2016 place conf: beacons in action - current use cases and deployments
TRANSCRIPT
INTRODUCTION
Unacast is the world's largest platform of beacon andproximity companies.
Proxbook is built by Unacast
PROXBOOK
The official directory of proximity solution providers
350Members
46Countries
+150Use cases
20IndustryVerticals
PROXIMITY SENSORS DEPLOYED GLOBALLY
Q2 2015
879,500
3,349,000 (+280%)
5,103,500 (+52%)
6,201,000 (+22%)
Q3 2015 Q4 2015 Q1 2016 Q2 2016
8,273,500 (+33%)
BEACON STANDARDS
90%93%
96%96%
5%
25%
38%45%
6% 7%13%
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
89%
49%
13%
POPULARITY OF DIFFERENT BEACON STANDARDS% of total Proxbook members supporting a beacon standard
INDUSTRY NEWS
5.0
Nearby Notifications
AndroidInstantApps
ProximityBeacon
API
2xSpeed
4xRange
800%Broadcasting
capacity
iPhone 7
iBeacon2.0?
PROXIMITY PRODUCTS AND SERVICES
Q4 2015 Q1 2016Q3 2015Q2 2015 Q2 2016
Proximity Advertising Networks Online Retargeting Data MonetizationAnalytics
75%75%
60%53%
76%
34%
27%25%
23%
39%
20%
15%9%
24%
5%
1%
11%
INDUSTRY VERTICALSRetail 70%
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
65%
52% 54%
50% 51%
49%51%
47%
46%49%
44%46%
43%46%
37%39%
37% 39%
37% 38%
% of total Proxbook members providing services in a certain vertical
Q1 2016
Q2 2016
67%
37% 38%
34% 35%
33% 34%
33%33%
27%30%
28%29%
27%27%
51%
73%
WHO IS LEVERAGING PROXIMITY?
93% of MLB stadiums use beacons
53% of NBAarenas use beacons
75% of NFL stadiums use beacons
47% of NHLarenas use beacons
170,000 yearly attendees 80,000 yearly attendees 100,000 yearly
attendees
8 million visitors in 6 months
80,000 yearlyattendees
15,000 yearlydelegates
WHO IS LEVERAGING PROXIMITY?
#1Increase ticket sales
#2Connected all services
into one mobile app
#5$500,000 in-app
sponsorship revenue
#3App adoption 30%
(industry standard 5%)
#4Over $1 million
increased ticket sales
USE CASE ORLANDO MAGIC
#1Measure ad
effectivenessWorld
leading telecomm company
#2Beacons deployed in brand stores globally
#3Cross-environment media
tracking and attribution
#5Results
1:1Matching
#4Matching proximity
interactions to store visits
USE CASE TELECOMM
#1Open up new revenue
streams
#2Deployed beacons and provided the solution
#5What’s next?
#3Results
#4Recouped installation costs with seat upgrades alone
ROI
87%higher transaction value
for beacon specific offersUSE CASE GOLDEN
STATES WARRIORS
50%Reached
#1Monetize app content
#2Sponsor triggered
content
#3Geofences at
125 McDonald’s
#4Results
#5New revenue stream
USE CASE MCDONALD’S
WHAT WILL HAPPEN NEXT?
• Bluetooth to boom
• More than push notifications
• Hardware will be key