2017 … · ad deadline: 3.23.2017 metal roofing buyers’ guide the construction, repair or...

2017F + W , A C o n t e n t & e C o m m e r C e C o m p A n y

m e t A L r o o F I n G 2 0 1 7 M E D I A K I T

2 • Metal Roofing 2017 Media Kit | 800.726.9966 | w w w.ConstructionMagNet.com | F+W, A Content & Ecommerce Company

ME TAl roofIng100%

Metal Roofing occupies a unique position in the construction industry. So unique that for 85 percent of our subscribers Metal Roofing is their only roofing focused subscription*. Simply because there is no other publication serving the information needs of professionals working within the metal roofing industry.

Through every step in construction, from design to completion and eventual repair or replacement, metal roofing is different from any other. Specialized tools, equipment, processes and procedures create unique challenges for metal roofing contractors.

Metal Roofing’s focus is exclusively metal roofing. We deliver actionable information about the newest components and best practices for metal roofing construction, repair and replacement.

Our more than 25,000 subscribers+ view us as a resource and look to us for answers. When we deliver your advertising message, whether print or online, that message reaches an audience that views your product or service as a solution for their metal roofing needs.

* 20

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85.5% 65.7%o f s u b s c r I b E r s o f s u b s c r I b E r s

don’t subscribe to any other roofing-focused publication*

are in management so your message is on target for decision makers and purchasing influencers*

A n n u A l r E v E n u E o f r E c I p I E n T s ’ f I r M s *

Less than $500,000

$500,000 to $999,999

$1 million to $4.9 million

$5 million to $9.9 million

$10 million or greater

44.6%

7%

19.4%

10.2%

18.8%

We’re the resource metal roofing pros look to because it’s all we do.


f E b r u A r y /M A r c hCover Story ................... State of the IndustryTop 10 Products of 2016Top E-Products of 2016Show Preview .................. International Roofing ExpoGutter Feature ............... Company ProfileProduct Feature/Profile ... Machines/Roll Formers/Gutter MachinesProject of the MonthBonus Distribution: International Roofing ExpoAdvertising Deadline: January 6, 2017

A p r I l13th Annual Metal of Honor AwardsCover Story ................... Metal Roofers’ SafetyProduct Feature/Profile ... Paints/Recoatings/Re-roofingProject of the MonthBonus Distribution: American Institute of ArchitectsAdvertising Deadline: February 15, 2017

M A ythe idea book XIII – Metal Building Design Resource 13th annual focus on

signature metal roofing and wall projects. Product focus: Vertical Panels, Metal Shingles, Exotics, Fasteners, Roll Formers, Underlayments and more. *Due March 16

Bonus Distribution ......... American Institute of Architects, Greenbuild, METALCON

Advertising Deadline ...... March 23, 2017

j u n E /j u l yCover Story ................... Employee Retention (finding qualified roofers and keeping them happy)Product Feature/Profile ... Metal ShinglesShow Previews ............... Western Roofers Show, Florida Roofers ShowGutter Feature ............... Cleaning Up and Safety

(cleaning gutters, new products to help and keeping gutter experts safe on the job)

Project of the MonthBonus Distribution ......... Florida Roofers Show, Western Roofers ShowAdvertising Deadline ...... April 25, 2017

A u g u s T / s E p T E M b E rCover Story ................... Technology and Productivity Product Feature/Profile ... UnderlaymentsProject of the MonthAdvertising Deadline ...... June 22, 2017

o c T o b E r / n o v E M b E r11th Annual Metal Roofing Hall of FameCover Story ................... Insurance/Money Management Product Feature/Profile ... Snow and Ice ManagementShow Preview ............... METALCONProject of the MonthBonus Distribution ...........METALCON, Remodeling ShowAdvertising Deadline ...... August 25, 2017

D E c E M b E r /j A n u A r y15th Annual Buyers’ GuideCover Story ................... Retrofit and Recover Product Feature/Profile ... Nails/Screws/Fasteners/ Clips/ClampsProject of the MonthBonus Distribution ......... International Roofing ExpoBuyers’ Guide Listings .... Forms Due October 3, 2017Advertising Deadline ...... October 26, 2017

2 0 1 7 E D I T o r I A l c A l E n D A r

*For Product Profiles, send a 75 word description of your product and a high-resolution photo to [email protected] by the respective advertising deadline.

NEW! Every issue of Metal Roofing Magazine will feature

a Project of the Month. One exceptional project submitted by our advertisers or readers. The project will also appear in the

Roofers’ Express Newsletter and Constructionmagnet.com

Testimonial

“After analyzing the marketplace, Metal Roofing Magazine is our primary advertising vehicle to reach the metal roofing contractor. The staff is great to work with, they bring a lot of value-added aspects to our marketing budget and no other magazine is 100 percent about metal roofing.”

David DelcomaProduct Marketing Manager

MFM BUILDING PRODUCTS


opporTunITIEs

Rural Builder Source BookThis annual is devoted to the evolving marketplace of metal and post-frame buildings. As a showcase for the products and companies that have established a prominent reputation in the industry, it offers ideas to builders on how to achieve the extraordinary no matter the project’s size.

Mails in August

Ad Deadline: 7.21.2017

Rural Builder Buyers’ GuideThis is the resource that our audience relies on to find the best products and services for the projects they work on daily. It’s a publication that is used throughout the year to solve the question “what else is there?”

Mails in October


the idea book Metal Building Design Resource

the idea book is a resource showing the latest ideas being applied in metal roofing systems and the components that make them possible. More than 25 projects are featured to show the latest trends, along with a listing of the equipment, products and components used to create the projects.

Mails in May


Metal Roofing Buyers’ GuideThe construction, repair or replacement of a metal roof requires unique tools, equipment and products. The only resource that delivers this information in one comprehensive volume is the annual Buyers’ Guide.

Mails in December


from the F+W, A Content & eCommerce Company

Special Issue

The F+W Construction Group delivers special publications to serve the unique needs of the audiences we serve. These high interest publications provide suppliers with additional opportunities to reach and sell decisions makers.


As a member of the Construction Magazine Network, Metal Roofing is part of

the construction web portal www.ConstructionMagNet.com. In addition to

the contents from Metal Roofing, construction professionals also find valuable

content from its sister publications, Rural Builder and Frame Building News

as well as content created specifically for the site. ConstructionMagNet.com

attracts more than 9,000 unique visitors per month.*onlInEproDucTs & ADvErTIsIng

Metal Roofing

Website AdvertisingTarget your message to the 9,000+ construction professionals looking

to constructionmagnet.com to stay abreast of the latest developments

and ideas. Three ad sizes—a leaderboard, banner and rectangle—are

available on most pages and deliver your message to highly interested

readers. Plus, your ads can be placed according to your timetable.

(For file sizes and related specs turn to page 7.)

Website Banner AdsBanner ads are attention-getting and brand-building, as well as a cost-effective and simple way to add impact to your marketing

efforts.

REcTANGLE #1• 300 x 250 pixels• Right side of page above the fold• $20 cpm

REcTANGLE #2• 300 x 250 pixels• Directly below #1 Rectangle• $15 cpm

Online Ad Reservation: 5 business days before start

Roofer Express, E-newsletterEvery week you can deliver your message in our highly regarded e-newsletter for the construction industry. More than 26,000

pros subscribe.

ADvERTORIAL• Your copy of 80 words and a

photograph of your product• $20 cpm

REcTANGLE #1• 300 x 250 pixels• Right side of page above the fold• $20 cpm

REcTANGLE #2• 300 x 250 pixels• Directly below #1 Rectangle• $15 cpm

To place your ad, please contact: Gary ReichertSales RepresentativeGary.Reichert @fwcommunity.com715.350.7080

Tyler JensonSales [email protected]


MorE IDEAs onlInEfor delivering your message

Product E-Guides

Reach thousands of industry professionals with

this unique format featuring promotional product

announcements. Multiple product profiles are

presented in each E-Guide. Products presented in the

E-Guide are the same type as those featured in the

latest issue of Metal Roofing. Your listing includes 100

words of copy and a picture of your product. All profiles

include a link back to your website. $250 per profile

f E b r u A r y

Machines/Roll Formers/Gutter

Machines

M A r c h

IREPaints/Recoatings/ Re-roofing

A p r I l

Metal of Honor

M A y

the idea book Tools

j u n E

Metal Shingles

j u l y

Underlayments

s E p T E M b E r

METALCON Preview

n o v E M b E r

Snow & Ice Management

D E c E M b E r

Buyers’ GuideFasteners (Nails, Screws, Clips and Clamps)

E-Guide ad reservation deadline is the same as print issue deadline(See advertising deadlines on page 3.)

SAMPLE PRODUCT E-GUIDE

SAMPLE DEDICATED

E-MAIL BROADCAST

To place your ad, please contact: Gary reichertSales RepresentativeGary.Reichert @fwcommunity.com715.350.7080

tyler JensonSales [email protected]

Dedicated E-mail Broadcasts

Reach an active, highly targeted audience of

construction professionals interested in receiving

industry-related information and sales material.

We can send your exclusive message to our growing

community of e-subscribers. You can send to our

entire subscriber list of more than 32,000 or you can

segment your delivery.

Your exclusive email will instantly inform

interested buyers of how your product or service is

better for their business. It’s ideal for introducing

new products, special pricing, or updates on

product use or application.

Your message will be delivered in full color to

opt-in users who have asked to receive product

and other information related to the construction

industry. It’s your message with no other on-screen

distractions. Reserve your blast three days before

send (based on availability). $950 per eBlast


2 0 1 7 p r I n T A D v E r T I s I n g r A T E s & A D s I z E s

AD UNIT 1X 3X 6X

Full page $6,205 $5,625 $5,1151/2 page island 4,945 4,590 4,2751/2 page 4,495 4,210 4,1901/3 page box 3,805 3,585 3,3951/4 page 3,265 3,095 2,9451/6 page 2,725 2,605 2,4992-page spread 10,125 8,999 8,395

Guaranteed Position

Back cover add 25% to rateInside covers add 20% to rateSpecific page add 15% to rate

Inserts

Available for full-run or regional basis. 5,000 minimum.

commission & Terms

No cash discount. Payments must be made within 30 days of date of invoice. A 1.5% carrying charge will be added to delinquent accounts. 15% of gross billing allowed on space, color and position for display advertising to recognized advertising agencies (must have a current listing in the Standard Directory of Advertising Agencies/The Agency Redbook) submitting press-ready copy, provided the invoice is paid within terms.

See Advertiser Policy Requirements for more information on page 9

To place your ad, call 800.726.9966 Gary Reichert, x13381 or Tyler Jenson, 13322

1/2 Island4.5626” x 7.5”

1/3 vertical2.1875”

x 10”

1/4 Pg Horizontal7” x 2.5”

1/2 Pg Horizontal7” x 4.875”

1/3 Pg Box4.5625” x 4.875”

1/6 Pg vertical2.1875”

x 4.875”

1/2 Pg vertical3.4375” x 10”

1/4 Pg vertical3.4375” x

4.875” 1/3 Pg Horizontal7” x 3.125”

1/6 Pg Horizontal4.5626” x 2.375”

Full Pg Bleed 8” x 10.75”

Full Pg Non-Bleed

7” x 10”

Trim Size

7.75” x 10.5”

AD DIMENSIONS

All rates include 4-color process. For black & white ads subtract $1,600 from rate. For 2-color ads subtract $600 from rate.

8 • Metal Roofing 2016 Media Kit | 800.726.9966 | w w w.ConstructionMagNet.com

p r I n T p r o D u c T I o n g u I D E l I n E s

Printed web offset, 4-color process only (cyan, yellow, magenta, black). Additional cost for a 5th color is available upon request. Binding method is saddle-wire.

All furnished materials should conform to SWOP: Specifications for Web Offset Printing. Ad materials are due by the materials due date and will be kept on hand for 12 months after issue date.

Ship your materials to:Attn: Advertising CoordinatorF+W Media 700 E. State StreetIola, WI 54990OR send digital files to: ftp://ftp.fwpubs.com

Advertising materials that do not conform to the stated requirements will incur additional production costs.

D I g I T A l p r o D u c T I o n g u I D E l I n E s

Acceptable Software Programs: InDesign CS3-CC, Adobe Photoshop CS3-CC, Adobe Illustrator CS3-CC, Adobe Acrobat 6.0, TIFF, Postscript EPS, PDF, Microsoft Word 7.0 (text only).

Proofs: A final 100%-size proof with crop marks must accompany all supplied ad files. Color ads must be submitted with a SWOP-accepted, digital contract proof in CMYK format.

Artwork: Minimum resolution requirements: 300 dpi photo scans at final size; 1200 dpi line art. Acceptable file formats: EPS or TIFF.

p A g E s E T u p

All files and final documents submitted should be set up to the specifications according to the ad dimensions listed in the media kit. If there is a bleed it should extend 1/8” outside the trim size on all sides. Crop marks are not necessary in native file or PDF.

o T h E r I M p o r T A n T g u I D E l I n E s

Picture boxes should be filled with Black 0% or none. All images and files should be CMYK, 4-color process or grayscale. Do not use OPI settings or calibrated colors in a document, unless for a specific reason that should be stated when submitting the file. Unless a specific publication is using a spot color for that issue, convert all spot and RGB colors to CMYK process.

Make sure to check the trapping/transparency settings in the document. All design elements that may overlap need to have the correct trap setting.

Ignore White should be unchecked in Preferences/ Trapping Preferences. This will ensure any white knockout type will not overprint in final PDF file.

ALL images should be at least 300 dpi (high resolution) at final size.

c o n T A c T I n f o r M A T I o nSales: .....................Gary.Reichert @fwcommunity.comSales: [email protected]: [email protected]: [email protected]

A D p r o D u c T I o n g u I D E l I n E s

Top 10 Products of the Year: announced in the February/March issue of Metal Roofing Magazine. Readership interest in products is measured by reader

service card information requests made throughout the year.

Metal of Honor Awards: announced in the April issue of Metal Roofing Magazine. Metal Roofing Magazine readers select top suppliers in the industry.

Hall of Fame: announced in the October/November issue of Metal Roofing Magazine. Inductee(s) are determined through a balloting process exclusively with previous

winners of the award.

April 2015Volume 14 • Number 2

www.metalroofi ngmag.com$4.95

11TH ANNUAL

METAL OF HONOR

AWARDSABC Supply ❚ A B Martin ❚ AkzoNobel

American Building ComponentsATAS International ❚ Becker Specialty

Classic Metal Roofi ng SystemsDECRA Roofi ng Systems ❚ Drexel MetalsDura Coat Products ❚ Dynamic FastenerEast Coast Fasteners ❚ EDCO Products

Englert ❚ Everlast Roofi ngFabral ❚ Fasco America

Firestone Building Products ❚ InterWrapMARCO ❚ MBCI ❚ McElroy Metal

Metal Plus ❚ Metal SalesMFM Building Products ❚ Morin

MWI Components ❚ New Tech MachineryPetersen Aluminum

PMC Industries/AceClamp ❚ S-5!Sealtite ❚ Sheffi eld Metals ❚ Sno Gem

SnoBlox-Snojax ❚ Swenson ShearTriangle Fastener ❚ Valspar

MAGAZINE

PRODUCT FEATURE:

SnowRetention

TOP PRODUCTS OF 2015

$4.95

MAGAZINE

February/March 2016

www.metalroofi ngmag.comVolume 15 • Number 1

STATE OF THEINDUSTRY2016 LOOKS POSITIVE

MRA:2015 YEAR IN REVIEW

10TH ANNUAL HALL OF FAMEOctober/November 2016October/November 2016

2016 PREVIEW

How Metal Roofi ngCan Help

www.metalroofi ngmag.com

Weather:

NEW PRODUCTS

PRODUCT FEATURE:ROOF PANELS

PRODUCT PROFILE: SOLAR PRODUCTSPPS

MAGAZINEVolume 15 • Number 6

AwArD issues


F+W can deliver your sales message to decision-makers in the construction industry.We serve the information needs of the contractors in the town & country construction market,

post-frame construction, and metal roofing industry. Visit us at www.ConstructionMagNet.com.

A D v E R T I S E R P O L I C Y R E q U I R E M E N T S 1. All advertising orders are accepted subject to the terms

and provisions of the current rate card. Orders are accepted subject to change in rates upon notice from the publisher. However, contracts may be cancelled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

2. Orders containing incorrect rates will be regarded as clerical errors and insertions will be billed at current rates.

3. The contract year is 12 consecutive months. Contracts must be completed within one year from date of first insertion.

4. Advertisers not on contract will be charged the one-time rate and will be credited for the difference in frequency rates as earned by subsequent insertions. A contract ad may be cancelled by notifying the publisher in writing before the space reservation date, and the short-time rate paid for the ads already run.

5. The publisher reserves the right, without liability, to reject, omit or exclude any advertisement for any reason at any time with or without notice to the advertiser or advertising agency, and whether or not such advertisement was previously acknowledged, accepted or published.

6. The word “advertisement” shall be printed at the top of advertisements which, in the opinion of the publisher, might be confused with editorial pages.

8. Publisher will not be bound by any conditions, printed or otherwise, appearing on contracts, insertion orders or copy instructions when such conditions conflict with the regulations set forth in this rate card. Contracts, insertion orders or copy changes will not be accepted without written confirmation. Insertion orders must specifically state issues and space to be Orders for specific positions are accepted as requests. The publisher shall not be bound by such requests and has the right to determine the actual position.

9. F+W is not responsible for errors in key numbers or other typesetting done by the publisher.

10. Advertisers and their agencies are liable for all contents of advertisements printed and are also responsible for any claim arising against Rural Builder, Frame Building News, Metal Roofing or F+W.

11. The publisher reserves the right to hold an advertiser and/ or its agency jointly and severally liable for such monies as are due and payable to the publisher.

12. contract cancelation. Print advertising must be canceled by published ad close date of issue. Print advertising canceled after the published close date will be charged at earned rate to the advertiser with an additional fee of up to $500 for remake of the page. Digital advertising must be canceled within 2 business days

of start date. Digital advertising canceled less than 2 business days before the start date or any time afterwards will be charged at earned rate to the advertiser. All cancelation must be made in writing and delivered to F+W sales representative.

13. Short rate. Advertisers that fail to achieve contracted number of insertions within the year will be short rated to the applicable frequency on rate card for all advertising products that have run during the time of the contract.

For assistance, please contact: Gary ReichertSales RepresentativeGary.Reichert @fwcommunity.com715.350.7080

Tyler JensonSales [email protected]

F+W, a Content + Ecommerce Company 700 E. State Street

Iola, WI 54990

2017 … · ad deadline: 3.23.2017 metal roofing buyers’ guide the construction, repair or...

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