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TRANSCRIPT
DEC. 5-7, 2016 x BOSTON
2016
Sponsorship Opportunities 1
Over 400 decision makers attend this premier event every
year. More than half of the
attendees have titles at VP and
above and they attend looking for
solutions from providers like you.
This year’s BIA/Kelsey NEXT conference will be like no other –
new topics, new formats and new ways for you to meet
attendees. Located at the Royale, a 1918 opera house in the
epicenter of downtown Boston, this hip, 33,000-square-foot
venue is rich in history and charm. We’ll transform it into
the coolest conference space you’ve seen with plenty of
opportunities for attendees to interact with your company.
C-Suite, VP, SVP, EVP, Directors All attending to learn and develop new partnerships
The most insightful visionaries and practitioners from across the local advertising and marketing landscape will motivate the audience to find solutions to take them into the future.
Publishers, Brands, Agencies, Tech Developers, Investors, Influencers Spending 2 days seeking partnerships to help them prepare for the future.
400+ 125+ 40+
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Connects You to the Audience
www.biakelsey.com/next2016
Andy McMahon dciandy@
A good conference leaves you exhausted. Boy, I'm exhausted #BIAKNEXT
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#BIAKNEXT
Chris Sullens ChrisSullens@
Great conference @BIAKelsey #BIAKNEXT. Thanks for helping @Work_Wave provide our perspective on #OnDemand
CallAction co callactionco@
Thanks to everyone at @BIAKelsey for another amazing event filled w/ amazing people. #BIAKNEXT
Mancuso Media, LLC @Mancuso_Media
Learning from the #marketing industry's best at #BIAKNEXT
Connects You to the Audience
www.biakelsey.com/next2016
Promote your brand.
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Sponsor Benefits
Support the BIA/Kelsey community.
We offer unique ways to engage with prospects – traditional sponsorships like meals, sessions, stage and over a dozen new sponsorship options this year.
Meet new prospects. The best way to connect with prospects is face to face – your BIA/Kelsey NEXT sponsorship includes the opportunity to mingle with attendees in small groups and one on one.
Embrace the ‘Royale’ treatment. We specifically selected the Royale Boston for BIA/Kelsey NEXT for the very unique engagement opportunities it offers. Prepare to be energized by all the ways your brand can be showcased throughout this modern open venue with a soul of traditional elegance.
Our reputation has created a unique community of the best and brightest in the industry. Associating your company with our brand sets you apart from your competition and provides a special entrée into our community.
www.biakelsey.com/next2016
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PREMIUM
CHOOSE FROM:
Registration
Breakfast
VIP Skybox
Case Study
Dessert Table
Refreshment Break
Stage Plants
Charging Station
Morning Workout
Wristbands
Event Host
Event Welcome
PLATINUM PLUS
CHOOSE FROM: After-Hours Party
Take-Aways Report
Clubhouse Lounge
Conference WiFi
Networking Lunch
Main Stage
SPOTLIGHT
CHOOSE FROM: Exhibit Station
Session Sponsor
Morning 1:1
Interview Backdrop
Photo Gallery
Photo Contest
Photo Booth
Projected Logo
T-Shirts
Water Bottles
Specialty Cocktail Bar
ACCESS
CHOOSE FROM: Red Carpet
Collateral
Giveaways
Surprise & Delight
Hotel Room Key
Sponsorship Levels & Options
www.biakelsey.com/next2016
$13K-$20K
$7.5K-10K $4K-7K $3K
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FEATURES PLATINUM
PLUS PREMIUM SPOTLIGHT ACCESS
Inclusion on conference
website with link back
to your site • • • • Highlighted in conference
marketing communications • • • • Logo on big screen
and sponsor banners
at the conference • • • • Promotional tools (social
posts, banner ads,
registration discount code) • • • • Announcement of
sponsorship via social media • • • • Bag insert • • • • Exhibit station /
table top display • • • Electronic attendee
list in advance • Display ad in
conference program Full 8 ½ x 11 ½ Page ¼ Page
Conference pass(es),
each worth $995 8 5 2 1
Price $13K-$20K $7.5K-$10K $4K-$7K $3K
Sponsorship Opportunities
www.biakelsey.com/next2016
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We’ve created a dozen new ways to connect with this powerful audience:
VIP SKYBOX $8,500 The Royale Boston offers a unique opportunity to give your prospects and customers the VIP treatment as a Skybox sponsor. Your branded balcony allows you to meet partners, demo products and sip cocktails with a bird’s eye view of all the BIA/Kelsey NEXT action.
WELCOME/VENUE ENTRANCE $7,500 Be the first impression – as participants enter the Royale Boston to start their NEXT experience, they won’t be able to miss your branding in “lights” or electronic messaging on welcome monitors.
MORNING WORKOUT $7,500 We’ll host a 30-minute workout for all fitness levels each morning of the conference. Your support showcases your commitment to corporate health and wellness and will be highly visible. Sponsorship includes a giveaway to all participants.
New This Year
www.biakelsey.com/next2016
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GIVEAWAYS $3,000 Everyone loves to win – we’ll shake it up every day with drawings for fun prizes. Sponsorship includes on-screen messaging, prize presentation to winner and inclusion in all prize messaging.
MORNING 1:1 $5,000 Attendees tell us every year they want time with speakers – so we’ll start each morning with individual and small group time with speakers. This popular session will be sponsored and include branding on agenda, on-screen messaging and signage.
INTERVIEW BACKDROP $5,000 Everyone wants to tell their story so we’ll host a video interview station to talk informally with attendees, sponsors and vendors…the backdrop will be sponsored and be seen across the BIA/Kelsey website and social media and shared by attendees.
EVENT HOST $8,500 The BIA/Kelsey NEXT conference has a new personality and this host will be the most visible person at the event. On stage between sessions, hosting sub events like the workout and lunches, engaged across all social platforms and mingling with attendees throughout the conference. Sponsorship will include on-stage branding, wearable branding on the host and inclusion on event agenda.
New This Year
www.biakelsey.com/next2016
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SPECIALITY COCKTAIL BAR $7,000 You’ll be the toast of BIA/Kelsey NEXT as the host of a specialty cocktail bar during one of our evening receptions. Select cocktails, beer or wine for your bar and create a signature drink in your name. Sponsorship includes branded cocktail napkins.
PHOTO CONTEST $5,000 A sponsored social photo contest will showcase the event, attendees, activities etc. Lots of on-site promotion is included in this sponsorship including the award for the contest winner.
PHOTO BOOTH $7,000 A fun activity for everyone at the conference, the booth will include props and fun ideas for photo taking. Photos will be branded with sponsor’s logo and signage and on-stage messaging is included.
SURPRISE AND DELIGHT $5,000 We’re shaking it up and will provide unexpected “treats” throughout the conference. When attendees least expect it snacks, music, guests will appear and provide a unique experience branded with sponsor logo and messaging. A great way to catch the attention of attendees in a non-traditional way.
New This Year
www.biakelsey.com/next2016
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WRISTBANDS $8,500 Every attendee will need a wristband to enter the second floor entertainment area – your brand can be included and visible to every attendee. Sponsorship includes daily on-stage messaging as well as signage at registration area and entertainment area.
TSHIRTS $7,000 Conference-goers love free stuff and we’ll have some fun distributing shirts with a t-shirt gun fired from stage into the audience. Plenty of on stage messaging, t-shirt branding and signage are included in this opportunity.
BOOK SPONSOR $3,000 Attendees will have the opportunity to receive a book from two terrific authors: Catharine Hays, Future of Advertising, and Scott Brinker, Hacking Marketing. Sponsors of each book will be recognized via a custom label on the front of the book. Sure to be a crowd pleaser and an item that goes home with everyone.
We have plenty of other new opportunities and we’d love to
hear your ideas too! Let us know what works best for you!
New This Year
www.biakelsey.com/next2016
DEC. 5-7, 2016 x BOSTON
Join Us at a Truly Unique Venue
www.biakelsey.com/next2016
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“Thanks for a third great conference as a sponsor with
BIA/Kelsey. The investment was a great one because of the very high level of contacts we were able to make at your show! The
first two conferences we attended have already paid for themselves many times over with the new relationships we started with decision makers in large print, broadcast and directory companies. Looking forward to being back this year and expanding our presence.”
CRAIG WESTCOTT
Director, Business Development, Localstars
BIA/Kelsey NEXT 2015 Sponsor
The Bottom Line: Unmatched ROI
www.biakelsey.com/next2016
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NEXT SPONSORSHIPS
Contact Us
www.biakelsey.com/next2016