Tyler ElvinThomas GeddesChappy Wingo

Donna-Marie Thompson

NFLPA Collegiate BowlOverview

• 112 players from 84 different schools• Entering into 5th year• Attendance: 4,100• Broadcast partnership w/ ESPN

• .35 US HH Rating, 410,197 viewers• Sponsors

NFLPA Collegiate BowlChallenges

• Attendance

• NFLPA Collegiate Bowl – 4,100

• East-West Shrine Game – 19,500

• Senior Bowl – 37,914

• Interest

• Increase reach and exposure through additional mediums

• Engagement

• Better utilize assets

NFLPA Collegiate BowlIdeas

Lead Up

• FitBit / Gillette• Combine• Guinness

World Record

In Game

• Player Draft• Fan Interaction• Phone App

Community

• Locale Incorporation

• Scavenger Hunt• Wellness Day

FitBit / Gillette

http://collegiate.nflpa.com/

Overview

• Each player provided a FitBit watch Tuesday• Steps taken throughout the week are tracked on a live-feed

• Online• Gillette tent

• Bottom 5 guys shave heads • Activation at the tent

• Show the event between quarters on national TV• Increase exposure and brand value for both sponsors

• Charity contribution

Combine

http://collegiate.nflpa.com/

Overview

• Nike• Provides clothing to athletes

• Hudl• Signage at the combine

• Fans compete throughout the week• Players compete Friday• Top players and fans compete at half-time• Winners of each age group and players get Nike gift card

and free subscription to Hudl

http://collegiate.nflpa.com/

Logistics

Age Groups• 4-6• 7-9• 10-12• 13-15• 15-18• 18+• Male and female

Events• 40 yard dash• Pull-ups• Push-ups• Vertical jump• Punt • Pass• Kick• Ranking system—

Nike SPARQ

Guinness World Record

http://collegiate.nflpa.com/

Largest Gathering of People Wearing Sombreros

Participants28,000+ fans

Coverage on SB Nation

Facebook / Instagram / Twitter

#SombreroNight

#Angels#CincoDeMayo

http://collegiate.nflpa.com/

Most People Robotic Dancing at Once

Participants429

Media Value£100,000+

Media Reach46 Million

http://collegiate.nflpa.com/

Most One-Handed Catches in a Minute

Odell Beckham Jr.

(NYG)33 Catches

Tevaun Smith (Iowa)

41 Catches

http://collegiate.nflpa.com/

Ideas

• Most One-Handed Catches in a Minute

• Most People Running a 40-Yard Dash at Once

• Guinness Consultancy Team

http://collegiate.nflpa.com/

Process

Administer

Advertise

Apply

Standard – No cost

Expedited - $700 Consultancy - $4,000

Adjudication - $8,000

http://collegiate.nflpa.com/

Logistics

BEFORE DURING AFTER

• Explanation• Demonstration• Download

• Prepare• Record• Review

• Upload• Share• Challenge

In-Game Aspects

http://collegiate.nflpa.com/

In Game Aspects (1/2)

• Allow Collegiate Bowl coaches to select their roster in a draft-like manner

• Make time for more player-fan interactions (i.e. Giants’ signing autographs and smiling for the camera with fans post practice)

http://collegiate.nflpa.com/

In Game Aspects (2/2)

• Make as interactive with the fans as possible to better the overall experience while at the game

• Create a Collegiate Bowl App to be downloaded for fans

• Promote digital enhancements for fans on site (i.e. Jaguar’s development of personal team Emoticon keyboard)

• In-cooperate ways for fans to potentially call plays via Twitter, Instagram or within a certain section of the App itself

Community

http://collegiate.nflpa.com/

Locale Incorporation

http://collegiate.nflpa.com/

Wellness Day

• Half/Full day of events• Fun run • Pre- run stretch• Celebrity Trainer• Charity Walk

http://collegiate.nflpa.com/

Scavenger Hunt

• Event and City Knowledge

• City Exploration• Low level player

involvement • Scavify• Goose Hunt• City Hunt• Stray Boots

NFLPA Collegiate BowlConclusion

Interest

Engagement

Attendance