DENKFAKTUR

THE MEDIA-STRATEGISTS

If you always do – What you always did You will always get – What you always got!

Abraham Lincoln

...to take on the challenges and initiate change

DENKFAKTUR

THE SITUATION WITHIN THE ADVERTISING MARKET

DENKFAKTUR MISSION

Ø Being the client‘s partner

Ø Focus on requirements of brand

Ø Effectiveness comes before efficiency

Ø Consultation without obligations and demands

Within this fast moving and unstable time “old fashioned“ qualities are strongly needed.

Client

Neutrality

Experience

Effectiveness

Responsibility

THE DENKFAKTUR ADVANTAGES

Ø 20 years of job experience within consultancy and steering media decisions of various blue chip companies

Ø Obvious savings by smart selected and implemented media

Ø Pinpoint accuracy of strategy with optimized media-solutions

Ø Media neutrality and corporate independence

Ø Individual consulting

Ø Transparent time and costs through project-based work

As a result of long-time experience within media the Denkfaktur understands the challenges clients face and is able to offer targeted solutions.

THE DENKFAKTUR MODULES

The Denkfaktur specialises in the development of high class media- and communication-strategies which can be complimented with media services.

Strategy

Development of extensive and

effective media- / brand-campaigns

Media-Management

Support for internal customer oriented

processes and external service

providers

Media-Services

Realisation, analysis and optimisation of

projects and strategies

Strategy Media-Management

Media-Services

STRATEGY

The Denkfaktur tailors strategies to precisely target their clients needs – from short check to long-term-strategy.

Strategy

QuickcheckShort, quality oriented analysis of the latest marketing and media activities.

Short-Term-StrategyTime and extent limited strategy for projects / products / promotions.

Long-Term-StrategyDevelopment of an extensive, effective media- / brand-strategy that involves all relevant areas like budget recommendation, target group, market analysis, media selection, implementation, KPIs, roadmap.

360° MEDIA EVALUATION

TV Radio

Newspaper Magazines

Digital Outdoor

TV

Newspaper

Digital

It doesn‘t always have to be a 360°-plan, but a 360°-reflection is crucial for a successful strategy and the best media fit.

*) Fragmentation of German advertising market 2014 / Nielsen

Media selection best fitting to address target group.

OUR RESEARCH TOOLS

Consumer Check

Brand Check

Creative Check

EffectivenessCheck

Subject Target group Brand value + Positioning

Concept + Creation Campaign impact

Question Socio- und Psycho-demographics,Consumer / User, Decision Maker. Touch Points

Image profile plus Brand Position within competitiveenvironment

Communications-Output:• Quintessence• Branding• Likes / Dislikes • Activation

Impacton defined KPIs (High Profile, Sympathy, consumer acceptance, etc.)

Tools Desk Research, if necessary Online Survey (Access panel)

Desk Research, Brand Association in SocialMedia, Online Survey

b4t and / or Online Survey within Target group (Access panel)

b4t or Online Survey,Analysis with versus without contact

Due to the Denkfaktur’s cooperation with leading market researcher it ensures high quality results.

MEDIA-MANAGEMENT

The Denkfaktur supports its clients by analysing and optimising internal processes.

Strategy Media-Management

Media-Services

Media-Management

Process OptimizationAnalysis and optimization of internal communication and work flows.

Coordination ManagementSecuring a smooth interaction between advertising companies and external agencies.

Interim ManagementTemporary assignment regarding internal reorganisations, set-up of departments or management of media-related divisions.

MEDIA-SERVICES

The Denkfaktur not only stands for the development of successful media strategies, moreover it offers a functional, elaborate implementation if required.

Strategy Media-Management

Media-Services

Media-Services

Agency ServicesTransformation, analysis und optimization of media-strategies.

Qualitative AuditEvaluation of the latest marketing- and media-activities to reveal useful potential.

Project ManagementTemporary limited strategic development for a project / product / promotion.

ABOUT USTHE DENKFAKTUR

THE DENKFAKTUR MANAGEMENT

Sabine KopschExperienced, international media consultant responsible for corporate brand strategies and passion for products & advertising.

Agencies• Mediaplus• Universal McCann• ZenithOptimedia• MEC• OMD

Client experience• Renault / Opel• Visa • Monster• BASF• Canon• Viag Interkom (O2)• ...

THE DENKFAKTUR MANAGEMENT

Daniel KopschFocusing on strategic topics within international consultancies and companies as well as design and set-up of start-ups.

Experience:

• Detecon International GmbH

• Ravensburger AG

• Versatel GmbH

• Various start-ups

CONTACT

Denkfaktur GmbHFuerstenwall 228

40215 Duesseldorf

Germany

info@denkfaktur.de

Phone: +49 211 7495 1572-0