2017 media kit - amazon web services · media kit 2017 editorial calendar, pg. 3 branding/awareness...

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CONTACT: Mark McGowan / 847.827.3623 / [email protected]

Joe Murphy / 203.254.9595 / [email protected] Beckwith / 847.803.2908 / [email protected]

MEDIA KIT2017

EDITORIAL CALENDAR, pg. 3

BRANDING/AWARENESSPrint Display Advertising, pg. 6Website Advertising, pg. 7Digital Edition Advertising, pg. 7 E-Newsletters, pg. 8 Videos, pg. 9Native Content, pg. 10

DIRECT RESPONSEDirect Mail, pg. 11Email Blasts, pg. 12

LEAD GENERATIONSponsored Webinars, pg. 13

ADDITIONAL OPPORTUNTIESAnnual Buyer’s Guide, pg. 16Global Casting Magazine, pg. 17Casting Congress, pg. 18Supplier’s Prospectus, pg. 18Metalcasting Supplement, pg. 18Contact Information, pg. 19

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Joe Murphy / 203.254.9595 / [email protected] Beckwith / 847.803.2908 / [email protected] / 1

CONTACT: Mark McGowan / 847.827.3623 / [email protected] Murphy / 203.254.9595 / [email protected] Beckwith / 847.803.2908 / [email protected]

Published monthly by the American Foundry Society, Modern Casting

magazine provides the North American metalcasting industry with technical

information for operational and business decision making. Currently, 17,000

producers of metal castings, pattern and tooling shops, and their suppliers

receive it every month. The American Foundry Society is the leading U.S.

based metalcasting society, assisting member companies (metalcasting

facilities and industry suppliers) and individuals to effectively manage their

production operations, profitably market their products and services and

equitably manage their employees.

EDITORIAL PHILOSOPHY

WHY ADVERTISE IN MODERN CASTING?According to our most recent Readex Study, Modern Casting is considered to be the industry’s most authoritative and believable source of information that is relevant to respondents’ work.

Facts about MODERN CASTING readers:

88% find the magazine a useful source for new product information

9/10 readers are involved with purchasing decisions

52 minutes spent, on average, reading each issue

60% save issues for future reference

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DIGITALEDITION

WEBSITEmoderncasting.com

Modern Casting has earned its reputation as the metalcasting industry’s leading source of information. Today, industry leaders engage with Modern Casting in many different ways. Choose the platforms that fit your strategy best!

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EVENTSVIDEO

eNEWSLETTER

MEDIA OPTIONS

http://content.yudu.com/web/y5b2/0A1snzj/ModernCastingNov2016/flash/resources/72.htm

http://www.moderncasting.com

http://content.yudu.com/web/y5b2/0A1snzj/ModernCastingSep2016/flash/resources/index.htm?refUrl=http%253A%252F%252Fcontent.yudu.com%252Fweb%252Fy5b2%252F0A1snzj%252Fedition_list%252Findex.html

http://www.afsinc.org/news/CCLanding.cfm?navItemNumber=19357

http://www.afsinc.org/multimedia/MCTV.cfm?navItemNumber=515

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2017 EDITORIAL CALENDAR

Advertising deadlines typically fall on the Friday nearest the 15th of the month preceding the cover date. For example, the November 2017 issue will have a final advertising date of Friday, Oct. 13, 2017.

Month Editorial Features Special Report Expanded Distribution

January Investment Casting Cleaning & Finishing Industry Forecast AFS WI Regional

February Diecasting & Perm Mold Metalcasting Management Casting End-Use

March Metalcasting Congress Pre-Show Issue - Preview of what to expect at Congress, including session schedule, list of exhibitors and more.

Metalcasting Congress

April Additive Manufacturing: Case studies and technical developments in the world of 3-D printing, CNC and robotic machining, and rapid prototyping will grace this issue.

Guide to Congress

This 150+ page guidebook delivers comprehensive show information to Metalcasting Congress attendees, including a detailed list of exhibiting companies.

May Casting of the Year Metalcasting Congress Post Show

June 2017 Supplier Prospectus - The Supplier Prospectus is a supplement to Modern Casting that presents in-depth corporate profiles of the industry’s leading technology and services suppliers. This unique publication lets you tell your customers and prospects all about your background, experience, people and productivity.

June Metalcaster of the Year Patternmaking/Tooling Value-Added Services

July Sand Molding/Coremaking Government Affairs

August Melting & Pouring Casting End-Use

September 2017 Metalcasting Supplement - A product-driven publication focusing on the latest technologies in metalcasting.

September Diecasting & Perm Mold Software & Engineering Quality Control

October Plant Engineering - What it takes to upgrade, remodel, expand or build metalcasting operations. FEF/CIC Conference

November Buyers Guide - This director of metalcasting vendors and service providers indexes listings by manufacturers, products and product categories.

All major metalcast-ing industry events

December Sand Molding/Coremaking EHS Census of World Casting Production

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2017 SPECIAL ISSUES

March 121st Metalcasting Congress – Pre-Show IssueDeadline: February 10, 2017

May 121st Metalcasting Congress – Post-Show IssueDeadline: April 14, 2017

JuneSupplier Prospectus - Corporate ProfilesDeadline: May 12, 2017

September Metalcasting Supplement - Products by CategoryDeadline: August 11, 2017

November 2018 Buyer’s Guide Deadline: October 13, 2017

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BRAND AWARENESSGet messages about your company, products and services in front of the customers and prospects you need to reach.

Print Display AdvertisingDigital Edition AdvertisingWebsite AdvertisingE-Newsletters

CONTACT: Mark McGowan / 847.827.3623 / [email protected] Murphy / 203.254.9595 / [email protected] Jim Beckwith / 847.803.2908 / [email protected]

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PRINT DISPLAY ADVERTISINGDISPLAY AD RATES (BLACK & WHITE)

1X 3X 6X 12X 18X

Full Page $6740 $6295 $6020 $5500 $5030

2/3 Page $5120 $4790 $4545 $4125 $3755

1/2 Island $4445 $4100 $3975 $3560 $3290

1/2 Page $3760 $3495 $3365 $3080 $2775

1/3 Page $2685 $2460 $2310 $2195 $1985

1/4 Page $2125 $1965 $1830 $1620 $1490

1/6 Page $1490 $1340 $1310 $1130 $995

COVER RATES

2nd Cover Earned Rate + 15%

3rd Cover Earned Rate + 10%

4th Cover Earned Rate + 20%

COLOR RATES (PER INSERTION)

Spot Color $450

4 Color Process $985

AD SIZES ( W X D )

Full " x 10" 1/3 Vertical 2.125" x 10"

2/3 Page 4.5" x 10" 1/3 Square 4.5" x 4.875"

1/2 Island 4.5" x 7.375" 1/4 Square 3.375" x 4.875"

1/2 Horizontal 7" x 4.875" 1/4 Horizontal 7" x 2.375"

1/2 Vertical 3.375" x 10" 1/6 Page 2.125" x 4.875"

Single Adlet* 2" x 1.5" Double Adlet* 2" x 3"

PRINT SPECIFICATIONS

RESOLUTION: 300 DPI or greater. PDF files preferred.

BLEED: 8" x 11.125", applicable to full pages only. Keep live matter .5" from bind edge.

TRIM: 7.875" x 10.875"

Please do not send artwork with crop marks.

Ask your representative about availability.

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The official website for Modern Casting averages more than 4,200 unique visitors each month. All banner ads appear in rotation. Inventory is limited to 10 ads per position.

Click the website screencap for an expanded large view.

The digital edition of Modern Casting includes all of the print advertisements at no additional charge. Embedded hyperlinks are also available without charge. Apps are available through the website and through the popular Metalcasting Newsstand.

Click the digital magazine image to view.

DIGITAL EDITION

WEBSITE ADVERTISINGmoderncasting.com

1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS

Leaderboard (728 x 90 pixels) $1350/month $990/month $865/month $695/month

Sideboard (160 x 300 pixels) $1100/month $830/month $695/month $525/month

Skyscraper (160 x 600 pixels) $1750/month $1450/month $1215/month $920/month

Anchor (728 x 90 pixels) $800/month $600/month $525/month $365/month

Discounts for long term commitments and cross-platform ad packages are available. Custom Digital Publishing is also available. Contact your sales representative for details.

Video embedded in existing ad $600/issue

Two sided digital page inserted $1700/issue

Full page opposite front cover $1900/issue

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http://content.yudu.com/web/y5b2/0A1snzj/ModernCastingOct2016/flash/resources/index.htm

http://www.afsinc.org/multimedia/modernCasting.cfm?navItemNumber=511

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An E-newsletter is sent on the second Tuesday of each month to 23,000 subscribers. Hotline Online carries a maximum of three banner ads per edition.

E-NEWSLETTER

Note: A 160 x 600 skyscraper counts as two of the three banner ads per edition.

EMBED YOUR MESSAGE IN CONTENT An inline text ad with a live link of your choice! Only one text ad will be offered in each edition of Hotline Online. Make sure that it is yours!

AD RATES PER MONTH 1X 3X 6X 12X

$1300 $1100 $900 $700

AD RATES PER MONTH 1X 3X 6X 12X

160 x 300 pixels $1500 $1200 $1000 $750

160 x 600 pixels $3000 $2400 $2000 $1500

Highlighted for example only.

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Click the image on the right to view MCTV.

VIDEOSMCTV: METALCASTING TELEVISIONMCTV is a free-standing video aggregation site, presented with input from both Modern Casting and Metal Casting Design and Purchasing, along with their related web pages. The video content on MCTV is divided into “channels” according to the subject matter. There are two video advertising opportunities available to Modern Casting advertisers.

1. VIDEO PLACEMENT ON MCTV SITE Paid video placement in the MCTV content stream guarantees your video will appear in the pre-determined channels. All videos are clickable and tagged for SEO. (Information on video production assistance available upon request.)

RATES:

$200 per video per month 3-4 videos: 20% off 5 or more videos: 35% off

2. EMBEDDED VIDEOS IN DIGITAL EDITION Bring your products to life by embedding a video into your ad in the digital version of the magazine. All ads that appear in the print issue of Modern Casting also appear in the digital edition.

RATE:

$600 per month

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http://www.afsinc.org/multimedia/MCTV.cfm?navItemNumber=16402

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NATIVE ADVERTISING

CHALLENGE:What to do with your current White Papers, Videos, Print Advertisements, Magazine Editorials, Testimonials, etc. that are buried on your company website or marketing drive?

SOLUTION:Let the staff at Modern Casting package your content into an easy-to-read format, build your own Custom Digital Content and E-Blast it to our database on your behalf.

Simply gather your existing information and send it to your ad representative. We format it, and convert the file to digital. A live proof is sent to you for approval, then it is blasted out to Modern Casting’s database.

RATE:

$3600 for up to 8 digital pages. Includes 3 Months of: • Independent hosting • Digital promotion toMC auddience

https://afsinc.s3.amazonaws.com/magazines/ModernCasting/Green-Packaging.pdf

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DIRECT RESPONSETarget specific customers with specific messages and offers that will yield the best results for your business needs.

Direct MailEmail Blasts


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Email blasts are an excellent way to target segments of the Modern Casting database. Your customized program includes list fees and all administrative costs. Database is not available for purchase—all email blasts must be administered in-house by Modern Casting staff.

For a list of targeting parameters contact your representative.

2,000 addresses or fewer: $2,000*3,000 addresses: $2,5004,000 addresses: $2,8005,000 addresses: $3,000

* $2,000 minimum charge for any e-blast program.

Direct mail places tangible information in your customers’ hands. Your customized program includes list fees and all sorting and handling costs. Outsource design and printing services also can be included on request. Database is not available for purchase—direct mail programs are administered in-house by Modern Casting staff. For a list of targeting parameters and a custom quote, contact your representative.

Minimum net total billing: $20005,000 addresses or fewer: $ .40 per addressMore than 5,000 addresses: $ .30 per addressPostage and handling fees also apply; quoted individuallyTurnkey design-print-deliver programs available – contact your rep for a quote

DIRECT MAIL PROGRAM

EMAIL BLAST PROGRAM

Click here to view the current data card for MC.

https://afsinc.s3.amazonaws.com/magazines/ModernCasting/MCDataCard.pdf

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LEAD GENERATIONLeverage our resources to create awareness and interest in your products and services, and transform prospects into customers.

Sponsored Webinars


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SPONSORED WEBINARS

A sponsored webinar is one of the strongest lead generation tools available to suppliers. Registrants voluntarily provide detailed contact information in return for the opportunity to view a presentation on a topic of your choice. And a carefully developed webinar presentation not only establishes you as a key expert in the field, but can also be used continually across different platforms.

Promotions for webinar presentations are distributed to the Modern Casting database through all available online channels for 3-4 weeks prior to the presentation date. (In-print promotion can be added at your discretion.) In addition, all administrative and technical needs for the staging of the webinar are handled by Modern Casting staff. Finally, shortly after the live presentation, the data collected on all registrants is provided to the sponsor.

As sponsored webinars are considered co-branded content, your topic and presentation will also receive the benefit of review and feedback from the Modern Casting editorial staff.

Order deadline: 4 weeks prior to week of presentation

If registration does not reach 50, Sponsor will have the option to cancel, reschedule or accept a reduced number of registrants.

Webinar topic and presentation content subject to final approval by Modern Casting staff.

Click here to see an example.

REGISTRANTS PRICE

50-74 $5000

75+ $7500

http://www.afsinc.org/multimedia/MCTVDetail.cfm?ItemNumber=19545

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ADDITIONAL ADVERTISING OPPORTUNITIES Annual Buyer’s GuideGlobal Casting MagazineSupplier’s ProspectusMetalcasting SupplementCasting CongressInsertsReprints


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Since 1963, the Modern Casting Annual Buyer’s Guide is the one complete reference source that metalcasters instinctively turn to again and again, all year long. Be there when buying decisions are being made! It is the most comprehensive and easy-to-use reference source for suppliers of equipment, materials and services. Metalcasters can access it in several ways:

PRINT The 2018 Buyer’s Guide will be included in the November 2017 issue of Modern Casting. Your ad will be seen by over 15,200 metalcasting professionals worldwide. Regular Modern Casting ad rates apply for Display advertising.

Adlets measuring 2” x 1-1/2” or 2” x 3” are also available and can be placed within any of the product classifications available. Perfect opportunity for multiple exposures!

Enhance your listing with a logo or QR code. Only $250 each for advertisers,

or $500 each for non-advertisers.

DIGITAL Modern Casting’s editions are archived digitally, so your print ad in the Buyer’s Guide will be able to be seen by anyone referencing this issue at any time.

ANNUAL BUYER’S GUIDE

B&W 1 2 3 4 5+ ADLETSSingle Adlet $590 $510 $445 $400 $370

Double Adlet $700 $620 $555 $525 $500

Click the digital magazine image to view.

COLOR 1 2 3 4 5+ ADLETSSingle Adlet $740 $660 $595 $550 $520

Double Adlet $850 $770 $705 $675 $650

http://content.yudu.com/web/y5b2/0A1snzj/ModernCastingNov2016/flash/resources/72.htm

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GLOBAL CASTING MAGAZINE

Click to view a sample issue.

1X 2X 3X 4XFull page (7 x 10) $2205 $2050 $1890 $1735

Half page (7 x 4.875) $1365 $1260 $1155 $1050

Your challenge has been to connect with people globallyTo share information and resources You have your database but need to growWhere do you turn?Who are the partners you can trust?Organizations with a track record, established, respected.Those willing to help YOU achieve your goals.

In metalcasting, three partners deliver the world:• Modern Casting Magazine• FoundryPlanet.com• The China Foundry Association

Together, these three trusted partners deliver over 80,000 metalcasters in 98 countries through their combined reach.

Every month, a digital newsletter goes to each of these metalcasters, offering the very latest information on countries, products, materials and trends.

Each quarter, a complete issue of Global Casting is linked to the newsletter and includes expanded information, detailed metrics, and up-to-the-minute insider information on the top producing countries, including BRICS, as well as the emerging ones. All articles are in both English and Chinese to reflect the global market.

ADVERTISING RATES

Additional marketing opportunities such as embedded videos, are available and can be customized to individual needs. Please contact your regional advertising representative for specific information and quotes.

www.globalcastingmagazine.com

Contact your Modern Casting advertising representative for complete details

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http://content.yudu.com/web/y5b2/0A1snzj/GlobCastingVol6No3/flash/resources/index.htm

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ADDITIONAL MARKETING OPPORTUNITIESSUPPLIER’S PR OSPECTUS Published every other year in June and mailed along with Modern Casting magazine to it’s entire circulation. Advertisers supply a full page company profile including two images and full contact information, along with a full page product advertisment that will face the profile. We will build the two pages for you, keeping the same format throughout the publication.

2 PAGE SPREAD: $3800

AD DEADLINE IS MAY 12TH, 2017.

METALCASTING SUPPLEMENT The Supplement mails each year with the September issue of Modern Casting magazine and goes to its entire circulation. Content is exclusively product oriented, by category, and we offer special one-quarter page Action Ads along with full page and half page horizontal display ads.

ACTIONS ADS: $1400 FOR ONE, $1200 EACH FOR TWO OR MORE

HALF PAGE: $2400

FULL PAGE: $3300

121ST METALCASTING CONGRESSThe largest annual gathering of metalcasters and suppliers will be held April 25-27 in Milwaukee, Wisconsin. 10x10 and 10x20 booths will be available, along with advertising opportunities in the Program Guide and a variety of Sponsorship offerings. Ask your advertising representative for complete details.

PRINTED INSERTS AND ARTICLE REPRINTSBoth are available from Modern Casting magazine on a custom basis. Ask your advertising representative for details and pricing.

AFS CONFERENCE SPONSORSHIPSEach Year, AFS hosts a number of professional, executive and invitation-only conferences covering a variety of topics. Low cost, high impact sponsorships are now available for all of them. For complete information, please contact: Neal Bender at 847-824-0181, x213 or [email protected]

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ADVERTISING SPECIFICATIONSPRINT SPECIFICATIONS

RESOLUTION: 300 DPI or greater. PDF files preferred.

BLEED: 8" x 11-1/8", applicable to full pages only. Keep live matter ½" from bind edge.

TRIM: 7-7/8" x 10-7/8"

Please do not send artwork with crop marks.

DIGITAL SPECIFICATIONS LEADERBOARD OR ANCHOR BANNER: 728 x 90 pixels.

SIDEBOARD BANNER/E-NEWSLETTER: 160 x 300 pixels or 160 x 600 pixels

RESOLUTION: 72 DPI or greater.

FILE FORMAT: Static or animated GIF or PNG preferred. While there is no limit, a maximum file size of 1 MB is recommended.

VIDEOS: Videos should be submitted as MP4 files. There is no file size limit, but be aware that file size can affect load time.

FILE DELIVERYUpload files to the AFS website: www.afsinc.org/uploadsite. User name “consultant”; password “safe”. Please include your company name with any upload.

ADVERTISING SALES REPRESENTATIVESMidwest, Southeast Mark McGowan, 847.827.3623 [email protected]

Northeast, Ohio, West Coast, Southwest, InternationalJoe Murphy 203.254.9595 [email protected]

Buyer’s Guide, Classified Advertising Jim Beckwith, 847.803.2908 [email protected]

EDITORIAL

Managing Editor, Digital Managing EditorShannon Wetzel, 847.824.0181 Ext. 266 [email protected]

Associate EditorBrian Sandalow, 847.824.0181 Ext. 232 [email protected]

MAILING ADDRESS1695 N. Penny LaneSchaumburg, IL 60173

AD SIZES ( W X D )

Full Page 7" x 10"

2/3 Page 4.5" x 10"

1/2 Island 4.5" x 7.375"

1/2 Horizontal 7" x 4.875"

1/2 Vertical 3.375" x 10"

Single Adlet* 2" x 1.5"

1/3 Vertical 2.125” x 10”

1/3 Square 4.5” x 4.875”

1/4 Square 3.375" x 4.875"

1/4 Horizontal 7" x 2.375"

1/6 Page 2.125" x 4.875"

Double Adlet* 2” x 3”

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2017 media kit - amazon web services · media kit 2017 editorial calendar, pg. 3 branding/awareness...

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