2017 Leadership in Big Data & Analytics

Tuesday, december 5, 2017 | chicago

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agenda

2017 Leadership in Big Data & Analytics (Chicago)

Tuesday, december 5, 2017 | 8:15am – 5:10pm

8:15am – 9:15am

Breakfast

9:15am – 9:25am

opening remarks by argyle hosT

MQ QureshiFounderXoobies

9:25am – 10:00am

keynoTe presenTaTion feaTuring bmW:

“Voice of the Customer at Scale Text Analytics at BMW”

Everyday more consumer are communication with their favorite brands via digital means and organizations need to develop skills to ingest, analyze and act on this valuable source of information. BMW views text analytics as a significant opportunity o create insight from consumers. As Head of Consumer Insights, Jeff will walks through examples of how BMW is leveraging text analytics to gain insights into consumer experiences with the BMW brand.

Jeff HamiltonHead of Consumer InsightsBMW

agenda

10:00am – 10:20am

ThoughT leadership spoTlighT feaTuring oracle

Paul SondereggerBig Data StrategistOracle

10:20am – 10:45am

Networking Break

10:45am – 11:05am

ThoughT leadership spoTlighT feaTuring gallup

Bill PettiGlobal Data Strategist

Gallup

Investments in analytics and modeling are accelerating across every industry, in just about every functional area. Much of the focus is on technology and increasing the number of employees that have extensive modeling and programming skills. However, there is more to the successful adoption of advanced analytics than simply hiring more data scientists. This talk will focus on two critical areas related to people: the need for wider statistical literacy within an organization and for Strategic Translators who can bridge the gap between consumers of models and data and the producers.

"Let’s Talk People! Barriers to Organizational Adoption and Success of Advanced Analytics"

agenda

11:05am – 11:50am

panel discussion:

“Translating Data into Action”

Session topics include, but are not limited to:

• Managing the explosion of data and the impact on the business• Data vs. Insights: Translating data into insights, and subsequently, action• The evolving role of providing data and insights to the business• Aligning your organization’s strategy and long term goals to your data analytics roadmap• Partnering with different functions to drive innovation

Panelists:Michael GoldwaterDirector, eCommerce Business Management & AnalyticsSears Holdings

Eli GoodmanVice President, SalesJumpshot

Bodee KittikamronGlobal Director, Digital and Corporate MarketingLittelfuse, Inc.

Jeff MyersDirector - Enterprise Data & AnalyticsState Farm

Youssef OuyhyaDirector of Architecture and Data EngineeringGogo

11:50am – 12:10pm

Networking Break

agenda

12:10pm – 12:15pm

session inTroducTion feaTuring paxaTa

Martha MillerSolutions EngineerPaxata

12:15pm – 12:45pm

keynoTe session feaTuring shoprunner

Michelangelo D’AgostinoHead of Data ScienceShopRunner

12:45pm – 1:45pm

Lunch

“Translating Data into Action”

Data scientists are hard to hire. But too often, companies struggle to find the right talent only to make avoidable mistakes that cause their best data scientists to leave. From organizational structure and leadership considerations to tooling and infrastructure to avoiding FOMO through continuing education, this talk will offer concrete (and inexpensive) tips for keeping your data scientists engaged, productive, and performing their best for your business.

agenda

1:45pm – 2:30pm

panel discussion:

“The Data Talent Gap”

Session topics include, but are not limited to:

• Building an in-house data team• Finding the proper skillsets to mature your data strategy• The evolving role of data teams in the corporate landscape• Establishing data science centers of excellence to help close the talent gap

Panelists:Francisco AzeredoVP, Data AnalyticsNorthern Trust

Narendra LingegowdaDigital Health and Emerging Technologies LeadShire

Abhishek VaidyaHead of Digital AnalyticsDiscover Financial Services

2:30pm – 2:50pm

Networking Break

agenda

2:50pm – 3:25pm

keynoTe presenTaTion feaTuring american medical associaTion:

“Elevating Predictive Analytics to Prescriptive Analytics in Healthcare”

The American Medical Association (AMA) strives to be the industry authority of physician information. The AMA leverages data science to gain insights of physician practicing patterns. This session looks into predictive models that the AMA Data Science team builds to predict data quality and physician practicing patterns. Practical use of Artificial Intelligence (A.I.) i covered. This session also takes a deeper dive into the approaches the AMA Data Science team takes to provide prescriptive guidance to data processing and business operations.

Tony Liu, MSCS, MSStatsDirector Data ScienceAmerican Medical Association

3:25pm – 4:00pm

keynoTe session feaTuring Weber shandWick:

“Digital Transformation: The Barriers to the Consumer Centric Environment”

Jacob WalkerVice President, AnalyticsWeber Shandwick

4:00pm – 4:10pm

closing remarks by argyle hosT

MQ QureshiFounderXoobies

agenda

4:10pm – 5:10pm

Closing Reception

__________________________________________________________________________________

*Please note, the agenda is subject to change.

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Argyle Executive Forum, its directors and officers, do not guarantee that any information provided by a speaker or other participant is accurate or complete and Argyle Executive Forum does not endorse any opinions that may be presented.

parTners

Thought leadership & breakout session spotlight partner

Oracle offers a comprehensive and fully integrated stack of cloud applications, platform services, and engineered systems. With more than 420,000 customers—including 100 of the Fortune 100—in more than 145 countries, Oracle provides a complete technology stack both in the cloud and in the data center. Oracle’s industry-leading cloud-based and on-premises solutions give customers complete deployment flexibility and unmatched benefits including application integration, ad-vanced security, high availability, scalability, energy efficiency, powerful performance, and low total cost of ownership. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Thought leadership spotlight partner

Gallup delivers analytics and advice to help leaders and organizations solve their most pressing problems. Combining more than 80 years of experience with its global reach, Gallup knows more about the attitudes and behaviors of employees, customers, students and citizens than any other organization in the world.

Our work is guided by one critical component — human nature. While some may believe that people are essentially rational, we know otherwise. Through decades of study, we have consistently found that people make decisions based on emotion, not reason. In fact, some have suggested that 70% of decisions are based on emotional factors and only 30% are based on rational thinking. Because of this, our analytics and advice are rooted in a discipline known as behavioral economics, which can best be explained as the intersection of human nature and economics.

Gallup’s experts —who include noted scientists, renowned subject-matter experts and bestselling authors—help business leaders understand and leverage human nature to solve their most pressing problems and drive real growth in the emotional economy through workplace and customer analytics, hiring and development, education and coaching, organizational identity and well-being.

As summarized by Jim Clifton, Chairman and CEO of Gallup, “We change the world one client at a time through extraordinary analytics an advice on everything important facing humankind.”

For more information about Gallup please visit www.gallup.com

parTners

panel partner

Jumpshot is a marketing analytics company that helps marketers understand their customer’s entire online lives. From the key sources of traffic to a site, to the browsing and buying behavior on a site, to where customers go once they’ve left a site, our products reveal the entire customer journey. Jumpshot tracks more than 160 billion monthly clicks, helping marketers know what their customers are doing anywhere, anytime they’re online. Jumpshot offers multiple ways of looking at the data:

• site analysis: Gain an insider’s view of any website’s user base and performance.• audience analytics: Define virtually any behavioral segment, analyze that segment’s online

footprint and quantify the value of your audience.• campaign effectiveness: Quantify the effectiveness of any online advertising campaign to

better understand the true value of your marketing programs.• marketplace report: Go deep into any e-commerce marketplace to understand behavior

from product discovery to purchase and every step in between.• keyword conversions: Identify the organic and paid keywords that drive people and sales

for any website.

session introduction partner

Paxata is the pioneer in empowering all business consumers to intelligently transform raw data into ready information, instantly with an enterprise-grade, self-service, scalable, intelligent platform. Our Adaptive Information Platform weaves data into an information fabric from any source, any cloud, or any enterprise to create trusted information. With Paxata, business consumers use clicks, not code to achieve results in minutes, not months. Companies around the globe rely on Paxata to get smart about information at the speed of thought. Be an Information Inspired Business.

Paxata is headquartered in Redwood City, California with offices in New York, Ohio, Washington DC, and Singapore. Visit paxata.com or engage with us on Twitter, LinkedIn, Facebook, or YouTube.

parTners

senior supporter partners

Hitachi Vantara, a wholly owned subsidiary of Hitachi, Ltd., helps data-driven leaders find and use the value in their data to innovate intelligently and reach outcomes that matter for business and society. We combine technology, intellectual property and industry knowledge to deliver da-ta-managing solutions that help enterprises improve their customers’ experiences, develop new revenue streams, and lower the costs of business. Only Hitachi Vantara elevates your innovation advantage by combining deep information technology (IT), operational technology (OT) and domain expertise. We work with organizations everywhere to drive data to meaningful outcomes. Visit us at www.Hitachivantara.com.

Hortonworks is an industry leading innovator that creates, distributes and supports enterprise-ready open and connected data platforms and modern data applications that deliver actionable intelligence from all data: data-in-motion and data-at-rest. Hortonworks is focused on driving innovation in open source communities such as Apache Hadoop, Apache NiFi and Apache Spark. Along with its 1,800+ partners, Hortonworks provides the expertise, training and services that allow customers to unlock transformational value for their organizations across any line of business. For more information, please visit www.hortonworks.com.

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