2016 porte event issuu final
DESCRIPTION
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1. Mom’s Day 6. Trunk Show
2. Repair Event 7. Bridal Event
3. Custom Design 8. Store Anniv.
4. Estate Sale 9. Trade In
5. Clearance Sale 10. And More...
JEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.
PR INT • D IG I TAL • SOC IALPorte MARKETING
Interactive Catalog • Live links Inside!
Store Event Marketing Planner
Create a Marketing PlanDetermine your objectives
1. Aquire Affluent Consumers2. Promote my Custom Design Services3. Activate Inactive Accounts 3. Get Rid of Old Inventory4. Promote my Repair Services5. Showcase New Products6. Partner with businesses: Restaurants, Car Dealers, Charities, Local Businesses
• No contracts. Change your marketing plan at any time
• Let Porte Marketing create and execute your plan so you can spend more time selling jewelry
• All programs are customized for your store with the jewelry, images, services, offers you wish to feature
• Some of our programs are automated: Set it and forget it!
MARCH
REPAIRCLINIC
TRADE-INEVENT
INVENTORYCLEARANCE
TRUNK SHOW
MOM’S DAY
CUSTOMDESIGN
LADIESNIGHT
WEATHEREVENT
BRIDALEVENT
STOREANNIVERSARY
APRIL MAY JUNE
OCTOBER
JULY AUGUST
NOVEMBER
SEPTEMBER
DECEMBER
60 MINUTES60 % OFFSTOREWIDE
SALERe-Bling Your Ring
®
If it Snows on Christmas,
Your Holiday Purchases are
FREE!*
1. Mom’s Day
She’ll love it!
$100 Gift Card*
* EXCLUDES PANDORA
GIFT CERT #0216
WITH ANY SINGLE PURCHASE OF $300 OR MORE
JUST THROUGH MOTHER’S DAY
Plastic Postcards:Porte Plastic Postcards with detachable gift card offer
CLICK ON IMAGE ABOVE TO SEE OUR MOTHER’S DAY MARKETING IDEAS
Jewelers can now dominate the mailbox with a high im-pact, memorable and interactive direct mail piece that delivers their message from mailbox-to-mind at the speed of sight.Plastic postcards offer jewelers a measurable, trackable, and cost-effective postcard mailer that is unlike any other gift card or special offer direct mail piece on the market. The full color 8.5” x 5.5” postcard-size mailer printed on a high-gloss plastic material that mimics the feel of a credit card.
$100GIFT CARD
FACT:There is no worse holidayto forget than Mother’s Day
Happy Mother’s DayFINE JEWELERS $100GIFT
CARD
Click here to see more samples
JEWELRY MARKETING. WE MAKE IT EASY. WE MAKE IT HAPPEN.
Best Mother’s DayEver!
PR INT • D IG I TAL • SOC IALPorte MARKETING
INSIDEGreat marketing ideas to make this Mother’s Day your best EVER!
Trifolds:Porte Mega trifolds can be used as in-store handouts or mailed to your customers and/
or prospects from a demographic list that we can append to your customer list.This very large format size (ea.panel is 5.25” wide x 10.5” tall) provides a great vehicle
to show the gift ideas you have for Mother’s Day.
Communicating the services that you offer can be a daunting task.
Never assume that your customers know what services you provide.
2. Repair Event
Fall in Love with Your Jewelry. All over Again!
JEWELRY REPAIR EXPERTS
Custom Design ServicesJewelry RestorationChain SolderRhodium Plating ServicesRing SizingAppraisal ServicesWatch Battery ReplacementsPearl Restringing
Expires: 9/30/2015
$25 OffAny repair of $50 or more
Uptown Selection, Hometown Value Since 1953
Click here to see more samples
JEWELRY REPAIR
EXPERTS
Custom Design Services
Jewelry Restoration
Chain Repair
Rhodium Plating Services
Ring Sizing
Appraisal Services
Watch Battery Replacements
Pearl Restringing
(210) 231-0414260 E Basse Rd.
Suite 103 San Antonio, Texas 78209
Gift Card$25 OffAny repair of $50 or more
(210) 231-0414260 E Basse Rd.
Suite 103 San Antonio, Texas 78209
Gift Card
703 Boston Post RoadMadison, CT 06443
203-245-5700www.peterindorf.com
Peter Indorf
Appraisal ServicesCustom Design ServicesRhodium Plating ServicesRing SizingWatch Battery Replacements
ON SITE JEWELRY REPAIR EXPERTS
$25 OffAny repair of $50 or more
Luring a customer or new prospects into your store by advertising a $5000 piece of jewelry may have worked ten years ago, but in today’s challenging economy, your jewelry repair services provide much better bait!
If you are a jeweler who feels you don’t need any more jewelry repair business, you might be concentrat-ing too much on the repair itself, rather than the opportunity to find out more of the customer’s needs enabling you to convert a repair customer into a jewelry buyer.
For jewelers that do not have on-site repair services, creating a Repair Clinic Event by bringing in a bench jeweler, watch specialist and custom design professional can provide excellent results.
Your custom design jewelry services can help
differentiate your store and can satisfy the
consumer’s appetite for desiring something
new and different.
3. Custom Design
703 Boston Post RoadMadison, CT 06443
203-245-5700www.peterindorf.com
ON SITE CUSTOM JEWELRY DESIGN SPECIALISTS
$500 ValueFree Design Consultation
with this card.Bring it Back to Life!
Bring us your gold and diamonds and we will create an heirloom you will love, wear and cherish.
Click here to see more samples
Porte Marketing offers special event marketing materials to help expose your custom design talents and services via print, store signage, email, FB, Instagram, youtube and TV.
4. Estate SaleEstate jewelry departments remain a highly
profitable product category enabling jewelers to buy right and sell profitably.
B U Y E R S O F E S TAT E J E W E L RYWe are one of the largest Estate Buyers in Virginia
Let us make you an offer you can’t refuse
We Guarantee the highest prices paid We Guarantee the highest prices paid
Whether you’ve inherited a watch that
doesn’t suit your taste or have gold, fine jewelry and diamond pieces
you’ve grown tired of…
Whether you are interested in procuring and buying estate collections or wish to sell estate jewelry, this category certainly has a specific buyer.
Unfortunately, most consum-ers know little about estate and antique jewelry but positioning yourself as a player and expert can help position your store as the place to go.
Click here to see more samples
They wished they consulted with Justin E. Krall... Learn from history.Whether your clients need an accurate jewelry appraisal or wish to sell their jewelry estate.
800-800-800GEMS AND JEWELRY MASTER APPRAISER
CLEOPATRA
GRACE KELLY
GORDON GEKKO
LIBERACE CAPTAIN HOOKANA NICOLE SMITH
BERNIE MADOFFELIZABETH TAYLOR
Some weeks ago a loyal customer came into Hiller Jewelry andas he was leaving Joe handed him his new Estate and Jewelry Services booklet outlining how he helps customers more easily understand how to sell, appraise and redesign jewelry that they inherited or have in the bank vault. The dapper southern gentleman thanked Joe for the booklet andsaid that his momma had passed away two years ago and he wastrying to figure out what to do with the 3 vault boxes of jewelrythat he inherited.
If you are looking for ideas to promote your Estate Jewelry Department and Services call James Porte at 954-817-3911 (cell) or email [email protected].
5. Clearance Sale
60 MINUTES60 % OFFSTOREWIDE
SALEIn stock merchandise only. Exclusions may apply.
Saturday, June 13TH • 11 a.m.-12 p.m.
2212 8th St • Meridian, MS 601-693-6071
www.labichejewelers.com
SINCE 1953
Improve your cash flow and the financial health of your business by converting dead inventory to cash with Porte’s copyrighted
60% Off 60 Minutes Sale
Click here to see more samples
The traditional 50% off and 60% off sales no longer work. Porte’s copyrighted 60 Minutes 60% Off sale provides a sense of urgency that has many customers lining up for this special hour of savings!
Diamond Vault ClearanceNEW YORK DIAMOND CUTTER
3 Day Only20 HoursFriday, Saturday and Sunday, November 27th, 28th & 29th
• Our largest selection of the season and lowest prices of the year.
• All the popular shapes and all the most desired sizes
ALL INDEPENDENTLY LABORATORY CERTIFIED.If this is a Diamond Christmas...this savings event of the year is for you!
6. Trunk ShowTrunk shows can provide your customers with a
way to view more of a designer’s or manufacturer’s complete line. Personal appearances by the
designer can create a stronger bond to the brand and can create life-long collectors.
Click here to see more samples
Two Days Only Our Premier Limited Edition Designer
presenting their Holiday 2015 Collection at year end values
Every JB Star creation is hand made using precious platinum.
The quality of the stones is another aspect where JB Star will not compromise.
Perfect for remounting your existing gems
Huge Holiday Collection. Introducing The New Black Caviar
Our most popular sterling and 18k designer
Two days only
Entire Holiday Colletion. Presented by The Bellari Family
WHEN ART MEETS PASSION…
Within each BELLARI design you will find a delicate art form in which the blending of colors and
unique cuts of gemstones must intertwine in harmony. In viewing my collections it is important to recognize and appreciate the integrity of craftsmanship inherent in each creaton.
Friday December 18thSaturday December 19th
Friday December 18thSaturday December 19th
EACH PIECE FROM THE COLLECTION IS UNIQUELY HAND WROUGHT WITH THE EXQUISITE PRECISION ONCE CELEBRATED BY ANCIENT ARTISANS; YIELDING A TAWNY LUXURY FIT FOR THE MODERN WOMAN WHOSE JEWELRY REFLECTS,
AT THE SAME TIME ANCIENT HISTORY, AND THE ART THAT IS THE MODERN FEMININE SPIRIT.
Her collection elegantly
reconciles the rich
inspiration of ancient
jewelry traditions, utilizing only pure and
nimble 24 Karat gold.
We are excited to bring you thisONCE IN A LIFETIME
OPPORTUNITY
Celebrate our 70th Year and enjoythe exceptional experience of the entire
LIKA BEHAR COLLECTIONfrom
Istanbul, TurkeyWe looked far and wide
for this jewelry designer who isdifferent from all the rest.
Please join us for an eventwe are truly excited about!
The more special you make your event, the more your customers will support it
7. Bridal EventBridal lists are available and can provide you with the names and addresses of couples and the date they are getting betrothed.
While you might be late on selling these soon-to-be-wed couples their engagement rings, targeting these prospects with wedding bands will prove to be most timely.
You can hook up with The Knot to get these names, local bridal magazines and bridal shows to get to these consumers.
Click here to see more samples
Partner with local businesses that touch the bride to be with our unique “Bridal Booklet”
8. Store AnniversaryStore Anniversaries are a great way to thank your customers for their support and business over the years.
If it were not for you, there would be no us ‘philosophy’.
Click here to see more samples
Susan,Join Us in Celebrating our Anniversary!
$100GIFT CARD
Our Gift to You!
Cannot be combined with other offersValid only on November 15
Expires 12/31/2015
ANNIVERSARY
Scratch to Win!No purchase necessary
9. Trade In
Out with the old, in with the new!
Fill the bag with your old-unwanted jewelry & bring it in
YOUR OLD JEWELRY IS WORTH CASH OR NEW JEWELRY
Marci Jewelry Trade-in EventNOW THROUGH MARCH 31ST
HAVE A ZIPLOCK BAG?
www.MarciJewelry.com425.455.4561
Providing customers with an opportunity where they can get a generous trade-in amount for their jewelry towards new jewelry takes their unworn and unloved pieces out of the vault or jewelry box and into your store with the customer smiling from ear to eary.
Marci Jewelers Trade-in EventMARCH 15TH - MARCH 31STBring your unwanted jewelry and trade it in for a new one.
www.marcijewelry.com425.455.4561
Hmmm...Time for a Change!
Porte Marketing offers program exclusivity and total customization
Mother’s/Father’sDay Ideas
Thank You Cards
Grand Openings Store & VIPInvitations
Antwerp Buying Trip Print Ads RestaurantPartnering
Customer’s Bday & Anniversary
Activate InactiveAccounts
WeatherPromotions
Ladies Night
Black Friday Christmas Valentine’s Day Custom Design Event
Jewelers don’t plan to fail; they fail to plan.
Explore the Possibilities... portemarketing.com
Turnaround time on most programs 48-72 hours. Low, low minimums
Targeting Employees of Businesses
DemocraticReports
Car DealerPartnering
Charity Events Employees of LocalBusinesses
DemographicReports
VideoGraphics
Men’s Night Referrals Acquiring AffluentCustomers
Showcase Your Store Bridal Events
Old InventoryClearance
Store Anniversary Repair Events& Services
Estate Sales New Products& Trunk Shows
Jewelers don’t plan to fail; they fail to plan.
Call James Porte 954-817-3911and start your marketing plan
Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.Store signage: counter cards, posters, X signs, window signs, store banners, billboards
Here Is What We OfferPRINT MATERIALS
Susan,A Holiday OfferYou Can’t Resist
$1000GIFT CARD
Spend $2,000 or more and receive our gift of $1,000 toward your purchase for any in-stock item. Cannot be combined
with other offers. See store for details.
Expires 12/31/2015
OUR GIFT TO YOU
BILLBOARDS
WINDOW SIGNS TWO FOLDS IN-STORE HANDOUTS
TRIFOLDS X-SIGNS WALKING SIGNS
POSTCARDS DETACHABLE PLASTIC POSTCARDS
Postcards, plastic postcards, bifolds, trifolds, catalogs, magazine & newspaper ads, mailing services & demographic lists.Store signage: counter cards, posters, X signs, window signs, store banners, billboards
Email templates, FB boost ads, FB homepage banners, Instagram ads, electronic billboards
Radio, TV and Youtube ads.
DIGITAL MEDIA
RADIO & TV
DIGITAL BILLBOARDS
FACEBOOK HOMEPAGE BANNER
FACEBOOK BOOST AD
EMAIL TEMPLATE
Call James Porte to formulate your Marketing Event
Calendar.
JEWELRY MARKETING. WE MAKE IT EASY.
WE MAKE IT HAPPEN.
PR INT • D IG I TAL • SOC IALPorte MARKETING