ERICA P. BROWNIndustrial Design 2016 Portfolio

Designs

• Research• Problem Solving• User Testing• Branding• Model Making• 3D Modeling• Techpack

Hydration backpack for kidsDIVE

ObjectiveUnderstand the need to keep active children hydrated during activities. (Children ages 5-9)

Did you know by the time a child asks for water they are already dehydrated?

Symptoms of Dehydration

Early Signs• Fatigue• Flushed skin• Faster breathing and pulse rate

Later Signs• Weakness• Dizziness• Labored breathing

When a child has not been properly hydrated they may become fatigue, cranky, get headaches and can have poor concentration. Staying properly hydrated can help promote a healthy active life.

Research

How to stay hydrated

• 20% of a person’s daily hydration can come from food and snacks• It takes 30 minutes to get dehydrated, especially in hot weather• Children need more fluids because they produce more urine• People lose 10 or more cups of water everyday• Hydrating before and during activities is important

Observation

Observations of children on the playgrounds and parks

• Parents have to carry so many bags full of toys and other needs for children • Parents also carry separate water bottles for themselves and their children • On average children stop to drink water after 40-50 minutes of playing

This parent along with others said that he was tired of always trying to keep up with his child’s water bottle and spending lots of money to replace lost water bottles.

Problems

1. Children go long durations without water

2. Parents have to remind them to drink water

3. Parents have to carry multiple water bottles

4. Water bottles easily gets lost 5. Parents get stuck holding everything

Goals

1. Encourage children to drink water more often while playing

2. Make it fun to drink water

3. Allow them to carry their own water bottle

4. Storage for snacks and toys 5. Easy to use

BIJOULifestyle Luxury Handbags

ObservationCellphones are getting bigger and women pockets haven’t

Why don’t women like to carry phones in purses?Women carry many things in their purses and they tend to lose cellphones in all the clutter

Access to Smart Devices

“Ideally I need it in my hand or at least out for easy use.”

Women sometimes carry multiple purses at once or a “bag in a bag” to adapt to many activities.

Hypothesis:If women purses allowed them to carry smart devices in a fashionable way that also accommodates the need to ex-change purses for diff erent occasions, then women will be able to carry smart devices more confi dently in their purs-es.

Bijou makes smart devices handy to carry in handbags and yet easily accessible. Th e three bags eff ortlessly snap together and unsnap with magnets to allow users the ability to carry what they need and when they need it.

Tote

Satchel

Clutch • Mix and match bags with styles and colors• Easy assemble with secured magnet attachments• Reversible satchel• Retractable window allows access to tablet without having to take out from purse• Securely carry jacket in-between satchel • Dot screen technology allows user to interact with phone through clutch surface

BULOVA Sno-cross Knee-brace

Objective:Combine a brand that is unrelated to any sport and create a brand language that can be applied to a preventive injury knee-brace that is associated with sno-cross sports.

Sno-cross can be a dangerous sport with high jumps on snowmobiles with steep and sharp turns. Most sno-cross injuries are ACL injuries most of the time. A knee-brace for this sport will have to keep the legs bones straight to prevent twisting and avoid serious injury.

Sno-cross Injuries

Descriptive words and branding image-boardsfor both Bulova and sno-cross

Brand Language

Understanding common shapes and patterns that Bulova uses to stand out from other watch brands.

Ideations and Concepts

Process

• Orthographics and Specs• 3D modeling • Sanding and painting model

Alias 3D modeling

Sanding printed 3D Model3D Printed model

SPRAY GLOVEPesticide spray glove

What kind of gloves do cannabis farmers use or need?

What is important to the farmer?

• Comfort• Cost• Effective

ResearchMy research concluded that cannabis farmers do not use gloves.Observation of their task show that there could be innovation in the process of:

• Germination• Cutting or trimming cannabis • Spraying pesticide

Interviews from expert Horticulturist David Abernathy at Oaksterdam University, explained that the biggest problems related to growing cannabis are trimming buds and spraying plants with pesticides.

Spraying pest under the leaves are hard to get toScissors getting gummy while trimming cannabis

Ideations and Concepts Farmers tend to spray plants with pesticides then rub their hands underneath the plants to spread pesticides under leaves.

Spray Gloves cuts down the touch time and speeds up the process by spraying plants as they rub underneath the leaves.

Spider mites which lay eggs and live under plant leaves eat several types of plants. Spray Glove will be useful for any gardener in-cluding rose bushes which are aff ect by pest that grow under the leaves.

Manufacturing

In order to have the glove made properly I assembled a techpack , which is a technical package with drawings of fl ats and dimensions for cutting and direction of assembling glove features.

Th is techpack was sent to China for assembly so the instructions had to be very clear which this techpack contained 40 pages of information concerning the gloves’ construction.

SOLIDWORKS 3D Modeling

Exploded View Section View

Sunglasses

Section viewsExploded View

Box Cutter

BRANDINGAdvertising Ads

BRANDINGAdvertising Ads

Client: Inkkas

Inkkas has recently announced it’s going to expand from online to retail. In order to drive traffic to retailers, Inkkas will need to advertise to a new audience and broaden it’s target market.

What is the advertising going to accomplish?

Advertising will increase awareness of the new line of Inkkas merchandise in local stores. It will also help to increase the branding not only online but in retail as well. Advertising for Inkkas will not only be associated with their product but also their commitment to fundraising with Amazon Watch. Advertising the shoe brand and fundraising should go hand in hand to promote its line.

With the purchase of each pair of shoes, Inkkas donates to Amazon Watch to help save the Amazon rainforest.

Who are we going to connect with?

The target market will be 16-35 year olds in areas where the shoes will be sold. This group is very technology savvy and gets most of their information from social media but pay close attention to billboards and advertisement in shopping areas. They want to express themselves with their personal items such as clothing and shoes. With this group also comes the awareness to save the environment and being more eco-friendly.

What are the most insightful things we know about them?

This age group can be proud of purchasing a shoe that also donates money to a good cause. Anything that can make them feel good and be stylish will make them want to spread the word about the shoe that spread the word about the cause. They are trendy and want to help save the environment and be an eco-friendly buyer.

ERICA P. BROWNIndustrial Design 2016 Portfolio

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