2016 innovation / stt 9.1 › wp-content › ...men’s grooming is on the rise! worth an estimated...

2016 Innovation / STT 9.1.16

Progressive plant cell technology is skincare for the hair.Healthy hair & scalpstart at the cellular level.

These powerful actives stimulate the scalp’s biological energy cycle, work to

naturally reduce the appearance of hair fall and produce thicker, fuller hair for a

more youthful appearance

wherescience is proven, andyourhair shows theresults

Redensyl®

Combines two patented molecules to target the scalp and create the best environment to promote the

appearance of up to -17% less hair fall and promote the appearance of up to 214% more hair growth.

Egyptian Blue Lily active plant stem cellsActive Plant Cells from the Egyptian Blue Lily plant cultivated for its anti-aging and skin balancing

properties. This smart cell therapy better anticipates and helps slow down the aging process.

French Oak ExtractHighly concentrated antioxidant molecules that neutralize free radicals and reduce the harmful effects

of oxidative stress involved in skin and hair follicle aging.

Vegetable, Soy, and Rice keratinsAbsorb quickly into the hair without residue buildup and help to strengthen weakened and damaged

hair.

Men’s Grooming is on the rise! Worth an estimated €23Bn in 2011 globally.

• The men’s category is projected to grow to 39% by 2016

• Specialty products (i.e. oils, hair loss prevention / hair-thickening, scalp care, etc.)

are expected to grow another 31.8% by 2018 ($485MM) – the largest growth in the

haircare category

*Population data from www.census.gov; all other data from 2013 PSRHaircare Study

Of all hair loss sufferers are MEN60%

*Source: Euromonitor

Men’s grooming forecasted to increase to 39% by EOY

Line Extension Insight &

Market Potential

Daily ShampooFor Gentle Cleansing & Thickening

A revitalizing daily shampoo that gently removes everyday impurities and build

up. Cleanses and leaves hair restored and refreshed. Formulated with our

Progressive Plant Cell Technology for healthier looking hair and scalp.

Salon: $7.50/MSRP: $15.00

Daily ConditionerFor Replenishing, Lightweight Moisture

This daily conditioner leaves hair feeling stronger, detangled and more manageable. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.

Salon: $8.00/MSRP: $16.00

Natural Hold Styling GelFor Thickness & Definition

A natural hold gel that imparts a medium shine and won’t leave hair sticky or crunchy. This formula is ideal for creating a variety of styles. Formulated with our Progressive Plant Cell Technology for healthier looking hair and scalp.Salon: $8.50/MSRP: $17.00

Molding PasteFor Enhanced Texture & Thickness

A medium hold paste that imparts flexible texture, form and shape with a natural

shine. Easily distributes through hair. Formulated with our Progressive Plant Cell

Technology for healthier looking hair and scalp.

Salon: $8.50/MSRP: $17.00

For Moisture and Fullness

wherescience is proven, andyourhair shows theresults

Introducing éprouvage

Pour Homme

• 2 in 1 Shampoo, Shampoo, Gel Texturizer,

Styling Cream, Clay, Pomade, Paste, Glue,

Gel

• Price– $11.99 - $17.75

– $1.41 - $5.92/oz

• Ingredient highlights– Conditioning ingredients

– Thickening ingredients and strong fixatives

• Claims– Makes hair look and feel thicker

– Alcohol free formula

– Gives hair a natural looking polish

– Leaves hair full and healthy looking

– Creates gritty, modern texture and a matte finish

Product Comparisonéprouvage vs. Paul Mitchell Mitch

éprouvage Pour Homme

• Shampoo, Conditioner, Gel, Paste

• Price – $15 - $17

– $1.78 - $8.50/oz

• Ingredient highlights– Egyptian Blue Lily: scalp health

– Redensyl: hair growth/helps prevent hair fall

– Phytessence French Oak: protects from free radicals

• Claims– Improves hair texture, density, and fullness

– Protects against premature follicle aging

– Extends the hair growth cycle

– Optimal environment for hair growth

– “Free of” claims (sulfates, parabens, etc.)

– Natural hold that won’t leave hair sticky or crunchy

– Imparts flexible texture and shape

Paul Mitchell Mitch

• Shampoo (6), 2 in 1, 3 in 1, Conditioner, Paste, Cream (5), Pomade, Fiber, Clay, Lotion, Wax, Powder, Gel (3), Glue, Spray (2)

• Price– $11.95 - $17.95

– $1.41 - $5.98/oz

• Ingredient highlights– Lanolin, Beeswax, Glycerin

– Shampoo: Surfactants, Panthenol, PEG-12, Dimethicone, Rosemary, Quillaja, Thyme Extracts

– Ammonium Quaternarium Salts, Panthenol, Menthol and Peppermint Oil, Rosemary and Thyme Extracts

• Claims– Adds texture and definition

– Helps hair look thicker

– Promotes healthy scalp and hair

– Encourages firmness, body and fullness to the hair, softens and swells the hair shaft making hair appear thicker

Product Comparisonéprouvage vs. Crew

éprouvage Pour Homme

• Shampoo, Conditioner, Gel, Paste

• Price – $15 - $17

– $1.78 - $8.50/oz




• Claims– Improves hair texture, density, and fullness





– Natural hold that won’t leave hair sticky or crunchy

– Imparts flexible texture and shape

American Crew

• 3-Part System Kits (6), Scalp Renew (2), Intensive Treatments (5), Advanced Thinning (4), Styling (8), Scalp Recovery (3)

• Price– $19 - 52

– $1.88 - $2.27/oz; serum $15/oz ($52)

• Ingredient highlights– Activ-Renewal, Glyco-Shield: provides a refreshed scalp

environment

– BioAMP: increases fullness; strengthens each hair strand

– Transactive, Scalp Access Delivery System: removes follicle clogging sebum and environmental residues from scalp

– Smoothplex: Reduces loss by strengthening against damage and breakage

• Claims– Amplifies hair texture

– Increases the diameter of each hair strand

– Protects and strengthens against breakage (by about 54%)

– Restores moisture balance

– Removes excess buildup on the scalp

– Thickens existing hair at the roots

Product Comparisonéprouvage vs. Nioxin

éprouvage

• Shampoo (2), Conditioner (2), Masque, Leave-In, Scalp Serum, Thickening Spray

• Price – $15 - $30

– $1.78 - $2.25/oz; serum $15/oz




• Claims– Fights Hair Fall

– Improves hair texture, density, and fullness



– Helps prevent breakage



– Lower risk side effects

Nioxin

• 5-Part System Kits (2), 3-Part System Kits (4),

Shampoo (4), Conditioner (4), Masque (2), Dry

Shampoo, Hair Treatment (5), Leave-In Treatments (3),

Hair Thickening Fibers, Styling (3), Supplements (2)

• Price– $449 (5 step; 6 month supply)

– $1.98 - $5.57/oz; serum $71.43/oz

• Ingredient highlights– Minoxidil: approved by the FDA to stop hair loss and re-grow hair

– Scalp Activators: may help raise follicle energy levels

– Pentapeptides: help stimulate production of root-strengthening

keratin protein

– Apple stem cell extracts: may support healthy hair function

– Biotinyl-GHK: helps protect & repair hair follicles

– Algae extract: helps reduce DHT

– Wheat amino acids: nourish and strengthen

• Claims– Nourishes and invigorates your hair and scalp

– Stops hair loss

– Re-grows hair

Product Comparisonéprouvage vs. Bosley

éprouvage

• Shampoo (2), Conditioner (2), Masque, Leave-

In, Scalp Serum, Thickening Spray

• Price

– $15 - $30

– $1.78 - $2.25/oz; serum $15/oz

• Ingredient highlights

– Egyptian Blue Lily: scalp health



• Claims

– Fights Hair Fall








Bosley

Product Comparisonéprouvage vs. Zenagen

éprouvage


• Price – $15 - $30

– $1.78 - $2.25/oz; serum $15/oz












DS Labs

• Shampoo Treatment (3), Conditioner (2)

• Price– $29.99 - $59.99

– $8 - $10/oz

• Ingredient highlights– Serenoa Repens – inhibits DHT formation

– Oleic Acid – anti-inflammatory

– Melaleuca Oil – sebum and DHT-cleansing compound

– Pygeum Extract and Cermitin – regulate androgen receptors

• Claims– Shuts down DHT production which causes hair loss

– Reduce shedding

– Increase hair density and volume

– Cleanses the hair follicles of and targeting the 5AR mechanism with the end result being thicker fuller hair and hair density

– Accelerates hair growth up to 40% and repairs dry, brittle and broken follicles from root to tip

– Targets hair loss and thinning hair

Product Comparisonéprouvage vs. DS Labs

éprouvage


• Price – $15 - $30

– $1.78 - $2.25/oz; serum $15/oz












DS Labs

• Shampoo, (2) Conditioner, Topical, Serum (2), Booster

• Price– $36.99 - $57.99

– $6 - $29/oz

• Ingredient highlights– Minoxidil, Adenosine: hair regrowth

– Aminexil SP94: prevents stiffening and aging of hair roots

– Astressin-B: peptide that blocks CRF stress hormones

– Stem cells (conditioner, serum, topical): follicle health

• Claims– Addresses thinning hair and encourages healthy scalp

function for fuller looking hair

– Deploys stem cells and key compounds Aminexil, adenosine, EUK-134, and Octapeptide-4

– Stimulates potential of cells in the scalp

– Optimizes the expression of key enzymes

– Supports cutaneous health with critical nutrients

– Stays light on the hair and gentle on the scalp

where science is proven, and your hair shows the results

Men’s Grooming Highlight

Summary

Fuller,

Thicker Hair

Prevents future

signs of aging

hair

éprouvage

Nioxin

Scalp & Hair

Care Systems

Bosley

Professional

Strength

Paul

Mitchell

Mitch

American

Crew

Zenagen

DS Labs

Extends the

“Hair Growth

Cycle”

Helps

Prevent

Breakage

Optimal

Environment

for Hair Growth

Lower

Risk Side

Effects

“Free Of”

Claims(sulfates,

parabens, etc.)

12All promotions and pricing are subject to change.

September 2016 STT Promotions

All promotions and pricing are subject to change.

POUR HOMME: Salon Intro

ÉPROUVAGE MEN’S DISPLAY

Purchase 3 of each new eprouvage pour homme product and receive 1 each of the Lasting Hold Gel 5oz, Molding Paste 2 oz and Men’s Display complimentary.

INCLUDES:

• 3 Daily Shampoo 8.45oz/250ml

• 3 Daily Conditioner 8.45oz/250ml

• 3 Molding Paste 2oz/60ml

• 4 Lasting Hold Gel 5oz/148ml

• 4 Restorative Scalp Serum 2oz/59ml

• 1 Counter Display

Retail Value: $319.00

Salon Price: $142.50 USD (an 11% savings)

Salon Value: $159.50 USD

Display ships unfilled

Item Code: E600007

UPC Code: 815857016520

Orders Due: 6/27/16

STT: 9/1/16

Daily Maintenance Starter Kit

An ongoing promotional offering with the new Daily Maintenance

Shampoo & Conditioner and the Restorative Scalp Serum for a special

price

INCLUDES:

• 1 Daily Shampoo 8.45oz/250ml

• 1 Daily Conditioner 8.45oz/250ml

• 1 Restorative Scalp Serum 2oz/59ml

All promotions and pricing are subject to change.

POUR HOMME: Starter Kit

Retail Value: $61.00

Salon Price: $20.00 USD (a 34% savings)

Salon Value: $30.50 USD

Ships in cases of 6

Item Code: E600008

UPC Code: 815857016537

Orders Due: 6/27/16

STT: 9/1/16

15All promotions and pricing are subject to change.

Appendix:

Competitive Overview

NioxinTechnology

Active-Renewal

– White tea extract, peppermint oil and cleansing agents

– Provides a refreshed scalp environment and healthy shine to natural hair

Glyco-Shield

– White tea extract, humectants, peppermint oil and protective conditioning agents

– Helps provide protection and moisture balance to color treated hair

– Leaves scalp rejuvenated and refreshed

Scalp Access Delivery System

– Vitamins, botanicals, SPF 15 sunscreen and purifying agents

– Cleans away follicle clogging sebum and environmental residues from the scalp

– Provides sun protection for the scalp

Transactive Delivery System

– Antioxidants, botanicals, vitamins and purifying agents

– Clean away follicle clogging sebum and environmental residues from scalp

Smoothplex

– Silk amino acids, kukui nut oil and protective conditioning agents

– Reduces loss by strengthening against damage and breakage

Bioamp

– Cystine amino acids, lightweight conditioning and treatment ingredients

– Increases the fullness of each hair strand

– Reduces loss by strengthening against damage and breakage

NioxinProduct Line Up

3-PART SYSTEM KITS

Shampoo, Conditioner, & Treatment – System 1: normal to thin-looking fine hair, natural

– System 2: noticeably thinning, fine natural

– System 3: normal to thin-looking fine, chemically treated

– System 4: noticeably thinning, fine, chemically-treated

– System 5: normal to thin-looking medium to coarse

– System 6: noticeably thinning, medium to coarse

– Scalp Recovery: anti-dandruff

SCALP RENEW – Dermabrasian Treatment

– Density Restoration

INTENSIVE HAIR TREATMENT– Night Density Rescue

– Diamax

– Diamax Advanced

– Hair Booster

– Deep Repair Hair Masque

THINNING HAIR TREATMENT– Hair Regrowth (for women)

– Hair Regrowth (for men)

– Scalp Optimizing Cleanser

– Scalp Optimizing Conditioner

HAIR STYLING – Strong Hold Niospray

– Bodifying Foam

– Thickening Gel

– Thickening Spray

– Regular Hold Niospray

– Definition Crème

– Rejuvenating Elixir

– Therm Activ Protector

SKU Breakdown

Sku’s Price Size Price/oz

éprouvage Shampoo (2) Conditioner (2) MasqueLeave In (spray)Thickening & Plumping SprayScalp Serum

$15.00$16.00$18.00$18.00$18.00$30.00

8.45oz8.45oz

8oz8oz8oz2oz

$1.78/oz$1.89/oz$2.25/oz$2.25/oz$2.25/oz

$15.00/oz

DS Labs Evolve Shampoo Repair Treatment (Unisex)Evolve Conditioner (Unisex)Revolve Shampoo Repair Treatment (Men)Revolve Shampoo Repair Treatment (Women)Revolve Conditioner (Unisex)

$59.99$29.99$59.99$59.99$29.99

6oz5oz6oz6oz5oz

$10.00/oz$8.00/oz

$10.00/oz$10.00/oz$8.00/oz

SKU BreakdownHair Stimulation

Sku’s Price Size Price/oz

éprouvage Shampoo (2) Conditioner (2) MasqueLeave In (spray)Thickening & Plumping SprayScalp Serum

$15.00$16.00$18.00$18.00$18.00$30.00

8.45oz8.45oz

8oz8oz8oz2oz

$1.78/oz$1.89/oz$2.25/oz$2.25/oz$2.25/oz

$15.00/oz

DS Labs Shampoo (2 - Revita LT – hair stimulating)

Conditioner (Revita.Cor – hair stimulating)

Topical (Spectral.DNC-N & CSF - stimulating)

Serum (Spectral DNC-S - stimulating)

Serum (Spectral.RS - anti-aging)

Topical Booster (Spectral.F7)

$36.99$39.99$46.99$57.99$36.99$57.99

6oz6.4oz2oz2oz2oz2oz

$6.17/oz$6.25/oz

$23.50/oz$29.00/oz$18.50/oz$29.00/oz

DSL LaboratoriesTechnology

Minoxidil 5%

– Hair regrowth

– FDA approved

– How it works is not fully understood

Adenosine (new)

– Hair regrowth similar to Minoxidil

Aminexil SP94

– Prevents stiffening and premature aging of the

roots

Retinol

– Improves absorption of Minoxidil

Vitamin Complex

– Accelerates the metabolism of hair follicle

Herbal extracts

Naonsome

– Helps deliver active ingredients deeper into the

tissue

Procyanidin B-2 and C-1 (new)

– Hair regrowth

DSL LaboratoriesProduct Line Up (Hair)

HAIR STIMULATION

Revita/Spectral – Hair Stimulating Shampoo (2 – Revita & Revita

LT)

– Hair Stimulating Conditioner

– Hair Stimulating Topical (2 – Men/Women)

– Hair Stimulating Serum

– Anti-Aging Serum

– Topical Booster

Revita Styling – Texture Cream

– Styling Mousse

– Hair Cream

– Styling Gel

– Styling Spray

– Styling Spritz

– Smoothing Serum

HAIR CARE

Dandrene– Dandruff Shampoo

– Dandruff Conditioner

Nia – Hydrating Shampoo

– Hydrating Conditioner

Radia– Clarifying Shampoo

– Clarifying Conditioner

2016 innovation / stt 9.1 › wp-content › ...men’s grooming is on the rise! worth an estimated...

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