2016-2019 ICOM ICEE

STRATEGIC GOALSApproved by the ICOM ICEE Board on December 2016

The International Committee for Exhibition Exchange, ICOM ICEE

The International Committee for Exhibition Exchange, ICOM ICEE, was established in 1980 during the 12th ICOM General Conference in Mexico City, Mexico.

Acknowledging the growing importance of traveling exhibitions in the museum sector, ICOM granted ICEE official status as an International Committee in 1983 during the 13th ICOM General Conference in London, United Kingdom.

Shortly after, the first ICEE Annual Conference was held in 1984 in Washington DC, USA, hosted by the Smithsonian Institution.

Overall satisfaction* with ICEE Annual Conference:88% in 2018 │ 91% in 2016 88% in 2015 │89% in 2014

The most represented regions among ICEE members are Europe, North America, and Asia Pacific. The less represented regions are Africa, Latin America & Caribbean, and Arab States.

Current membership figures:606 Individual and 109 Institutional Members representing a 43% increase in individual membership from 2017 to 2018.

Since 1984, ICEE annual conferences have been held in over 26 countries.

*The 2017 ICEE conference was cancelled due to the devastation caused by hurricane Maria in Puerto Rico.

About the International Committee for Exhibition Exchange

ICOM ICEE

MISSIONTo provide a global forum for the exchange of ideas and experiences related to the circulation and exchange of exhibitions in all disciplines.

VISIONTo work closely with our members and other

organizations in the international museum community to become a more relevant

platform for global exhibition exchange.

The Strategic Goals

The following five strategic goals

support ICEE's ability to bring

together museum and exhibition

exchange professionals throughout

the world to discuss relevant topics

related to exhibition development,

circulation and exchange.

Success in achieving each goal in

the Strategic Plan will be assessed

primarily through performance

measures that have been included

and will be reported in the ICEE

Annual Reports.

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Maintain effective communication channels and develop new tools to

improve internal communications with ICEE members. 5

Build leadership capacity by providing professional and institutional

development programs for ICEE members. 4

Foster strategic partnerships and collaborations as a way to create

added value, generate synergies, and win-win situations. 3

Enhance the ICEE Annual Conference experience as a multicultural and

multidisciplinary platform for discussion of relevant topics related to

exhibition exchange.2

Consolidate the ICEE as a leading international exhibition exchange

platform. 1

The Strategic Goals

• Reinforce the committee’s relationship with representatives of the international museum

community as a way to reach out to prospective individual and institutional members.

• Maximize networking opportunities for ICEE members throughout the year as a way to develop

new collaborations and strength current partnerships.

• Encourage and assist ICEE Board Members to actively introduce the work of the committee, and

to develop and manage partnerships between the ICEE and their ICOM national committees,

national museum associations, and other leading institutions in their home countries.

• Maintain an open dialogue with the ICEE membership, to better understand the needs of the

members and how the ICEE can play a role in meeting those needs.

1 Consolidate the ICEE as a leading international exhibition exchange platform

1.1 Key Actions

1.2 Outcome Measurement

• Number of new individual and institutional members.

• Maximize networking opportunities for ICEE members throughout the conference as a way to

develop new collaborations and strength current partnerships.

• Continue to partner with ICOM national and international committees, regional alliances and

museums associations worldwide in the planning and implementation of ICEE Annual

Conferences.

• Maintain the good quality and variety of speakers during keynote presentations, general

sessions and panels.

• Maintain performance metrics for the ICEE annual conference to better determine relevancy

and impact.

2.1 Key Actions

2.2 Outcome Measurement

• Overall satisfaction with the ICEE conference maintains a minimum goal of 80% satisfaction. (Measured by

the annual post conference satisfaction survey).

• Percentage of participants that are highly likely to recommend the ICEE conference to others. (Measured

by the annual post conference satisfaction survey).

2Enhance the ICEE Annual Conference experience as a multicultural and multidisciplinary platform for discussion of relevant topics related to exhibition exchange.

• Identify opportunities to strength current partnerships and to develop new collaborations within

ICOM including national, international committees, regional alliances, and affiliated organizations.

• Identify opportunities to strength current partnerships and to develop new collaborations outside

ICOM with a diverse mix of organizations including museums, national museum associations,

exhibition exchange platforms, and other organizations representing the international museum

community.

• Further strengthen the ICEE’s capacity to reach its strategic goals through sponsorships and

corporate alliances based on synergies, win-win situations, and common benefits.

3.1 Key Actions

3.2 Outcome Measurement

• Number of successful partnerships established with ICOM’s national, international committees, regional

alliances, and affiliated organizations.

• Number of partnership agreements signed with museums, national museum associations, exhibition exchange

platforms, and other organizations representing the international museum community.

• Number of successful partnerships established and/or partnership agreements signed with foundations,

sponsors and corporations

3Foster strategic partnerships and collaborations as a way to create added

value, generate synergies, and win-win situations.

• Establish a webinar program that showcases relevant examples of best practices and innovation

in the exhibition field as a way to encourage discussion and innovative thinking accessible to

museums of all sizes and disciplines around the world.

• Develop volunteer opportunities and internship programs in partnership with museums studies

programs, universities, national museum associations, and ICOM national and international

committees to support the planning and implementation of the ICEE annual conference and

other ICEE programs.

• Promote online access to past ICEE conference sessions presentations available on the ICEE

Website.

4Build leadership capacity by providing professional and institutional

development programs for ICEE members

4.1 Key Actions

4.2 Outcome Measurement

• Number of webinars.

• Number of participants in webinars.

• Number of volunteer and internship activities successfully implemented.

• Number of partnership agreements signed to develop volunteer opportunities and internship programs.

• Update current membership database and migrate the distribution list to a web-based marketing

and communications service provider.

• Create and distribute monthly newsletter via MailChimp.

• Maintain the frequent update of the ICEE Website, and maintain the strong presence in social

media (Facebook, Twitter, LinkedIn) as an efficient way to deliver timely information regarding ICEE

activities.

• Establish monthly ICEE Board Meetings via Skype, Google Hangouts, and other low-cost

communication tools.

5Maintain effective communication channels and develop new tools to

improve internal communications with ICEE members.

5.1 Key Actions

5.2 Outcome Measurement

• Number of new individual and institutional members.

• Number of monthly newsletter delivered via MailChimp.

• Number of social media followers (Facebook, Twitter, LinkedIn).

• Participation of ICEE board members in monthly Board Meetings.

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2016-2018 ICOM ICEE

STRATEGIC GOALS