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JD FASHION

目 录 Contents

1 Development of JD

3 JD FASHION

2 Advantages of JD

1 Development of JD

Being founded in 2004, JD gained the

largest revenue among Chinese internet

enterprises and was as one of the top 10

global internet companies in 2014.

2016 BrandZ TOP100 MOST VALUABLE

GLOBAL BRANDS

By Millward Brown, WPP，2016-6-8

Ranking 366, 2016 FORTUNE GLOBAL

500

By FORTUNE, 2016-7-20

Development of JD

2

NASDAQ – 2014.5.22

The 1st comprehensive Chinese EC

company listed on NASDAQ

Development of JD

Development of JD

0

1000

2000

3000

4000

5000

2011 2012 2013 2014 2015

260.2 billion

125.5 billion

32.7 billion

Rapid Growth in GMV

462.7 billion

73.3 billion

2015 Performance

*According to Ministry of Commerce, online retail transactions in 2015 were 3.88 trillion, a Y-o-Y increase of 33.3%

GMV

RMB 462.7 billion

Increase of 78% Y-o-Y,

2 times the average growth

rate of the industry *

Net Revenue

RMB 181.3 billion

Increase of 58%

Y-o-Y

Fulfilled Orders*

1.263 billion

Increase of 94%

Y-o-Y

Active customer*

155.0 million

Increase of 71% Y-o-Y

Merchants

99,000

Employees

105,963

Unit: RMB

JD Mall has become China's largest retailer in mobile

phones, digital products and computers. Our sales

have surpassed any other platforms’ online and offline

sales.

JD Home Appliance is positioned to be China's largest

home appliance retailer.

JD Apparel sales grew 100% year-on-year in 2015.

JD Mall has become one of the China’s largest retailers of

milk powder, diapers, imported milk, wine and other

fast moving consumer goods both online and offline.

JD Fresh Produce BU has China’s largest frozen and

chilled ecommerce warehousing and delivery system and

is known for safe, fresh produce.

JD New Markets Program will help merchants better

target new and developing markets within China.

Apparel and Home

Furnishing BU FMCG BU

Home Appliances BU

Fresh Produce BU

3C BU

New Markets Program

We Diversify Our

Offerings to Meet

Customer's Demands

Development of JD

Development of JD

Development of JD

2 Advantages of JD

冷藏冷冻

Largest ecommerce logistics infrastructure in China

Small to Medium

Oversized Cold Chain

Over 85% of direct sales orders were delivered with JD's

same day- and next-day delivery service in 2015, standard

Express delivery service has been upgraded to 2 hours

234 warehouses

6,756 delivery stations, pickup points, and pickup stations

Warehousing facilities covering an area of 5.20 million

square meters

Data source：JD.com’s fourth quarter financial report in 2015

The leader in providing small-to-medium sized warehousing, oversized

warehousing, cold chain delivery and frozen and chilled warehousing facilities,

enabling truly global standard logistics services

Advantages of JD

Advantages of JD

PC

Off-line

Multiple kinds of marketing activity forms welcomed by users

Sufficient UV in PC terminal to provide traffic

WeChat, mobile QQ user

resources

Providing sufficient social

communication traffic

Highly efficient and

accurate membership

marketing channel

Taking advantage of online and offline resources connected

with JD mobile terminal

Expanding customers group and marketing methods

Diversified display ways in

physical stores

Providing with basis for O2O

creative cooperation mode

APP

WeChat

Mobile QQ

Advantages of JD

In Mar. 2014, JD reached strategic cooperation with Tencent. JD acquired Tencent B2C platform.

Tencent provided the largest traffic entrance position on WeChat and mobile QQ, they also cooperated the online payment.

Advantages of JD

0.80 billion WeChat active users

Chinese mobile

internet users

WeChat

active users

1.00

billion

0.80

billion

Advantages of JD

Before

Opening

In Process

of Opening

• Definite qualification and authorization

After

Opening • Monitoring by system, the platform and vendors together

• Cleaning out the category environment

JD FASHION 3

JD FASHION

In 2015, JD apparel has a 100% year-on-year growth rate.

JD apparel has higher per customer transaction and higher conversion rate than other platforms.

JD apparel has strong ability to draw offsite customers. The repurchase and customer loyalty are higher than other

categories.

JD FASHION

Spring JD fashion show+ China International Fashion Fair

On 18th Mar. 2015, JD held its fashion show and global launch ceremony of "I.

Supermodel” in Shanghai Fashion Center, which is a reality show forged

together by JD and Iqiyi.com.

Millan Fashion Week JD’s fashion show was held in Millan, which is the first time for domestic

designer to step on world famous fashion week.

New York Fashion Week JD’s fashion show was held in the man studio of New York fashion week—PIER59

STUDIOS. 5 talented designers demonstrate their work under a new romanticism

theme.

London Fashion Week JD.com showcased a collection of six luxury Chinese fashion brands during London

Fashion Week on 19th September 2016. JD.com cooperated with ELLE and

NetEase(网易), putting the live broadcast of this show on JD.com. And the number

of audience reached nearly 8 million on that day.

1 2

3 4

5 6

7 8

9 10

11 12

618

11.11

Christmas

New year Spring

Games

Valentine’s

day

JD FASHION

Children's

Day

New year

New Arrival

Jeans Festival

Men’s

Apparel

Festival

Thank you