2016 digital presence by misty mendicino€¦ · proficiency in both paid search and search engine...
TRANSCRIPT
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2016 DIGITAL PRESENCE by Misty Mendicino
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AGENDA
❑HOW WE WORK WITH LOCAL BUSINESSES
❑ CURRENT MARKETING EFFORTS
❑ OGDEN SALON’S DIGITAL PRESENCE
❑ COMPETITORS
❑ AUDIENCE / CUSTOMERS
❑TARGETED DISPLAY
❑ INSIGHT AND RECOMMENDATIONS
❑NEXT STEPS
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HOW WE WORK WITH LOCAL BUSINESSES
We customize ads based on device, location and time of day. So our advertisers campaigns are more intelligent and their customers see the right ad in the right context. Helping them reach their most valuable customers and connect with them anywhere, from any device.
Use a customizable analytics platform to clearly demonstrates ROI on advertising spend for our advertisers.
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Search retargeting
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SEARCH YOUR BUSINESS
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COMPETITION
There are slightly over 1 million hair salons across the country, and industry revenue totals $42 billion.
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KNOW YOUR AUDIENCE
Consumers looking for your services are…
Searching for local businesses online and
clicking on the results that show up
Getting referrals from friends on social media and reading reviews
Influenced by local business display advertising, in both
print and digital
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IF I COULD SHOW YOU A WAY TO GET YOUR BUSINESS SEEN BY
…PEOPLE WHO HAVE VISITED YOUR WEBSITE, AND THEN LEFT….
…PEOPLE WITHIN YOUR SERVICE AREA WHO USE LAPTOPS, DESKTOPS, TABLETS, AND MOBILE DEVICES…
…PEOPLE WHO ARE SEARCHING FOR YOUR PRODUCTS OR SERVICES…
…PEOPLE WHO ARE READING CONTENT RELATED TO WHAT YOU SELL…
WOULD THAT BE OF INTEREST TO YOU?
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MY RETARGETING STORY
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HAVE YOU BEEN RETARGETED?
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What if I told you we were going to put your ad on 3dprinterstocks.com?
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Targeted Display
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Mobile Display
https://www.google.com/webmasters/tools/mobile-friendly/
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Results – We track your prospects and users from ad views, clicks and phone calls.
Performance Tracking
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Expect a Marketing Plan from Whomever Manages Your Budget
Don’t buy Advertising Products
Buy an Audience and Their Engagement
Expect Specific Actions from that Audience
Expect that Your Marketing Budget will deliver an ROI
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WHAT DOES RETARGETING LOOK LIKE TO YOU?
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I CAN GET YOUR BUSINESS IN FRONT OF
…PEOPLE WHO HAVE VISITED YOUR WEBSITE, AND THEN LEFT….
…PEOPLE WITHIN YOUR SERVICE AREA WHO USE LAPTOPS, DESKTOPS, TABLETS, AND MOBILE DEVICES…
…PEOPLE WHO ARE SEARCHING FOR YOUR PRODUCTS OR SERVICES…
…PEOPLE WHO ARE READING CONTENT RELATED TO WHAT YOU SELL…
LET ME SHOW YOU HOW
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Site Retargeting Search Targeting
Contextual TargetingGeofencing
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ANALYTICS: PERFORMANCE TRACKINGMeasure Everything
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We’ll create a tracking page specifically designed to generate the action you desire most from your campaign for desktop, mobile & tablet platforms.
Performance Tracking
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Results – We track your prospects and users from ad views, clicks and phone calls.
Performance Tracking
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Proficiency in both paid search and search engine optimization• Google AdWords Qualified Individual with years of experience in both SEM & SEO.
Customized program• We work with you to establish clearly defined goals/benchmarks. We send visitors directly to
your website.
Consultative relationship• We review your results with you on a monthly basis to ensure the campaigns are effective at
meeting your goals.
Local points of contact• You will have two points of contact – your Account Executive and SEM specialist.
Analysis of post click data• Search marketing requires a provider to review site analytics. This is key to optimizing
campaigns.
The benefit of partnering with The Daily Nonpareil!
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Recommendation
Reputation Reporting
Claim Google Business
Storefront with Custom Domain on Omaha.com
Access to Analytics Platform for one user
1 – Call Tracking Phone Number
1 -- Mirror Site to Track Engagement
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