2016 media planner - bicycling
TRANSCRIPT
2016 media planner
2016 editorial calendar
January/FebruaryWe Dare You!We challenge readers to conquer something completely new—whether it’s a bucket-list ride, a race, or even getting back on a bike after a long layoff. This is our call to action to make 2016 your best cycling year ever.
MarchHow to do Everything RightFor one day, this writer vowed to be the perfect cyclist. What could go wrong? PLUS: Shop dogs, trail dogs, ride-along dogs, barrier dogs. Meet 25 cool canines and their bike-loving human sidekicks.
aprilBuyer’s GuideBicycling’s answer to the perennial question, “What bike should I buy?” is captured in a lush buyer’s guide filled with road, mountain, and city bikes for riders of every stripe.
MayGet Someone Riding!Meet the people who discovered cycling thanks to our Get Someone Riding! campaign—learn how their lives changed, their advice for getting started, and more.
JuneEditors’ ChoiceHonoring the year’s best bikes that make our readers dream of their next upgrade, delivered in a range of popular categories that represent our readers’ shopping habits.
JulyThe New Heroes of CyclingIn the last decade, cycling has gone through a reality check, making us want to replace our traditional heroes with ones who are more authentic, inspiring, and relatable. Our list of the 100+ men and women who embody today’s cycling hero.
augustTour de FranceBicycling’s annual celebration of the world’s greatest race.
septeMberReader Cover contest Real riders—amazing stories. Thousands of Bicycling readers entered. Now meet the 10 authentic, inspiring, fit, passionate, unstoppable finalists who wowed us—and the two winners who moved us most.
OctOber2017 Bike and Gear PreviewOur annual look at the best new bikes and gear. PLUS: Grimy fingers, garage shops, and the godfather of American steel framebuilding: We explore the gritty, under-celebrated world of making bikes and fixing them.
nOveMber/DeceMberBest Cities for CyclingOur biennial roundup of the cities that, thanks to infrastructure, culture, people, and all-around vibe, are ideal places to live on your bike.* Editorial lineups subject to change
world’s leading cycling media brand
1.7 mil lion magazine readers
700,000+ social media fans 1 million+ participants in partner events1 m i l l i o n + unique v isi t ors
reader profile F print
Total Audience
MenWomenAge 25-54Age 35-44Age 35-54Age 45-54Median Age
MarriedAny College+
Grad College+
EmployedProfessional/Managerial
HHI $75,000+HHI $100,000+HHI $150,000+Average HHIMedian HHI
1.7 million
68.7%31.3%59.1%23.2%47.9%24.7%46.3
54.9%81.4%
54.0%
66.8%32.9%
61.3%44.5%18.8%
$103,516 $91,895
Source: Gfk MRI Spring 2015
reader profile F digital
Source: January-August 2015 comScore Multi-Platform; 2015 comScore/GfK MRI Media + MMx Fusion (7-15/S14)
MenWomenMedian AgeAge 18-34Age 18-49Age 25-54
Median HHIHHI $75,000+HHI $100,000+
EmployedProfessional/Managerial
Any CollegeGraduated College+Married
61%39%38.6
41.7%69.4%69.0%
$91,62565.4%42.0%
76.5%42.9%
74.9%47.6%56.9%
Unique Visitors (Per Month)
798,814
unduplicated reach
Tennis 95.7%Golf Magazine 95.7%Ski 94.8%Golf Digest 92.5%Runner’s World 91.3%Men’s Journal 91.1%Esquire 91.0%Outside 88.0%GQ 87.9%Men’s Fitness 83.9%Sports Illustrated 81.1%Men’s Health 77.5%
% of Bicycling readers who do not read…
Source: Gfk MRI Spring 2015
Decline 99.6%Cycle Sport 98.0%Peloton 96.9%ProCycling 96.1%Dirt Rag 95.3%Mountain Bike Action 94.9%Triathlete 94.5%Road 93.7%Road Bike Action 93.7%Mountain Biking 93.4%Velo 90.2%Bike 88.7%Bicycle Times 87.9%
% of Bicycling readers who do not read…
Source: 2014 Bicycling Subscriber Study conducted by Gluskin Townley Group
unduplicated reach
2016 rate card
Discount
RUN oF Book4-colorFull Page
2/3 Page
1/2 Page
1/3 Page
Spread
BW
Full Page
2/3 Page
1/2 Page
1/3 Page
CoVERS
Second
Third
Fourth
$60,310
$47,040
$37,385
$27,740
$120,620
$42,820
$33,165
$26,530
$19,290
$69,355
$69,355
$77,195
oPEN
$59,100
$46,095
$36,640
$27,185
$118,200
$41,965
$32,500
$26,000
$18,900
4-PAGE2%
$58,195
$45,390
$36,080
$26,775
$116,390
$41,320
$32,010
$25,600
$18,615
7-PAGE4%
$56,685
$44,215
$35,140
$26,075
$113,370
$40,245
$31,175
$24,940
$18,130
11-PAGE6%
$55,480
$43,275
$34,395
$25,520
$110,960
$39,395
$30,515
$24,410
$17,750
18-PAGE8%
advertising rates
circulatiOn
RATE BASE
325,000
MEMBER
Alliance for Audited Media
SUGGESTED SUBSCRiPTioN PRiCE
$19.97
SiNGlE-CoPY PRiCE
$5.99
A 15% commission is allowed to recognized advertising agenciesBleed: Add 15% (including covers)
2016 production requirements
print production specs
material requirementsElectronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof (made from supplied file) directly to printer (see Mailing Instructions, below) or agree to waive proof in Ad Shuttle. Please do not send back-up file on disk after posting to Ad Shuttle. Also, send copy of insertion order or cover sheet containing advertiser and issue name OR send materials on disk, along with SWOP proof directly to printer (see Mailing Instructions, below). E-mailing files or uploading to FTP site is not acceptable.
DiGiTAl FilE FoRMATSAccepted File Formats: PDF/X-1a:2001 version 1.3
General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All trapping should be done prior to creating the file. Include quality control patch (color bars) within maximum dimension of ad file. All marks (trim, bleed, center) should be included in all colors.
PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 compliant. Scanned images must be high resolution (300dpi), CMYK (no spot colors, RGB, LAB or ICC color profiles), and saved in TIFF or EPS format. All fonts must be included and be Type 1 or 3 (no TrueType).
DiGiTAl FilE NAMiNGThe job number and/or advertiser name should be used to name the file. Do not use the magazine title as the file name. File name/s must be less than 23 characters.
HARD CoPY PRooFS (must be made from supplied file): All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. All color proofs should be in exact register. All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted electronically and proof is not supplied or if materials are submitted past closing date.
PRoDUCTioN CoSTSThe 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.
PRoDUCTioN SPECS/DUE DATESFor production specs and due dates contact: lynn laudenslager(610) [email protected]
For any questions regarding inserts or BRCs contact:karen Stinner Magazine Production Manager(610) 967-8009
SHiPPiNG iNSTRUCTioNSAll materials should be clearly marked with BICYCLING Magazine and the issue date on the mailing label. Materials should be shipped to:
Vicki Beagle Quad/Graphics ImagingBicycling Magazine56 Duplainville RoadSaratoga Springs, NY 12866 (518) 581-4220
Magazine trim size is 7 7/8” x 10 1/2”
UNiT SizE
Spread
Full Page
2/3 Page
1/2 Page (horizontal)
1/2 Page (vertical/digest)
1/2 Page (spread)
1/3 Page (vertical)
1/3 Page (square)
NoN-BlEED
14” x 9 5/8”
7” x 9 5/8”
4 1/2” x 9 5/8”
7” x 4 3/4”
4 5/8” x 7”
14” x 4 3/4”
2 1/4” x 9 5/8”
4 1/2” x 4 3/4”
BlEED
16 1/8” x 10 3/4”
8 1/8” x 10 3/4”
5 1/4” x 10 3/4”
8 1/8” x 5 3/8”
5 1/4” x 7 7/8”
16 1/8” x 5 3/8”
2 15/16” x 10 3/4”
5 1/4” x 5 3/8”
liVE AREA
15 1/4” x 10”
7 3/8” x 10”
4 1/2” x 10”
7 3/8” x 4 5/8”
4 1/2” x 7 1/8”
15 1/4” x 4 5/8”
2 3/16” x 10”
4 1/2” x 4 5/8”
2016 production schedule
production schedule
ISSUE
Jan/Feb
March
aPril
May
June
July
august
sePteMber
OctOber
nOv/Dec
10/20/15
12/14/15
1/12/16
2/16/16
3/15/16
4/12/16
5/17/16
6/14/16
7/26/16
8/23/16
10/29/15
12/22/15
1/21/16
2/25/16
3/24/16
4/21/16
5/26/16
6/23/16
8/4/16
9/1/16
11/11/15
1/4/16
2/1/16
3/7/16
4/4/16
5/2/16
6/6/16
7/5/16
8/15/16
9/12/16
12/8/15
2/2/16
3/1/16
4/5/16
5/3/16
5/31/16
7/5/16
8/2/16
9/13/16
10/11/16
ad cloSE
ad matErIalS dUE
fUrnIShEd InSErtS dUE on-SalE
2016 production requirements
digital advertising executions
LEADERBOARD728 x 90
RECTANGLE300 x 250
SPONSORED CONTENT WITH NATIVE UNIT
SPONSORED CONTENT ARTICLE PAGE
SKINS448 x 510
INTERACTIVE VIDEO MODULE (IVM)
SKINS448 x 510
2016 production requirements
digital production specs
creative DeaDlinesF .gif, .jpg—Must be submitted at least 3 business days prior to state of campaign.
F .swf/ Rich Media—Must be submitted at least 5 business days prior to state of campaign.
3rD party aD tagsRodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking. For a list of approved Rodale Inc. vendors please go to the following URL. http://www.rodaleinc.com/third-party-advertising
guiDelinesF Click-throughs must open up in a new browser window or tap
F All expanding units must be user initiated
F All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale’s specifications.
F Rodale Inc. has final approval for all ad units with respect to editorial/ creative content.
F Rodale Inc, has the right to remove an advertisement from its web sites at any time for any reason
FlashF ActionScript 2.0 or below accepted unless 3rd party served
F DFP supports Flash (SWF) files version 10.1 or lower.
F Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash.
F Click-through must be parameterized in the .swf file using clickTAG. For instructions on implementing clickTAG, please go to the following link: http://www.adobe.com/ resources/richmedia/tracking/designers_guide/
F Click-through URL must be supplied with each .swf unit.
F This site is responsive. Please provide all standard sizes (320x50, 300x250, 728x90) for sponsorships and roadblocks.
* Unit is available only as Run-of-Article pages. ** If built and served through 3rd party. We accept clickable skins. Please reach out to your Bicycling Sales Representative.
Max Animation length: 15 secondsVideo: User initiated play, no length, sound must be user initiatedLead Time: minimum of 6 days before campaign startBackup image: please provide a 970x90 or 970x66 static image
UNiT
Pushdown
DiMENSioNS
970x90 or 970x66
EXPANDED
970x415
iNiTiAl FilE SizE
60KB
PoliTE FilE loAD
110KB
USER- iNiTiATED FilE loAD
2.2 MB
ACCEPTED FoRMATS
3rd party built & served
UNiT
Leaderboard
Medium Rectangle
Mobile Banner
Half Page* / FilmStrip *
Interstitial
DiMENSioNS
728x90
300x250
320x50
300x600
550x480
EXPANDED
728x315
600x250
N/A
N/A
N/A
iNiTiAl FilE SizE
728x315
600x250
N/A
N/A
N/A
PoliTE FilE loAD
100KB
100KB
N/A
110KB
100KB
USER- iNiTiATED FilE loAD
2.2 MB
2.2 MB
N/A
2.2 MB
2.2 MB
ACCEPTED FoRMATS
.gif, .jpg, .swf
.gif, .jpg, .swf
.gif, .jpg
.gif, .jpg, .swf
.gif, .jpg, .swf
high iMpact units
2016 production requirements
digital production specs
interstitialF 550x480 sized creative, which would be placed inside a template by AdOps.
F Custom Interstitials will need to be 3rd party built and served
F Subject to Rodale marketing review and approval
DynaMic lOgicF Advance notification/approval is required before running a user study on Rodale Inc. sites.
bicycling viDeO // pre-rOllF Size : 480x360 (4:3) or 480x270(16:9)
F Formats: FLV, .swf, .mov, VAST 2.0
F Length: 15 seconds ONLY
F File size: 2 MB
F Video Ads can be clickable (please provide a click-through URL with video) Bicycling uses Magnify video player which can handle VAST 2.0 wrapper tags
bicycling newsletterF All Newsletters have a 30KB creative size limit
F Due to eNewsletter delivery system, we can serve only image files; no flash
F Rodale will accept click commands to track clicks, however impression data is only available through our Acxiom reporting. We are unable to accept tracking pixels at this time
F Newsletter impressions, opens, and click reporting is available on the 4th business day of the following month. (Ad hoc requests honored when time permits.)
* All IAB Rising Star units are required to be built and served through a 3rd party.** All Units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.
WIDESKYSCRAPER
160x600
UNiT
Wide Skyscraper
DiMENSioNS
160x600
SizE
30KB
ACCEPTED FoRMATS
.gif, .jpg,
ANiMATioN
3 Loop Limit/10 Seconds
2016 production requirements
digital production specs
skinsF overall M Overall width: 2000px
M Accepted Files: jpeg, gif
M Size: 100k
M Site Served ONLY
M Click trackers are accepted
F Primary Area M Light blue area within example below
M Desired location for logos and Call-to-Actions to best accommodate smaller screens
M Dimensions: 88 pixels wide by 510 pixels high
F Center Area M White out area behind editorial content: 1104 pixels wide centered
M Center background color: #f9f9f9
F Note M We have no max dimensions for skins; only desired constraints for user experience.
M File size and white out area must be adhered to
Keep clear of logos and copy
Keep clear of logos and copy
88px
Left creative:448 px
Prim
ary
Are
a
Keep clear of logos and copy
Total skin width: 2000px
Center area: #f9f9f9: 1104px(accounts for margin around content)
Bicycling content + margins: 1100px
Keep clear of logos and copy
88px
Right creative:448 px
190p
x
700p
x
510p
x
Prim
ary
Are
a
signature events
The third-annual Bicycling Spring Classic will bring our editors and readers together on some of the most scenic roads in Northern California. Cyclists of any ability enjoy routes of 25, 60, and 90 miles
while riding alongside our editors, and enjoy mechanical, nutrition, and medical support on course. The finish line party features the Bay Area’s best food trucks and craft beer, and an industry expo.
may 2016 morgan hill, casPRing CLAssiC
signature events
More than 1,500 cyclists will pedal alongside Bicycling editors on scenic routes of 10, 25, 50 and 90 miles traversing our favorite eastern Pennsylvania country roads in the sixth-annual Bicycling Fall Classic.
Riders of all ability levels will enjoy the pro treatment with attentive on-course mechanical, medical, and nutritional support; prizes for the fastest climbers; and a post-ride party with lunch, free beer, live music and free massage.
october 2016 lehigh Valley, PafALL CLAssiC
advertising contacts
Contact us to learn why so many leading brands trust Bicycling to deliver influential, hard-to-reach consumers who live at full speed
Christopher l. lambiaseSVP/Group Publishing Director(212) [email protected] zack GricePublisher(610) [email protected]
Susan FerberNational Digital Advertising Director(212) 573-0468 [email protected]
new yOrkGeoff MaddenAccount Manager(212) [email protected]
DallasMichael AustryMJA Media, Inc.(214) [email protected]
Jackie CokerMJA Media, Inc.(801) [email protected]
chicagOSteve BrawleyMidwest Advertising Manager(312) [email protected]
DetrOitkathy ThorpeAccount Manager(248) [email protected]
sOuthern caliFOrniaMark MaseroAccount Manager(310) [email protected]
Alex JarmanAccount Manager(212) [email protected]
nOrthern caliFOrniaNicholas FreedmanMedia Hounds, Inc.(707) [email protected] David McRobieMedia Hounds, Inc.(707) [email protected]
Sales Team of the Year
2015