Throughout the world, Lamborghini is renowned as the ultimate super car with unrivaled engineering, performance and brand recognition. Since its inception in 1963, it is the combination of these values that lies at the heart of Lamborghini Squadra Corse.

In 2015, Lamborghini Squadra Corse brings the tradition of performance, engineering and winning to North America’s premier sportscar racing series with the all new Huracan LP 620-2. Change Racing is the total resource for Lamborghini Squadra Corse Championship campaigns and motorsports marketing in the North America market, bringing it’s own winning tradition to this ground breaking initiative.

L A M B O R G H I N I / C H A N G E R A C I N G W I N N I N G T R A D I T I O N S

Change Racing principals have a history of success in the highest levels of motorsports from NASCAR to IMSA. Since its inception in 2013, Change Racing has become the winningest team in Super Trofeo Series history with back-to-back North American Series Championships and the crown jewell, the 2014 Super Trofeo Series World Championship beating the best teams from the U.S., Europe and Asia.

C H A N G E R A C I N G A L E G A C Y O F S U C C E S S

ORGANIZATION HIGHLIGHTS

2014 - Super Trofeo Series World Champions

2014 - Super Trofeo Series North America Champions

2014 - Wins at Sebring, Watkins Glen, Mosport and Sepang

2013 - Ultimate Track Car Challenge Champion

2013 - Super Trofeo Series North America Champions

2013 - Super Trofeo Series North America Team Champions

Creating real value for corporate sponsorship is a critical component of any successful campaign and is achieved through a variety of methods. We deliver one of the most affluent, educated and active demographics of all professional sports. Change Racing can assist your company in utilizing your motorsports involvement to increase awareness of your brand and drive sales, create track event promotions, or establish sales incentives and rewards for your customers and employees. We work closely with your team to define partnership objectives —building a program with you that delivers a measurable return on your investment.

C H A N G E R A C I N G A B U S I N E S S PA R T N E R

Business to Business Opportunities

Client Entertainment & Hospitality

Tailored Track Days for customers

Branding

Cause Marketing

Public Relations and Communications

R E A C H I N G A H I G H LY A F F L U E N T C U S T O M E R S

6

$75k-$125k$125k-$175k

$175k+

$50k-$75k

$25k-$50k

Under $25k

Average household income of the active fan base is $109,000 – HHI $100K+: 137 index vs. Nielsen average – HHI $200K+: 213 index vs. Nielsen average 66% of the active fan base has a HHI over $75,000*

Sources: The Nielsen Company IPSOS Active Fan Research

U.S. Census*39% of US population has HHI $75,000+

75% are likely to try a sponsor’s product or service.

73% are likely to consciously support a sponsor’s

product or service.

63% are likely to recommend a sponsor’s product

or service.

83% state sponsorship of race series makes them

feel good about a product.

C O N N E C T I N G W I T H A T R U LY L O YA L C U S T O M E R B A S E

The Lamborghini Blancpain Super Trofeo Series (LBSTS) is the fastest single marque series in the world. With some of the most exotic GT cars ever constructed, unrivaled hospitality at each event in the Lamborghini Village, two races per event weekend, driver changes, separate Pro and Am podiums, the Super Trofeo Series is the ultimate in exotic GT super car racing. The LBSTS events are held in conjunction with the United Sports Car Championship at the most prestigious circuits in North America.

S U P E R T R O F E O T H E U LT I M A T E O N E M A K E S E R I E S

2015 SCHEDULE

May 3-4 Grand Prix of Monterey Laguna Seca , CA

June 27–28 6 Hours at the Glen Watkins Glen, NY

August 22-23 Oak Tree Grand Prix Alton, VA

September 18-19 Circuit of the Americas Austin, TX

October 2-3 PetitLe Ma ns Atlanta, GA

November 19-20 North American Championship Sebring, FL

November 21-22 FIA World Championship Sebring, FL

Change Racing provides unparalleled professionalism, image and results. We understand what it takes to win races, championships and we understand the business of marketing through motorsports. When winning on and off the track is what matters most, the choice is clear.

W H E N W I N N I N G I S W H A T M A T T E R S C H A N G E R A C I N G

K E V I N C O N W A Y T E A M P R I N C I PA L

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