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“Keeping Our Finger on the Pulse of Health Care”

2016 -2017 Corporate Partner & Sponsorship Program

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Our Story WHO WE ARE:

As a charitable non-profit affiliate of the Virginia Hospital & Healthcare Association, Virginia Hospital Research & Education Foundation (VHREF) provides continuing professional education programming to Virginia healthcare leaders and professionals. We believe that anyone impacted by health care should have the opportunity to learn. Our priority is

to provide meaningful and valuable learning opportunities for Virginia’s health care community.

VHREF MISSION: VHREF strives to be the resource that health care leaders and professionals trust to empower

them to serve their patients and communities.

●107 Hospitals ●30 Health Systems ● 115,000 Jobs

WHAT WE DO: Cutting Edge Education & Communication

• VHREF offers statewide conferences, seminars, networking opportunities, and webinars to the health care community in Virginia.

• VHREF uses innovative communication vehicles and mechanisms (e.g. social media) to reach broader audiences inside and outside the membership.

• VHREF offers continuing education credits for their eligible events and programs.

YOUR PART IN OUR STORY: Because health care impacts everyone, your role is important! We bring together health care leaders, professionals,

community members, and stakeholders. As you partner with VHREF to support educational programs and events, your organization has the opportunity to broaden its reach by engaging directly with our members. We are seeking

corporations, businesses, and individuals interested in supporting VHREF educational programs and events. The Virginia Hospital and Healthcare Association has been leading health care initiatives in Virginia for almost 90 years and with

your support, VHREF will lead its educational initiatives in the 21st century.

OUR AUDIENCE: VHREF programs and events span a wide range of audience participation: health care CEOs, CFOs, COOs, CNOs, trustees, human resource officers, purchasing, marketing, safety/quality managers, technology directors, stakeholders, education

managers, compliance officers, endorsed partners, and many others who have an interest in the healthcare industry.

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Why partner with VHREF?

By partnering with VHREF, you can increase your business exposure in the Virginia health care market.

If your goals include building or expanding your business, driving sales, developing meaningful

business relationships or gaining visibility, then let VHREF help you do it.

VHREF offers various sponsorship opportunities that can be tailored to fit your marketing goals and budget.

VHREF sponsorships allow you access to key health care

providers, stakeholders, and partners!

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Did you know?

$17B

Virginia hospitals & health systems spend more than

$17 billion a year on products and services.

$36B Our member hospitals and health systems generate more than $36 billion in

economic activity in Virginia.

99% VHHA and its affiliates, like VHREF, represent 99% of hospitals and health systems in the

state of Virginia.

20 Miles Nearly every Virginian lives within 20 miles of a

hospital.

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Media Reach VHREF programs provide wide exposure through a variety of media outlets and marketing channels. Please use the below information as a basic guide as to the types of advertising,

public and community relations opportunities afforded by a sponsorship.

Website – www.vhha.com

o 24,671 page-views – VHREF specific (VHHA total page-views = 132,141 w/ 35,320 users)

o 70.8% new visitor o 29.2% returning visitor o Average session duration: 2:19 o Top 5 geographical locations of website visitors

Richmond, VA (metro area) – 26% Virginia Beach/Norfolk, VA (metro area) – 6% NOVA/Washington, DC (metro area) – 4% Charlottesville, VA – 3% Nashville, TN – 2%

Social Media – Facebook, Twitter, LinkedIn

o 11,505 Facebook Fans o 1,011 Twitter Followers o 4,236 LinkedIn Followers

E-Newsletters

o Subscribers: 4,000+ subscribers

*Note: The data in this section reflects Sept. 1, 2015 – May 31, 2016

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Past Sponsors Take a look at some of our past program and event sponsors:

American Sentinel University Meadows & Ohly Anthem Blue Cross and Blue Shield Medical Society of Virginia ApolloMD Medtech Ateb Medstream Boehringer Ingelheim Medtronic Patient Monitoring & Recovery Bon Secours Richmond Health System North American Partners in Anesthesia (NAPA) Brown Advisory NorthStar Anesthesia C3 Healthcare Novo Nordisk CareSource Old Dominion Eye Foundation Carilion Clinic Pediatrix Centra Perkins + Will Cerner RCM&D Children's Hospital of the King's Daughters Riverside Health System Commerce Bank Sentara Healthcare Cordant Health Solutions Sheridan Healthcare Creo Wellness, Inc. Sherwin Williams Davenport Company, LLC Siemens Medical Solutions USA Dixon Hughes Goodman LLP Sound Physicians Dominion Stryker Donate Life Virginia TeamHealth Eagle Hospital Physicians The Whiting-Turner Contracting Company Emergency Medicine Associates Troutman Sanders Hancock, Daniel, Johnson, & Nagle UVA Health System HCA Capital Division Valic HDJN VCHI Healthcare Federal Credit Union VCU Department of Health Administration Healthcare Systems Federal Credit Union VCU Health HIDI Verge Solutions Hirschler Fleischer VHHA Shared Services Hunton & Williams Virginia Health Information Inova Health System Virginia Total Care Jackson Lewis, PC Williams Mullen LifeNet Health WM Jordan Lochlin Partners Xenex Disinfection Services LumosNet Luxfer Magtech Inc. Heater Meals Magellan Complete Care Masimo McCandlish Holton

** This is a partial listing of past sponsors

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Upcoming 2016-2017 VHREF Conference & Exhibiting Opportunities

2016 90th VHHA Fall Meeting November 2-3, 2016

The Homestead in Hot Springs, VA Continuing tradition, our membership will gather for the 90th Fall Meeting at the Homestead Resort in beautiful Hot Springs, VA for an opportunity to learn, share, and network. This year’s program will focus on the emerging field of population health and is titled, Following our Mission: Creating a Healthier Virginia by 2020. National experts will

deliver cutting edge education and identify key strategies for hospital & health systems to help make Virginia a healthier place to live. Each Fall more than 300 of our members attend this event. Audience includes: VHHA member hospital and

health system CEOs, senior executives, physician leaders, trustees and other healthcare professionals.

6th Annual Patient Safety Summit

February 2-3, 2017 Downtown Richmond Marriott in Richmond, VA

The Commonwealth of Virginia has designated Patient Safety Day as February 2nd. This two-day summit provides information and strategies to enhance patient safety, reduce the risk of error, and improve effectiveness of teams in the delivery of healthcare. Our 2017 summit will focus on The Human Factor: Optimizing Safety for Patients and Providers. Participants will learn about and discuss methods for health care professionals to collaborate with patients and families

in all aspects of care across the continuum. This event has gained a reputation of one of the best Patient Safety Conference in the nation, and attracts close to 600 attendees each year. Audience includes: physicians, physician assistants, nurse practitioners, nurses, pharmacists, physical therapists, respiratory therapists, home health care

professionals, long-term care professionals, hospital and health system chief executive officers and leaders, patient safety officers, directors of quality, risk managers and healthcare professional faculty engaged in undergraduate and

graduate education.

2017 VHREF Spring Conference April 5-7, 2017

The Williamsburg Lodge in Williamsburg, VA Each year the VHREF Spring Conference is held in conjunction with the VHHA Annual Meeting at the historic

Williamsburg Lodge. This conference brings together decision makers from all of VHHA’s member hospitals and health systems to engage with one another about the state of health care in the Commonwealth. With topics ranging from

policy to change management to finance, this conference brings together hundreds of health care leaders who learn and collaborate not only with one another, but with world-renowned speakers and industry experts. Attendance for this

conference includes hospital and health system CEOs, senior executives, physician leaders, and trustees who gather to conduct new business, receive awards and gain knowledge on leading health care topics.

Future VHREF program offerings can be found here:

www.vhha.com/programs

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Become a VHREF Corporate Partner

Want to make an impact? Become a VHREF Corporate Partner.

This year-long subscription provides opportunities for your company to gain the visibility, recognition, and relationships you are seeking with our members and stakeholders!

*Partnerships effective October 1 - September 30. **Partnership does not guarantee a speaking slot at events.

Elite Partner $30,000 (1 Year Subscription) • (1) Year Associate Membership with VHHA (subject to VHHA Board approval)

• Invitations to VHHA/VHREF networking events throughout the year

• Exclusive VHHA/VHREF Staff Ambassador: One-on-one assistance with networking and relationship building

• (2) Webinar sponsorships: Your company will be advertised as a webinar sponsor to participants/members

• (2) Complimentary passes to attend VHREF workshops/seminars of your choice

• Identified as an Elite Partner in all advanced marketing for VHREF flagship events: Email blasts, press releases, social

media, website, etc.

• Recognition as an Elite Partner for VHREF flagship conferences: Fall Meeting, Spring Conference & Patient Safety Summit

• (6) Complimentary registrations for each VHREF flagship conference: Fall Meeting, Spring Conference & Patient Safety

Summit

• Flagship Conference Keynote Speaker introductory opportunities: Invitations will be sent at the discretion of the VHREF

team.

• Invitation to the VIP Dinner at the Fall Meeting.

• Full-page advertisement in each VHREF flagship conference program: Fall Meeting, Spring Conference & Patient Safety

Summit

• Logo and 200-word description in each VHREF flagship conference program: Fall Meeting, Spring Conference & Patient

Safety Summit

• Company logo on VHREF conference app splash page

• Company logo on VHREF conference app instruction card

• Conference reception Sponsor: Fall Meeting and Spring Conference

• Priority conference exhibit space (6’ display table): Fall Meeting, Spring Conference & Patient Safety Summit

• Prominent signage at VHHA/VHREF flagship conference events: Conference table tents, branding on stage, VHHA office

signage, etc.

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• Name badge recognition at all VHHA/VHREF flagship conference events

• Branded conference swag bag: All Elite & Premier partner logos featured at Fall Meeting, Spring Conference & Patient Safety

Summit

• Branded conference t-shirts: All Elite & Premier partners will get priority logo placement for Fall Meeting & Spring

Conference

Premier Partner $20,000 (1 Year Subscription)

• (1) Year Associate Membership with VHHA : (subject to VHHA Board approval)

• Invitations to VHHA/VHREF networking events throughout the year

• Exclusive VHHA/VHREF Staff Ambassador: One-on-one assistance with networking and relationship building

• (1) Webinar sponsorship: Your company will be advertised as a webinar sponsor to participants/members

• (1) Complimentary pass to attend a VHREF workshop/seminar of your choice

• Identified as a Premier Partner in all advanced marketing for VHREF flagship events: Email blasts, press releases,

social media, website, etc.

• Recognition as a Premier Partner for VHHA/VHREF flagship conferences: Fall Meeting, Spring Conference & Patient

Safety Summit

• (4) Complimentary conference registrations for each VHREF flagship conferences: Fall Meeting, Spring Conference &

Patient Safety Summit

• Flagship Conference Breakout Session Speaker introductory opportunities: Invitations will be sent at the discretion of

the VHREF team.

• Invitation to the VIP Dinner at Fall Meeting.

• Half-page advertisement in VHHA/VHREF flagship conference programs: Fall Meeting, Spring Conference & Patient

Safety Summit

• Logo and 150-word description in VHHA/VHREF flagship conference programs : Fall Meeting, Spring Conference &

Patient Safety Summit

• Featured sponsor on VHREF conference app

• Company logo on VHREF conference app instruction card

• Conference Reception Sponsor: Fall Meeting and Spring Conference

• Priority conference exhibit space (6’ display table): Fall Meeting, Spring Conference & Patient Safety Summit

• Prominent signage at VHHA/VHREF flagship conference events

• Name badge recognition at all VHHA/VHREF flagship conference events

• Branded conference swag bag: All Elite & Premier partner logos featured at Fall Meeting, Spring Conference & Patient Safety

Summit

• Branded conference t-shirts: All Elite & Premier partners will get priority logo placement for Fall Meeting & Spring

Conference

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CONFERENCE SPONSORSHIP Benefits & Details

Conference specific sponsorship will allow your business visibility and recognition across all 30 of Virginia’s health systems at one event. Sponsoring and exhibiting at one of VHREF’s flagship conferences will strategically position your

company to have unparalleled access to top healthcare decision makers and VHHA members.

VHREF aims to provide value to sponsors by: • Providing opportunities for you to market your services to our 30 health systems, 107 hospitals,

and stakeholders; • Providing you with opportunities to become actively involved in our healthcare related events and

initiatives; • Helping to enhance your profile as an active supporter of VHHA & VHREF as ‘the voice of healthcare in Virginia’.

**All sponsorship options are per event

Sponsorship Benefits Matrix

Gold

Silver

Bronze

Details Value $7,500 $5,500 $3,500

Complimentary Event Registrations 2 2 1 Full conference registration

benefits Conference Exhibit Space (6’ display table)

Exhibit booth

included

Exhibit Booth

included

-

(1) exhibit booth per sponsored event

Invitation to conference networking reception

Connect with conference attendees in a relaxed setting

Conference coffee sponsor - - Pre-event and on-site recognition

Marketing: Social Media postings (2)

individual posts

(1) individual

post

(1) grouped

post

VHHA/VHREF Twitter & Facebook promos

Media promotion - - Identified sponsor level in all official pre-event press releases

Verbal recognition in general session - - During welcome address at conference

Logo and description of company 120 words 105 words 85 words Conference marketing materials

Signage at conference Individual Sign

Group Signage by

Level

Group Signage by

Level

Per sponsored event

Conference name badge recognition Company’s level of support

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Looking for additional opportunities to sponsor? Try Our A la Carte Sponsorship Items

A la Carte Sponsor Options

Fee

Restrictions

Details

General session sponsor

$3,000

Up to 3 sponsors

per event

Name recognition in programs, meeting room signage and special

mention during session

Hotel Key Cards (Fall or Spring only)

$2,500

Up to 2 sponsors per event

Requires 45-day lead time

Wi-Fi Sponsor

$1,500

Up to 2 sponsors per event

Name recognition, signage and special mention during event

Sponsor balloon tower (Patient Safety Summit only)

$1,000

-

Balloon tower with your logo

positioned in strategic location Lanyards

$750

1 sponsor per event

Logo on conference attendee lanyard

Conference Charging Station

$500

Up to 3 sponsors

Charging station signage

Conference T-shirts (Fall or Spring only)

$500

No limit

Logo displayed on conference t-shirt

Conference Program Ad

$350

No limit

Quarter page ad in conference

program VHREF Conference Event App

$300

Up to 4 sponsors

Choose from: header ad, push notifications, promoted posts, and

sponsor listing options New Hospital Executive Orientation Luncheon Sponsor

$750

Up to 2 sponsors per event

Table display with your logo as a

luncheon sponsor VHREF Workshop food and beverage sponsor (full-day program)

$500

-

Includes opportunity to attend OR

exhibit (at VHREF discretion) Webinar Ad

$300

No limit

Company ad displayed

VHREF Seminar food and beverage sponsor (half day program)

$250

-

Includes opportunity to attend OR exhibit (at VHREF discretion)

Virginia Hospital Week Ad

$250

No limit

Your logo and short company description displayed on Virginia Hospital Week promo materials

Nurses Week Ad

$250

No limit

Your logo and short company description displayed on Virginia

Nurses week promo materials

Print Ad in the VHHA Membership Directory and/or the REVIEW tri-annual publication

Contact a staff

member for pricing

No limit

A printed ad in the VHHA Membership Directory and/or in the REVIEW

tri-annual publication

VHR

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renc

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ptio

ns

Gen

eral

Opt

ions

*These options can be added to existing sponsorship or treated as stand-alone sponsorships options. We will work to customize the most effective sponsor package for your goals.

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Total to be billed: $_________

VHREF Partner/Sponsor Agreement

Please complete this portion for your organization as a whole. The contact listed below will receive the majority of information regarding sponsorship communications, including invoice for payment. Completed forms can be returned to Jennifer Rankin-Walker,

Director of Corporate & Member Relations, at jwalker@vhha.com. Please don’t hesitate to contact us with any questions (804) 965-1219.

Organization Name:

Mailing Address:

City: State: Zip:

Contact Person:

Title:

Phone Number: E-mail Address:

PARTNER OPPORTUNITIES: ____ $30,000 Elite Partner – 1 Year Subscription

____ $20,000 Premier Partner – 1 Year Subscription

SPONSORSHIP OPPORTUNITIES (per event):

$7,500 Gold Sponsor:

□ 2016 Fall Meeting □ 2017 Patient Safety Summit □ 2017 Spring Conference

$5,500 Silver Sponsor:

□ 2016 Fall Meeting □ 2017 Patient Safety Summit □ 2017 Spring Conference

$3,500 Bronze Sponsor:

□ 2016 Fall Meeting □ 2017 Patient Safety Summit □ 2017 Spring Conference

A la Carte Sponsorship (per event):

□ $3,000 General Session Sponsor □ $2,500 Hotel Key Cards □ $1,500 Wi-Fi Sponsor □ $1,000 Balloon Tower □ $750 Lanyard Sponsor □ $500 Charging Station Sponsor □ $500 Conference T-shirt Sponsor □ $350 Conference Program Ad □ $350 VHREF Conference Event App

□ $750 New Hospital Executive Luncheon Sponsor □ $500 VHREF Workshop F&B Sponsor (full-day) □ $300 Webinar Ad □ $250 VHREF Seminar F&B Sponsor (half-day) □ $250 Hospital Week Ad □ $250 Nurses Week Ad □ *Ad: VHHA Membership Directory and/or in the VHHA REVIEW tri-annual publication *Contact a staff member for pricing

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(Patient Safety Summit Only)

—Payment Information—

To register as a partner or sponsor and to pay online, please go to:

http://bit.ly/VHREFPartnerAndSponsorship

I have registered & paid online at http://bit.ly/VHREFPartnerAndSponsorship I have enclosed a check. (Please make payable to Virginia Hospital Research & Education Foundation – VHREF.)

—Terms and Conditions— • Sponsor must be in good standing (payment received in full, completed application and agreement on file) in

order to receive any partner/sponsor benefits • VHREF reserves the right to terminate the partner/sponsor for good cause determined in its sole discretion

and provide a refund of all or a portion of the payment amount for benefits not received and partner/sponsor will have no further recourse against VHREF. VHREF will not be liable for failure to perform or to provide any benefits as a result of an act of God, war, terror, hostilities, or for any other causes beyond its reasonable control.

• All vendors must have their booths set-up by 6pm the evening prior to the networking event. You may leave your display up overnight; however, neither VHHA/VHREF nor the hotel will be responsible for items left in the

exhibit area. • Vendors may not tear down their booths until after the close of the program daily activities. • To confirm your sponsorship, please submit each of the following:

Agreement Payment Company Logo (JPEG & EPS) Description Conflict of Interest Form

Submitted application will be considered a binding agreement of commitment and money is non-refundable.

On behalf of the named corporation, I have reviewed and accept the above terms and conditions.

Signature: Title: ____________________________________

THANK YOU.

Jennifer Rankin-Walker, Director of Corporate & Member Relations Email: jwalker@vhha.com Phone: (804)965-1219

www.vhha.com Virginia Hospital Research & Education Foundation

ATTN: Jennifer Rankin-Walker P.O. Box 31394

Richmond, VA 23294

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Providing Cutting Edge Education to Virginia’s Hospitals & Health Systems

Click the logo above to see a calendar of educational offerings