2016 Media GuideTHE BEST ‘BUY’ AND EXPOSURE IN THE MEDICAL PRODUCTS INDUSTRY

HIDA 2016 Media Guide | Reserve your marketing opportunity today!

The Health Industry Distributors Association (HIDA) delivers the best ‘buy’ and exposure to the medical-surgical products distributors. By advertising or purchasing a sponsorship, you will have inside access to distributors in the physician, long-term care, laboratory and acute markets.

Since 1902 HIDA has represented medical products distributors providing networking and leadership forums. Member benefits include regulatory update, strategic information, and quality education which allow member companies to perform profitably within today’s complex healthcare supply chain.

About HIDA… HIDA member distributors are YOUR target audience!

HIDA MEMBERSHIP PROFILE BY TARGET MARKET

Long Term Care 5%

Home Care 2%

Acute Care 28%

Physician/ Alternate Site

26%

SurgeryCenter 18%Lab 2%

Other 19%

Print Advertising

Electronic Advertising

2016 Program and Exhibit Guide On-site advertisingPromote your presence by advertising in the Program and Exhibit Guide. This resource is a compre-hensive listing of show floor exhibitors, show-only incentives, and in-booth product training that will capture your audience at the start of the show. Make your booth a destination spot for all conference attendees. Full-, half-, and quarter-page ads are available. (See back cover for specifications and pricing.)

Ad Closing: July 1, 2016

HIDA Membership Directory & Buyer’s GuideGain visibility with healthcare products distributors in HIDA’s Annual member resource. Available in downloadable PDF format, the directory enables HIDA members to locate both distributor and manufacturer contacts by name, market segment, location, or product. Full-, half-, and quarter page ads are available. (See back cover for specifications and pricing.)

Online Membership Look-upPromote your company in this new, web-based resource. This directory allows users to search for HIDA member distributors and HIDA Educational Foundation Associate manufacturers by company name, market, location, or product. HIDA accepts both static and animated electronic ad submissions in .GIF or .JPEG formats. (See back cover for specifications and pricing.)

Distributor Expo

ExecutiveBusiness

Exchange

Sales Insights

ManufacturerExpo

SEPTEMBER 8 - 10, 2015 • DALLAS, TEXAS

Conference Guide

Have you downloaded the

HIDA app?See page 5.

Membership Directory& Buyers Guide

HIDA 2016 Media Guide | Delivering the best ‘buy’ and exposure in our industry

HIDA Website Maximum visibility! www.HIDA.orgPlace a Web ad directly on HIDA’s Website that will hyperlink to your Website or product promo-tion site. With an average of 325,440 page views per year, HIDA’s Website delivers active, quali-fied customers who move millions of dollars in medical products each year.

Web Specifications: 210 pixels wide x 130 pixels high. Animated .GIF files are accepted. (See back cover for pricing.)

HIDA Streamlining Healthcare Conference Website www.HIDASHC.orgDrive conference attendees to your Website. Promote your company or product for one month by placing a web ad on HIDA Conference home page and sub pages. The conference website averages 48,885 page views per year, providing your company maximum exposure to the healthcare industry.

Web Specifications: 210 pixels wide x 130 pixels high. Animated .GIF files are accepted. (See back cover for pricing.)

Daily Clips Daily healthcare newsBe the first to share your message with over 6,000 members. Your text ad will appear in ten e-mail blasts on a daily basis for two weeks. Daily Clips features current issues affecting the healthcare distribution industry, including healthcare reform, government affairs, industry trends and forecasts, provider news, and sales tips.

Text Ad Specifications: Standard text (10 point size; RGB Color/Black)• Headline: 35 Characters; bold text • Display URL: 25 Characters• Description Line: 60 Characters • Destination URL: 80 Characters (See back cover for pricing.)

Have you joined HIDA’s P365 program?HIDA’s P365 program is a unique opportunity for huge savings on event sponsorships, advertising, show floor banners and more. Participants also receive the added exposure at every HIDA event and in several HIDA market-ing materials. Join today and start saving!

Call Ian Fardy at 703-838-6131.

If you are interested in event sponsorship, contact Ian Fardy at 703-838-6131 or fardy@hida.org.

EXHIBITOR SPECIAL!Exhibitors receive 10% off all

conference print advertising rates!

Advertising SpecificationsSubmitting PRINT Advertising:

A high-resolution PDF (PDF/X-1a) is the recommended format. PDF files must include crop marks and bleed. Extend bleeds at least 1/8-inch beyond the trim area. Please keep vital matter at least 1/2-inch within trim area.

Other acceptable formats include Adobe InDesign, .EPS and .TIF files. All of these formats must be converted to four-color process (CMYK). Images must be at least 300dpi in resolution. Please package InDesign files to include all fonts and images. When sending .EPS files please convert ALL fonts to outline.

Send artwork to: HIDA, c/o Shaune LaMarca, 310 Montgomery Street, Alexandria, Virginia, 22314-1516. Large, stuffed files (up to 250 MB) can be e-mailed via www.megaupload.com or www.hightail.com, or contact Shaune LaMarca.

Submitting ELECTRONIC Advertising: Please submit all electronic ads in animated .GIF or .JPEG formats / RGB color mode / 72 dpi to, lamarca@hida.org.

Questions regarding web artwork should be directed to Shaune LaMarca at 703-838-6111 or lamarca@hida.org.

Any cancellation of/or change to this contract must be submitted in writing five days prior to issue closing date. Publisher reserves the right to reject any advertisement.

RESERVE YOUR AD SPACE. Please complete the form below and fax to Shaune LaMarca at 703-549-6495.

PRINT Advertising2016 Program and Exhibit Guide Ad Closing: July 1, 2016

Full pg (Trim: 8.5’’ W x 11’’ H; Add .125” bleed on all sides) ......................................$3,458* ½ pg (Horizontal only: 7.5’’ W x 4.875’’ H) .................................................................$1,898* ¼ pg (Vertical only: 3.5’’ W x 4.875’’ H) limited space available ...........................................$949*

*Non-members: Add an additional $500 to prices shown. *Premium and Cover Positions: Add an additional $1000 to prices shown.

HIDA Streamlining Healthcare Conference Exhibitors: Check here to SAVE 10% on tradeshow print advertising.

TOTAL: $___________

ELECTRONIC Advertising

2016 Online Member Look-up Triple (1st position): 210 x 400 px.....................................................................$515 a month Double (2nd position): 210 x 260 px .................................................................$309 a month Single (3rd position): 210 x 130 px ...................................................................$206 a month

2016 Membership Directory & Buyers Guide PDF Ad Closing: April 15, 2016 Full pg (8.5’’ W x 11’’ H; Add .125” bleed on all sides) ...............................................$3,458* ½ pg (Horizontal only: 7.5’’ W x 4.875’’ H) .................................................................$1,898* ¼ pg (Vertical only: 3.5’’ W x 4.875’’ H) limited space available ...........................................$949*

HIDA Website www.HIDA.org Please provide URL to which you wish your ad to link. Hyperlink:

1 Month........................................... $1,123 3 Months ................................... $2,791

HIDA Streamlining Healthcare Conference Website www.HIDASHC.org Please provide URL to which you wish your ad to link.

Home page slider: 979 x 293 px (1 available) .......................................................... $2,472

Top banner: 420 x 72 px (1 available) ..................................................................... $2,060

Bottom banner: 480 x 72 px (4 available) ................................................................. $1,545

Daily Clips News 2-week text ad ................................. $1,059 6-week text ad ............................ $2,614

Your ad will be included in ten e-mail blasts Your ad will be included in 35 e-mail blasts

during the two weeks of your choice. during the six weeks of your choice.

TOTAL: $___________

310 Montgomery Street Alexandria, VA 22314-1516

Ph: 800-549-HIDA (4432)Fax: 703-549-6495

www.HIDA.org

COMPANY NAME DATE

CONTACT NAME

PHONE E-MAIL

SIGNATURE (YOUR SIGNATURE ABOVE SERVES AS AUTHORIZATION TO PUBLISH ADVERTISING AS DESCRIBED ON THIS FORM.)

HIDA 2016 Media Guide | Advertising Contract