2017 lecture13 aesthetic - product...
TRANSCRIPT
![Page 1: 2017 lecture13 aesthetic - Product Designproduct.design.umn.edu/courses/pdes3711/2017/lectures/...mod 1 mod 2 ricochet 1 ricochet 2 ricochet 3 none of this came together as a playable](https://reader034.vdocuments.site/reader034/viewer/2022050109/5f471aaba433d53bdd54232b/html5/thumbnails/1.jpg)
designaesthetic
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Estimationneed baselines
order of magnitude or range of values
117.152 seconds
units
show your work!
does this seem right?
half a pound
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Estimation GameHow many people on bicycles would it take to comfortably toast bread with a human powered toaster?
1000W/100W
10 people
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Estimation GameMechanical Bull in House?
power requirement for mechanical bull?
standard voltage in house?
standard circuit breaker current?
240V x 30A = 7200W 120V x 30A = 3600W
most are 7500W!
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no yes N/A
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Estimation GameTooth Tunes Battery weight?
how often should you change toothbrushes? how often and long should you brush
how much power does it require?
energy density of alkaline battery?
~ 20-40g (1-2 AA batteries)
100 AA?
.5g -yellow?
25 AA?
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Estimation GameHot dog in the Easy Bake?
Q=mCp∆T
50-200 g and 20-60 deg
Power of Easy Bake
1-10 min without losses
5 hours?
1.6 hours?
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Sketch Model Feedback
50+ Reviewersread the feedback notesnext step: make two high level prototypes as a team Nothing is more dangerous than an idea, when it's the only one we have. - Emile Chartier
5 - agree strongly agree, 0 - strongly disagree
“this model is taking the idea in a good direction”“this sketch model was well constructed”
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Grades!sketch model grade - 5 points(average score of your Model 1 + your Model 2 + Entire Team Score )
sketch model lab participation grade - 5 points (Based on peer participation scores)
grades returned Thursdaypeer review text returned Thursday anonymous w/ only avg team scoreinstructors will provide some general advice in lab
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0100200300400500600700800900
1000
Red
Blue
Cor
al
Gre
en
Ambe
r
Mag
enta
Ora
nge
Teal
Cha
rtreu
se
Cya
n
Purp
le
Pew
ter
Periw
inkl
e
Ony
x
Yello
w
Budget! $1300 (with $400 in gopher gold)
average to date = $300for 6 models
only 3 more prototypes left
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average sketch model scorefrom reviewers
2
3
4
5
2 3 4 5
R² = 0.4986
this
ske
tch
mod
el w
as w
ell c
onst
ruct
ed
this prototype is taking the idea in a good direction
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average sketch model scorefrom reviewers
3
3.2
3.4
3.6
3.8
4
4.2
2.8 3.0 3.3 3.5 3.8 4.0this
ske
tch
mod
el w
as w
ell c
onst
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ed
this prototype is taking the idea in a good direction
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0
10
20
30
40
50
60
70
80
90
12 hr/wk= 36 hrs
average hours spent from self report
avg = 33
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10
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40
average hours spent from self report
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average sketch model scorefrom reviewers
2.5
2.8
3.1
3.4
3.7
4
20.0 24.0 28.0 32.0 36.0 40.0this
ske
tch
mod
el w
as w
ell c
onst
ruct
ed
average number of hours spent on models
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top sketch models“this sketch model was well constructed”
0
1
2
3
4
5
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peer reviewPlease score this person's level of contribution during this round of prototyping. (include yourself)
Your comments are extremely important for adjusting team member behavior, so please spend some time and be constructive. Making thoughtful, honest comments is a very important contribution to your team’s performance.
“keep up the good work”
“5 5 5 5 5”“lake wobegon effect”
Even if you did not work directly with this person, please still provide feedback based on your observations. 1 = did not contribute at all or was detrimental to the project, 5 = contributed exceptionally and beyond expectations
“everything is awesome”
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average contribution score for your teammates peer review
3
3.5
4
4.5
5
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average contribution score for your partners peer review
3
3.5
4
4.5
5
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average contribution score for yourselfpeer review
3
3.5
4
4.5
5
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-2
-1.5
-1
-0.5
0
0.5
1
1.5
2
delta between self score and partner scoresrated self higher than partners rated you
rated yourself lower than your partners rated you
peer review“illusory superiority”
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Sketch Model Feedback
50+ Reviewersread the feedback notesnext step: make two high level prototypes as a team Nothing is more dangerous than an idea, when it's the only one we have. - Emile Chartier
5 - agree strongly agree, 0 - strongly disagree
“this model is taking the idea in a good direction”
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Sketch Model Feedback
give the client what they want and also something different.
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magenta
2
3
4
5
ollie
1
ollie
2
ollie
3
crea
ture
1
crea
ture
2
crea
ture
3
Choose a direction, is it molded or baked, is it flat or log. or is it a premed set of pieces. Get out of the lincoln log world. keep it simple. This is trendy and very family focused. What makes this easier or better than what people currently do?what problem are they solving?
Trying to combine too many ideas in one. Make it crafting your own string of xmas lights. Focus on one thing - string lights - not everything. Liked the original idea. Almost like “lego” for string lights. anyone can do it. “Pandora Jewelry" of Xmas lights. Not an avent calendar.
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red
2
3
4
5
chai
n 1
chai
n 2
chai
n 3
aero
1
aero
2
aero
3
Like the shooting confetti.Liked manually grinding up paper but can we make this work reliably? Multiple people is niceLet’s do two versions of thisLike the dual holiday - xmas to new year
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coral
2
3
4
5
imm
unity
1
imm
unity
2
imm
unity
3
echo
1
echo
2
echo
3
Why is there a giant box on your face for charades? These are messy. What happened to the original idea? Start again?
Continue with this
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orange
2
3
4
5
elem
ent 1
elem
ent 2
elem
ent 3
astro
1
astro
2
Take the story telling part of the pumpkin but use a campfire. wanted to see how the book interacts with the fire. how does it know what story you are reading. No smell. Loved the original poster concept of an indoor fire with storytelling. make it more like a campfire. Use light and sound effectively.
How can you use the water to your advantage (propellers, swirling) and more interactive like mission impossible or mouse trap
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amber
2
3
4
5
pizz
a 1
pizz
a 2
pizz
a 3
cons
t 1
cons
t 2
Not great but has potential for family funRemove Halloween,A wearable game catching with head
good play value but needs to evolve and be designed. how can this fit everyone?
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yellow
2
3
4
5
helix
1
helix
2
helix
3
stac
k 1
stac
k 2
Go back to the original sprinkler cake walk idea. Musical chairs. Make it random not user selected.
build your own front porch monster as a family. you can reconstruct your monster on your porch each day. the game is in the making and changing it. snapping it together. furry monster - not human form. make it large.
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chartreuse
2
3
4
5
mod
1
mod
2
ricoc
het 1
ricoc
het 2
ricoc
het 3
none of this came together as a playable idea. where is the fun? make this simple and fun and functional. need to get the actual idea… there is none yet. where is the family? think about the giant playable piano or dance dance revolution
candy sword is a good idea, but not family fun. what do the other family members have?
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green
2
3
4
5
angl
e 1
angl
e 2
angl
e 3
knoc
k 1
knoc
k 2
knoc
k 3
Think about the saran wrap game can get the urgency of quickly passing it the box?Is this like a shaking piñata?
Go with one of these tag games. If you can use technology meaningfully use it
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teal
2
3
4
5
angl
e 1
angl
e 2
angl
e 3
knoc
k 1
knoc
k 2
knoc
k 3
do two variations of this.But more like foosball age, and less for small children.Think of another new family water game you can play in the pool or poolside.
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cyan
2
3
4
5
mag
1
mag
2
mag
3
forc
e 1
forc
e 2
forc
e 3
Continue with this and needs more than one for the family.
you need a better spider game idea.
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blue
2
3
4
5
brai
n 1
brai
n 2
brai
n 3
stic
kers
1
stic
kers
2
stic
kers
3
Continue with this. But need a few of them for the family
Real pumpkins only. How can you make it easy to put the pegs into the pumpkin do you really need one of these tools?
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periwinkle
2
3
4
5
dino
1
dino
2
dino
3
boat
1
boat
2
boat
3
continue with this, but maybe not so clearly “Jenga” aesthetic
continue with this, but Maybe not a hat?
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purple
2
3
4
5
mat
h 1
mat
h 2
mat
h 3
atom
1
atom
2
atom
3
Does this work?is this safe?do you need to come up with a new candy that melts at a lower temp?is this fun?
Can this be a general scavenger hunt toy. Make your own scavenger hunt The RFID gives you next clue on your phone. for making your own custom hunts. Maybe themed for a holiday.
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pewter
2
3
4
5
blas
t 1
blas
t 2
blas
t 3
ned
1
ned
2
Continue with this, work on execution, does it need to be an inner tube? can this be a life vest? or something else?
Continue with this. The name recording is good.
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onyx
2
3
4
5
plan
e 1
plan
e 2
plan
e 3
car 1
car 2
need to see the candy?how can we make this more fun and engaging. was this supposed to be larger? like the grabbing for dollars game
give us something new on pumpkin carving. how can we bring the master skill to a basic level. what are we solving? the danger? these all seem dangerous still? how can you alter a pumpkin safely?
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Aesthetic
Sensory Perception
Is this subjective?
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Aesthetics for Survival
Reproduction (hair, skin, symmetry, ratios)
Smell/Taste Danger
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Power of AestheticsAesthetically pleasing objects enable you to work better. Products and systems that make you feel good are easier to deal with and produce more harmonious results - Norman
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Which do you prefer?Norio Ohga (Sony Chairman) - “At Sony, we assume that all products of our competitors have basically the same technology, price, performance, and features. Design is the only thing that differentiates one product from another in the marketplace”
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Which do you prefer?
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Which do you prefer?
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People will buy what looks better as long as they believe it meets the basic functional requirements.
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People will buy what looks better as long as they believe it meets the basic functional requirements. and if it looks really good, it doesn’t even need to “function”
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aesthetics are important in product design
self image
purely aesthetic products
first impressions
Hasbro distributers
Product Aesthetic The typical person uses a toaster at most 15 minutes per day. The remaining 1,425 minutes of the day the toaster is on display. In other words, 1 percent of the toaster’s time is devoted to utility, while 99 percent is devoted to significance. Why shouldn’t it be beautiful? - Pink
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Symmetry
poor man’s design tool
it is natural to find symmetry aesthetically pleasing
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Golden Rectangle1: 1.618
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Simplicity Maximum Gain with Minimal Effort
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Complexity
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Complexity
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Before you leave the house, look in the mirror and remove one accessory. - coco chanel
More is more and less is a bore -iris apfel
less is more more is more
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Flow
determined by audience
controlled by designer
Mihaly Csikszentmihalyi
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MAYA Most Advanced Yet Acceptable
Novelty
Typi
calit
y
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Color Pairing
Analogous
Complementary
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Color in Toys
*Gender Assignment based on findings of Blakemore and Centers in “Characteristics of Boys’ and Girls’ Toys”, 2005
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Pink vs. BlueIs there science behind this?
Gender bias in the visual system (P-Cell Pathway)
Red-Green Distinction and preference for red colors
An Evolution Perspective of Sex-Typed Toy Preferences: Pink, Blue, and the Brain, G. Alexander 2003
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Multi-Sensory Design
All products are multimodal
Controlling all the modes
Product Coherence
Synesthesia
PDES 3715: Design and Food
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Multi-Sensory DesignAudio-Visual
McGurk Effect
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Multi-Sensory DesignAudio-Visual
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Multi-Sensory DesignAudio-Visual
The Yakety Sax Effect
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Next MilestoneDesign Consulting Mon April 3 and Wed April 5 in Bruininks 114
Play Testing Mon April 3 and Wed April 5 in Rapson Courtyard
As a team, making a two high level prototypes
Only 2 weeks! Start refining these two ideas to make them playable.
Make sure you understand the safety issues and manufacturing
This next one is a team grade, the entire team gets the same grade.
Wednesday’s class is for planning in Bruininks 114
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Before Wednesdaycarefully read the feedback for both concepts on your team (someone should consolidate the feedback)
think of a plan for moving forward
document it in your notebook
meet in Bruininks 114
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LogisticsFinal PLAYsentations are May 3th, 6pm, Coffman Theatre
m t w t f s s
today plan day here
lab
build build lab
crit crit lab
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Logistics clean storage area!
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designaesthetic