2016 editorial calendar & media kit - cooling best practices · these management practices have...

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Sustainable Savings with Chiller & Cooling Best Practices Chiller & Cooling Best Practices is a technical magazine dedicated to discovering Energy and Water Savings in industrial chiller and cooling systems. Our editorial focus is on case studies and technical articles where application and system knowledge drives technology selection, creating energy savings in projects delivering excellent ROI’s. Energy Management – The Next Era for Lean Our core audience is comprised of those engineering pioneers implementing energy management in their multi-factory organizations or municipalities. Practitioners of Lean Management and Kaizen Events, our readers have embraced energy management practices as the next step in their lean journey. Our key subscriber and editorial sources come from the U.S. Environmental Protection Agency’s ENERGY STAR for Industry Program and members of the Association of Energy Engineers. “Corning launched a formal Global Energy Management program in 2006. U.S. operations consist of nearly 50 facilities. These management practices have saved more than $328 million in cumulative energy costs.” – Patrick Jackson, Director of Global Energy Management, Corning Inc. Co-Mailed with Compressed Air Best Practices ® Magazine Chiller & Cooling Best Practices is poly-bagged and mailed together with Compressed Air Best Practices ® Magazine. Reach 10,300 print and 5,400 digital magazine readers working to improve these two critical utilities at their industrial and municipal plants. Chiller & Cooling Best Practices Bonus Distribution Distributed at the 2016 Globalcon, IETC, Energy Congress, WEEC, RETA Refrigeration Engineers Conference * and FABTECH H 2 O kW CO 2 2016 Editorial Calendar & Media Kit 2016 EDITION AD & ART DEADLINES FOCUS INDUSTRY POINT-OF-USE PROCESS CHILLERS CENTRALIZED CHILLERS & COOLING TOWERS SYSTEMS & CONTROLS TRADE SHOW EXPOSURE March January 23 Plastic Injection & Blow Molding Chiller and Temperature Control Combinations Variable Speed Drive Refrigeration Compressors Cooling System Master Controls Globalcon Boston March 9-10 May April 1 Chemical Plants & Refineries Refrigerant Review Air Strippers, Degassifiers, Scrubbers and Chemical Cleaning Water Treatment Systems IETC: Industrial Energy Tech. Conf. May 24-27 Energy Management Congress May 25-26 August July 1 Measurement Centralized Chiller Controls Free-Cooling Evaporators & Approach Temperature Control World Energy Engineering Conf. Sept 21-22 RETA Refrigeration Engineers Conf.* Oct 4-7 November October 1 Metal Fabrication & Machining Resistance Welding Machine Tool Heating and Cooling Heat Exchanger Packages FABTECH Nov. 16-18 *At time of printing, arrangements were not finalized. 2016 EDITORIAL CALENDAR

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Page 1: 2016 Editorial Calendar & Media Kit - Cooling Best Practices · These management practices have saved more than $328 million in cumulative energy costs.” – Patrick Jackson, Director

Sustainable Savings with Chiller & Cooling Best PracticesChiller & Cooling Best Practices is a technical magazine dedicated to discovering Energy and Water Savings in industrial chiller and cooling systems. Our editorial focus is on case studies and technical articles where application and system knowledge drives technology selection, creating energy savings

in projects delivering excellent ROI’s.

Energy Management – The Next Era for LeanOur core audience is comprised of those engineering pioneers implementing energy management

in their multi-factory organizations or municipalities. Practitioners of Lean Management and Kaizen

Events, our readers have embraced energy management practices as the next step in their lean journey.

Our key subscriber and editorial sources come from the U.S. Environmental Protection Agency’s

ENERGY STAR for Industry Program and members of the Association of Energy Engineers.

“Corning launched a formal Global Energy Management program in 2006. U.S. operations consist of nearly 50 facilities. These management practices

have saved more than $328 million in cumulative energy costs.”

– Patrick Jackson, Director of Global Energy Management, Corning Inc.

Co-Mailed with Compressed Air Best Practices® MagazineChiller & Cooling Best Practices is poly-bagged and mailed together with Compressed Air Best Practices® Magazine. Reach 10,300 print and 5,400 digital magazine readers working to improve these two critical utilities at their industrial and municipal plants.

Chiller & Cooling Best Practices Bonus DistributionDistributed at the 2016 Globalcon, IETC, Energy Congress, WEEC, RETA Refrigeration Engineers Conference* and FABTECH

H 2O

kW

CO2

2016 Editorial Calendar & Media Kit

2016 EDITION

AD & ART DEADLINES

FOCUS INDUSTRY

POINT-OF-USE PROCESS CHILLERS

CENTRALIZED CHILLERS &

COOLING TOWERS

SYSTEMS & CONTROLS

TRADE SHOW EXPOSURE

March January 23Plastic

Injection & Blow Molding

Chiller and Temperature

Control Combinations

Variable Speed Drive Refrigeration

Compressors

Cooling System Master

Controls

Globalcon Boston March 9-10

May April 1Chemical Plants &

Refineries

Refrigerant Review

Air Strippers, Degassifiers,

Scrubbers and Chemical Cleaning

Water Treatment Systems

IETC: Industrial Energy Tech. Conf.

May 24-27

Energy Management Congress

May 25-26

August July 1 Measurement Centralized Chiller Controls Free-Cooling

Evaporators & Approach Temperature

Control

World Energy Engineering Conf.

Sept 21-22

RETA Refrigeration Engineers Conf.*

Oct 4-7

November October 1Metal

Fabrication & Machining

Resistance Welding

Machine Tool Heating and Cooling

Heat Exchanger Packages

FABTECH Nov. 16-18

*At time of printing, arrangements were not finalized.

2016 EDITORIAL CALENDAR

Page 2: 2016 Editorial Calendar & Media Kit - Cooling Best Practices · These management practices have saved more than $328 million in cumulative energy costs.” – Patrick Jackson, Director

PRINT ADVERTISING RATES

Print Magazine Display Ads1

AD SIZE

INSERTIONS PER YEAR

1-3X 4X

Full Page $5,500 $4,900

2/3 Page $4,105 $3,283

1/2 Page $3,125 $2,625

1/3 Page $2,188 $1,938

Job and Product Marketplace Ads in Print Magazine and “Job Market Section” on www.coolingbestpractices.com for one month.

AD TYPE EDITION INSERTIONS PRICE AD SIZE

Job Market in Print and www.coolingbestpractices.com

one edition/month $300 2.36" x 3.91"

Job Market in Print and www.coolingbestpractices.com

one edition/month $600 7.375" x 3.91"

Product Marketplace in Print 1-3x $350 2.36" x 3.91"

Product Marketplace in Print 4x $300 2.36" x 3.91"1 All print insertions are automatically included in the Digital Magazine

REACH 15,700 MAGAZINE READERSChiller & Cooling Best Practices Magazine reaches 10,300 print and 5,400

digital magazine readers. These 15,700 readers are dedicated to optimizing and

maintaining chiller and cooling systems. The magazine mails to the industrial

energy managers and consultants who can implement energy savings projects

in the manufacturing and process industries. “Energy Team Members” refers to

a corporation’s sustainability initiatives. The geographic circulation mix for the

print magazine is 99% in the United States while the digital magazine circulation

is 60% in the U.S., 33% internationally, and 7% in Canada.

Number of Subscribers

SIC DESCRIPTION

MAGAZINE

PRINT DIGITAL

20–39, 13, 49

Energy & Utility Managers, Energy Team Members (plant management)

7,650 3,240

356, 508, 871, 963

System Auditors, Energy Consultants, Cooling System Technology Providers

2,650 2,160

Total: 10,300 5,400

Publication Material Submissions Contact: Rod Smith • [email protected] • 412-980-9901

2016 MEDIA PARTNERS

2016 Circulation & Rates

PRINT & DIGITAL MAGAZINE

Final Publication Trim: 8.375" x 10.875"

CMYK Process colors only — no PMS spot inks

AD SIZES

2-Page Spread*: Trim Size 16.75" x 10.875"

Full Page*: Trim Size 8.375" x 10.875"* If ad bleeds, please add .125" extra image on the sides that bleed. Keep any “live” content .25" from trim and gutter

2/3 Page Vertical: 4.875" x 9.875"

1/2 Page Horizontal: 7.375" x 4.875"

1/2 Page Vertical: 3.560" x 9.875"

1/3 Page Square: 4.875" x 4.875"

1/3 Page Vertical: 2.375" x 9.875"

FILE SUBMISSION

File Submittal via email (for files under 15Mb): Rod Smith ([email protected])

Files larger than 15Mb, send via dropbox.com or other file sharing.

FILE FORMATS

PDF (press quality, 300 dpi, CMYK, fonts embedded, no spot colors, transparencies flattened, hyperlinks embedded)Full page: Include crop marks and bleed

All other sizes: No crop marks or bleed

Not Accepted: Microsoft Word, Excel, Publisher

BASIC OUTPUT CHECKLIST

• Ensure that black text is black only, not CMYK• Ensure that fonts are embedded • Include all placed/linked images • Do not use LZW compression• Photos should be 300 dpi (placed at 100%)• No RGB or Spot (PMS) colors should be used. Convert all

images and colors to CMYK.• Live content should be kept .25" away from trim• Hyperlinks should be embedded into PDF as a

text hyperlink from InDesign or Quark so link is clickable in the Digital Edition. Hyperlink buttons created in Acrobat will not work.

AD SUBMISSION GUIDELINES

Page 3: 2016 Editorial Calendar & Media Kit - Cooling Best Practices · These management practices have saved more than $328 million in cumulative energy costs.” – Patrick Jackson, Director

Editorial & Advertising Sales Contact: Rod Smith • [email protected] • 412-980-9901

Digital Media

DIGITAL MEDIA — WWW.COOLINGBESTPRACTICES.COMBANNER

BOOM BOX

NEW AND UNIQUE WEB SITE FOCUSED ON CHILLER & COOLING SYSTEM OPTIMIZATION!Our new website, www.coolingbestpractices.com launched mid-year 2015 and is experiencing solid growth. Market your product lines and application knowledge to end users and distributors with high-value banner and boom box ads.

AD SIZES & SPECS

Banner Ad Size: 728w x 90h pixels. Boom Box Ad Size: 250w x 250h pixels.Specs: GIF, JPG, and Rich Media accepted. Maximum file size: 39k. Include link

to website. Send files to Patricia Smith, email: [email protected]

WEBSITE ADVERTISING RATES

ROTATIONS BANNER AD BOOM BOX AD #1 BOOM BOX AD #2

Run-of-Site 3 $350 $300 $300

*Monthly rates per rotation

WEBINAR TOPIC 2016 DATE

Sizing Chillers Correctly for Resistance Welding February

Free-cooling Chiller Energy Saving Case Studies May

Managing Chiller Set-points to Save Energy August

Refrigeration Technology Advancement and Compliance November

SPONSORSHIP

Single Sponsor: $8,000 net Co-Sponsor: $4,000 net

BOOM BOX

WEBINARSChiller & Cooling Best Practices Webinars effectively teach specific Focus Industries

how to optimize their chiller and cooling systems. Launched in 2015, the Webinars were

very successful delivering hundreds of full contact files to the Webinar Sponsors. Expert

speakers educate end users and sales channel personnel on Best Practices. Webinar

sponsors speak and receive the full contact information of all Webinar registrants.

Webinars can also be customized.

SPONSORED BY:

Join compressed air expert Phillip Kruger, General Manager for Chicago-based Harris Equipment, on October 6th at 2:00 pm EST, as he discusses how he helps food processors and packagers integrate ISO 8573-1 compressed air quality classes into their formal SQF Food Safety Management System.

SQF (Safe Quality Foods) standards can be ambiguous, which is why Mr. Kruger leverages ISO 8573-1 to educate clients on compressed air quality classes.

His presentation will instruct food processors and packagers on how to:

pp Understand Quality Classes per ISO 8573-1

pp Establish compressed air quality goals

pp Monitor and test your compressed air system for particulate, moisture, oil, and microbiological cultures

pp Determine the equipment and testing required to reach your desired standard

FREE FOOD SAFETY WEBINAR: Integrating ISO 8573-1 Compressed Air Quality Classes into SQF Certification

Register for Free Today at airbestpractices.com/magazine/webinars

Phillip Kruger, General Manager for Harris Equipment, helps companies achieve SQF Certification by providing education on ISO 8573-1.

Deepak Vetal, Product Marketing Manager at Atlas Copco, has more than 15 years of experience in the compressor industry.

The webinar is brought to you by Atlas

Copco. Speaker Deepak Vetal will address

the following:

pp FAQs about compressed air quality standards

pp ISO 22000 Standard for Food Safety Management, and how it applies to industry

SPONSORED BY:

Join compressed air expert Andy Poplin, Compressed Air Sales Manager for Louisville-based Atlas Machine & Supply, on November 17th at 2:00 pm EST, as he reviews lessons-learned at a major plant deploying significant metal fabrication and machining operations.

This Webinar will review the plant-floor measures taken to reduce compressed air consumption specific to metal fabrication and machining. These projects included:

pp Modifications to pneumatic circuits on production equipment

pp Blow-off air optimization projects.

pp Piping and storage system optimization

The lower demand levels were then translated into air compressor energy savings by changes made on the “supply-side” within the compressor room. The end result included turning OFF several hundred horsepower of air compressor power and lower annual energy costs associated with compressed air.

FREE WEBINAR: Metal Fabrication and Machining Best Practices with Compressed Air Systems

Register for Free Today at airbestpractices.com/magazine/webinars

Andy Poplin, Sales Manager for Atlas Machine & Supply, has specialized in compressed air demand-reduction projects for metal fabricators.

“We’re in 75 to 80 locations. It seems like every couple of weeks a new plant pops up on my grid and we have to start looking at their energy footprint.”

– William Gerald, CEM, Chief Energy Engineer, CalPortland (feature article in August 2015 Issue)

Page 4: 2016 Editorial Calendar & Media Kit - Cooling Best Practices · These management practices have saved more than $328 million in cumulative energy costs.” – Patrick Jackson, Director

e-NEWSLETTER ADVERTISING RATES & DEADLINES

Launched successfully in 2015, the Chiller & Cooling Technology Monthly e-Newsletter reaches an average of 4,600 subscribers. The

e-Newsletters are highly engaging, and boast an average Open Rate of

28% and an average Click-Through-Rate of 24% (per open)- remaining

significantly above industry averages. Advertisers receive a customized

analytics report including the number of recipients, open rate, click-

through-rate, and the advertisement’s performance. .

Advertisers receive a customized analytics report, detailing the companies

that engaged with their digital ad. The comprehensive report also

includes the number of recipients, open rate, click-through-rate,

and the advertisement’s performance.

New in 2016! The Digital Chiller & Cooling Best Practices Magazine Delivery e-mail is sent to 5,400 subscribers. Advertise

on this all-important “magazine-delivery” emailer.

AD SIZES & SPECS

Position 1: 120w x 600h pixels. Positions 2-4: Headline, up to 60 words of text, plus image (125w x 125h pixels).Specs: GIF or JPG accepted. Include link to website. Send files to Patricia Smith, email: [email protected]

AD TYPE

BLOWER & VACUUM TECHNOLOGY

MONTHLY RATE

BLOWER & VACUUM DIGITAL MAGAZINE

MONTHLY RATE

Position 1 Skyscraper Ad $900 —

Position 2 Text & Image Ad $700 $700

Position 3 Text & Image Ad $500 $500

Position 4 Text & Image Ad $500 —

E-NEWSLETTER TITLE MONTHLY ARTWORK DUE

MONTHLY E-MAILING DATE

Digital Magazine* Day 1 Day 1

Chiller & Cooling Technology Day 10 Day 24

* Positions 2 & 3 Text & Image Ads Only

Digital Media

E-NEWSLETTERS SUCCESS!

TEXT & IMAGE AD

SKY-SCRAPER

“We have ten plants. Our average tape plant has plastic extruder motors and electric heated dyes as the largest

energy consumers. Other consumers are chilled water (20%), compressed air (3%) and lighting (1%). We look at chiller set-points and try to maximize them for energy efficiency. At our Danville plant, we have a capacity of 5,000 tons of

cooling managed by over fifteen chillers.”

– Michael Jones, Corporate Energy Team Leader, Intertape Polymer Group