2016 q1 southeast asia mobile game market
TRANSCRIPT
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! JS ADWAYS MEDIA
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2015
� 1 12
1,604 4 3
? App Annie 2014 7 20152 Google Play 90 iOS 75 Google Play
iOS
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( App Annie 2015)
�
2013 20153
RPG iOS & Google Play14% RPG 22%
2013 0.8~1.2 20153~5 10
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( App Annie iOS 2016/03/28)
iOS Google Play
( App Annie Google Play 2016/03/28)
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App Annie4 Android
3G LTE Android
( App Annie )
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( App Annie )
2015 Newzoo China’s & Southeast Asia’s Mobile Games Market 530.2%
( Newzoo China’s & Southeast Asia’s Mobile Games Market)
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? Niko Partner
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62019 4 PC
13 11
Newzoo2015 16.8 34
8.32 2018 22Newzoo
( Newzoo China’s & Southeast Asia’s Mobile Games Market)
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Newzoo 2015 Global Mobile Games Market Whitepaper 7
95%Facebook Facebook 78% Twitter
Estimated English Speakers ( Newzoo 2015 Global Mobile Games Market Whitepaper)
20
65%35%
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( Newzoo China’s & Southeast Asia’s Mobile Games Market)
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33% 74% 26%
&
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( Newzoo China’s & Southeast Asia’s Mobile Games Market)
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( Newzoo China’s & Southeast Asia’s Mobile Games Market)
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Google Play
š¤ÅŭÒ
TOP 5
(App Annie,
2015/03/01)
1. ŨĴĻĎ(COC)
2. :øąĜð(COK)
3. ƇŻRY(S)
4. Ƈáįų(Magic
Rush: Heroes)
5. >yîŵ(Art of
Sword - EN)
1. tŘ(MU)
2. LINE½šr�(LINE
Let's Get Rich)
3. �Ƅm(Seven
Knights)
4. :øąĜð(COK)
5. [��£(Last
Empire-War Z)
1. tŘ(MU)
2. ŨĴĻĎ(COC)
3. :øąĜð(COK)
4. ƇŻRY
(Summoners War)
5. sƉ2Ũ(Thiên
Long Bát Bộ 3D)
1. ŨĴĻĎ(COC)
2. :øąĜð(COK)
3. �Ƅm(Seven
Knights)
4. LINE½šr�
(LINE Let's Get
Rich)
5. Ƈáįų(Magic
Rush: Heroes)
1. ŨĴĻĎ(COC)
2. ƇŻRY
(Summoners War)
3. ăõĦĸÕ
(Slotomania - Free
Casino Slots)
4. :øąĜð(COK)
5. ĄĄĄĦĸÕ
(FaFaFa - Real
Casino Slots)
1. ŨĴĻĎ(COC)
2. :øąĜð(COK)
3. ĊƇ�j
4. ăõĦĸÕ
(Slotomania - Free
Casino Slots)
5. [��£(Last
Empire-War Z)
iTunes
š¤ÅŭÒ
TOP 5
(App Annie,
2015/03/01)
1. ŨĴĻĎ(COC)
2. ƇŻRY
(Summoners War)
3. :øąĜð(COK)
4. Immortsl DreamX
5. PokerStars Poker –
Texas Holdem &
Omaha Free Poker
Games
1. �Ƅm(Seven
Knights)
2. tŘ(MU)
3. LINE½šr�
(LINE Let's Get
Rich)
4. ƇŻRY
(Summoners War)
5. Ŭßó±Ű(LINE
Rangers)
1. tŘ(MU)
2. đ+Þè(Tiếu Ngạo
Giang Hồ 3D)
3. :øąĜð(COK)
4. ŷźs(Mobile
Strike)
5. £bƂÆ(Invasion:
Modern Empire)
1. LINE½šr�(LINE
Let's Get Rich)
2. ŨĴĻĎ(COC)
3. :øąĜð(COK)
4. �Ƅm(Seven
Knights)
5. War of Nations™ -
PVP Strategy MMO
1. ƇŻRY
(Summoners War)
2. Game of War - Fire
Age
3. ŨĴĻĎ(COC)
4. ŷźs(Mobile
Strike)
5. Starlight Legend -
MMORPG
1. ŨĴĻĎ(COC)
2. ăõĦĸÕ
(Slotomania - Free
Casino Slots)
3. Game of War - Fire
Age
4. 8j,t(Dot Arena
5. sg£ņ-2016Ē�
� ¿ę 3D ARPG
�C$Ľ!
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� PC 2015
。
80% 67%
】 10 7 50%
】 23.25%3G
WIFI
PC
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( Digital landscape of Southeast Asia in Q4 2015)
� ?
Yeahmobi
? 80%35
3G
9
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( ) �
App Annie (2015/03/01)(COC) (COK)
(Thiên Long Bát Bộ 3D) (Tiếu Ngạo Giang Hồ 3D)
」
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FacebookFacebook
、
4.3 2.4twitter Instagram Google+
APP Whatsapp Facebook Messenger Wechat
( Digital landscape of Southeast Asia in Q4 2015)
Facebook Facebook
Facebook IQ 10( )
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FacebookFacebook
( GIF )
( Facebook IQ Southeast Asians Emerge on Digital)
FB Facebook16 56% FB
52% 55%58%
FB
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( Facebook IQ Southeast Asians Emerge on Digital) � !
FacebookGoogle play
APP Store FB TALINE Appdriver
( )
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Newzoo 11 、
2017 222014
( The Southeast Asian Games Market)
� 1.
2.
3. Facebook Twitter
Instagram 4. Viber Skype Facebook message
� 1.
2.
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/ ARPG 3. Facebook
FBInstagram Twitter
4. LINE 60% LINELINE LINE
LINE
� 1. 「
」
2.
3. FB Zing Me Twitter
APP
4. WAP Android 「
WAP
� 1.
2.
88%
3. FBTwitter
4. Google Yahoo
78.3%
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� 1. 16.2Mbps
iphone 1238% Android
26% 2. 」
3. Facebook Twitter Google+
APP Whatsapp 46%Whatsapp
� 1.
2. 90% APP Store Google play store
3.
4. 26.5% (PC) 23.9%
】
�
」
13
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(COC) (COK) (MU) 2015、
RPG
( JS ADWAYS MEDIA)
� � �
FB Instagram Twitter Whatsapp
「
】 3GFacebook YouTube
ADWAYS 【
」 FB IG CPIFB CPI 22.7%
APP
�CP
FBTOP 10
」 (MU) 。 2,000
TOP 10 FBPC !
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� Google play APP Store
LINE AppdriverRich media
�
App Flurry Party
Know-How
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1 1600
http://www.ithome.com.tw/news/97479 2 Google Play 4
http://www.inside.com.tw/2015/09/17/app-annie-southeast-asia-mobile-games-analysis 3 【 【 4
http://www.sykong.com/2016/01/97315 4
http://cn.blog.appannie.com/global-mobile-data-consumption-trends-special-report-operators-oems/
5 China’s & Southeast Asia’s Mobile Games Market https://newzoo.com/wp-content/uploads/2011/06/Newzoo_Google_Think-Gaming_July_V7_Final.pdf
6 2019 24 11 http://youxiputao.tw/articles/5306
7 2015 Global Mobile Games Market Whitepaper http://2015.gmgc.info/ENG_GMGC_Newzoo_Global_Mobile_Games_Market_Whitepaper_Final.pdf
8 1. (
) http://www.yeahmobi.com/cn_download.php
2. https://www.statista.com/outlook/211/123/mobile-games/philippines#market-driver
3. Digital landscape of Southeast Asia in Q4 2015 https://www.techinasia.com/talk/digital-southeast-asia-q4-2015
4. 49% http://www.baijingapp.com/article/456
5. | 2.3 http://www.sykong.com/2016/01/97943
6. The statistics portal data https://www.statista.com/outlook/211/123/mobile-games/philippines#market-driver
9 http://www.bnext.com.tw/article/view/id/37332 10 facebook IQ Southeast Asians Emerge on Digital
http://insights.fb.com/2015/08/06/southeast-asians-emerge-on-digital/ 11 The Southeast Asian Games Market
https://newzoo.com/wp-content/uploads/2011/06/Newzoo_PG_Connects_Southeast_Asia_V1.pdf
12 Apple maintains market share lead over S. Korean rival in Singapore http://www.straitstimes.com/tech/apple-maintains-market-share-lead-over-s-korean-rival-in-singapore
13 http://www.baijingapp.com/article/772