2016 media kit - amazon s3 pb mk final-lowres.pdf · folio: awards number of years of professional...
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2016 media kit
2 smart thought, straight talk. | sgchorizon.com
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ProBuilder.com Powered by HousingZone.com
RE-IGNITIONRE IGNITION
Winners of the
2015 National
Sales & Marketing
Awards breathe
new life into
projects
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Great Design
Hits Home
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2012 JESSE H. NEAL
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Winning projects
from the
Best in American
Living Awards
January 2015
www.ProBuilder.com
Powered by HousingZone.com
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2015housing giants
May 2015 ProBuilder.com Powered by HousingZone.com
giantsspecial report:Ranking the largest builders / 22Safeguarding your business / 50The consolidation convergence / 56Finding waste in process / 64
Larry T. NicholsonPresident and CEOThe Ryland Group
Raising the BaR
IBS/KBIS
Raising the BaR
the Power of Partnership
2015 awardsDenise Dersin: Winner of inaugural Mattera Mentor Award from American Business Media
Scott Sedam: Jesse H. Neal Award for Best Commentary
Adam Grubb: Finalist, Min’s Best of the Web & Digital Awards for Video
NAREE: Best Residential Trade Magazine
ASBPE: Multiple national and regional awards
Jesse H. Neal Awards
6AZBEE, NAREE, Folio: awards85
Number of years of Professional Builder’s Show Village at international Builders’ Show
20
All of our subscribers buy or specify products or influence product selection.*
Total qualified circulation*100% 121,605
Professional Builder iNSiGHT is a unique survey of 50,000 builders and consumers providing the industry’s leading data and research on building products covering 42 separate product categories.
Products by Types: United States & Canada
Brand leader by installation: United States & Canada
*June 2015 BPA Statement
Our staff
Professional Builder | ProBuilder.com 3
Professional Builder has invested in assembling the most talented, most experienced team in
the new construction market. our experience, our knowledge base in each of our business units — management, sales, editorial, digital, events and data — allows us to deliver market-
leading content and on-target media solutions to our audience and our advertising partners.
We are different, and we welcome the opportunity to show you why. our team will work with you to create customized solutions that fit your needs. The market has changed, and Professional Builder con-tinues to prove its ability to deliver thoughtful solutions that generate results in today’s market and position your company for tomorrow.
The 2016 media kit is just a glimpse into our company and our brand. it shows the leadership and initiative we have demonstrated in bringing new products to the market, along with the tremendous growth our brand has experienced even in a challenging economy.
We want to have a productive conversation with you. We know we can help. our whole team is available to you.
Best wishes on a successful 2016.
Tony ManciniGroup Director - [email protected] l 484.412.8686
2014 2015 2016
Under 40 Executive Summit
PB Data Group
Housing Giants leadership Conference
Multifamily eNewsletter
ProTradeCraft.com
Women in Residential Construction Conference
The New American Home
Raising the BaRmaRket investments
2015 awards
launches = investment
OuR exPeRience is YOuR asset
4 smart thought, straight talk. | sgchorizon.com
107,402 Builders, General Contractors, Remodelers,
Manufactured-home Manufacturers, & Land Developers *
tOtal QualifiedciRculatiOn*
121,605
Raising the BaRciRculatiOn
36k
86%Read 3 out
of 4 issues**
100% Specify/Purchase Authority
Among Subscribers*
*June 2015 BPA Statement**Signet AdStudy, May 2015, based on 155 respondents
100% Subscriber Requested*
43 minutes Average Time
Spent per issue**
14,188 Architects
& Designers*
Custom Builders*
Multifamily Builders*
Architects*
31k
14k
Qualified print circulation*98,204
Professional Builder | ProBuilder.com 5
Precisely target a subscriber base for your marketing message
Deliver finely tuned, detailed breakdowns of buying influence data
Deliver your best potential buyers through personalized queries
Allow deeper dives into audience profiles and selects
maxdataBase
Database extraorDinaireMAX is the information collection center of all SGC Horizon products and events. This unified database captures, archives and sorts all of the Professional Builder
audience information you need to tailor your marketing message, in every form, to a wide spectrum of builders or a specific niche.
lead geneRatiOn
DataContent Marketing
Lead NurturingRetargeting
ReseaRchProduct/Brand Usage
Focus GroupsSubscriber Preference
Advertising Studies
integRated media
Exclusive Messaging Digital Editions
NewslettersMagazinesWebsites
eventsConferences/
Summits/ToursOn-Demand Education
WebinarsWhite PapersCase Studies
custOm sOlutiOnsMarket Segmentation
Database ManagementSocial Media
Web DevelopmentVideo & Blogs
Raising the BaRtaRget - cOntent - engagement
6 smart thought, straight talk. | sgchorizon.com
Raising the BaReditORial staff
Recent Distinguished Awards for Journalism Excellence
• ABM Jesse H. Neal Award for Best Commentary
• ABM Marianne Dekker Mattera Mentor Award (Denise Dersin)
• NAREE Gold Award for Best Residential Trade Magazine
• ASBPE Two AZBEE National Awards and Three Regional Awards
2015 2014 Jesse H. Neal Award Finalist in Three Categories
2013 FOLIO: 100 “Under the Radar” Change Agents
2012 Jesse H. Neal Award Best Subject-Related Series of Articles
our goal at Professional Builder is to provide our readers with the newest information, trends, and technology that will allow them to be more competitive in their markets and increase their profitability. That means offering builders the best new ideas in
home design, products, construction, sales and marketing, technology, and business management, however they prefer to receive that information, including print,
online, email newsletters, video, webinars, and social media.
our content combines the savvy of industry consultants with builders’ own stories to illustrate cutting-edge successes in the marketplace.
relevant eDitorial
The world is changing at breakneck speed these days. What was new technology just last year has been replaced by completely different systems and platforms this year. Changes are happening in home building, as well. The standard three-bedroom, two-bath family home, for example, has been supplanted by a multitude of options: masters up and/or down, additional living areas for in-laws, bounce-back kids, rental units, or completely separate pod-type spaces for true multifamily living.
As for construction, who could have foreseen how quickly we moved from the idea that customers wouldn’t pay for energy-efficiency extras to legislators mandating that all homes be net-zero-ready?
Products, too, are changing rapidly. No need for extra outlets for charging stations; we’ll be charging our phones automatically when we set them on the kitchen counter. The advancements that have been made to save water with faucets, toilets, and showers are amazing. And some of the smart home technology products coming on the market simply boggle the mind.
There is so much happening, so quickly, it’s hard to keep up.
That’s where we come in. Whether the subject is new design trends, meeting new code changes, or finding the next big innovation in products to wow your customers, it is Professional Builder’s mission to let our readers know about it.
We present this information in a variety of ways, ways that make sense for the content. Reported articles provide in-depth coverage of topics; videos show how a product is made and how to install it; webinars offer a chance to listen to experts and ask them questions; and conferences provide even more opportunities for one-on-ones with consultants and leading-edge builders. And we deliver information in every way our readers want to receive it: by mail, email, in-person events, and through social media.
Yes, things are changing. But there’s no reason to be out of the loop. Professional Builder is on it.
Sincerely,
Denise Dersin, Editorial Director
OuR missiOn
Professional Builder | ProBuilder.com 7
Digital. Social. Data.Raising the BaReditORial staff
Meet the eDitorial teaM
denise deRsinEditorial DirectorProfessional Builder • ProBuilder.com Custom Builder • CustomBuilder Online.com
Editorial Director Denise Dersin has been an award-winning writer and editor for more than 25 years, a decade of which was spent as editor-in-chief of Builder magazine and Builderonline.com. Previously, she served as editor of Time life Books.
amY alBeRtEditor-in-ChiefProfessional Builder • ProBuilder.com
Amy Albert has more than two decades of experience in journalism, including stints as chief editor of Custom Home, senior editor at Builder, and kitchen design editor at Bon Appetit. Amy is the recipient of several awards for editorial excellence and has served on numerous design juries.
mike BeiRneSenior EditorProfessional Builder • ProBuilder.com
Mike Beirne has nearly 30 years of journalism experience and has garnered numerous news and feature writing awards; he is a Jesse H. Neal Award
finalist and holds honors from the Society of Professional Journalists and the American Society of Business Press Editors. Mike also has operated a masonry restoration business for more than two decades.
ingRid BushContent ManagerProfessional Builder • ProBuilder.com
After seven years as managing editor in mag-azine and online publishing for CNET, Future US, and others in the Bay Area’s high-tech industry, ingrid moved east. Drawing on her background in architecture, she worked for nine years as managing edi-tor of Hanley Wood’s Remodeling Group.
michael chameRnikAssociate EditorProfessional Builder • ProBuilder.com
Michael Chamernik is a 2012 graduate of DePaul University. He has written about sports uniforms for Uni-Watch.com and covered both high school sports and business news for the Chicago Sun-Times.
adilla menaYangAssistant Digital EditorProfessional Builder • ProBuilder.com
Adilla Menayang is a graduate of loyola
University Chicago, and his work has been published in ChicagoNow and Interiors Chicago. He earned a Jesse H. Neal award for his work on sister publication Building Design+Construction’s “Daily 5” eNewsletter.
scOtt sedamIndustry Adviser
Scott is president of TrueNorth Development, a consulting and training firm based in the Detroit area. He has worked in the home building industry for more than 30 years, helping companies to develop and implement significant process improvements, and is a frequent speaker at industry events.
susan BadYSenior Contributing Editor
Susan Bady is one of the best residential design writers in the business, with numerous business journalism awards and more than 25 years experience covering the residential construction industry. in each issue of Professional Builder, she delivers a unique and comprehensive report on the latest in housing design and industry trends.
Professional Builder’s award-winning team of editors, the most experienced in the business, is committed to delivering the most meaningful and engaging content possible. They deliver must-have news and information in every format available — text, photographs and illustrations, charts and graphs, and video. They strive
to ensure that readers can find what they need, when and where they need it, on their desktops or on their mobile devices.
8 smart thought, straight talk. | sgchorizon.com
pr Raising the BaRsignatuRe PROgRams
40 Under 40 AwardsFocusing on the next generation of leaders in the home building industry, this special March story package profiles 40 superstars, all under the age of 40 and doing remarkable things to advance home building.
Housing GiantsEach year, Professional Builder tracks and reports the financial and business results of the nation’s largest home building companies. The Housing Giants Report in the May issue ranks more than 250 firms, with profiles of notable companies and in-depth analysis of industry trends. An interactive version of the rankings on ProBuilder.com offers a deep dive into Housing Giants stats and market info.
Top 100 ProductsProfessional Builder’s editorial staff tallies reader responses to hundreds of building industry products introduced during the previous 12 months to compile its annual 100 Top Products report in the August issue. integrated sponsorship combines advertorials, eNewsletters, and online visibility.
Professional Builder Design AwardsProfessional Builder honors the best of the best in residential design with the PB Design Awards. leading architects and designers judge the submissions, and winners are recognized in the September issue.
ProBuilder.com Professional Builder 3534 Professional Builder March 2015
Kristi Allen, 30
Director of Online Marketing
McArthur Homes
rAchel BArdis, 39
Founding Member
Bardis Homes
jArod BlAney, 34
COO
Stanley Martin Homes
dAvid Bohler, 36
CEO
Bohler Builders Group
BrAndon BryAnt, 35
President/Owner
Red Tree Builders
AdAm clArK, 30
President
Choice Home Construction
BrAd d. cummings, 39
President
Brad D. Cummings Construction Co.
Billy doelKer, 39
Owner
Key Homes
justin donAto, 32
Sales Manager
Toll Brothers
mAtt doyle, 27
Vice President/Co-Founder
Excel Builders
steven duBB, 29
Principal
The Beechwood Organization
BrAndon elliott, 30
President
Elliott Homes
BriAn ferguson, 30
Vice President, Sales & Marketing
D.R. Horton
BryAn flAmm, 36
Managing Partner
Candlelight Homes
eugene grAf iv, 34
President
E.G. Construction
michAel grAniczny, 34
Partner/CEO
Sublime Development
holly hAener, 39
Director of Sales & Marketing
CBH Homes
AngelA hArris, 39
President & Creative Director
TRIO Environments
jerrod hogAn, 37
Founder/Vice President
Rebuild Joplin/Anderson Engineering
Andy holmes, 36
Owner/CEO
Holmes By Design
Penny hull, 37 Vice President, Marketing & Business Development Stanton Homes
chAd KAne, 39 CFO Schumacher Homes
jodi Kish, 33 Senior Purchasing Manager Lennar
luciAn KrAwczyK, 35 Executive Designer/Estimator Granite Ridge Builders
mAureen mAhle, 36 Senior Vice President–Director, Sustainable Housing Services Steven Winter Associates
mAtt mArKovich, 39 Division Vice President Toll Brothers
j. BlAKe mAssengill, 31 President/Owner Massengill Design Build
AlAinA money, 39 Division President Garman Homes
mAtt neumAnn, 32 President Neumann Cos.
jenn nowAlK, 38 Director of Sales & Marketing Homes By Dickerson
mAnuel PereirAs, 36
Principal
Pereiras Architects Ubiquitous
BrAd PerKins, 33
President
Elite Construction
trey Pettis, 37
Owner/President
Pettis Builders
mAtt sAuls, 39
Marketing Director
Pardee Homes
mArK somerville, 38
President
Caruso Homes
russ vAn wAgenen, 31
CFO/COO
Tresidio Homes
ryAn wAldron, 32
Operations Manager
Omega Builders
jAson weBer, 39
Director of Land Acquisition
Maracay Homes
jAy wiederholt, 34
Senior Architect
Burns & McDonnell
chAd williAms, 38
COO
Pepper Viner Cos.
By denise dersin, editorial director
t his year’s young superstars of home building, named as
40 Under 40 winners by the editors of Professional
Builder, have already achieved incredible success in their
work lives, so it’s not surprising that their backstories
are amazing as well. A bareboat sailor who has
navigated the waters of the South Pacific, a
professional hockey player, and a mountain
climber who reached Uhuru Peak of Mount
Kilimanjaro are among the outstanding
group—all under the age of 40—featured
on the following pages, who represent the
next generation of leaders and innovators in
home building. Professional Builder proudly
presents the 40 Under 40 class of 2015.
honor roll
under
honoring home
building’s young
leaders
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ProBuilder.com Powered by HousingZone.com
honoring home building’s young leaders
2012 Jesse H. Neal award wiNNer
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2015housing giants
May 2015
ProBuilder.com Powered by HousingZone.com
giantsspecial report:
Ranking the largest builders / 22
Safeguarding your business / 50
The consolidation convergence / 56
Finding waste in process / 64
Larry T. Nicholson
President and CEO
The Ryland Group
ProBuilder.com Professional Builder 2322 Professional Builder May 2015
special report:housinggiants2015
contentsoverview & analysis ................................24
housing giants rankings ........................27
special pull-out giants map...................34
fail safe ....................................................50
the consolidation convergence ............56
process perils & profi t ...........................64
By Denise Dersin, Amy Albert,
Mike Beirne, and Scott Sedam
Taking advantage of momentum from the previous year, the country’s largest builders continued to leverage an improving market, while at the same time preparing for an oncoming surge of new household formations. For many, that meant diversifying into new housing types, seeking new markets, securing land positions, and fortifying balance sheets.
2015 JESSE H. NEAL
AWARD WINNER
ALSO IN THIS ISSUE
Builder Buying Habits / 74
Modern Modular Homes / 78
Resolving Process Failure / 86
August 2015 | ProBuilder.com
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ProBuilder.com Professional Builder 45
MODERN-LOOK DOORS | PLASTPROThe Modern Door collection from Plastpro combines contemporary composition with quality construction to offer building professionals and homeowners stylish new options for fi berglass doors. The doors feature fl ush-glazed profi les to create a modern look with no unsightly screw holes. Sealed on all six sides with composite material, the doors also have a HydroShield Technology moisture barrier and are energy effi cient. For more info circle 800
[WINDOWS & DOORS]
SERVERY WINDOW LA CANTINA DOORS
With a growing demand for an indoor/outdoor
kitchen experience, LaCantina Doors
developed a functioning pass-through kitchen
window called the Servery Window. The window
requires no bottom guide or channel, which means
the counter can be fl oated through the exterior, allowing for a continuous countertop. The product features LaCantina’s
narrow stile and rail profi le, which provides for more glass and natural light. The Servery Window is available in aluminum, aluminum thermally
controlled, aluminum wood, and clad and wood. For more info circle 801
90-DEGREE CORNER WINDOW | KOLBEAfter seeing an increase in customer demand for 90-degree window units, Kolbe expanded the VistaLuxe Collection to include one. The 90-degree corner direct-set window comes with a range of glass choices that address different climate zones and performance needs. The VistaLuxe Collection products have a wood interior and an aluminum-clad exterior that can be painted in standard custom and new mica colors, all backed with a 30-year fi nish warranty. Energy effi ciency is maintained while minimal frames and sashes optimize opening size and maximize viewing area. For more info circle 803
MULTI-SLIDE DOOR | MARVIN WINDOWS AND DOORSThe Ultimate Multi-Slide Door from Marvin allows homeowners to bring the outside in. The product is available in an array of confi gurations and sizes to fi t a variety of openings. When the door slides open, the panels stack in front of one another. The panels come in standard widths of 3 feet to 5 feet and heights of 7 feet to 12 feet. Consumers can choose from a unidirectional confi guration or the bi-parting style, which opens from the center. Each confi guration is available in both left- and right-handed styles.For more info circle 807
BI-PARTING PATIO DOOR | PLY GEMPly Gem Windows Mira Premium Impact Series now features a bi-parting patio door, which includes impact-rated glass for select coastal applications. Available in sizes up to 12 feet wide, the bi-parting door creates a transition from home to the outdoors with the impact glass helping prevent windblown debris from breaking through. The product is available in 46 exterior colors along with a variety of standard and custom sizes. For more info circle 804
SLIDING GLASS WALLVITROCSAVitrocsa, the inventor of the sliding glass wall, has created a dual-glazed, thermally broken window system where the sills and frames are completely concealed in the fl oor and walls, allowing the glazing to span from fl oor to ceiling, with
the 7/8 vertical jambs being the only evidence of a sliding system. The Pure window system is available in sliding or fi xed units made of U.S.-manufactured aluminum profi les and glass. The special curtain wall system comes with a patented ultra-fl ush threshold, which provides an obstacle-free indoor-outdoor experience. For more info circle 802
TOP-HINGED ROOF WINDOW | VELUXThe GPL roof window from Velux enables you to take advantage of outdoor views and admit daylight and fresh air to spaces such as lofts and attics. The window is designed to be within reach to provide maximum ventilation, and the ventilation fl ap allows for fresh air circulation when the window is closed. The glass is easy to clean from the inside due to the rotating sash, and the bottom latch of the window opens to a 45-degree angle for emergency escape and rescue. For more info circle 805
WALL-MOUNT SLIDING DOORJOHNSON HARDWAREThe 200WF Wall Mount with Clear Satin Anodized Finish Fascia can hold up to a 400-pound sliding door. The product can be used for any height and for door thicknesses of 1 inch or greater. The wall mount will accommodate a single door opening up to 96 inches wide and converging door openings up to 192 inches wide. The hardware system includes a thick-walled aluminum I-beam track, available in lengths of 48, 60, 72, 96, 120, 144, and 192 inches, and extruded aluminum mounting brackets that can be positioned anywhere along the I-beam track for secure fastening to wall studs, blocking, or other solid support. Systems include enough brackets for a 16 inches-on-center fastening wall.For more info circle 805
44 Professional Builder August 2015
Throughout the year, we deliver news
of the latest and greatest in home
building. Products are an important
aspect of that news because the ones
you choose help you improve your
business, maintain your reputation,
and construct homes that are as sound as they are
appealing. You’ve seen many of those products
featured in this magazine: new items brought to
market by building product manufacturers.
But of all the new products featured this past
year, the Top 100 Products are the ones that were
chosen by you; the ones that prompted the most
inquiry and the strongest interest from you, the
readers of Professional Builder. On this and the
pages that follow, products are grouped into the
following categories:
• Windows & Doors
• Exterior Products
• Interior Products
• Kitchen & Bath
• Outdoor Living
• Structural / Insulation / Housewrap
• Mechanical / Electrical / Home Tech
• Lines & Collections
ProBuilder.com Professional Builder 35
THE BEST IN RESIDENTIAL DESIGN
PROJECT OF THE YEAR + GOLDONE-OF-A-KIND CUSTOM HOME
RIO ESTANCIA Kendall County, TexasENTRANT: Craig McMahon Architects (architect) and Studio Industrielle (builder)INTERIOR DESIGNER: Anna Meyers InteriorsDEVELOPER: Henry LangLAND PLANNER: Rialto StudioPHOTOGRAPHER: Chris Cooper SIZE: 6,750 sfCOMPLETION: February 2014
THE PANEL:
Larry Garnett , FAIBD
Owner, Larry W. Garnett Designs,
Glen Rose, Texas; Senior Contributing
Editor, Professional Builder
Jacob S. Goldberg
President, GGC Contracting,
Chicago, Ill.
Todd Hallett, AIA, CAPS
President, TK Design,
South Lyon, Mich.
ow in its � fth year, the Pro-fessional BuilderDesign Awards are our annual
salute to the best in resi-dential design. The jury critiqued each submission on quality of design and construction as well as in-novation, cost ef� ciency, and how directly the project speaks to current market demands. Creative entries in the luxury categories were plentiful, with a markedly higher number of inventive multifamily designs than in previous years. Small-scale homes that won top honors got noticed for their smart responses to density. Pro-viding viable solutions for starter homes is a pressing market need, said the jury, pointing to a big opportunity for builders.
By Susan Bady, Senior Contributing Editor, and Amy Albert, Editor-in-Chief
Rio Estancia, a new home for a retired couple and their extended family, is located on a 350-acre ranch border-ing the Guadalupe River in the rolling Texas Hill Country. Taking cues from the vistas offered on the property, the main house and guest quarters are organized in the South American estancia, or estate, fashion, which uti-lizes the framing elements of different parts of the home to enclose the main interior courtyard. The court yard is sur-rounded by mature oak trees that face prevailing southeast Texas breezes.
The entry courtyard of the family com-pound offers a unique, natural front door that embraces the full vista of the property. The building program is orga-nized in zones, offering guests a private retreat and the clients their own area for living and entertaining as well as screen-ing for parking so as not to interrupt the private areas of the landscape.
The transparent, open plan is com ple -mented by large covered terraces and ar-bors that extend living spaces to the out-doors. Locally quarried stone walls block the north wind, while large southern over hangs con trol the summer sun. To fur ther maxi mize the home’s energy effi -ciency and sustainability, it’s equipped with elec tronically con trolled window and mech anical sys tems; geo thermal heat ing and cooling; tank less water heat-ers; expand ed foam insu lation; re claimed water systems; and solar collection.
The Best in Residential Design
ALSO IN THIS ISSUEHow to Prioritize / 54Revitalizing Old Plans / 60Insulation Options / 68
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September 2015 | ProBuilder.com
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DesignOur Annual Professional Builder Design Awards
Professional Builder | ProBuilder.com 9
Digital. Social. Data.Raising the BaRsignatuRe PROgRams
Digital Content DriversWebsiteProBuilder.com averages around 75,000 unique visitors per month.
The site is completely responsive, and can easily be accessed on a desktop, tablet, or mobile device.
Source: Google Analytics
eNewsletters Daily Feed: Weekdays; 96,000 subscribers
Multifamily Building Report: Monthly; 42,000 subscribers
Design Innovation: Every other month; 96,000 subscribers
Source: Publisher’s Data
Social MediaProfessional Builder’s social media groups are very active: We share news and stories on Facebook; linkedin is used primarily by our readers as a forum for ideas and questions; and we use Twitter to promote news and information on all of our various platforms.
Since 1993, Professional Builder has sponsored the annual National Housing Quality Awards — the highest recognition a builder can earn for quality management. Winning companies are considered to be among the nation’s most well-run and profitable. Award winners are featured in the october issue.
PB Builder of the YearProfessional Builder’s Builder of the Year Award is one of the industry’s highest distinctions. in the December issue, Professional Builder editors select and honor one home building company that has raised the bar and paved the way for its industry peers. 2016 will mark the 50th anniversary of this award.
National Housing Quality Awards
www.ProBuilder.com Professional Builder 2524 Professional Builder October 2014
businessmanagement
Striving for ContinuouS improvement
What does it take to win a National Housing Quality (NHQ) Award? Plenty, but a common thread among the 2015 NHQ award recipients is that these builders emphatically seek em-ployee participation to improve pro-cess and quality management.
Saun Sullivan, like many builders, spends most of his day out in the field walking the job site. The DSLD Homes CEO’s regular encounters with his superintendents, salespeople, and trades, though, are not just for the sake of getting up-dates on projects. He is also gathering his employees’ and subs’ perspectives on what the company is doing right and what it could be doing better.
Through such job site conversations, Sullivan learned that su-pers and warranty technicians didn’t like the amount of paper they were generating and the time consumed by shuffling docu-ments and physically inputting the contents into the company computer. When the Denham Springs, La., builder and NHQ Award Gold winner put iPads in their hands, the tablets includ-ed a time- and process-saving document editing app that en-abled the user and homeowner to complete warranty inspection forms on screen and simply email it to the company’s network.
“We don’t call meetings where we make everyone come and see us,’” Sullivan says. “Eighty percent of the time we’re out in the field, so we can see them. That puts into perspective that we’re coming to see you; we value your time, and we’ll come out there.”
EYA, another NHQ Award Gold winner and a builder of for-sale townhomes and row houses in the Washington, D.C., metro
market, doesn’t include just senior management for big picture exercises in strategic planning and continuous improvement. Every year, employees create two continuous improvement ob-jectives for their departments that fit in with the company’s an-nual theme, which last year was “Innovation Generation” and this year is “Sharpen the Saw,” inspired by the last chapter of Stephen Covey’s “The Seven Habits of Highly Effective People.”
Last year, EYA employees formed cross-functional teams that worked together to develop process and design improve-ments. Employees and department heads worked together to break down the company’s three-to-five-year and one-year strategic goals into specific objectives that were to be attained over the next six-to-eight quarters. The effort produced a sin-gle-page strategic plan that NHQ Award examiners lauded as “best in class—highly effective and pragmatic,” and they noted the strong involvement of employees in the planning process.
“Everybody ends up on the same page, which I think in many organizations is a challenge,” says Robert Youngentob, EYA co-founder, president, and CEO. “In our organization the priorities of (senior management) are the same as the depart-ment heads’ priorities, and those priorities are the same for the people who work for the department. Everyone knows how they fit into the puzzle and how their roles contribute to achieving that particular corporate goal for the year.”
In addition to team-building exercises and getaway days for company managers, NHQ Award Silver winner French Brothers, Alamogordo, N.M., hosts Fellowship Fridays. Every Friday morning, breakfast burritos are brought in and the builder’s 19 full-time employees talk about what’s happened during the past week and what’s needed to prepare for the coming week.
Employees also have quarterly checkups—“We don’t even call it a review,” says Corrine Bachman, vice president of sales and management and one of three owners with Tom and Jim French—to see how they’re doing and to discuss what the em-ployee and management could be doing better.
The NHQ Award is the industry’s top recognition for accom-plishments in total quality management. Builders apply for the distinction by answering a lengthy questionnaire about their financial results and how they run their business. A panel of experts evaluates the applications and schedules site visits for builders who demonstrate an exceptional level of performance. A team of examiners visit the finalists to review and validate the information submitted and decide whether to confer gold, silver, bronze, or honorable mention status to the winners.
DSLD HomeS, DenHam SpringS, La.DSLD’s Gold is the builder’s second NHQ Award; it won
a Silver award in 2012. The company went on to close 1,597 homes in 2013, 43 percent more than the previous year, but Sullivan didn’t apply for NHQ last year.
“We did nothing else better than simply produce more units,” he says.
Sullivan learned after applying the first time years before
By Mike Beirne, Senior Editor
the winners of home building’s highest award for total quality management
talk about their nHQ journey and the next goals they’re trying to achieve.
2015
gold aWard
dSlddenHam SpringS, la.
founded: 2008
marKetS: louisiana and Harrison County, miss.
2013 revenue: $299.7 million
2013 CloSingS: 1,597
QualitY BeSt praCtiCeS:• Embracingofexecutive-levelcommunicationto
staff• Process-mapping25keyprocesses• DSLD’sconsistentcustomersatisfactionresultspromptedWoodland,O’Brien&ScotttochangeitsTopPerformerexpectationsforallbuilders.
NHQ Awards judges praised DSLD employees for excelling in customer care and delight. One such outreach is emailing to customers short videos explaining which construction phase their house is entering and what will happen next. Bottom left: The DSLD team includes (from left): Jeff Purpera, CFO; Allen Thomason, partner; Lee Foster, COO. Above: Saun Sullivan, CEO.
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ALSO IN THIS ISSUEMid-Century Modern Revival / 32Digital Sales Tools / 42Diagnosing Stalled Sales / 65
2012 JESSE H. NEAL AWARD WINNER
www.ProBuilder.com Professional Builder 2928 Professional Builder December 2014
Small Builder
Wins BigGoodall Homes did more tHan make
counterintuitive decisions durinG tHe downturn;
tHe builder became an open book to its staff.
From left to right: Keith Porterfield, COO; Ryan Clinard, Vice President,
Production and Costing; Chris O’Neal,
Vice President, Sales and Marketing; Mike
Stanton, Development Manager; Bob Goodall,
President and Owner; Rich Pankow, CFO; and
Jack Ludington, Vice President, Development.
By Mike Beirne, Senior Editor, and Pat Curry, Contributing Editor
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How small builder Goodall Homes
changed the way it managed its
business—and won big.
December 2014
www.ProBuilder.com
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Bob Goodall
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Goodall Homes
10 smart thought, straight talk. | sgchorizon.com
pr Raising the BaRexclusive events
January 19-21, 2016, Las Vegas
For 20 years, Professional Builder’s Show Village has served as the premier show home exhibit at the international Builders’ Show. Demonstration homes are constructed outside the convention center with industry-leading builders’ and product manufacturers’ participation. Show Village sponsorship showcases your brand in an installed environment, generates leads through face-to-face industry networking, and delivers integrated exposure pre-show, at-show and post-show. Show Village opens its doors to iBS/KBiS attendees on January 19, 2016.
June 20-21, 2016, San Francisco
The Professional Builder “Under 40 Executive Summit” is a networking and educational event tailored for the industry’s present and future leaders — young home building company owners, presidents, sales managers, marketing directors, purchasing managers, construction managers and design leaders. The event offers a short retreat from the daily grind so these executives can gain new perspectives on their businesses, new ways to approach the business of building, and connections with like-minded industry colleagues.
executivesummit
Professional Builder is the media partner for the NAHB’s New American Home in las Vegas in 2016, and in orlando at iBS 2017 and 2018. TNAH sponsors are promoted in monthly email updates on the Home’s progress, in all print, digital and on-site promotions, and through dedicated press releases transmitted to the PB audience.
October 2016
The Housing Giants leadership Conference hosts purchasing, construction, operations, and design executives — decision-makers who buy and specify your products. HGlC offers strategic management tools to help these executive and operational leaders maximize their company’s performance and profitability. At this two-and-a-half-day, high-level conference, attendees network with their peers and learn from experts how to apply the concepts of high-performance home building to boost profitability and maximize resource efficiency.
September 2016, Scottsdale, Arizona
Building Together: Women in Residential Construction is designed to offer valuable insight and inspiration for professionals in the home building and remodeling industries. its highly targeted presentations include topics such as building a culture of mentorship, how to bring women into the industry, and bridging the confidence gap. Seminars, workshops, and networking opportunities are geared toward helping attendees advance both personally and professionally, and become stronger, more effective leaders.
R CWWomen in Residential
ConstRuCtion
Professional Builder | ProBuilder.com 11
Digital. Social. Data.Raising the BaRcustOm data and ReseaRch
There has never been a more important time for building product manufacturers to be prepared for what’s to come. With the right data and marketing research comes a clear understanding of the size of your market, your company’s market share, the opportunities that await and the customer’s perception of your products.
Professional Builder 2016 Brand Leader Research by Home Innovation Research Lab
Professional Builder has partnered with Home innovation Research labs to conduct the most comprehensive research on brands and what builders are installing. Not a popularity contest, this research tracks what products are actually installed. The volume determines which manufacturer is a Brand leader.
Brand leaders will receive a 2016 crystal award and have use of the 2016 Brand leader logo in their own collateral. Marketing packages include a full-page ad, an advertorial, a PB-produced transmitted press release, and a Brand leader Data Report.
Professional Builder along with Meyers Research, a premier consulting practice and the housing industry’s leading provider of rich data for residential real estate development and new home construction, provides real-time data on approximately 250 metrics impacting housing at a local level.
Builder activity Future builder activity National, MSA, State level data
+
Powered by
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For more information, contact Nicole Feenstra at [email protected]; 323.899.5263.
Professional Builder INSIGHT is a best-in-class resource for building product usage data and marketing research insights, including:
Product Usage Data
Brand Usage Data
Custom Research & Analysis
Focus Groups & Expert interviews
Product/Materials Usability Studies
Green Certified Product Programs
12 smart thought, straight talk. | sgchorizon.com
What is the Professional Builder content strategy?
A strategic digital advertising method that focuses on creating and distributing valuable, relevant, and consis-tent content to attract and retain a defined audience.
Aligning content
Content curation
Monitoring engagement
Behavior analysis
Native sponsor content
Personalization
Storytelling
Video
Social
Social Media is fast growing and becoming one of the top strategies used for content marketing from B2B marketers. our solutions put your content in the hands of a whole new audience through the use of social influencers within the construction verticals. This platform is monitored, managed and analyzed to deliver the most impactful social media program for your company.
Content, target, engageMent
cOntentTelling your story in multiple
ways to several different markets, numerous times
throughout the year.
engagementGauging audience
response through analytics and reporting, then
adjusting and adapting accordingly.
taRgetSelecting buying influences from a database to gain
maximum audience exposure.
digitalcampaign
managementChanges in B2B Content Marketing Tactic Usage
100%
95%
90%
85%
80%
75%
70%
65%
2013 2014 2015
2015 B2B Content Marketing Trends—North America: Content Marketing institute/Marketing Profs
Social Media Content (other than blogs)
eNewsletters
Articles on Your Website
Blogs
in-person Events
Video
Case Studies
Raising the BaRdigital. sOcial. data.
Professional Builder | ProBuilder.com 13
Digital. Social. Data.
Improving content marketing effectiveness with audience development strategy
PB’s audience development team compiles lists and analyses of high engagers of our content as well as brand advocates of your messages and deployments. With this knowledge, we can create more targeted campaigns to the people who have already shown interest.
Audience segmentation and behavior analysis
Marketing automation and lead-nurturing strategy
Custom audience creation/curation
Data appends/list de-dupes
2,230 Total sponsor
content opens*
789 Sponsor content
engagements 4x or more*
132 Sponsor content
engagements 8x or more*
50 All sponsor content
engagements*
Raising the BaRdigital. sOcial. data.
CASE STUDIES | PRODUCT SPOTLIGHTS | BLOGS | SOCIAL MEDIA
CUSTOM VIDEO | CUSTOM AUDIENCE AND CONTENT NEWSLETTERS | EDITORIAL ARTICLE SERIES
“Building Science” is an exclusive digital video series from PB. Sponsors can highlight the science, technology and R&D of a product or
project of their choice within a featured episode of Building Science.
100% turnkey three 5-minute episodes entirely produced by SGC.
Videos will be showcased on the Building Science landing page and promoted to the entire residential construction audience.
Average video views per series*
Video engagement rate*
*Brightcove
* Sample Numbers
4,350 75%
14 smart thought, straight talk. | sgchorizon.com
executive cORneRTop executives from the home building industry present their most innovative business ideas on a variety of topics in a question-and-answer format.
Building scienceA monthly column by Chief Architect Sam Rashkin and the U.S. Department of Energy offers the newest innovations and best practices in building science and net zero energy ready home building.
sales and maRketing Three of home building’s top sales and marketing consultants, Mike lyon, Kevin oakley, and Bob Schultz, offer practical advice, tips, and training for new home salespeople and marketing professionals.
nahB hOusing POlicY BRiefingThe National Association of Home Builders offers an insider’s view of some of the most important housing policy and market information.
Business management longtime industry consultant Scott Sedam focuses incisively on issues facing U.S. home builders. Topics include business management and leadership, design and construction, systems, processes and metrics, supplier/trade relationships, and lean operations.
maRket uPdateProfessional Builder’s editors compile news, trends, legislation, and industry stats from housing markets across the country.
* The Editorial Calendar is subject to change without notice.
Raising the BaR2016 editORial calendaR
Ad Close DateJanuaRY 12/1/2015
feBRuaRY1/4/2016
maRch2/1/2016
aPRil3/1/2016
maY4/1/2016
June 5/2/2016
SPECIAL ISSUES IBS / KBIS 40 UNDER 40 SIGNET ADSTUDY HOUSING GIANTS
Cover Story The New American Home 2016
Sales & Marketing Successes: Winning Strategies From the National Sales and Marketing Awards
40 Under 40 Awards Kitchens and Baths Housing Giants: Analysis and Rankings
Regional Builders
Exclusive Research Kitchen + Bath Trends What Are Builders Building?
Window Trends Buyer Preferences outdoor Space
Housing Giants online Tools
Design Best in American living Awards (BAlA)
Elevation Education outdoor Spaces Design Center How-To High-Density Detached
Rentals
Business Management lessons From the Downturn
leveraging Back office Spending
Managing Through a Merger
House Review Pocket Neighborhoods
Multigenerational Designs
Starter Homes Multiple Exteriors for one Plan
Contemporary Designs
Narrow lot Designs
Product Trends Feature Product innovations From The New American Home
Doors outdoor living
New Product Spotlight
iBS Products Preview Tools / lED lighting Top iBS Products Faucets and Fixtures / Tile
Home Tech / Trucks and Accessories
Doors / Masonry and Stone Veneer
Additional Opportunities
iBS/KBiSJanuary 19-21las Vegas
Custom Builder Winter issue
Custom Builder Spring issue
Under 40 Executive Summit June 20-21 San Francisco
PCBCJune 22-23San Francisco
JulY 6/1/2016
august7/1/2016
sePtemBeR 8/1/2016
OctOBeR9/1/2016
nOvemBeR10/3/2016
decemBeR11/1/2016 Ad Close Date
TOP 100 PRODUCTS
PB DESIGN AWARDS
BUILDER OF THE YEAR
SPECIAL ISSUES
Diversification readers’ Choice: the top 100 Products
PB Design awards lessons From the national housing Quality award Winners
resources: Power, Water, land
builder of the Year Cover Story
Financing new Products—What builders Want
Design trends Customer satisfaction green building Progress report
2017 Forecast Exclusive Research
Designing inside out the new Contemporary
PB Design awards the new Craftsman high Performance, high Design
selling Points Design
Minimizing Warranty expense
Working With suppliers
labor shortage (or raw Material Price volatility)
Business Management
Pool houses/Cabanas revising best-selling Plans
Master baths luxury homes on the boards Kitchens House Review
baths Flooring Product Trends Feature
Windows / Paints tubs and showers / locks and hardware
tile / Faucets and Fixtures
roofing / appliances Cabinetry / Fireplaces Water heaters / insulation
New Product Spotlight
Custom Builder Summer issue
building together: Women in residential Construction Conference september scottsdale, arizona
housing giants leadership Conference october
Custom Builder Fall issue
Additional Opportunities
In Every Issue
Care and Craft bring modern touChes to a traditional farmhouse kitChen
Vintage Vibe
xxxxx xxxxx xxxxx
Prorem
od
eler.Com
no
Vember 2015
ProRemodeler.com / November 2015
+ products the professionals like to use
PROFESSIONAL REMODELER
Productsfor residential construction Professionals
2014 JESSE H. NEAL
AWARD WINNER
RETAIL MALLSFive strategies for bringing
online shoppers back home24
HOW TO HELP COLLEGE CLIENTS
GET THEIR PROJECTS BUILT
37
BIM ON THE JOB SITE
43
May 2015
www.BDCnetwork.com
May 22015
www.BDCnetwork.com
www.BDCuniversity.com
Mall of America
Bloomington, Minn.
2014 + 2015
JESSE H. NEAL
AWARD WINNER
Platinum and Gold Winners from the Best in American Living AwardsPlatinum and Gold Winners from
Design Creativity Reaches New Heights| 10
Design Spotlight: Built-ins | 08
Custom Builders That UseProduction Home Practices | 20
JANUARY/FEBRUARY 2015 www.CustomBuilderOnline.com
Ad Close DateJanuaRY 12/1/2015
feBRuaRY1/4/2016
maRch2/1/2016
aPRil3/1/2016
maY4/1/2016
June 5/2/2016
SPECIAL ISSUES IBS / KBIS 40 UNDER 40 SIGNET ADSTUDY HOUSING GIANTS
Cover Story The New American Home 2016
Sales & Marketing Successes: Winning Strategies From the National Sales and Marketing Awards
40 Under 40 Awards Kitchens and Baths Housing Giants: Analysis and Rankings
Regional Builders
Exclusive Research Kitchen + Bath Trends What Are Builders Building?
Window Trends Buyer Preferences outdoor Space
Housing Giants online Tools
Design Best in American living Awards (BAlA)
Elevation Education outdoor Spaces Design Center How-To High-Density Detached
Rentals
Business Management lessons From the Downturn
leveraging Back office Spending
Managing Through a Merger
House Review Pocket Neighborhoods
Multigenerational Designs
Starter Homes Multiple Exteriors for one Plan
Contemporary Designs
Narrow lot Designs
Product Trends Feature Product innovations From The New American Home
Doors outdoor living
New Product Spotlight
iBS Products Preview Tools / lED lighting Top iBS Products Faucets and Fixtures / Tile
Home Tech / Trucks and Accessories
Doors / Masonry and Stone Veneer
Additional Opportunities
iBS/KBiSJanuary 19-21las Vegas
Custom Builder Winter issue
Custom Builder Spring issue
Under 40 Executive Summit June 20-21 San Francisco
PCBCJune 22-23San Francisco
JulY 6/1/2016
august7/1/2016
sePtemBeR 8/1/2016
OctOBeR9/1/2016
nOvemBeR10/3/2016
decemBeR11/1/2016 Ad Close Date
TOP 100 PRODUCTS
PB DESIGN AWARDS
BUILDER OF THE YEAR
SPECIAL ISSUES
Diversification readers’ Choice: the top 100 Products
PB Design awards lessons From the national housing Quality award Winners
resources: Power, Water, land
builder of the Year Cover Story
Financing new Products—What builders Want
Design trends Customer satisfaction green building Progress report
2017 Forecast Exclusive Research
Designing inside out the new Contemporary
PB Design awards the new Craftsman high Performance, high Design
selling Points Design
Minimizing Warranty expense
Working With suppliers
labor shortage (or raw Material Price volatility)
Business Management
Pool houses/Cabanas revising best-selling Plans
Master baths luxury homes on the boards Kitchens House Review
baths Flooring Product Trends Feature
Windows / Paints tubs and showers / locks and hardware
tile / Faucets and Fixtures
roofing / appliances Cabinetry / Fireplaces Water heaters / insulation
New Product Spotlight
Custom Builder Summer issue
building together: Women in residential Construction Conference september scottsdale, arizona
housing giants leadership Conference october
Custom Builder Fall issue
Additional Opportunities
Professional Builder | ProBuilder.com 15
Raising the BaRRates & sPecificatiOns
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1x 3x 6x 12x
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Terms and Agency Commission: 15% of gross billing for display advertising space, color, spe-cial position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. in the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.
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Publication Trim Size: 9” x 103/4”
Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.
Binding: Perfect Bound
Bleed: Keep live matter within 1/2” of all four sides.
Mechanical Requirements: SWoP Specifications apply.
Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
sgc hORizOn magazinesVisit www.SGChorizon.com to view rates, specifications, market overviews, media opportunities, research and editorial calendars for all of the SGC Horizon publications.
For advertising opportunities, contact Tony Mancini at 484.412.8686 or [email protected].
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cOnnecting BuYeRs and selleRs with excePtiOnal cOntent and data
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Non-bleed Bleed
Two-Page Spread 171/4” x 10” 181/4” x 11”
Full Page 8” x 10” 91/4” x 11”
2 3-Page Vertical 51/4” x 10” 53/4” x 11”
½-Page Spread 161/2” x 4 ” 181/4” x 51/2”
½-Page Vertical 3 ” x 10” 41/2” x 11”
½-Page Horizontal 8” x 4 ” 91/4” x 51/2”
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1 3-Page Square 51/4” x 4 ” —
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