27

12017 ANNUAL REPORT

FROM OUR LEADERSHIP

Our Dashboard

2 / Habitot Children’s Museum

Dear Friends,

We kept the “play” coming with two wonderful new exhibits this year. Our Firehouse exhibit,

which we installed in our main space in April, turned out to be sadly prescient. The North Bay

fires in the fall affected many children and parents, who we were able to offer free museum

admission. Playing in the Firehouse exhibit helped children process traumatic fire-related

experiences and gave parents a way to talk to their children about what had happened.

In December, thanks to a grant from Annie’s Homegrown (a Berkeley original), we brought back

our Farm exhibit. Kids are learning about farm-to-table by collecting eggs from the hen house

and harvesting fruit from the orchard. Little ones dressed as cows, chickens, and horses can be

seen driving tractor trailers to and from the grocery store— future entrepreneurs!

Immigration was a major issue in 2017, and, with our diverse audience, we knew we had

a calling and an opportunity to make a difference. We offered free parent and caregiver

workshops with the help of local immigration attorneys. We also partnered with the

International Rescue Committee to welcome refugee parents and children to the museum for

free. These isolated families are working hard to integrate into life in the Bay Area and loved

their days of play and community connection at Habitot.

One of our biggest challenges this year has been the worsening streetscape and homelessness

our visitors encounter. We are supportive of City efforts to better serve the homeless

population. In addition, grants and donations help us continue Habitot’s own outreach and

inclusion of homeless families with free events and homeless birthday parties.

Another challenge has been our aging building, exhibit space, and an absentee landlord, who

invests in little maintenance and improvements. Habitot’s New Place to Grow fundraising

campaign is quietly underway to help move our operation into a better, larger facility. We

encourage anyone who is interested in helping Habitot move to please get in touch with us --

we’d love to have you!

In the meantime, please join our chorus of supporters with a positive Yelp or Great Nonprofits

review, become a Facebook fan, or sign up for our Totmail e-newsletter to stay on top of our

new exhibits and programs. As always, we welcome your advice and volunteer service to help

Habitot be the best little children’s museum around!

Frank Kim,

President, Board of Directors

Gina Moreland,

Founder & Executive Director

Board of Directors

Frank Kim,

Board President

Jillian Rodde,

Secretary

Nairobi Kim,

Treasurer

Paul Armano

Chantal Laurie Below

Rebecca Haskell

Margarita Hernandez

Ava Kelly

Dan Korn

Stef Tousignant

FACTS & FIGURES

Our data points show highly accessible public

services, benefits to the most at-risk families,

creative and educational community programs,

and broad efforts to support parents and

caregivers in helping young children reach their

potential.

STEM and “Maker”

Saturdays for

2,570 future

inventors and

scientists

48

participants on 100 days of special events

and cultural celebrations that included

200 specialized art activities, 6 artist

performances, and 7 free and discounted

admission days

12,300pounds of play

dough and “gak”

made this year

for Art Studio and

museum events

visitors on 340 days of public

programming, and after hours

and off-site events

58,062

Story Time

sessions for 1,533

listeners

52

children with special

needs; teen and

LGBTQ parents:

foster, refugee &

homeless families

served

low-income and

at-risk families

welcomed through

outreach and

inclusion programs

toy and parenting

book checkouts

from our free

Lending Libraries

340 1,080

$76K

6,597

in free admissions

and memberships

given to eligible

families and

agencies

275

700+

Family Guest Passes

worth $13,200

distibuted to

local schools and

charities

4 / Habitot Children’s Museum

EXHIBITS

Firehouse/Fire Recovery Through Play Day“Wee-woo-wee-wooo. I’m going to put out the fire, Mom!”

a young girl cried out to her mother. “Good job, honey. Keep

steering, you’re almost there,” she encourages her daughter.

Rebecca* is driving a pretend red firetruck, dressed in a yellow

child-sized firefighter jacket with a slightly too-large helmet on

her head, and a very large smile on her face. Throughout fall

2017, Habitot offered free admission to any family impacted

by the North Bay fires. Hundreds visited: local grandparents

brought their North Bay children and grandchildren to Habitot

while they anxiously awaited news if their home survived. Others

drove down from Santa Rosa and nearby cities because schools

were closed and the air quality was poor.

Habitot’s years of work with families experiencing trauma prompted

us to do more. We knew that playing in our Firehouse exhibit could

help many young children process strong emotions, fears and

memories they might not have the language to share. In November,

we hosted a “Fire Recovery Through Play Day” and invited local

family therapists to be on hand to talk with any visiting parent, offer

support for those impacted, and help guide young children through

play using our exhibit.

The exhibit was loaned to the Children’s Museum of Sonoma

County in 2018. Their executive director, Collette Michaud said,

“The Firehouse Exhibit is doing exactly what I had hoped - helping

to heal our community!”

FAMILY PROGRAMS

Working To Include Vulnerable FamiliesIn 2017, Habitot launched a new program, Safe Spaces, with the

International Rescue Committee (IRC) Oakland chapter. The IRC is a

leading provider of services for refugees, asylees and asylum seekers,

victims of trafficking, and other vulnerable immigrants. With their

help, we welcomed groups of Middle-Eastern children and their

families, all recent immigrants, to foster community connections

through play and learning together in the museum. The IRC staff,

which provided interpreters, said, “Thank you so much for partnering

with the IRC to put on an event for our families. It turned out so much

better than I could have imagined! “

“I know that everyone had a really great time and I’ve been told by a

few parents that their kids have been begging to go back to Habitot.”

Habitot’s family engagement programs also welcome groups of teen

parents, homeless families, foster and adoptive families, children

with special needs, formerly incarcerated parents, and many others,

thanks to donations and grants.

Picasso once said, “It’s taken me a lifetime to learn to paint like

a child.” For many young children, 1-5 years, Habitot is the first

place they have ever picked up a paintbrush or experimented

with mixed media. Habitot embraces open-ended art

experiences that are authentic and meaningful for children. That

has lifelong impact.

Bella* and her mother spent many afternoons at Habitot and

in particular, at the giant paintable wall. “Even at 2 years old,

Habitot’s Art Studio sparked Bella’s creativity and imagination

-- she spent hours painting on that big wall. For years after, she

begged us to paint the walls in our home. At age 12, she painted

this beautiful wall that makes us all so very happy! My little girl

is now an awesome artist, selling her artwork and building her

college fund. Thanks for showing her more ways to pretend.

Thanks for all of the goop and slime. And thanks most of all for

an entire wall to paint on!!” Bella has studied visual arts at the

Oakland School for the Arts.

ART STUDIO

Inspiring Lifelong Creativity

*not her real name

TIMELINE

20 Years in Review

2000Habitot Expands With $60,000 in donations, the Classroom Annex for children’s classes & camps, parenting workshops, support groups, and birthday party rentals opened; it has become an important source of earned revenue.

2001Art Reach Art Studio teachers carry Habitot’s unique, open-ended art experiences into low-income preschools, training teachers, and building kindergarten readiness.

2002Focus on Early Literacy Collaborations with local libraries, children’s book authors, and early literacy experts began our program to support parents in reading aloud, talking, singing, and sharing with young children.

1999Youth Employment Habitot launched its Youth Employment Program, which is still providing more than 30 high school/college students with museum jobs each year.

1998Grand OpeningAfter 6 years of serving East Bay families as a traveling museum, Habitot opened its doors with 30,000 visitors in the first 9 months.

2003New Exhibit Signs for ParentsLocal grant funds new signs for parents and caregivers to see how playing in each exhibit helps children learn. Kaiser Foundation funds new “Medical Center” exhibit.

200810th Birthday Anniversary Voted the “Best Museum for Little Kids” in the Bay Area.

2014“Imagination Playground” OpensThe purchase of “Imagination Playground” blocks brought construction play and science and math concepts to museum audiences on and off-site.

2015Early Childhood Safety Campaign’s 15th AnniversaryThanks to long-standing support from State Farm Insurance, the Early Childhood Safety Campaign celebrated it’s 15th anniversary. 1,500 car seats checked and 25,000 attending our annual safety fairs.

2016“Sand Zone” Pop-up Playground Habitot transforms a South Berkeley parking lot into the Bay Area’s largest sandbox, with a competitive grant from the “50 Fund” — the legacy fund of the San Francisco Bay Area Super Bowl 50 Host Committee—NFL Foundation, and KaBoom!

2007Deepening Family Engagement Programs With $150K grant from Alameda County First 5, Habitot further develops its parenting education and support programs for teen parents, special needs families, caregivers, and other vulnerable families.

2013Birthday Parties for Homeless Children Because every child deserves to be celebrated on their special day, Habitot launches birthday parties for homeless children with over $8,000 raised from an Indiegogo campaign.

2009Launch of “Preschool Teachers Make a Difference” Awards Habitot initiates “Preschool Teachers Make a Difference” Awards to recognize and honor preschool teachers for helping young children reach their potential.

2010Inclusion for Homeless Families Working with local family shelters, “At Home at Habitot” gives families experiencing homelessness free and exclusive visit time to play together.

2011“Together Again” for Formerly Incarcerated Parents Partnering with Centerforce, and with grants from Yahoo! Inc. and the Trio Foundation, Habitot begins a program helping formerly incarcerated parents reconnect with their children through play.

2017“Rocketship & Mission Control” Exhibit Receives IMLS Funds Habitot’s most popular exhibit receives $93,000 for a major overhaul that will include refurbishing, new STEM components and parent-child missions. The work will be completed in 2018.

201820th Anniversary 1998-2018Habitot celebrates 20 Years of Play, 1998-2018, with plans on the horizon for a bigger and better museum.

2012National Recognition for Habitot’s Inclusion Programs The Washington, D.C.-based Partners for Livable Communities recognized Habitot for inclusion programs for immigrant caregivers, teen parents, homeless families, and formerly incarcerated mothers.

2004Awards and Expansion Rental of a third unit to support growing staff and programs, Habitot reaches 6,900 sq. ft. Institute for Museum and Library Services awards grant for scaling the Art Reach Program.

2005Art Donation Contemporary painter, Roger Goldenberg, donated valuable work of art with a child-friendly theme.

2006Habitot Founder Recognized Founder and Executive Director, Gina Moreland, receives a Bay Area “Jefferson Award” for creating Habitot. City of Berkeley honors her as “Early Childhood Champion” of the year.

PLA

Y8 / Habitot Children’s Museum

FINANCIAL STATEMENTS

2017 Financials

EARNED REVENUE

Admission $163,662

Rentals $45,001

Program fees $34,163

Store sales (net) $14,306

Fees for service $2,600 Total Earned Revenue $259,732

CONTRIBUTIONS

Corporate $30,814

Foundation $93,100

Fundraising Event $1,702

Government $12,000

Individual contributions $62,985

In-Kind $8,800

Memberships $92,567

Total Contributions $301,969

TOTAL INCOME $561,700

EXPENSES

Program expense $334,744

Fundraising & marketing $154,654

Management & administration $76,770

Total Expenses $566,168

Change in Net Assets ($4,468)

CURRENT ASSETS Cash $105,086

Pledges $31,150

Inventory $10,348

Prepaid $7,811

Property & Equipment, Net $323,909

Other Assets $58,685

Current Assets $536,989

LIABILITIES & NET ASSETS

Current Liabilities

Accounts Payable/Accrued Expense $30,842

Security Deposits $13,611

Accrued Vacation $3,640

Accounts Payable $27,203

Loan Payable $52,267

Total Current Liabilities $96,720

NET ASSETS

Unrestricted $375,266

Temporarily Restricted $65,003

Total Net Assets $440,269

TOTAL LIABILITIES & NET ASSESTS $536,989

January 1 - December 31, 2017

Statement of Activities

Balance Sheetas of December 31, 2017

INCOME ASSETS

INCOME EXPENSE

A 21% increase in membership purchases means more families are visiting more frequently and benefiting more deeply from Habitot’s exhibits and programs.

Program Expense Early childhood experiences

Parenting & community partnerships

Family outreach & inclusion

Fundraising & Marketing

Management & Administration

59%

27%

14%

Earned Revenue

Donations & Grants Individual, Foundation, & Corporate Grants

Memberships

In-kind

Government

Fundraising Events

2%1%

2%

17%

46%

FACTS & FIGURES

32%

10 / Habitot Children’s Museum

THANK YOU!

Celebrating Our SupportersThank you to these generous donors for helping young children become more curious, creative and confident. This list reflects gifts received January 2017 to February 2018

Champion ($25,000-50,000)

Anonymous Foundation*

Anonymous San Francisco Foundation*

General Mills Foundation On Behalf Of Annie’s Homegrown*

Newman’s Own Foundation*

Save Mart CARES*

Sustainer ($10,000-24,999)

Berkeley Civic Arts Commission

Elizabeth Carty & Ernie Galvan*

Betty & Phil Chang*

State Farm Insurance Companies

Investor ($5,000-9,999)

Anonymous (1)

Bernard E. & Alba Witkin Charitable Foundation

Bill and Melinda Gates Foundation

Chevron Corporation*

Nairobi & Frank Kim*

Sam Mazza Foundation

Union Pacific

Theresa Moreland*

Trang La & Daniel Korn*

Victoria Miller

Benefactor ($2,500-4,999)

Hap Dunning

Ashley Dunning & Ken Sorey* In honor of Casey and Jay Dunning-Sorey

Lowell Berry Foundation

Mechanics Bank

Nossaman LLP

Jill Rodde*

Sponsor ($1,000-2,499)

Anonymous (1)

Alameda County Arts Commission

Ark Ministries of Berkeley

Chantal & Curtis Below*

Charles Piper Cost Foundation

Charma Caballero & Gregory Schultz

Cooperative Center Federal Credit Union

Kate & Richard Gentry*

Margarita Hernandez*

Nancy & Allan HerzogIn Honor of Gina Moreland

Susan & David Hodges

Nina Holland*

Ava Kelly & David Antila*

Ruth Konoff & Benjamin Hermalin

Dianne & Richard Korn

Gina Moreland & Jack Miller*

Mona & Jonathon Parker*

Katy Wafle & Sam Hoffman

Lauren Westreich & Bob Emerson*

Salesforce Matching Gift Program

Patron ($500-999)

Paul Armano*

Jaynie Bunnell*

Kathy Eyre & Paul Gertler

Jill Herschman

Jennifer Jelavich

Zoey Lin & Yu-Tin Kuo

Jennifer & Jeff Moeller*

San Francisco Bay Area Rapid Transit

Jackie Schmidt-Posner & Barry Z. Posner

Susan & Stephen Shortell

Karen, Kurt & Pat Steele*

Juliette Tiger

Stef Tousignant & Matthew Gamble*

Evia & Gordon Wozniak

Supporter ($250-499)

Anonymous (1)

Ida Ahmadpour*

Jeanne & Dave Atwood*

Veronica Duran

Nathan Falkenborg & Gavin Wu*

First Presybertian Church of Berkeley

Rebecca Haskell*

Adam Hassan

Jennifer Lowe*

Rose & Al Lowe

Jo and Ted Margadant

Bill Michaelis In honor of Madelyn, Ursula,

& Cody Will

Alex Pineda*

Imperfect Produce

Julius Quiaot

Suresh Rangarajan*

Audrey and Robert Rieben

May Yu

Contributor $100-249

Anonymous (2)

Alisa Ann Ruch Burn Foundation

Rosie and William Aron

Breck Baird*

Barbara Bennett*

Kate Berardo

Vispi Bhopti*

Kristin Bijur & Billy Manning*

Lourdes & Carlos Castellanos

Linda & Jim Cleary

Barbara Collins

Robert L. Corcoran

Qayyuma DiDomenico

Joel Downs

Pamela Drake

Anthony Drewitz*

Kendra & Gary Eason

Elizabeth Echols & Parviz Boozarpour

Ann Einstein

Emma Ford

GE Foundation Matching Gifts Program

Heather & Ted Gowdy

Donna Harris & Richard Wiegner*

Megan Henry*

John Hertzer

Roy Kaplan

Nicole Kyauk

Laura Lee*

Elena Lingas & Zachary Weiner

Suky & Ryan Longfield

Jennifer Lowe

Xanthy & Peter Michealsen

Deborah & Adam Miller

Tom Miller

Karin Neumark

Grace Park-Bradbury & Shawn Park-Bradbury*

Michelle Powers

Jennifer Radics-Johnson

Esther Railton-Rice

Adrienne & Wesley Selke

Leanne & Stephen Sims*

Marcilie Smith Boyle & Colin Boyle

Ada Spanier

Matt Taecker

Jennifer Tighe*

Joann Tucker Philips & Richard Philips

Wendy Wagner & Kahlil Rintye

Michele Weiner*

Robin Woodley & Jack Hoyt

Friends $1-99

Anonymous (103)

Leo Benitez

Anna Berg & Jade Williams

Bradly Bifuclo

Judith and Burton Calder

John Carr & Rich Mapp*

Center for Early Intervention on Deafness

Chevron Matching Gift Program

Nancy & John Chavez

Amy Choi

Amanda Clements

Joan & Gordon Cohen

Catherine Collins

Judy & Jeff Colon*

Maria De Jesus

Karen Delehanty & Gabriel Rodriguez

Katie Dorinson

Olga Dimitrijevic & Gregory Littlehales

Veronica Duran

David Eric

Debra Ferreboeuf

Caroline & Nathan Francis

Sue Getreuer

Karen Ginsburg Wood-Naris

Belinda Glass-Lee

Elisa Gollub & Scott Neft

Deene Goodlaw

Kimberly S Gordon

Jackie Graves

Clarisse Gray

Kendra Hansen

Brian Hanson*

Rosina Hawkey

Holzman/White Family

Rachel Kadner

Scott Kagawa

Rachel Kanno

Sara Kashima & Kevin Chang

Helisa Katz

Kristi Kenney & Jesse Palmer

Eric T La Rosa

Yonatan Landau

Lapidus Family

Peggy Lee

Sarah Lee*

Tasha Lee

Fred Levine

Molly Linares

Nancy Lineback

Sipei Liu Bowman & Bryn Bowman*

Sherree Lucas & Bob Rose

Julie Luker*

Torrance Mak

Mazzola Family

Barbara & Stuart McCullough

Rachel McLeod

Sara Megson*

Toni Mikulka

Wesley Moar

Kimberley Morey

Megan Morey

Sybil & Douglas Morgan

Jennifer Mullin*

Rosemarie Muscolo

Bryan Nelson

Nina Nguyen

Megan O’Brien

Tamasin Partridge

Consuelo & Roy Eric Pingol

PG&E Foundation Matching Gift Program

Glee Quiaot

Jennifer Radics-Johnson

Gulinazi Rexiti & Wutukejiang Abulikemu

Kristin Rissanen Ikuta

Amy & Steve Robinson

Judith Rogers & Peter Freedman

Lorraine Rosenblatt

Heather Rudkin & James Reischutz

Bri Seoane

Bina Shrimali

Mary Simms & Jacob Unger

Felisa & Jonathan Simon

Kellie Smith

Emily & Guy Somberg

Jessica Steel

Jennifer Stoughton*

Shake Sulikyan

Jill Tomlinson

Lillianna Torres

Dulce Torres-Petty

Bonnie & Todd Valentine

Sara Vera & Ben Doyle

Jade Wagner

Michele Weiner

Stephanie & Sani Yamout

Lee Yancey

Elaine Yee

In-Kind

Ace Hardware

Berkeley Bowl

Cole Hardware

Pegasus Books Downtown

Fateme Montazeri & Arash Shirinbab

Karen Nelsen

Folkmanis Puppets

Natural Grocery Co.

Salesforce

Trader Joe’s

Matt Weber

Whole Foods Market

* 2017 New Place to Grow

Donor

Our apologies to any

donor incorrectly listed or

inadvertently omitted from this

Donor Wall.

Please contact us at 510-647-

111 X 31 so we can immediately

correct our records.

Helping parents and caregivers raise curious, creative and confident children for twenty years, 1998-2018.

FIND US ONLINEDESIGN

Marcela Carrillo

marcelacarrillo.com

PHOTOGRAPHY

Aadhil Shiraz

aadhilshiraz.photography

Joseph Lim

twotreesphotography.com habitot.org