2016 AAMP SPONSOR KITWebinarsRegional Lunch ‘n LearnsAnnual AAMP Conference | September 29, 2016, Los Angeles Athletic Club

WHAT IS AAMP?

The Association for Audience MarketingProfessionals (AAMP) connects and cultivatesthe professional community of audiencedevelopers and subscription marketers at multi-platform media brands.

AAMP’s mission is to foster best practices andprofessional networking through webinars,regional events and its signature annualconference.

Originally established in 1976 as the WFMA(Western Fulfillment Management Association,Inc.), it is one of the leading organizations foraudience marketing professionals.

WHO ARE AAMP MEMBERS?

AAMP members represent successfulB2B and B2C media companies likeUBM, Bobit Business Media, Dwell, SanDiego magazine, Sandow and ScrantonGillette Communications.

Our members are mid- and high-levelaudience marketers with purchasingauthority—76% of our members aresenior decision-makers.

• 499 active qualified members• 868 LinkedIn group members• 29% are owners/publishers/presidents/CEOs• 22% are VPs/directors• 29% are managers• 4% are coordinators• 16% are others in the field, including

consultants

“ I really appreciated the opportunity toconnect with other audience development

professionals - it's great to know that othersare dealing with the same issues regardingcirculation and bounce ideas around forhow to move forward in a quickly changingindustry.”

– Stephanie Cheng, Director, AudienceDevelopment, Los Angeles Business Journal

Webinars

DO YOU HAVE A GREAT SUCCESSSTORY TO SHARE?

AAMP webinars are an affordable stage fromwhich to introduce your company’s servicesand show what you have to offer. Werecommend that you include a client as aco-presenter—our members appreciatehearing from one of our own.

In the best spirit of content marketing, wealso ask that you use this opportunity toeducate, not to deliver a commercial.

⬜ 35 to 80 qualified leads, including all contactinformation and qualifying demographics

⬜ Brand presence in AAMP’s registrationcampaign

⬜ Brand presence in archived webinar, availablefor 12 months after broadcast

⬜ Leads from viewers of archived materialprovided on request

⬜ Post-event coverage and promotion to AAMP’smembership and social media audience

⬜ Professional, seamless platform from industryleader Talkpoint

⬜ Rate: tbd

Regional Lunch ‘n Learns

LOCAL NETWORKING – MAKECONTACTS, SHARE WARSTORIES

For the last several years, AAMP has heldregional Lunch ‘n Learn meetings in SanFrancisco. This year we’ve set our sight onthe Midwest.

Lunch ‘n Learns feature an expert speakerwith lots of interaction from the regionalaudience of audience marketers. Thisexclusive sponsorship is a low-cost, efficientway to reinforce your brand’s standing in aregional market.

Rate: $1,400

AAMP Annual ConferenceBE ONE OF JUST 20 SPONSORS TOPARTICIPATE IN THIS EVENT.

September 29, 2016 * Los Angeles Athletic Club *431 West 7th Street * Los Angeles

“AAMP Conference and AAMP are both veryimportant to the media industry,” notes JohnBrooks, AAMP past President and Director ofMarketing, BPA International. “It’s a uniqueand established resource for networking,education, recruiting and promoting bestbusiness practices for our community.”

AN ALL-VOLUNTEER EVENT

AAMP Conference 2016 is planned andproduced by AAMP’s all-volunteer Board ofaudience marketers and other professionals.AAMP itself is a not-for-profit professionalassociation.

AAMP Annual ConferenceHIGHLIGHTS

⬜ Attendees are primarily but notexclusively from the Western states—aregion that is grossly underserved byother industry conferences andeducational forums.

⬜ Both consumer and B2B marketersattend, from small, medium and largemedia companies.

⬜ Multiple networking opportunities arescheduled to encourage attendees tomeet sponsors one-to-one.

⬜ Recent keynoters have included MarionMinor, EPG Media & SpecialtyInformation … Michael Marchesano,Connectiv/SIIA …. and Michela O’ConnorAbrams of Dwell.

AAMP Annual Conference

HIGHLIGHTS

⬜ Between eight to 12 classes are presentedby industry experts in one day ofeducation and networking.

⬜ 2015 presenters included LindsayWagner of FierceMarkets, JoanHenderson of Texas Highways, DaveWalters of Silverpop, Abraham Langer ofthe Business Advisory Board, Eric Holdenof Entertainment Industry Foundation,Tony Napoleone of Bobit BusinessMedia, Thea Selby of Next StepsMarketing, Ken Smith of SFG, Joyce Nethof WATT Global Media, Toni Nevitt ofeMediaAdvantage and Chris DeMartineof Statlistics.

2015 CONFERENCE ATTENDEES

Representatives from these mediacompanies attended the 2015 Conference.

Bobit Business Media LA Business JournalUBM Grand View Media Dwell Media Sandow Media Scranton GilletteCommunications 1105 Media CreativeAge Publications, Inc. WATT Global Media Emmis Publishing Texas Highways TheHollywood Reporter

“I value this conference because it’s anopportunity to meet serious suppliers whounderstand the industry in a relaxed,relatively intimate setting.”

– Nicole Fromm, Worship Leader Magazine

Sponsorship Opportunitiesfor Every Budget

⬜ AAMP Partner Level – Get face to face with keymembers of the audience marketingcommunity

⬜ Exhibit hall table display

⬜ Logo on all AAMP Conference promotionalmaterial (website, brochure, eblasts, eventsignage)

⬜ Business cards in AAMP Conference 2015attendee handbook

⬜ One free registration for your companyrepresentative ($199 value), plus up to twodiscounted registrations for $75

Combine any conference sponsorship option witha webinar sponsorship, and you’ll save $400 off thebasic webinar sponsorship rate.

Premier Partnership Level - Get year-roundexposure by upgrading your sponsorship by just$500

⬜ One complimentary dedicated email blast, plusadditional use of email list at affordable rates orexchange – this benefit is exclusive to PremierPartners

⬜ Company logo on website’s “Premier Partner”banner – runs on all pages ofaudiencemarketing.org through September2017.

⬜ Free VIP passes to AAMP Conference 2016 toreward your best customers or prospects

⬜ Two free AAMP Conference 2016 registrationsfor your company representatives plus up totwo discounted registrations for $75 each

⬜ Plus these benefits of the AAMP Partner level –exhibit area table display, logo on AAMPpromotional material, business cards in AAMPConference attendee handbook

Reserve Today!EXCLUSIVE SPONSORSHIPS

BasicConference

Package

Lunch ‘n Learn Sponsor – must purchase a conference sponsorship to qualify for package price.$1,400 $1,000

Webinar Sponsor – must purchase a conference sponsorship to qualify for package price.$1,400 $1,000

ANNUAL CONFERENCE Premier Partner AAMP Partner

Basic Tabletop Sponsor - 3 x 3 table top display. $ 1,500 $ 1,000

Keynote Luncheon Sponsor - Your logo on the presentation screen during the luncheon and on alltable signs in the dining room.

$2,450 $1,950

Breakfast Sponsor - Make points with attendees by sponsoring the continental breakfast. Companylogo on breakfast sponsor sign.

$2,250 $1,750

Name Badge Sponsor - Get your company logo on attendee name badges. $2,250 $1,750

Prize Sponsor - Raffle prizes are awarded to attendees during the luncheon and cocktail party. Yourlogo on prize sponsor sign.

$1,850 $1,350

Handbook Sponsor - Your company logo will be featured on the front & back of the handbook.$1,850 $1,350

Photo Booth Sponsor - Your logo on backdrop of self-service photo booth during post-eventcocktail party

$1,850 $1,350

Wi-Fi Sponsor - Your company handle used as wi-fi access code$1,850 $1,350

Reserve Today!ANNUAL CONFERENCE Premier Partner AAMP Partner

Networking Break Sponsor - Your logo on sponsor sign at two coffee breaks during the event.$1,850 $1,350

Session Room Sponsor - Your logo featured on all session schedule signs at the entrance of eachclassroom

$1,850 $1,350

Cocktail Reception Sponsor - Sponsor the closing networking cocktail party; your logo on drinktickets. Your fee includes the cost of cocktails.

$1,850 $1,350

Parking Sponsor - A uniquely LA opportunity - Validate attendees' parking tickets at your tabledisplay.

$1,850 $1,350

Water Bottle Sponsor - Your logo on custom-labelled water bottles for all session rooms.Sponsorship includes cost of water.

$1,850 $1,350

Tote Bag Sponsor - Provide 200 tote bags with your logo to hand out to attendees upon registration.$1,650 $1,150

Digital Brochure Sponsor – Digital brochure is used on website and in various event promotions. Youprovide digital production services

$500 N/A

Brochure Sponsor – You provide printing and mailing services. AAMP pays postage.$500 N/A

For more information, contact a member of the AAMP SponsorshipCommittee.

• KAREN WAGNER – VP Sponsorship karen.s.wagner@rrd.com

• ANGIE DE LEON angie@pcspublink.com

• MEG CLARK megclarkcirc@att.net

• BARBARA SHEPHERD bshepherd@creativeage.com

• LINDSAY PULLIN subscriptions@pfsmag.com