All the Rally Solutions VendorsNeed for the Sturgis Buffalo Chip

2017

Multi-PlatformVendor Solutions

A complete set of integrated solutions helps you maximize your Rally sales and exposure in more ways than ever before.

Vendor Property Sites Reach Dimensions Demographics Property Overview Integrated Solutions

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CROSSROADS PROPERTYMulti-Platform Vendor Solutions

2 ©2017 BUFFALO CHIP CAMPGROUND, LLC.

WEST BOX OFFICE

FIELD OF FLAGS

BIKE SHOWS VENDORS

FLAG AVENUE

MAIN STREET

FORT

MEA

DE W

AYRUSS BROWN AVE

TO WEST GATE TO CAMPGROUND

HIGHWAY 34ALKALI RD TO EAST GATE

N EW S

BigEngine

VENDORS

ENTERTAINMENTBar

YOU ARE HERE

CROSSROADS

BIKINI BEACH

AMPHITHEATER

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EW

AMPHITHEATER PROPERTYMulti-Platform Vendor Solutions

3©2017 BUFFALO CHIP CAMPGROUND, LLC.

WOLFMAN JACK

STAGE

TOPSHELF

MOTORCYCLES

AS ARTEVENT CENTER

TATTOO CAFE

PARTY

DECK

ROADHOUSE

STAGE

TIER ONE EASTNORTH FOOD

COURT

SOUTH FOODCOURT

SPEAKEASYGENERAL

STORE HOTLEATHERS

BC GIFTSHOP

CLUBCHIP

TIER TWO EAST

KINISONSTAGE

TO BIKINI BEACHWEST GATE

EASTGATE

NORTHSHOWER HOUSE

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EW

YOU ARE HERECROSSROADS

BIKINI BEACH

AMPHITHEATER

Multi-Platform Vendor Solutions

4 ©2017 BUFFALO CHIP CAMPGROUND, LLC.

TARGET MOTORCYCLE CONSUMERS ACROSS MULTIPLE

ADVERTISING PLATFORMS MORE EFFECTIVELY!

The Sturgis Buffalo Chip® drives better performance and profitability for our clients by combining the most effective advertising solutions to reach motorcycle consumers. This ensures our clients consistently meet their business objectives and receive meaningful ROI before, during and after the Sturgis Rally.

Our integrated Multi-Platform Advertising Solutions™ take the guesswork and hassle out of advertising by providing a customizable, one-stop advertising solution that reaches the greatest numbers of qualified consumers for your advertising dollar.

IMPROVE THE

DELIVERY AND PERFORMANCE

OF YOUR ADVERTISING

BY CONTACTING YOUR

ACCOUNT REPRESENTATIVE

TODAY!

ONLINE PRINT

OUTDOOR DIGITAL BANNERS / SIGNS

VENDING / DISPLAYKIOSK

COLLATERALDISTRIBUTION

REACH DIMENSIONSMulti-Platform Vendor Solutions

ONSITE AUDIENCEThe Rally is one of the largest outdoor events in North America ushering in an estimated 448,000 Attendees* in 2016 .

*Source: 2016 City ofSturgis Rally Department

DIGITAL OUTDOORTotal spots: 500Spots per day: 60Daily effective circulation: 9,110

PRINT PUBLICATION5.02 readers per copyFrequency: AnnualYears in print: 30Circulation: 100,000Printed Copies: 100,000

PRINT PUBLICATION

502,000READERSHIP

ONSITE AUDIENCE

448,000IMPRESSIONS

DIGITAL OUTDOOR

753,759IMPRESSIONS

BUFFALOCHIP.COM

3,080,411IMPRESSIONS

5 ©2017 BUFFALO CHIP CAMPGROUND, LLC.

6©2017 BUFFALO CHIP CAMPGROUND, LLC.

Multi-Platform Vendor Solutions DEMOGRAPHICS

RIGHT AUDIENCE AT THE RIGHT TIME & PLACE!

TAKE 1-5 TRIPSPER YEAR

45-64YEARS OLD

OCCUPATIONS TECHNICAL, MANAGEMENT,

OR OWNERSHIP

MALE MEDIAN HHI OWN HOMES

Full service vending staff24-Hour security staffWiFi available for a feeAccess to 110 and 220 volt electrical serviceParking for support trucks and trailersRange of on-site services for showers, laundry, and C-store needsPlenty of food and beverage offerings

RV hook ups and rentals available through theBox Office at (605) 347-9000.

CAMPGROUND AMENITIES

Vendor Check-In Date: Wednesday, August 2, 2017

2017 Operation Dates: August 4-12, 20172017 Vendor Departure Date: Sunday, August 13, 2017Hours of Operation:9 a.m. to 9 p.m. daily at CrossRoads

12 p.m. to 12 a.m. daily in Amphitheater

Multi-Platform Vendor Solutions PROPERTY OVERVIEW

& VENDOR INFO

BuffaloChip.com/VendorForms

License & PermitRequirementsTemporary South Dakota Sales Tax LicenseSD Department of Revenue (605) 394-2332Bond RequiredMeade County EqualizationVendor Form(605) 347-3818Fee Required

JOIN OUR FAMILY OF VENDORSAT THE STURGIS BUFFALO CHIP®

7 ©2017 BUFFALO CHIP CAMPGROUND, LLC.

BuffaloChip.com is one of motorcycling’s mostheavily trafficked websites, and offers a great

opportunity to position your brand on hundreds of pages of schedules, concert/event profiles and

photo galleries.

ONLINEBuffalo Chip Gazette/Sturgis Rider

News® is the go-to guide and official souvenirprogram for the Largest Music Festival in

Motorcycling™. We print and distribute 100,000 copies across the country annually.

PRINT

A pair of giant digital video screen flank the main stage of the Buffalo Chip amphitheater. Each

15-second digital ad (visual only) displays at least500 times over 9 consecutive days and

nights of headlining concerts.

OUTDOOR DIGITAL

The Sturgis Buffalo Chip spans MORE THAN 500 ACRES — a great opportunity to take yourmessage to customers where they stay and play.

BANNERS / SIGNSThe CrossRoads, the free access shopping

destination at the Sturgis Buffalo Chip, ishome to a diverse group of retail, corporate,

and parts-and accessories exhibitors. Seize the opportunity to kickstart your sales with a vending/display kiosk at this popular daytime destination.

VENDING / DISPLAY KIOSK

The CrossRoads, the free access shoppingdestination at the Sturgis Buffalo Chip, is home

to a diverse group of retail, corporate, and parts-and accessories exhibitors. Seize the opportunity

to kickstart your sales with a vending/display kiosk at this popular daytime destination.

COLLATERAL DISTRIBUTION

Multi-Platform Vendor Solutions INTEGRATED SOLUTIONS

8©2017 BUFFALO CHIP CAMPGROUND, LLC.

Join the family of premium exhibitors and vendors at the Sturgis Buffalo Chip®!

2017

For Exhibit & Vending InquiriesContact Toni Woodruff Exhibit/Vending Coordinator (206) 920-1825 (c) or (605) 347-9000toni@buffalochip.com

AUGUST 4-12