Annuity Monitor2016 Gold Medal Winners

Corporate Insight provides competitive intelligence, consulting and user experience research to the nation'sleading financial, health and education institutions. For more than two decades, the firm has tracked technologicaldevelopments in the end-user online experience, identifying best practices in online financial services andinvesting, mobile finance, social media and other emerging areas. Corporate Insight offers subscription-basedMonitor services in 14 verticals, including banking, healthcare and alumni relations, along with custom research,digital capabilities audits, special studies, user research and other consulting services. The firm helps its clients—including 70% of the financial services firms in the Fortune 500—to remain at the forefront of industry trends andimprove their competitive position.

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Corporate Insight is pleased to introduce the results of our tenth annual Annuity Monitor Awards. We benchmarkthe annuity industry across five crucial categories, awarding gold, silver and bronze medals in each based on howfirms meet our criteria.

As in past years, the Gold Medal is reserved for offerings that provide an exceptionally valuable service. The SilverMedal goes to features that offer similar value but lack some of the outstanding attributes and functions of thebest offerings, and the Bronze Medal is awarded to features that offer an excellent or unique service but do notmeet the highest standards for a given category. This year, we look at five categories—Public Site ProductInformation, Annuity Education Tools, Client Management Capabilities, Advisor Sales and Prospecting Materials,and Advisor Book of Business Offerings—and assign gold, silver and bronze medals to the top performers in eachcategory.

Annuity Monitor Awards

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Medal Chart

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Firm Medal Count

Allianz Life

AXA

Fidelity

Jackson National

TIAA

Transamerica

Prudential

USAA

Voya

Category Overview

Public Product Information

Annuity Education Tools

Client Transaction Capabilities

Advisor Sales & Prospecting Materials

Advisor Books of Business Offerings

Promote Your Firm’s 2016 Monitor Awards!Corporate Insight is happy to assist all award-winning firms in promoting their honors. For more

information and for examples of past promotions, contact us at pr@corporateinsight.com.

Firms should strive to present a full picture of their product offerings online. For prospects, educating themselveson annuity products is often a key first step in the sales process. We thus consider the availability of public annuityproduct information for this category, with an emphasis on the amount of product detail for available annuities andoptional riders. Our assessment looked at the structure of annuity product pages, the supplemental literature andmultimedia resources included, and the findability of this information.

Public Product Information

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Each of our leaders offers comprehensive performanceinformation for variable annuities in organized performancecenters with viewing options that include sorting and filtering. Allaward winners make product information for product overviewinformation easily findable from the homepage. Our gold winner,Jackson National, particularly excels by promoting performanceinformation from its homepage.

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This year, firms began addressing the lack of calculators that explain and emphasize the need for an annuity.Accordingly, we have introduced our inaugural Annuity Education Tools award category. These product selectiontools allow prospects to glean whether and how annuities can fit into their investment portfolios. Our assessmentconsidered the location of tools throughout public sites, the level of data mining and the education their resultsoffered.

Annuity Education Tools

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USAA is awarded the gold medal for its product selector quiz, which incorporatesbasic information on the importance of savings and term definitions in balloon tips.USAA prospects highly benefit from the capability afforded by the tool to ascertainwhether an annuity will fit their retirement savings needs.

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As clients’ needs change, they need the ability to adjust beneficiaries, asset allocation, addresses and other annuityaccount information online. For this category, we focused on findability, interface design and client support whenassessing firms. Available transactions vary by firm but, at a minimum, all leading firms include the ability to changeasset allocation for variable annuities.

Client Transaction Capabilities

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Fidelity excels in this category, earning a gold medal for its excellenthelp resources and the ability to contribute to or withdraw from anannuity online. Clients can locate a wide range of functionality, such asthe abilities to withdraw and contribute to annuities, from tabs on theprivate site homepage and links on the Accounts & Trade flyout menu.

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This category focuses on the availability and depth of advisor product literature, sales presentations andprospecting materials. Manageable platforms boast search, sort and filter options, and comprehensive orderingand favoriting capabilities facilitate repeat retrieval of popular and frequently relied upon materials. Ourassessment took the persona of an advisor logging in to the site to obtain key materials for selling an annuity.

Advisor Sales and Prospecting Materials

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Jackson National is a repeat winner with its third consecutive goldmedal in this category for its strong array of marketing and salesmaterials. Jackson houses its materials within an organized AdvisorMarketing Center with filter, search and ordering capabilities.

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Annuity Monitor instituted advisor site books of business offerings as an award category for the first time in 2016.As we reviewed the book of business on each advisor site, we took on the persona of an advisor looking for anoverview of inforce contracts, an update on any pending contracts, a review of a client’s contract information or atransaction to perform on a client’s behalf. Firms ranked well for featuring a well-organized book of business thatincludes a wealth of details.

Advisor Book of Business Offerings

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Jackson National wins a gold medal for its detailed table of accounts,wealth of sort and filter options, customizable homepage account watchlist and comprehensive reports available for download.

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Analyst

Life Insurance and Annuities

646-751-6968

jkagan@corporateinsight.com

Joan Kagan

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