENTSInsertion Cover Date
Insertion Due Date
Material Due Date
OnSale
January 10/7/16 11/14/16 12/16/16
February 11/4/16 12/16/16 1/13/17
March 12/9/16 1/20/17 2/17/17
April 1/6/17 2/17/17 3/17/17
May 2/3/17 3/17/17 4/14/17
June 3/3/17 4/14/17 5/12/17
July 4/7/17 5/19/17 6/16/17
August 5/5/17 6/16/17 7/14/17
September 6/16/17 7/21/17 8/18/17
October 7/14/17 8/18/17 9/15/17
November 8/18/17 9/15/17 10/13/17
December 9/15/17 10/20/17 11/17/17
Ad Size Bleed Trim Non-Bleed
2-Page Spread 161/4” x 103/4” 16” x 101/2” 151/2” x 10”
Full Page 81/4” x 103/4” 8” x 101/2” 71/2” x 10”
1/2 Page Vertical* 45/8” x 103/4” 41/2” x 101/2” 31/2” x 10”
1/2 Page Horizontal (bottom) 81/4” x 51/2” 8” x 5 1/4” 71/2” x 5”
1/3 Page Vertical* 211/12” x 103/4” 22/3” x 101/2” 25/32” x 10”
1/3 Page Horizontal (bottom) 81/4” x 33/4” 8" x 31/2” 71/2” x 3”
Live Matter:
Keep live matter 1/4” from trimmed sides.
Text across the gutter should be avoided.
Gutter Allowance: 3/8” on each side of gutter, 3/4” for two page spread.
*Allow 1/8” bleed on only one side of the ad for 1/3 page vertical and 1/2 page vertical ads.
If proofs are not provided with materials, Game Informer
assumes no liability for ad reproduction quality and content
accuracy. Laser Inkjet proofs or any other proofs supplied
that are not SWOP certified contract proofs are accepted for
file content only.
All advertising copy and art is subject to publisher approval.
Media Labeling Requirements
Issue Date, Advertiser, Agency Name, Contact Person,
Phone Number, Vendor Contact, File Name/Number, Return
Address, List of Contents (print of disk contents)
Mailing and Shipping Instructions
For all mechanical materials/specification questions contact:
Curtis Fung • Production Director 724 North First Street, 3rd Floor Minneapolis, MN 55401 tel: (612) 486-6058 fax: (612) 486-6101 [email protected]
Closing Dates and Tech Specs
ADVERTISER FURNISHED PIECESStandard trims for inserts are as follows:
Standard full size insert:
1/8” trim on all faces – finished size of 9” x 103/4”
Less than full-size insert:
1/8” on gutter and foot, 1/2” on gutter for binding
For questions contact:
Ted Katzung • Circulation Services tel: (612) 486-6107 fax: (612) 486-6101 [email protected]
COMPETING RETAILER TAGSAd creative should not include tags, logos or references to
competing retailers of GameStop. These retailers include,
but are not limited to Amazon, Best Buy, Target and
Walmart. All advertising copy and art is subject to publisher
approval.
GENERAL ADVERTISINGINQUIRIES
Game Informer Magazine724 North First Street – 4th FloorMinneapolis, MN 55401tel: 310-450-3260fax: 612-486-6101
ADVERTISING SALES MARKETING & PROMOTIONS
Mark BurgerMarketing Coordinatortel: 612-486-6083fax: [email protected]
Rachel CastleMarketing Coordinatortel: 612-486-6059fax: [email protected]
PRODUCTION
Curtis FungProduction Directortel: 612-486-6058fax: [email protected]
Andy McNamaraEditor-In-Chieftel: 612-486-6123fax: [email protected]
Damon WatsonAdvertising Sales Directortel: 310-450-3260fax: [email protected]
Amy ArnoldSenior Advertising Sales Associatetel: [email protected]
Janey StringerAdvertising Managertel: [email protected]
EDITORIAL
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