2016 editorial calendar & media kit - cooling best practices · these management practices have...
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Sustainable Savings with Chiller & Cooling Best PracticesChiller & Cooling Best Practices is a technical magazine dedicated to discovering Energy and Water Savings in industrial chiller and cooling systems. Our editorial focus is on case studies and technical articles where application and system knowledge drives technology selection, creating energy savings
in projects delivering excellent ROI’s.
Energy Management – The Next Era for LeanOur core audience is comprised of those engineering pioneers implementing energy management
in their multi-factory organizations or municipalities. Practitioners of Lean Management and Kaizen
Events, our readers have embraced energy management practices as the next step in their lean journey.
Our key subscriber and editorial sources come from the U.S. Environmental Protection Agency’s
ENERGY STAR for Industry Program and members of the Association of Energy Engineers.
“Corning launched a formal Global Energy Management program in 2006. U.S. operations consist of nearly 50 facilities. These management practices
have saved more than $328 million in cumulative energy costs.”
– Patrick Jackson, Director of Global Energy Management, Corning Inc.
Co-Mailed with Compressed Air Best Practices® MagazineChiller & Cooling Best Practices is poly-bagged and mailed together with Compressed Air Best Practices® Magazine. Reach 10,300 print and 5,400 digital magazine readers working to improve these two critical utilities at their industrial and municipal plants.
Chiller & Cooling Best Practices Bonus DistributionDistributed at the 2016 Globalcon, IETC, Energy Congress, WEEC, RETA Refrigeration Engineers Conference* and FABTECH
H 2O
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2016 Editorial Calendar & Media Kit
2016 EDITION
AD & ART DEADLINES
FOCUS INDUSTRY
POINT-OF-USE PROCESS CHILLERS
CENTRALIZED CHILLERS &
COOLING TOWERS
SYSTEMS & CONTROLS
TRADE SHOW EXPOSURE
March January 23Plastic
Injection & Blow Molding
Chiller and Temperature
Control Combinations
Variable Speed Drive Refrigeration
Compressors
Cooling System Master
Controls
Globalcon Boston March 9-10
May April 1Chemical Plants &
Refineries
Refrigerant Review
Air Strippers, Degassifiers,
Scrubbers and Chemical Cleaning
Water Treatment Systems
IETC: Industrial Energy Tech. Conf.
May 24-27
Energy Management Congress
May 25-26
August July 1 Measurement Centralized Chiller Controls Free-Cooling
Evaporators & Approach Temperature
Control
World Energy Engineering Conf.
Sept 21-22
RETA Refrigeration Engineers Conf.*
Oct 4-7
November October 1Metal
Fabrication & Machining
Resistance Welding
Machine Tool Heating and Cooling
Heat Exchanger Packages
FABTECH Nov. 16-18
*At time of printing, arrangements were not finalized.
2016 EDITORIAL CALENDAR
PRINT ADVERTISING RATES
Print Magazine Display Ads1
AD SIZE
INSERTIONS PER YEAR
1-3X 4X
Full Page $5,500 $4,900
2/3 Page $4,105 $3,283
1/2 Page $3,125 $2,625
1/3 Page $2,188 $1,938
Job and Product Marketplace Ads in Print Magazine and “Job Market Section” on www.coolingbestpractices.com for one month.
AD TYPE EDITION INSERTIONS PRICE AD SIZE
Job Market in Print and www.coolingbestpractices.com
one edition/month $300 2.36" x 3.91"
Job Market in Print and www.coolingbestpractices.com
one edition/month $600 7.375" x 3.91"
Product Marketplace in Print 1-3x $350 2.36" x 3.91"
Product Marketplace in Print 4x $300 2.36" x 3.91"1 All print insertions are automatically included in the Digital Magazine
REACH 15,700 MAGAZINE READERSChiller & Cooling Best Practices Magazine reaches 10,300 print and 5,400
digital magazine readers. These 15,700 readers are dedicated to optimizing and
maintaining chiller and cooling systems. The magazine mails to the industrial
energy managers and consultants who can implement energy savings projects
in the manufacturing and process industries. “Energy Team Members” refers to
a corporation’s sustainability initiatives. The geographic circulation mix for the
print magazine is 99% in the United States while the digital magazine circulation
is 60% in the U.S., 33% internationally, and 7% in Canada.
Number of Subscribers
SIC DESCRIPTION
MAGAZINE
PRINT DIGITAL
20–39, 13, 49
Energy & Utility Managers, Energy Team Members (plant management)
7,650 3,240
356, 508, 871, 963
System Auditors, Energy Consultants, Cooling System Technology Providers
2,650 2,160
Total: 10,300 5,400
Publication Material Submissions Contact: Rod Smith • [email protected] • 412-980-9901
2016 MEDIA PARTNERS
2016 Circulation & Rates
PRINT & DIGITAL MAGAZINE
Final Publication Trim: 8.375" x 10.875"
CMYK Process colors only — no PMS spot inks
AD SIZES
2-Page Spread*: Trim Size 16.75" x 10.875"
Full Page*: Trim Size 8.375" x 10.875"* If ad bleeds, please add .125" extra image on the sides that bleed. Keep any “live” content .25" from trim and gutter
2/3 Page Vertical: 4.875" x 9.875"
1/2 Page Horizontal: 7.375" x 4.875"
1/2 Page Vertical: 3.560" x 9.875"
1/3 Page Square: 4.875" x 4.875"
1/3 Page Vertical: 2.375" x 9.875"
FILE SUBMISSION
File Submittal via email (for files under 15Mb): Rod Smith ([email protected])
Files larger than 15Mb, send via dropbox.com or other file sharing.
FILE FORMATS
PDF (press quality, 300 dpi, CMYK, fonts embedded, no spot colors, transparencies flattened, hyperlinks embedded)Full page: Include crop marks and bleed
All other sizes: No crop marks or bleed
Not Accepted: Microsoft Word, Excel, Publisher
BASIC OUTPUT CHECKLIST
• Ensure that black text is black only, not CMYK• Ensure that fonts are embedded • Include all placed/linked images • Do not use LZW compression• Photos should be 300 dpi (placed at 100%)• No RGB or Spot (PMS) colors should be used. Convert all
images and colors to CMYK.• Live content should be kept .25" away from trim• Hyperlinks should be embedded into PDF as a
text hyperlink from InDesign or Quark so link is clickable in the Digital Edition. Hyperlink buttons created in Acrobat will not work.
AD SUBMISSION GUIDELINES
Editorial & Advertising Sales Contact: Rod Smith • [email protected] • 412-980-9901
Digital Media
DIGITAL MEDIA — WWW.COOLINGBESTPRACTICES.COMBANNER
BOOM BOX
NEW AND UNIQUE WEB SITE FOCUSED ON CHILLER & COOLING SYSTEM OPTIMIZATION!Our new website, www.coolingbestpractices.com launched mid-year 2015 and is experiencing solid growth. Market your product lines and application knowledge to end users and distributors with high-value banner and boom box ads.
AD SIZES & SPECS
Banner Ad Size: 728w x 90h pixels. Boom Box Ad Size: 250w x 250h pixels.Specs: GIF, JPG, and Rich Media accepted. Maximum file size: 39k. Include link
to website. Send files to Patricia Smith, email: [email protected]
WEBSITE ADVERTISING RATES
ROTATIONS BANNER AD BOOM BOX AD #1 BOOM BOX AD #2
Run-of-Site 3 $350 $300 $300
*Monthly rates per rotation
WEBINAR TOPIC 2016 DATE
Sizing Chillers Correctly for Resistance Welding February
Free-cooling Chiller Energy Saving Case Studies May
Managing Chiller Set-points to Save Energy August
Refrigeration Technology Advancement and Compliance November
SPONSORSHIP
Single Sponsor: $8,000 net Co-Sponsor: $4,000 net
BOOM BOX
WEBINARSChiller & Cooling Best Practices Webinars effectively teach specific Focus Industries
how to optimize their chiller and cooling systems. Launched in 2015, the Webinars were
very successful delivering hundreds of full contact files to the Webinar Sponsors. Expert
speakers educate end users and sales channel personnel on Best Practices. Webinar
sponsors speak and receive the full contact information of all Webinar registrants.
Webinars can also be customized.
SPONSORED BY:
Join compressed air expert Phillip Kruger, General Manager for Chicago-based Harris Equipment, on October 6th at 2:00 pm EST, as he discusses how he helps food processors and packagers integrate ISO 8573-1 compressed air quality classes into their formal SQF Food Safety Management System.
SQF (Safe Quality Foods) standards can be ambiguous, which is why Mr. Kruger leverages ISO 8573-1 to educate clients on compressed air quality classes.
His presentation will instruct food processors and packagers on how to:
pp Understand Quality Classes per ISO 8573-1
pp Establish compressed air quality goals
pp Monitor and test your compressed air system for particulate, moisture, oil, and microbiological cultures
pp Determine the equipment and testing required to reach your desired standard
FREE FOOD SAFETY WEBINAR: Integrating ISO 8573-1 Compressed Air Quality Classes into SQF Certification
Register for Free Today at airbestpractices.com/magazine/webinars
Phillip Kruger, General Manager for Harris Equipment, helps companies achieve SQF Certification by providing education on ISO 8573-1.
Deepak Vetal, Product Marketing Manager at Atlas Copco, has more than 15 years of experience in the compressor industry.
The webinar is brought to you by Atlas
Copco. Speaker Deepak Vetal will address
the following:
pp FAQs about compressed air quality standards
pp ISO 22000 Standard for Food Safety Management, and how it applies to industry
SPONSORED BY:
Join compressed air expert Andy Poplin, Compressed Air Sales Manager for Louisville-based Atlas Machine & Supply, on November 17th at 2:00 pm EST, as he reviews lessons-learned at a major plant deploying significant metal fabrication and machining operations.
This Webinar will review the plant-floor measures taken to reduce compressed air consumption specific to metal fabrication and machining. These projects included:
pp Modifications to pneumatic circuits on production equipment
pp Blow-off air optimization projects.
pp Piping and storage system optimization
The lower demand levels were then translated into air compressor energy savings by changes made on the “supply-side” within the compressor room. The end result included turning OFF several hundred horsepower of air compressor power and lower annual energy costs associated with compressed air.
FREE WEBINAR: Metal Fabrication and Machining Best Practices with Compressed Air Systems
Register for Free Today at airbestpractices.com/magazine/webinars
Andy Poplin, Sales Manager for Atlas Machine & Supply, has specialized in compressed air demand-reduction projects for metal fabricators.
“We’re in 75 to 80 locations. It seems like every couple of weeks a new plant pops up on my grid and we have to start looking at their energy footprint.”
– William Gerald, CEM, Chief Energy Engineer, CalPortland (feature article in August 2015 Issue)
e-NEWSLETTER ADVERTISING RATES & DEADLINES
Launched successfully in 2015, the Chiller & Cooling Technology Monthly e-Newsletter reaches an average of 4,600 subscribers. The
e-Newsletters are highly engaging, and boast an average Open Rate of
28% and an average Click-Through-Rate of 24% (per open)- remaining
significantly above industry averages. Advertisers receive a customized
analytics report including the number of recipients, open rate, click-
through-rate, and the advertisement’s performance. .
Advertisers receive a customized analytics report, detailing the companies
that engaged with their digital ad. The comprehensive report also
includes the number of recipients, open rate, click-through-rate,
and the advertisement’s performance.
New in 2016! The Digital Chiller & Cooling Best Practices Magazine Delivery e-mail is sent to 5,400 subscribers. Advertise
on this all-important “magazine-delivery” emailer.
AD SIZES & SPECS
Position 1: 120w x 600h pixels. Positions 2-4: Headline, up to 60 words of text, plus image (125w x 125h pixels).Specs: GIF or JPG accepted. Include link to website. Send files to Patricia Smith, email: [email protected]
AD TYPE
BLOWER & VACUUM TECHNOLOGY
MONTHLY RATE
BLOWER & VACUUM DIGITAL MAGAZINE
MONTHLY RATE
Position 1 Skyscraper Ad $900 —
Position 2 Text & Image Ad $700 $700
Position 3 Text & Image Ad $500 $500
Position 4 Text & Image Ad $500 —
E-NEWSLETTER TITLE MONTHLY ARTWORK DUE
MONTHLY E-MAILING DATE
Digital Magazine* Day 1 Day 1
Chiller & Cooling Technology Day 10 Day 24
* Positions 2 & 3 Text & Image Ads Only
Digital Media
E-NEWSLETTERS SUCCESS!
TEXT & IMAGE AD
SKY-SCRAPER
“We have ten plants. Our average tape plant has plastic extruder motors and electric heated dyes as the largest
energy consumers. Other consumers are chilled water (20%), compressed air (3%) and lighting (1%). We look at chiller set-points and try to maximize them for energy efficiency. At our Danville plant, we have a capacity of 5,000 tons of
cooling managed by over fifteen chillers.”
– Michael Jones, Corporate Energy Team Leader, Intertape Polymer Group