2017 guide to retail marketing: labelling, packaging, and pos
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Shopper Experience Vision Fito BenitezHelsinki, FinlandFebruary 2017
Introduction• The following slides represent my vision on packaging, labelling and POS marketing.
• The vision is based on learnings and experiences at retailer POS in four different industries - spirits (alcohol trade), tech, ceramics, and jewellery.
Study customer insights, and get staff and customer feedback. Numbers don’t tell the complete story.
In the customer journey there’s a time to inspire, to showcase, to educate and to sell. Make it seamless!
Thank you!Fito Benitez [email protected] Helsinki, Finland February 2017