strategic plan2 0 1 6 - 2 0 1 8

mybst.org

Introduction 03

Our Aims At A Glance 04

Service Improvement 05

Health and Wellbeing 06

Local Communities 07

Young People 08

Building Capacity 09

Our People 10

Board of Trustees 11

VAT no: 642 2380 60

Registered Charity no: 301731Registered in England 980152

Registered offices: Basingstoke Sports CentreFestival Place, Basingstoke. RG21 7LE

Welcome to Basingstoke Sports Trust’s Strategic Plan for2016 to 2018. Our previous strategic plan was producedin 2013 and, whilst it extended beyond 2016, we felt thetime was right to refresh the strategy taking intoaccount the work that has been undertaken by the Trustand its’ partners during the last three years. It is alsoimportant to reflect the growth that the Trust hasexperienced with our first additional facility, bstFitness,in Newbury.

In providing this updated version, we continue to ensurethat it meets both the needs of the local communities inwhich we provide our services and activities and those ofour own organisation so that we may continue toprovide our programmes long into the future. We alsocontinue to recognise the valuable work already beingundertaken in relation to sport and leisure and health byother groups and organisations, many of whom we workin partnership with and others we hope to work with inthe future.

For readers unfamiliar with our structure, it is importantto note that Basingstoke Sports Trust is a not-for-profitsocial enterprise and a registered charity. We generate99% of our income through our fees and charges withthe remainder by way of grant support from Basingstokeand Deane Borough Council.

We are a charitable company, established in 1965, andwe seek at all times to provide affordable, value formoney facilities and activities for sport, recreation and

leisure for the benefit of the populations we serve. Weprovide a diverse mix of sport and leisure opportunitiesand are an inclusive organisation in all ways.

We also strive to ensure equality of opportunity for allsectors of our local communities so that everyone mayenjoy the benefits of participating in sport and leisureactivity. During recent years, this has seen the Trustdelivering a range of health programmes out in the localcommunity, removing access and transport barriers forcustomers who may otherwise struggle to get to one ofour facilities.

We recognise it is important, as we move forwards, thatwe focus on maintaining and improving our alreadystrong performance. We will continue to be innovativeand consultative when exploring new opportunities andensure that our organisation is seen as an excellentinvestment for all sources of external funding.

With access to external funding and targeted re-investment of surpluses generated from our morecommercial activities, we are confident we will continueto successfully deliver our strategy.

Our organisation operates through a Board of voluntaryTrustees who have played a full part in the developmentof the strategic plan, particularly to ensure that ourcharitable purpose continues to be dischargedeffectively. The Trustees bring a vast range of

experience and expertise to bear and are imperative tothe success of this strategy.

Our strategic aims define our focus for the next twoyears. For each aim we have provided an objective sothe purpose of each is clear and easy to understand. Wehave then listed the key actions that we will seek toachieve in order to meet each of the aims.

In publishing this strategic plan we hope to make ourpurpose clear to all of our customers, partners,stakeholders and staff. Importantly, we are alwaysinterested in seeking out new opportunities that engageour local communities in regular physical activity that willbenefit their health and wellbeing. Therefore, if yourorganisation sees synergy with one or more of our aimsthen please do get in touch.

More generally, we welcome feedback on the documentand will consider all contributions as part of our regularperformance reviews.

Martyn FrostChairman

James StarbuckChief Executive

introduction

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our aims at a glance

Service Improvement

Health & Wellbeing

Local Communities

Young People

Building Capacity

Our People

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service improvementobjective: achieve continuous improvement through allareas of operation

our key actions

Effective service planning will be part of our culture

Performance management will be used for all key aspects of our delivery

IT will be used to aid both service delivery and service improvement

Effective health and safety and risk management practices will be maintained

We will govern the Trust with reference to best practice guidance

Trustee representation will reflect our need to be both social and commercial

Our business delivery plan will focus on improving and expanding our offer

Regular consultation will take place about facilities and services

We will maintain our focus on striving for excellent customer service

We will undertake customer surveys to ascertain what is most importantto our customers and measure how we are performing

We will maintain a positive approach to feedback received from customers

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health and wellbeing

objective: contribute to improving and maintaininggood health and wellbeing and promote healthy lifestyles

our key actions

We will increase the number of opportunities to participate in physical activity

We will increase the level of participation in our activities year on year

We will promote healthy lifestyles through our service delivery and marketing toincrease public awareness of the value of physical activity

We will take a joined-up approach with health care practitioners, public sectororganisations and others to maximise our contribution to improving the

health of our local communities

We will work in partnership to help address health inequalities and tacklephysical inactivity

We will encourage employers to engage and motivate staff to be more active

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local communitiesobjective: provide a wide range of sport and leisureopportunities accessible to everyone in our local communities

We will increase the levels of participation of adults and older people in sport and leisure activities

We will improve access to our services for customers with a disability

We will support the development of coaches and volunteers to increase the number of opportunitiesto participate in sport and leisure activity

We will ensure that our sport and leisure provision caters for the needs of our local communities

We will ensure equality of opportunity for all sectors of our local communities to participate insport and leisure activities

We will work proactively in partnership to remove barriers to participation for disadvantaged groups

We will ensure that all our customers are treated in a fair and equitable manner and that positivesteps are taken to tackle discrimination and promote equality

We will contribute to the work of local, regional and national sport and leisureorganisations to promote and provide further opportunities to participate insport and physical activity

We will work in partnership with others to provide additional sport and leisure activities out inthe community

our key actions

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young people

objective: increase opportunities for children and youngpeople to participate in sport and leisure activity

our key actions

We will increase the levels of participation of young people in sport and leisureactivities

We will support schools and colleges in raising standards through increasingsport and leisure opportunities and develop strong school and education links

We will ensure that our sport and leisure provision caters for the needs ofyoung people

We will contribute to the improvement of health and well-being forchildren and young people through increased levels of physical activity

and the promotion of healthy lifestyles

We will contribute to the reduction of crime and disorderin our communities by providing diversionary activities for

those at risk of offending

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building capacityobjective: develop new business opportunities to increaseour contribution

We will work in partnership with other providers and organisations to maximise the opportunityfor us to enhance our sport and leisure provision through external funding

We will produce a comprehensive capital investment strategy for the maintenance and continuedenhancement of our facilities

We will position ourselves to maximise business development initiatives by ensuring we have sufficient capacity within our structures

We will set and meet financial targets in order that we can continue to invest in our facilities and services

We will maximise the return from commercial opportunities so that we are in a position to fulfil our charitable objects

We will seek out new business opportunities to develop and expand our portfolio of facilities and services

We will retain an active watch on our operating environment in order to react, whenever possible, to increasing competition locally and broader afield that maythreaten to displace our existing business

We will seek out and develop additional facilities in order to protect and maximise surplus to ensure that the Charity remains a viable concern long into the future

We will develop a business that balances successful financial performance with adding value and improving opportunity for our local communities

We will regularly review our business environment so that we can continue to operate in a flexible and proactive way, ensuring we remain competitive

We will regularly review this strategy to ensure we keep abreast of emerging leisure trends and opportunities for diversification

our key actions

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our people

objective: be an outstanding employer that peoplechoose to work for

our key actions

We will fully engage our teams with the development of the business throughinvolvement in the service planning process and through personal

development reviews

We will equip all our employees with the appropriate knowledge, skills andmotivation to enable them to fully contribute to the business and our services

We will look after the health, safety and welfare of all our employeesin accordance with our legal obligations

We will continue to commit to the principles of the Investors in People Standardby recognising the potential of all our people and their contributions

We will ensure that all our employees are treated in a fair and equitable mannerand that positive steps are taken to tackle discrimination and promote equality

We will provide effective forums and structures for communication throughout thecompany so that all employees are informed and can contribute to the business

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board of trusteesBasingstoke & District Sports Trust Limited

Martyn Frost

Mark Clancy

Chris Welton

Jackie Isgar

Elke Jackson

Tommy Millar

Visko Matich

Lynda Pickering

Cllr. Dan Putty

Dr. John Williams

Cllr. Becky Bean

Chairman

Vice Chairman & Company Secretary

Treasurer

Council nominated representative

Patron: The Rt Hon the Earl of Carnarvon

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Basingstoke Sports CentreFestival PlaceBasingstokeHampshireRG21 7LE

t: 01256 326331f: 01256 302223

mybst.org